PESTLE ANALYSIS

SMBA: 7 Rajesh M, Rahul N &

Reshma

P : Political

E: Economical

S: Social Cultural

T: Technology L: Legal

E: Environmental

PoliticalThe UK political system is a multi-party system. Since the 1920s, the two largest political parties have been the Conservative Party & the Labour Party. Before the Labour Party rose in British politics the Liberal Party was the other major political party along with the Conservatives.

ExecutiveLegislatureJudiciary

EconomySixth Largest Economy in the world measured by nominal GDP, Eight Largest measured (PPP)

As of December 2010, the UK had the 3rd Largest Stock of both Inward and Outward of FDI

Government involvement in the British economy is primarily exercised by HM Treasury, headed by the Chancellor of the Exchequer and the Department for Business, Innovation and skills

The currency of the UK is the Pound Sterling, which is also the world’s third-larges reserve currency after the U.S. dollar and the Euro

The UK is a member of the Commonwealth of Nations, the European Union, the G7, the G8, the G20, the International Monetary Fund, the Organization for Economic Co-operation and Development, the World Bank, the World Trade Organization and the United Nations

Contents of UK EconomyGovernment Spending and Economic Management (40% of GDP)

(Taxation)Sectors:•Agricultural, hunting, foresting and Fishing(60%)•Construction•Production industries(Electricity, gas & Water Supply, Mining)

Services:Creative industriesEducation, health and social workFinancial and business servicesHotels and restaurantsOther social and personal servicesPublic administration and defenceReal estate and renting activatesTourismTransport, storage and communicationWholesale and retail trade

Currency ( Pound Streling)

National ConceptGross Domestic Product(£ 1396)Consumer Price Index(3,70)Annual GDP Growth Rate (0.3%)

ExportsFood and Drink were valued at 9.7bn and total arms export were valued at 7.1bn

PovertyRelative Poverty rather than absolute Poverty

Social-CulturalArchaic (Formation of Great Britain 1707)

ClassCottagers and labourersHusbandman (or other tradesmen)YeomanGentry/gentleman

KnightBaronet(hereditary, non peer)Peer(Noble/Archbishop)

Royal

Grade Occupation

A Higher managerial, administrative or professional

B Intermediate managerial, administrative or professional

C1Supervisory or clerical and junior managerial, 

administrative or professional

C2 Skilled manual workers

D Semi and unskilled manual workers

ECasual or lowest grade workers, pensioners and others 

who depend on the state for their income

20th Century

TechnologyA Watt steam engine, which powered the Industrial Revolution in the United Kingdom and played a key role in it becoming the world's first industrialized nation.

1. The laws of Motion and illumination of gravity(1643-1727)2. The discovery of Hydrogen (1731-1810)3. The Steam Locomotive4. The electric motor5. The first public steam railway6. The first commercial electrical telegraph7. The invention of World wide web (1955)8. The invention of jet engine

Scientific Research and Development is very important for British University, between 2004 & 2008 UK produced 7% of the world’s scientific research paper and had an 8% share of scientific citation

The Airbus A380 has wings and engines manufactured in the UK.

LegalThe United Kingdom has three legal systems.  English law, which applies in England and Wales, Northern  Ireland  law,  which  applies  in Northern  Ireland,  are  based on common-  law principles. Scots law, which applies in Scotland, is a pluralistic system based on civil-law principles

Environmental Environmental IssueAir pollutionClimate ChangeLitterWaster

Environmental Protection UK is a UK environmental Non-Governmental Organization (NGO) working to improve the quality of the local environment - specialising in the areas of air quality, noise management and land quality. It was formerly known as the National Society for Clean Air and Environmental Protection (NSCA)

Examples of Environment Inequalities1. Access to parks, green spaces and the natural environment2. Exposure to flood risk3. Air pollution4. Exposure to harmful chemicals5. Transport-related problems6. Proximity to waste and landfill sites

WFA/ISA - Global Advertiser Conference 12

Background

1982

Racal Strategic Radio Ltd

(80%)Millicom(15%) Racal Vodafone

1985

Vodafone Racal Strategic Radio Ltd renamed as Racal

Telecommunication Ltd

Racal Electronics

1986

Racal’s fully owned subsidiary

1988

Again renamed as Racal Telecom

1991

Demerger

Named as Vodafone

Group

2000

Vodafone Group plc

Introduction – Vodafone Group Plc.

• Founded in September 1991• Headquarters- London (H.O)

--- Newbury, Berkshire (R.O.)• Founder

• Sir Christopher Gent• Mr.Ken Hydon• Mr.Julian Horn Smith

More about Vodafone Group Plc.

Key Markets

More about Vodafone Group Plc.

Key Competitors

More about Vodafone Group Plc.Key Products & Services

More about Vodafone Group Plc.Key Customers

92%

8%

Consumer CustomersEnterprise Customers

USP Of Vodafone

Value added services

FinancialsNorthern & Central Europe

Southern Europe

Africa, Middle East & Asia Pacific

Non Controlled Interests & Common Functions

Revenue 20.10 bn 10.50 bn 13.50 bn 0.50 bn

Adjusted Operating Profit

2.10 bn 1.80 bn 1.70 bn 6.40 bn

(In £)

Group Revenue £44.4 bn Adjusted

Operating profit

£12 bn

Corporate Governance & Ethical Practices

Board of Directors Name Designation

Mr. Gerard Kleisterlee Chairman

Mr. Vittorio Colao Chief Executive Offier

Mr. Andy Halford Chief Financial Officer

Ms. Renee James Non Executive Director

Mr. Alan Jebson Non Executive Director

Mr. Samuel Jonah Non Executive Director

Mr. Omid Kordestani Non Executive Director

Mr. Nick Land Non Executive Director

Ms. Anne Lauvergeon Non Executive Director

Mr. Stephen Pusey Chief Technology Officer

Mr. Luc Vandevelde Senior Independent Director

Mr. Anthony Watson Non-executive Director

Mr. Philip Yea Non-executive Director

“Trust is fundamental to everything we

do.”

Corporate Governance

Board Committees

Audit & Risk Committee

Nominations & Governance Committee

Remuneration Committee

“Being an admired company is not just

about our performance and achievements, its

also about acting in a

responsible ,ethical & lawful way.”

Corporate Governance

Executive Committee

Compliance & Code of Ethics

Code of Conduct

Code of Ethics

Disclosure Committee Charter

Compliance

IPR Statement

NASDAQ Governance

CSR Activities• Mobile for Good Player• Mobile for Good Programmes• Vodafone Mobile Apps• Vodafone Instant Network Programme• Vodafone World of Difference• Vodafone Local Foundations

Success Stories• Vodafone 150 – Cheapest Mobile Phone• Launched in India & 6 markets of Africa• Competition – Samsung Guru 1175, Micromax C112, Zen X220,

Intex IN 2020

• Another Success Story – M-Pesa

Failure Stories• Vodafone 360 – Launched in September 2009• Launched in 8 markets

Challenges • Competition• Ecosystem

Opportunities • Vodafone Live losing momentum• Opportunities to new revenue streams

Alliances/Partnerships

• Samsung• JIL Standards• Content Partners/Social Networks/Media

R&D and Innovations•Improving Working Lives & livelihoods in emerging markets•Improving Farmers’ productivity•Contributing to low carbon societies•Extending internet access in emerging markets•Impact of affordable handsets in India•Impact of mobile on development in India•Economic empowerment through mobile•Socio-economic impact of mobile in Africa

Future Global Challenges•Tough Regulatory Environment•Macro Economic Pressures•Competition

Credit RatingsRating Agency Short Term Long Term Outlook **

Moodys P-2 A3 Stable

Fitch F-2 A- Stable

Standard & Poor’s A-2 A- Stable

** Outlook as of May 2012