Press packLloret de Mar

2018

MMXVIII

New in2018

Culture

Guided tours and family workshops offered in different languages in cultural facilities to celebrate the European Year of Cultural Heritage.

Holding of the 1st International Forum of Indiano Towns.

Lloret Outdoor Summer Festival.

Gastronomy

Structuring of the gastronomy product with the Alícia Foundation.

Events

Hola, Família! (April).

Visit Lloret (October).

Structuring of the running product.

Catalan Tourist Board triathlon certification.

Creation of the #LloretSwimming brand.

Creation of the Lloret Cycling Weekend (April).

Organisation of the first Gran Fondo Lloret Costa Brava cycling tour.

Creation of four new long-distance road cycling routes.

Special training day for the sports tourism sector.

1,122,186 visitors and 5,300,048 overnight stays in 2017

1

,12

2,186 5,300,048

Spain, France, the United Kingdom and Germany are Lloret de Mar’s

main outbound markets.

Third-ranked destination in Catalonia in 2016 in terms of tourist

tax revenue.

2,826,610.99 €

Urban beach Sports tourism MICE tourism

Marketing and communication

New incentive activities proposal.

Freshening up of the promotional image.

New holiday website.

Launch of the “BE A LLORETENC” brand repositioning campaign.

New public behaviour campaign.

Key tourism statistics

General information

Location Geographic and demographic data

Location map

Lloret de Mar is situated in an outstanding geographical setting: the Costa Brava, an area long renowned for its natural beauty with a rich coastal and mountain landscape. It also stands out for its strategic location, close to cities such as Barcelona, Girona, Figueres and Perpignan.

Lloret de Mar

Barcelona

Girona

Figueres

Perpignan

FRANÇA

Costa Brava

Transport connections

Lloret de Mar is on average just 2 hours and 45 minutes’ flight time from any European capital and is located very close to several places of interest that are ideal for day trips: the Catalan modernism of Barcelona and Gaudí, the exciting Montmeló race circuit, the Dalí museum in Figueres and everything the Costa Brava has to offer are just some of the examples of places to explore using Lloret de Mar as a base.

BCN - Barcelona 80 km 60'

GRO - Girona 30 km 25'

PGF - Perpignan 115 km 90'

Climate

With a temperature that oscillates between 6ºC and 27.5ºC, Lloret de Mar is an ideal destination for enjoying at any time of year, with all sorts of tourism and leisure options to explore.

Demographics and setting

Lloret de Mar 38,000 inhabitants

Lloret de Mar + Blanes + Tossa de Mar 80,000 residents 1,500,000 tourists

27.5 oC 6 oC

Lloret de Mar covers an area of 48 km2 and enjoys a rich landscape with protected areas such as the Cadiretes Massif and Pinya de Rosa.

Canyelles BeachLloret BeachFenals BeachBoadella CoveSanta Cristina Beach

9 kmof coastline

TarragonaSalou

Lleida

Perpignan

A-9

AP-7

AP-7C-32

Montpellier

AP-2

Tolouse

Andorra

A-9A-61

1 h

2 h

N

Tossa de Mar

Cadaqués

la Garrotxa

B-20

Lloret de Mar is a pioneering destination in Catalonia thanks to the implementation of a Catalan Government project for the comprehensive restructuring of mature destinations (Operational Plan for the Tourism Restructuring of Lloret de Mar 2015-2020).

The Operational Plan for the Tourism Restructuring of Lloret de Mar 2015-2020 is the tourism policy road map of Lloret, a result of the agreement reached between the Government of Catalonia, Girona Provincial Council (through the Costa Brava Girona Tourist Board) and the Tourism Business Round Table of Lloret de Mar, made up of entrepreneurs of the private sector of Lloret de Mar.

The Operational Plan 2015-2020 groups together actions in the following areas: connectivity and mobility of the town; urban regeneration; modernisation, renovation and new investments in the accommodation sector and in the overall tourism offering; energy efficiency and telecommunications; and creation and consolidation of strategic products, events and high-value segments.

The Operational Plan for the Tourism Restructuring of Lloret de Mar comprises the following 29 priority actions:

A. Overview of the town.A.1 Protection and usage plan of the natural

environment.A.2 Comprehensive security action plan of the

destination.A.3 Lloret de Mar arrival and welcome signage

plan.A.4 Master Plan for connectivity between Lloret

and its neighbouring towns.A.5 Ongoing campaign for the improvement of

Lloret de Mar’s image.

B. Connectivity of the town.B.1 Access routes to Lloret de Mar.B.2 Ring road from Lloret de Mar to the Tossa

road.B.3 Air connectivity and construction of a

heliport.B.4 Extension of the port.

Operational Plan for the Tourism Restructuring of Lloret de MarLloret de Mar hub

Lloret de Mar is less than an hour away from places and areas of great interest for tourists such as Tossa de Mar, Cadaqués, Barcelona, Girona, Figueres or the Garrotxa region.

Meanwhile, the Port Aventura theme park, close to Tarragona, or the south of France can be reached in under two hours.

C. Urban regenerationC.1 Harmonisation and special focus on all

aspects of urban landscape.C.2 Reorganisation of arrival and departure

points for tourists visiting the town.C.3 Plan for the organisation of bus parking

facilities and their management.C.4 Plan for the improvement and better use of

public gardens.C.5 Creation of more parking places in the

destination as a whole.

D. Modernisation and renovation of tourist accommodation and other tourist businesses in the town.D.1 Comprehensive plan for the modernisation

of tourist facilities.D.2 Low-interest loans for the remodelling of

tourist accommodation and businesses.

E. Telecommunications and big dataE.1 Plan for turning Lloret de Mar into a

pioneering destination in the application of new technologies, both in the destination itself and in terms of the use of new technologies by local residents and visitors, making it a Smart Destination.

E.2 Taking advantage of Barcelona’s status as World Mobile Capital as holder of the World Mobile Congress.

E.3 Creation of a working group for the rollout of fibre optic broadband throughout Lloret de Mar.

E.4 Lloret de Mar integral Wi-Fi destination project 2015.

E.5 Development of a market intelligence - smart business programme.

F. Creation and consolidation of strategic products, events and value segments.F.1 Transformational projects (City of Light).F.2 Lloret Sports City.

F.3 Events city.F.4 Added-value activities on beaches.F.5 Added-value activities within the town and

county.F.6 Attraction of university entities related to

tourism and culture.F.7 Attraction of new business sectors to Lloret

de Mar.F.8 Cultural and museum facilities.

The following projects related to the Operational Plan have been executed in the 2016-2017 period:

• Rollout of fibre optic broadband.• Updating of the ring road project.• Organisation of an international urban

planning seminar and drafting and publication of its conclusions.

• Drafting of an Investment Dossier.• Opening of new cultural facilities for visitors:

Can Font house-museum and Turó Rodó Iberian settlement.

• Tendering of the project for the extension of the C-32 road.

• Signing of an economic agreement between the members of the Operational Plan for the Tourism Restructuring of Lloret de Mar, with an economic investment of 67.4 million euros (2017-2019 three-year period).

• Hiring of the Project Manager. • Improvements to the facilities of the municipal

football pitch.• Approval of the facility project for tennis and

paddle tennis courts.• Installation of Wi-Fi on Lloret beach.• Drafting of the Commercial Dynamism Plan.

The following actions are scheduled for 2018:

Construction of the facility for tennis and paddle tennis courts.

Start of the Lloret-Fenals ring road project.

Remodelling of Plaça Pere Torrent.

International ideas competition for the renovation, remodelling and built-up area from the Lloret entry bypass to the seafront.

Actions related to the Lloret Smart Destination project.

Provision of a new Wi-Fi service at Fenals Beach

General tourism data

Accommodation figures

5th-ranked sun and sand destination in Spain in terms of hotel bed spaces.

+ 29,000 tourist accommodation bed places

+ 1,122,000 visitors per year

+ 5,300,000 overnight stays

Lloret de Mar boasts 120 hotels with approximately 30,000 hotel bed spaces between them. In Lloret de Mar more than 86% of hotel accommodation is concentrated in hotels with three stars or more; moreover, 64% of the five-star and luxury hotel accommodation on the Costa Brava is located in Lloret de Mar.

Lloret in accommodation figures:

Type Quantity Places

Guest houses 21 1.056

Hotels 13 1.148

Hotels 9 1.931

Hotels 28 6.872

Hotels 39 15.724

Hotels S 7 2.113

Hotels 4 785

Total 121 29.629

In addition to hotel bed spaces, there are also 4 campsites in Lloret de Mar with 1,337 camping pitches and 4,011 bed spaces; 12 holiday apartment blocks with 1,144 bed places; and 2,946 private dwellings registered for tourist use with an estimated total of 16,362 bed places.

According to the figures registered by the National Statistics Institute (INE), Lloret de Mar welcomed 1,122,186 visitors in 2017, who between them generated 5,300,048 overnight stays. Despite a

drop of 12.8% and 9.9%, respectively, in comparison with 2016, Lloret de Mar maintains its status as one of the leading tourist destinations in Catalonia and Spain.

Of the total number of visitors, 92.2% stayed in hotels, 5.1% in holiday apartments and 2.8% on campsites.

Every year, Lloret de Mar welcomes 4% of the tourists who visit Catalonia and more than 20% of the tourists who visit the Costa Brava.

Total number of visitors and overnight stays in 2017

The importance of international visitors in Lloret de Mar should be highlighted, given that 75% of hotel guests came from outside Spain.

These figures don’t include the occupancy of private dwellings in the town registered for tourist use since it has not yet been possible to establish a data collection system.

Visitor nationalities 2017

Spain 25.2%

France 22.9%

Germany 8%

United Kingdom 7.8%

Italy 6.5%

Russia 5.3%

25.2%

22.9%

5.3%

4.9%

8% 3.3%

0.6%

0.8%

3%7.8%

6.5%

Belgium 4.9%

Poland 3.3%

Netherlands 3%

Ukraine 0.8%

Switzerland 0.6%

Others 11.6%

0 200,000100,000 150,00050,000

10,338

128,490

185,630

106,235

107,122

203,615

29,152

43,423

162,891

145,290

Total no. visitors in 2017

0 250,000 500,000 750,000 1,000,000

34,404

484,512

983,109

464,406

451,503

1,140,833

101,894

156,565

739,958

742,864

1,122,186

Total no. overnight stays in 2017

5,300,048

Catalonia

Autonomous Community of

Madrid

Autonomous Community of

Valencia

Andalusia

Basque

Country

Galicia

Aragon

The rest

Visitors ranked per autonomous community 2017

0 200,000100,000

209,453

14,485

11,003

9,500

7,167

6,277

4,765

20,596

73.9%

5.1%

3.9%

3.3%

2.5%

2.2%

1.7%

7.2%

In respect of the Spanish market, 209,453 visitors were from Catalonia, representing 18.6% of the total, which means that the nearby market is the second most important outbound market of Lloret de Mar, only surpassed by France.

In terms of nationalities, French, British and German visitors are the most numerous in Lloret de Mar.

As regards visitors from Spain, 74% of these are visitors from within Catalonia.

256,86422.9%

209,45318.6%

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Main outbound markets

Spain

France

United

Kingdom

Germany

Italy

Poland

Belgium

Russia

Netherlands

Switzerland

In 2018 Lloret de Mar will continue to work with consolidated markets such as France, Germany and the UK, as well as fostering the development of strategic markets, such as Eastern European and Nordic countries, along with nearby tourism.

0 400,000300,000200,000100,000

429,394

283,246

275,380

256,864

98,056

87,676

96,758

89,903

53,557

72,606

39,659

37,215

54,810

54,666

45,769

59,513

46,438

34,103

7,607

7,142

-146,148

-18,516

-10,380

-6,855

19,049

-2,444

-144

13,744

-12,335

-465

Total no. overnight stays

0 1,125,000750,000375,000

2016 5,884,557

2017 5,300,048 (-584,509)

91,987

486,605

1,031,475

512,466

129,081

566,695

1,178,051

128,190

329,442

659,149

680,586

90,830

34,404

484,512

983,109

464,406

451,503

1,140,833

101,894

156,565

739,958

742,864

-57,583

-172,877

-2,093

-115,192

80,809

-48,366

-37,218

62,278

-48,060

-26,296

Comparison 2016 – 2017

Total no. visitors

0 200,000150,000100,00050,000

2016 1,288,098

2017 1,122,186 (-165,912)

28,478

116,291

188,706

124,396

45,883

141,272

204,186

33,738

91,212

154,823

129,105

30,008

10,338

128,490

185,630

106,235

107,122

203,615

29,152

43,423

162,891

145,290

-18,140

-47,789

12,199

-34,150

8,068

-3,076

-571

16,185

-18,161

-4,586

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Hotel occupancy

Lloret de Mar’s hotels welcomed 1,034,233 visitors in 2017, who generated a total of 4,862,063 overnight stays.

The average length of stay in 2017 for this kind of accommodation was 4.35 days and the occupancy level was 66%.These figures represent an increase of 3% in respect of 2016.

Recent years have seen an increase in RevPAR (revenue per available room) up to an average of €41.4. 2015 €30.5 2016 €34.5 2017 €41.4

The main market for this type of accommodation is Spain, followed by France, Germany and the United Kingdom.

Total no. visitors in 2017 Total no. overnight stays in 2017

0 0 500,000 750,000250,000 1,000,000150,000100,00050,000

10,338 34,404

125,912

165,830

103,629

105,123

169,963

29,152

43,335

146,165

134,786

477,126

877,705

452,207

445,702

941,871

101,894

156,404

683,535

691,215

Visitor nationalities in 2017

1,034,233 4,862,063

22.3%

25.6%

14.7%

6.4%

5.6%7%

8%

Spain 25.6%

France 22.3%

Germany 8%

United Kingdom 7%

Italy 6.4%

Russia 5.6%

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Occupancy of holiday apartments

In total, holiday apartments welcomed 56,834 visitors, who generated 285,162 overnight stays.

In respect of this type of accommodation, the most important countries are France, Spain, the Netherlands, Italy, Germany and the UK.

Visitors in 2017

12,314

12,076

22,092

7,746

2,606

0

5,0

00

10,0

00

15,0

00

20,0

00

25,0

00

56,834

Total 2017

22.6%

18.1%

14.7%

10.3%

8.1%

7.9%

Overnight stays in 2017

12,198

0

30,0

00

60

,00

0

90

,00

0

120

,00

0

150

,00

0

Total 2017

42,190

65,569

124,966

40,239

285,162

France 22.6%

Spain 18.1%

Netherlands 14.7%

Italy 10.3%

United Kingdom 8.1%

Germany 7.9%

Visitor nationalities in 2017

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Occupancy of campsites

Campsites welcomed 31,119 visitors between March and September 2017, generating 152,789 overnight stays. Visitors were mainly from France, Spain, the Netherlands, Germany and Belgium.

Visitors in 2017

4,413

1,999

2,578

7,724

11,561

2,758

86

0

2,0

00

4,0

00

6,0

00

8,0

00

10,0

00

12,0

00

31,119

Total 2017

59.9%

27.3%

12.4%11.2%

4.3%

Visitor nationalities in 2017

France 59.9%

Spain 27.3%

Netherlands 12.4%

Germany 11.2%

Belgium 4.3% 0

10,0

00

20,0

00

30,0

00

40

,00

0

50,0

00

60

,00

0

70,0

00

80

,00

0

Overnight stays in 2017

5.800

7,359

14,233

39,835

73,995

11,410

157

Total 2017

152,789

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Urban beachLloret de Mar has established itself in recent years as an urban beach tourist destination, as well as positioning itself in other tourism segments, such as sports tourism and MICE tourism.

We define "urban beach" as a new coastal destination concept in which the natural attractions of sun and sand are complemented by a series of added territorial values, such as culture, gastronomy, shopping and leisure.

Lloret Beach

Length: 1,630 m

Width: 45 m

Sand: coarse

Gradient: 10%

Bathing assistance service for persons with reduced mobility.

Changing room adapted for for persons with reduced mobility and shady area.

Lifesaving/lifeguard service from May to October.

Kids’ club, beach library, baby area and sports activities.

Beaches

All the beaches in Lloret enjoy Blue Flag status

Lloret beach

Canyelles beach

Fenals beach

Santa Cristina beach

Boadella beach

Urbanbeach

gastronomy

culture

leisure

shopping

events

beaches

Lloret de Mar forms part of the Alliance of Sun and Sand Tourism Towns (AMT), a group of leading sun and sand destinations that includes Salou, Benidorm, San Bartolomé de Tirajana, Torremolinos, Calvià, Adeje and Arona. The alliance has been created with the goal of stimulating the modernisation and competitiveness of these destinations.

Fenals Beach

Length: 700 m 

Width: 45 m 

Sand: coarse 

Gradient: 10% 

Bathing assistance service for persons with reduced mobility.

Changing room adapted for for persons with reduced mobility and shady area.

Lifesaving/lifeguard service from May to October.

Kids’ club and sports activities.

Canyelles Beach

Length: 450 m

Width: 45 m

Sand: coarse

Gradient: 5%

Lifesaving/lifeguard service from June to September.

Santa Cristina Beach

Length: 450 m 

Width: 40 m 

Sand: fine 

Gradient: 10%

Lifesaving/lifeguard service from June to September.

Boadella Cove

Length: 250 m

Width: 40 m

Sand: coarse

Gradient: 10%

Lifesaving/lifeguard service from June to September.

In 2018, Lloret Beach will have new modules for its kids’ club, beach library and baby area services.

Culture

In 2006, Lloret Town Council created the Open Museum of Lloret de Mar (MOLL), a project through which the town’s main attractions have been refurbished and opened to the general public.

2018 has been declared the European Year of Cultural Heritage by the European Parliament and the Year of Cultural Tourism by the Catalan Tourist Board.

Guided tours and family workshops in different languages will be organised in Lloret de Mar so that visitors can discover its local cultural heritage.

Activities MOLL 2018

MARCH Indiano Route + Can Font

Maritime Museum - Workshop Under the sea, let’s make a submarine

Castle of Sant Joan - Pirates in the Castle

APRIL Indiano Route + Can Font

Can Font – Workshop An array of colours

MAY Indiano Route + Can Font

Santa Clotilde Gardens – Workshop One plant, one life

International Museum Day - Open day at the Maritime Museum + Es Tint and guided tours

International Museum Day - Open day at Can Saragossa and guided tour

Museum Night - Guided evening tour of the Maritime Museum and performance on the terrace

European Maritime Day - Open day at the Maritime Museum + Es Tint and guided tours

JUNE Indiano Route + Can Font

Can Font - Dramatised memories of the past

JULY Indiano Route + Can Font

Maritime Museum - Magic workshop

Maritime Museum - Evening museum + havaneres (Cuban sea shanties)

Turó Rodó – The Romans are here

Santa Clotilde Gardens – Summer nights

Modernist Cemetery – Evening visit with music

AUGUST Indiano Route + Can Font

Turó Rodó – The Romans are here

Santa Clotilde Gardens – Summer nights

Maritime Museum - Evening museum + havaneres (Cuban sea shanties)

Maritime Museum - Workshop Let’s build a boat

Modernist Cemetery – Evening visit with music

SEPTEMBER Indiano Route + Can Font

Turó Rodó Iberian settlement - Clue-hunting game The curse of the gods

Santa Clotilde Gardens – Guided tour, accompanied by music

Can Font - Memories of the past

OCTOBER Indiano Route + Can Font

Turó Rodó Iberian settlement - Clue-hunting game The curse of the gods

Santa Clotilde Gardens – Guided tour

NOVEMBER Indiano Route + Can Font

Maritime Museum - Workshop Have you caught on?

Maritime Museum - Museum inferno

DECEMBER Indiano Route + Can Font

Maritime Museum - Christmas at the Museum, Children’s workshops

Family activity

Santa Clotilde Gardens

Built in: 1919

A project conceived and commissioned by the Marquis of Roviralta, and executed by the landscaper Nicolau Rubí i Tudurí.

Noucentista-style gardens inspired by the Italian Renaissance model, set on Cala Boadella clifftop, with amazing sea views.

It stands out for its Mediterranean vegetation (including striking topiary), layered terraces, sculptures (such as mermaids by Maria Llimona) and water (in the form of spouts and fountains).

Listed as an Asset of Cultural Interest.

Maritime Museum

Opened in 2007

Housed in Can Garriga, the 19th-century former home of the indiano Garriga-Mataró family.

Reopened in 2005 as a museum dedicated to explaining Lloret’s relationship with the sea, especially the period of the indianos.

Modernist Cemetery

Built in: 1909

The cemetery features family vaults designed by renowned architects of the early 20th century, such as Josep Puig i Cadafalch, Antoni M. Gallissà Soqué, Vicenç Artigas Albertí, Bonaventura Conill i Montobbio, Ismael Smith and Eusebi Arnau.

One of the main Indiano cemeteries in Catalonia.

Member of the European Cemeteries Route.

Our cultural heritage elements

The Open Museum of Lloret de Mar is currently composed of:

Can Saragossa

Reopened in: 2010

Building that houses the archaeological remains of the Iberian settlements.

Es Tint

Reopened in: 2010

Historical building of the Fishermen’s Guild, where fishermen used to dye their nets.

Only a handful of these historical fishing facilities have been preserved in the area; there is also one in Palafrugell.

Castle of Sant Joan

Mediaeval tower dating from the 11th-century with wonderful views of the cliffs of Lloret.

Can Font

Reopened in: 2016.

This indiano house dates from 1877 and belonged to Nicolau Font i Maig, an indiano who made his fortune in Cuba. It boasts interesting modernist features, such as the entrance, and is now a house-museum that shows what the indiano houses of this period were like.

Turó Rodó

Opened in: 2016

Iberian settlement located on the seafront. An Iberian house has been reconstructed on the site.

Visitor numbers and trend of the Open Museum of Lloret (MOLL)

A total of 140,456 people have visited the cultural facilities of the MOLL in 2017, generating €353,285 in revenue.

2017 140,456 visitors

€353,285 revenue

The indianos

Lloret de Mar is one of the most important indiano towns on the Costa Brava and in Catalonia, boasting a significant legacy from this period, which will be in the spotlight in 2018 thanks to various guided tours in different languages.

Lloret de Mar will also host the 1st International Forum of Indiano Towns on 14 and 15 June.

For more information, please see our “The indiano legacy of Lloret de Mar” press pack.

EUROPEAN HISTORIC GARDENS ROUTE

Lloret de Mar, together with Aranjuez, is promoting the creation of the European Historic Gardens Route.

LLORET OUTDOOR SUMMER FESTIVAL

A varied artistic summer programme featuring music, magic and circus in various special outdoor venues.

106,219

14,928

1,814

7,198

5,486

2,701

1,642

0

20,0

00

40

,00

0

60

,00

0

80

,00

0

100

,00

0

Santa Clotilde Gardens

Maritime Museum

Can Font

Castle of Sant

Joan

Can Saragossa

Es Tint

Turó Rodó

MOLL visitors 2017

Events

Visit Lloret

This delightful new small-format music-culture festival will be taking place on 19 and 20 October in different venues across the town.

Hola, Família!

A family weekend in April (21-22) with special activities taking place in all the towns and cities in Catalonia that hold the Family Tourism Destination(DTF) seal.

Leisure

Lloret Adventure

A public-private project involving more than 30 leisure and adventure projects (diving, nautical activities, kayaking, Nordic walking, golf, etc.).

Events calendar 2018

APRIL

8 Chapels Walk

21-22 Hola, Família!

27-29 Birrasana

FEBRUARY

4 Tirada a l’Art

9-11 Carnival

MAY

11-13 Lloret Formula Weekend

25 Lloret Night Shopping

Rice Gastronomy DaysJUNE

15-17 Americanos Fair

SEPTEMBER

14 Lloret Night Shopping

27 World Tourism Day

30 Beaches Walk

NOVEMBER

Main Festival of Sant Romà

10-11 Mediaeval FairDECEMBER

3 Tirada a l’Art

JULY

Main Festival of Santa Cristina

7 Clon Festival

21 Clon Festival

01

02

03

04

05

06

07

08

09

10

11

12

AUGUST

4 Clon Festival

18 Clon Festival

OCTOBER

Fish and seafood gastronomy days (cuina del peix de l’art)

5-7 MontPhoto

Events calendar 2018

Gastronomy Accessibility

Lloret de Mar is currently working with the Alícia Foundation on the structuring of the destination’s gastronomy product in order to create a distinct identity in the medium and long term (2018 - 2022).

Lloret de Mar is a member of the ENAT (European Network for Accessible Tourism), whose goal is to foster accessible tourism throughout Europe, and participates in the Turisme per a tothom (Tourism for everyone) programme of the Catalan Tourist Board.

The two main urban beaches, Lloret and Fenals, are equipped with services for persons with reduced mobility.

Sports tourism

Sports Tourism Certification 2006

407 sports events in 2017

+ 55,000 sports people and companions in 2017

14 hotels with sports tourism certification

14 hotels with cycling tourism certification

General data

Sports tourism in figures

Lloret de Mar has been a certified Sports Tourism Destination since 2006 for football, athletics, cycling, swimming and team sports.

In 2017, over 55,000 visitors travelled to the destination for sporting reasons and made use of the municipal sports facilities; specifically, 37,013 sports people and 18,708 companions.

There has been a significant increase in the number of sports events held in 2017 (407) in respect of 2016 (359). These 407 events comprised 300 sports camps, 51 private tournaments, 15 official competitions, 15 local competitions and 26 other events.

Sports tourists per discipline

8,303

6,968

4,900

3,768

2,575

2,320

1,487

1,080

1,008

815

Football

Athletics

Basketball

Swimming

Handball

Pétanque

Indoor football

Rowing

Nautical sports

Cycling

Others 3,789

Sports tourists per month

6,432

3,138

11,307

1,640

1,356

1,584

2,960

216

4,116

1,809

830

1,625

0 02,000 2,0004,000 4,0006,000 6,0008,000 8,00010,000

37,013

Total 2017

jan

feb

mar

apr

may

jun

jul

aug

sep

oct

nov

dec

Sports facilities

1 athletics track

3 sports halls Municipal sports hallEl Molí sports hallPompeu Fabra sports hall

3 football pitches El Molí football pitchMunicipal football pitchFootball ground of the municipal athletics tracks

Municipal Olympic-size swimming pool

Municipal sports facilities

1

1

23

4

5

61

7

4

2

7

3

5

6

Certified sports tourism companies

There are 20 specialised sports tourism companies in Lloret de Mar, 14 of which hold sports tourism certification.

Lloret Cycling

Last year, Lloret Turisme structured its cycling product, which currently comprises:

• 6 recommended road cycling routes and 6 recommended mountain biking routes (designed to offer options with low traffic density and which incorporate elements of natural and heritage interest).

• 2 maps in five languages for each discipline with technical information on the 12 routes.

• Routes uploaded to Wikiloc and Strava, where the Lloret Cycling users club has also been created.

• Creation of a microsite: www.lloretcycling.com

Nationalities per number of events

64

64

43

40

27

24

22

23

14

17

12

France

Catalonia

Sweden

Norway

Germany

United Kingdom

Switzerland

Multi-market

Belgium

Russia

Others

Eastern European countries

57

0 15 30 45 60

New for cycling in 2018

4 new recommended road cycling routes with transfer (Vallter, Girona, Rocacorba...).

Lloret Cycling Weekend (27-29 April).

Gran Fondo Lloret Costa Brava cycling tour (29 April).

Specialised training day for the sector.

Agreement with prescribers.

Running

The running project is one of the priority goals for 2018 with a view to subsequently obtaining the triathlon destination certificate.

New for running in 2018

Structuring of the product and routes along coastal footpaths, paths of Lloret and elsewhere in the county.

Creation of the running centre.

Triathlon destination certification.

Consolidation of events: 3rd Lloret Night Trail (July)

With the goal of obtaining the triathlon destination certificate, specific actions will also be carried out related to swimming.

Creation of the #LloretSwimming brand.

Promotion of the Vies Braves (sea swimming lanes) of Lloret.

Consolidation of the XtremSwim and SwimRun Lloret events.

2018 Sports Calendar

APRIL

2-7 Globasket. Basketball

27-29 Lloret Cycling Weekend. Cycling

29 Gran Fondo Lloret Costa Brava. Cycling

29/04-1/05 Women Spring Cup. Waterpolo

MARCH

24-26 Ultimate. Frisbee

24-29 Globasket. Basketball

28-31 MIC. Football & Basketball

FEBRUARY

22-25 Roller hockey King’s Cup

MAY

13 SUP Race. Stand-up paddle boarding

26 Iron KidsJUNE

Catalonia Athletics Championship

2-3 XtremSwim Lloret Costa Brava. Swimming

2-3 Swim Run. Swimming and running

9-10 Vichy Catalan. Beach volleyball

SEPTEMBER

15-16 The Fenix Games. Crossfit

NOVEMBER

25 Corriols de l’Avi. Mountain biking

DECEMBER

23 Christmas Race. Running 5 km

JULY

Swim across Lloret Bay

14 Lloret Night Trail. Trail running 8 and 16 km

AUGUST

27/08-2/09 Be Water My Friend. Water polo

01

02

03

04

05

06

07

08

09

10

11

12

Registration open to the general public

2018 Sports Calendar

MICE

+22,000 delegates per year.

+ 90 festivals per year.

+ 6,000 specialised hotel bed spaces

3 conference centres

General data

Lloret Convention Bureau

Set up in 2009, the Lloret Convention Bureau is a division of Lloret de Mar Town Council specialised in the promotion of MICE tourism.

The Lloret Convention Bureau is a public-private body with an annual budget of €120,000. It focuses on two main areas:

Meeting tourism: promotion and attraction of national and international meeting tourism.

Festivals and events: advising on and organising functions and events through its Festivals & Events programme.

Every year, thanks to its promotional efforts, Lloret de Mar welcomes 22,000 MICE delegates, mainly in meeting format for between 50 and 100 people. It also hosts over 90 music, dance and singing festivals.

Strengths Olot-Girona-Lloret Project

Good transport connections.80 km from Barcelona30 km from Girona115 km from Perpignan

Agreeable climate

Heritage and culture

30,000 hotel bed spaces(6,000 in hotels specialised in meeting tourism).

More than 80 meeting rooms

Wide range of team-building and incentive activities.

Easy to get around on foot.

The Olot-Girona-Lloret project is the sum of local specialised MICE initiatives implemented by each of the destinations.

On the basis of the work carried out through their individual projects (Meetings among Volcanoes of Olot, the Girona City Convention Bureau and the Lloret Convention Bureau), the three municipalities have agreed to join forces, pooling economic and human resources, with three very clear objectives:

1. To create a new tourism business product based on the complementary nature of three completely different landscapes that can be reached in just 35 minutes, each with its own specialised MICE segment (Olot - incentives; Girona - association meetings; Lloret de Mar - corporate meetings).

2. To draw together the members of the three local initiatives in order to generate joint proposals and business opportunities.

3. To position the brands of the areas in the international MICE sector (south of France and Spain).

New marketing strategy and freshening-up of its professional image. For 2018 Congresses are confirmed for 2018 in the healthcare sector (FETAL) and in the construction sector (Cobaty).

Lloret Turisme and tourism promotion

Lloret Turisme, the tourism promotion body of Lloret de Mar, implements an Annual Marketing and Promotion plan with the goal of promoting and supporting the town’s products and companies.

The activity of Lloret Turisme is structured through the following areas:

Visitor assistance

Lloret de Mar has three tourist offices that are open all year round (central office, Maritime Museum and bus station), along with an information point on Fenals Beach that’s open during the summer season.

+34 618 263 898

In 2017 the tourist offices assisted more than 85,000 people, including face-to-face, telephone,

postal and email enquiries. A new WhatsApp visitor assistance service was launched in March.

Lloret de Mar’s two main tourist offices (central office and Maritime Museum) hold Q for Tourism Quality certification, awarded by the Institute for Tourism Quality in Spain (ICTE).

Marketing and promotion

The marketing and promotion of the destination is carried out through the structuring and segmentation of products, the creation of online and offline information on Lloret de Mar, the organisation of familiarisation trips for tour operators, journalists and prescribers, and the presence of the destination at fairs and professional events.

Calendar of promotional fairs and professional events

APRIL

B-Travel (Barcelona)

MARCH

ITB (Berlin)

MITT (Moscow)

Expo Sports Outdoor (Barcelona)

BMT (Napoli)

Mercat del Ram (Vic)

UITT (Kiev)

FEBRUARY

ECM Spring Meeting (Reykjavik)

London Bike Show (London)

Pure Meetings and Events (Paris)

MAY

IMEX (Frankfurt)

Bebés & Mamás (Barcelona)JUNE

Sea Otter Europe Bike Show (Girona)

SEPTEMBER

Unibike (Madrid)

NOVEMBER

WTM (London)

IBTM (Barcelona)

AUGUST

ECM Summer School (Thessaloniki)

01

02

03

04

05

06

07

08

09

10

11

12

OCTOBER

TTG Incontri (Rimini)

JANUARY

CMT – Fahrrad & Erlebnisreisen (Stuttgart)

FITUR (Madrid)

In 2018 Lloret Turisme will be taking part in the following promotional fairs and professional events

Calendar of promotional fairs and professional events

Activities organised by Lloret Turisme

APRIL

Guided toursNordic walking excursions

Family activities. Orienteering challenge

MARCH

Guided tours

MAY

Guided toursNordic walking excursionsFamily activities. Orienteering challenge

Kayak

JUNE

Guided tours

Lloret Outdoor Summer FestivalNordic walking excursions

Family activities. SnorkelKids’ club

Beach activities

SEPTEMBER

Guided tours

Lloret Outdoor Summer Festival

27 World Tourism DayNordic walking excursions

Family activities. Snorkel

Kids’ club

Beach activities

OCTOBER

Guided toursNordic walking excursions

Kayaking

JULY

Guided tours

Lloret Outdoor Summer Festival

Kids’ club

Beach activitiesAUGUST

Guided tours

Lloret Outdoor Summer Festival

Kids’ club

Beach activities

01

02

03

04

05

06

07

08

09

10

11

12

NOVEMBER

Guided tours

Activities organised by Lloret Turisme

As regards its online presence, Lloret Turisme has its own holiday website available in six languages (www.lloretdemar.org), a professional area and press office (professionals.lloretdemar.org), and a dedicated website for the Lloret Convention Bureau (www.lloretcb.org). A new tourism promotion website will be developed in 2018, incorporating the latest technological and design trends. The dedicated website of the Lloret Convention Bureau will also be updated.

Lloret Turisme also has a presence in the main social networks: Facebook, Twitter, Instagram, YouTube and has a holiday blog.

In 2017 the online platforms of Lloret Turisme received over 732,000 visitors:

• Holiday website: 688,642• Holiday blog: 22,473• Press office: 14,350• Lloret Convention Bureau website: 7,199

Communication

Lloret Turisme also executes a Communication Plan with the goal of safeguarding the development of Lloret de Mar’s image.

A new tourism promotion campaign has been designed for 2018 under the slogan “Be a Lloretenc”. Its aim is to reduce the seasonal nature of tourism and to reposition the Lloret brand through a fresh, dynamic image and a public behaviour campaign that strikes a better balance between the needs of local residents and those of tourists.

News

New tourism website, www.lloretdemar.org

Launch of the “Be a Lloretenc” brand repositioning campaign

New public behaviour campaign

Lloret Film Office

The Lloret Film Office, dependant on Lloret Turisme, provides a wide range of free services to facilitate national and international audio-visual productions that take place in Lloret de Mar with the goal of providing a high-quality service with all the necessary information to plan, facilitate and execute shoots in the best conditions.

Lloret de Mar offers exceptional locations such as Santa Clotilde Gardens or Cala Boadella, where several advertising film shoots and photo sessions are organised every year.

In 2017, 19 film shoots and photo sessions were organised in Lloret de Mar.

central-turisme@lloret.org

lloretturisme

@lloretturisme

lloretturisme

@lloretturisme

www.lloretdemar.org

More information

Lloret TurismeAv de les Alegries, 317310 Lloret de Mar

Tel. +34 972 365 788

ariera@lloret.orgbpous@lloret.org

professionals.lloretdemar.org