Media Kit2812 East 26th Street Minneapolis, MN 55406P: 612.728.8600F: 612.728.8601mppub.com

2016

AboutMinnesotA PhysiciAn PublishingEstablished in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

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Advertising rAtes Effective January 2016

guArAnteed & speciAl positionMinnesota Health Care News retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad submissionEmail your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to produc-tion. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer:

•Color photos should be saved as CMYK (not RGB)

•Scan resolution = 300 dpi

•Total ink limit (C+M+Y+K) = 230%

•Black ink limit = 70%

•Press Dot Gain = Approx 25%

•Minimum dot value (highlights) = 7% Anything less will not hold ink

•Maximum dot value (shadows) = 70% Anything more will saturate to solid

pAyment terms/billing informAtion

•All rates listed are net.

• A 3% discount may be taken from any invoice paid within 10 days.

• A finance charge of 18% per annum will be charged on past-due invoices.

• Non-camera-ready advertising materials will incur production charges on an individual basis.

•Payment is due within 30 days of invoice date.

• Interest, collection agency fees and/or reasonable legal fees shall be due as in-curred if applicable to unpaid advertising invoices.

Ad siZe 1 insertiOn 6X (Per Ad) 12X (Per Ad)

Full page $4387 $3988 $36882/3 page $4069 $3702 $3518

½ page $2967 $2710 $24871/3 page $2758 $2522 $2304

¼ page $1764 $1560 $1375

Back cover $4960 $4460 $4075

Color included in cost.

Advertising conditions

•The publisher reserves the right to refuse any advertisement.

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•If the publisher is at fault for any advertisement appearing incor-rectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.

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online AdvertisingAdvertising is available on the Min-nesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.

print Ad sizes

reprints

•A great way to leverage press coverage of your organization

•An ideal supplement to your marketing/advertising program

•Perfect for educational handouts at seminars and conferences

•An outstanding complement to your public relations campaign

•Color or Black & White

•Reprints are usually letter size and printed on both sides

Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity Color Price100 Black & White $300

500 Black & White $500

1000 Black & White $725

Read-only pdf file

With reprint order $125

No reprint order $250

2-color $300 extra

4-color process $450 extra

Minimum order is 100 copies

Local delivery $35

Width Height

Full page 8.5" 11.625"

Trim size 9.5" 12.625"

Full-page bleed 10" 13.125"

Width Height

½ page horiz. 8.5" 5.25"

½ page vert. 4" 10.875"1/3 page 4" 7.75"

¼ page 4" 5.25"

full PAge 1/3 PAge½ PAge

¼ PAge

½ PAge

editoriAl ProfileMinnesota Health Care News is a bridge between the providers of health care and the consumers of health care. It is written by doctors and allied medical professionals. Each issue contains information about illness, prevention, health insurance, health care legislation, long-term care and many other health-care related topics. In conjunction with our edi-torial board, our goal is to Educate, Empower and Engage the consumer.

Minnesota Health Care News con-tains the most current and unbiased information on new developments in health care delivery. New medi-cations, new diagnostic equipment, tests and new treatment options are all covered on an ongoing basis. It is inherently clear that the content does not replace medical or professional advice. There is no other content ever published beside health care informa-tion, which presents an exceptional opportunity for anyone with a health-care-oriented advertising or market-ing message. We are dedicated to maintaining the highest standards of journalistic integrity and providing our readers with a useful and out-standing publication. Our editorial calendar is attached.

circulAtion Minnesota Health Care News publishes 40,000 monthly copies and is distributed free of cost to health care consumers. It is available exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. Minnesota Health Care News is distributed throughout the seven-county metro region at over 550 locations. Minnesota Health Care News is also mailed free of charge to health care administrators, executives and leaders throughout the state. Members of the Minnesota Legislature receive complimentary subscriptions. Sub-scriptions are available for $36 a year.

demogrAphicsThe Minnesota Health Care Consumer Association (www.mnhcca.org) is an online community of Minnesota Health Care News readers who participate in consumer opinion surveys. Results of these surveys are published each month. There is no cost to join the association and it provides our readers the opportunity for their voices to be heard in health-care policy discussions. The association has been active for several years, and membership data, along with public data from the Minnesota Department of Health, allow us to present an accurate profile of our readers.

0 20 40 60 80 100

Age and gender (total percentage)

Female85.71%

Male14.25%

61-7129%

Under 2114%

31-4014%

41-5014%51-60

29%

Uninsured13.8%

Medicare15.5%

MA, MNCare13.8% Private Health

Insurance60.8%

TriCare1.1%

FullyInsured23.1% Self-

Insured37.7%

Age and gender (total percentage)

Minnesota Population Sourceof Health Insurance Coverage

(total percentage)

2016 PublicAtion dAtes Mission stAteMentMinnesota Health Care News is a response to the need for independent dialogue between health care delivery and health care consumers. As our health care system becomes increasingly complex, the need to make informed decisions on a consumer level is vital while we address the difficult issues of balancing cost, quality and access. The best possibility of creating positive solutions to these problems is to actively involve the patient. The goal of Minnesota Health Care News is to provide a forum for this process and to educate, empower and engage the consumer.

Produced by Minnesota Physician Publishing, Inc. (MPP), a respected leader and independent voice in health care, Minnesota Health Care News has no hidden agenda and no concern for maintaining market share or manipulating opinion. MPP currently produces Minnesota Physician (which reaches every doctor in the state), MedFax (serving clinic/hospital administrators/executives), Employee Benefits Planner (for human resources decision-makers) and the Minnesota Health Care Roundtable (a semiannual conference on policy issues). Minnesota Health Care News completes the circle of serving and covering all elements of health care delivery. It is a task for which MPP is uniquely qualified and to which it brings full commitment to legitimately meaningful, outstanding content. Minnesota Health Care News is available by subscription and is distributed free of charge exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. It is supported by subscriptions, sponsorships and advertising, and provides an ideal environment in which to target health-care-conscious consumers with a wide variety of marketing messages. The foremost mission of Minnesota Health Care News is to contribute to the development of the best possible system for the delivery of health care.

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KeyAd Space Reservation (for next month)

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Minnesota Health Care News Issue Published

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JAnuAry FeBruAry MArCH APrileditOriAl Assigned By 10/7/15 11/4/15 12/3/15 1/4/16

editOriAl due By 11/3/15 12/2/15 1/4/16 1/28/16

Written by doctors and health care leaders, with feature articles, guest editorials, interviews, and a calendar of events. Selected topics include:

Orthopedics Treating Fractures

legislation Preview 2016 Session

Home Care Maximizing Insurance

Benefits

Behavioral Health Integration

neurology Traumatic Brain Injury

Primary Care Is your house safe?

dental Health Implants

drug Classes Antidepressants

Health Care disparities GLBTQ issues

Asthma New Management Tools

Community Caregivers

Physician Profiles

Pediatrics Childhood Obesity

Ad sPACe reservAtiOn 12/14/15 1/15/16 2/12/16 3/14/16

Ad MAteriAls due 12/18/15 1/22/16 2/19/16 3/21/16

MAy June July AugusteditOriAl Assigned By 1/28/16 3/4/16 4/1/16 5/6/16

editOriAl due By 2/25/16 4/1/16 4/28/16 6/3/16

Distributed in over 600 health care locations throughout the seven-county Metro area: clinics, hospitals, pharmacies, LTC facilities, and more. Selected topics include:

Primary Care Hypertension

Women’s Health Diagnosing Dementia

rheumatology Arthritis

environmental Health Lightning Safety

internal Medicine Preventive Health Checklist

Physical Fitness Understanding the Body Mass Index

Pulmonology Lung Cancer

Health Care Architecture and design

Honor roll

radiology Imaging-Based Behavioral

Health Diagnoses

gastroenterology Stomach Ulcers

long-term Care Choosing the Right Facility

Physical therapy Improving Treatment

Compliance

Ad sPACe reservAtiOn 4/11/16 5/16/16 6/13/16 7/18/16

Ad MAteriAls due 4/18/16 5/23/16 6/20/16 7/25/16

sePteMBer OCtOBer nOveMBer deCeMBereditOriAl Assigned By 6/3/16 7/1/16 8/5/16 9/2/16

editOriAl due By 7/1/16 7/29/16 9/2/16 9/30/16

Produced monthly by Minnesota Physician Publishing, dedicated to improving health care in Minnesota for over 30 years. Selected topics include:

Medicare Navigating Prescription

Drug Coverage

Ophthalmology Treating Styes

special Focus Diabetes

Health Care Policy Presidential Candidates’ Health Care Platforms

insurance Comparing Benefit Set Options

100 Most influential Health Care leaders

Cardiology New Valve Replacement

Technology

Home Care Coordinating Family Support

Oncology Breast Cancer

Behavioral Health Substance Abuse

Medical research Utilizing Genomic Data

legislation “Right to Die” Issues

Ad sPACe reservAtiOn 8/15/16 9/12/16 10/17/16 11/14/16

Ad MAteriAls due 8/22/16 9/19/16 10/24/16 11/21/16

2016 editoriAl cAlendArMinnesOtA HeAltH CAre neWs

Dates and topics are subject to change.

January/February 2014 • Volume 12 Number 2

Why do I feel cold?

Gloria R. Leon, PhD

Buying medicine online David Hoang, PharmD

Winter exercise pays off

Jamie Peters, MD

bringing your messageto your market

Minnesota Health Care News is a direct link between

our health-care delivery system and

health care consumers.

30 years of serving Minnesota’s health-care delivery system

Written by physicians and industry leaders, we provide an unparalleled marketing opportunity. Our easily understood content is dedicated to patient advocacy. All our readers are already actively engaged in the health-care delivery process. Your message is not lost in competition with remodelers, retailers or restaurants.

•40,000 monthly copies distributed metro-wide in clinics, hospitals, pharmacies and long-term care facilities.

•Our mission—the three E’s: to Engage, Empower and Educate the consumer.

•High-quality print production values with a heat set format and outstanding color reproduction.

•Reaches consumers with genuine health care needs in a health care setting.

•Your advertising message is not lost in the clutter and unrelated content of upscale magazines.

•Supports the goals of its advertisers and all health care providers.