Mobatar Tech Garage
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Guk Kim Founder & CEO
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Transcript of Mobatar Tech Garage
Guk Kim
Founder & CEO
Mobatar is a self-service mobile and web platform for push advertising.
Admit It! Advertisements are annoying
Solution Interaction and relevance
71% Customers would like to receive advertising messages targeted to their particular interests.
Source: Research Advertising & Mobiles Report
71% - Demand
Consider the Facts
There are 50 million mobile subscribers in Italy
11.9% of mobile subscribers use mobile internet
19.7% are between the age of 25-34
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Source: Nielsen, Mobile Media Internet Report, First Quarter 2008
The mobile advertising market is growing fast – very fast.
Source: eMarketer, October 2007
2006 2007 2008 2009 2010
2011
Direct Response
Branding
$16.22 B
$11.44 B
$7.46 B
$4.96 B $2.77 B
$1.54 B
Location, age, sex, interests…
Ads & Rewards Database
$$$
Consumers Platform Advertisers
Consumer Becomes a Member Collect demographic and behavioral data
Advertiser Creates a Campaign Sets campaign name, province, and zones
Available Users
Province
Zone
Selects Target Lot’s of options: sex, age, relationship status, interests etc.
Available Users
Demographics
Interests
Operators
IoPubblicità Only company in Italy to have a self-service platform
Province
Age
Sex
Other Competitors
New Zealand U.S.
India Belgium
Future Development Increase exchange of data and interaction between consumers and advertisers
( ) 2 Adapt push technology:
independence from SMS
Learn more about our users: what do they like and want?
Benefit our users: provide more than a monetary reward
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Expansion: enter and provide the service in other countries
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€ 350.000
Sales Force
Mobile App Development
Web Development
Marketing
Guk Kim Mauro Baeli Founder & CEO
• 6 years in web biz
Business Development
• Studying Business Administration and Economics
Contacts Email: [email protected]
LinkedIn: linkedin.com/in/gukkim
• 10 years in communications biz
• Degree in Law at “La Sapienza”
Contacts Email: [email protected]
LinkedIn: linkedin.com/in/maurobaeli
