MMS Workshop - CDMA2000cdg.org › news › events › CDMASeminar › 04_LatinAm › 040528... ·...
Transcript of MMS Workshop - CDMA2000cdg.org › news › events › CDMASeminar › 04_LatinAm › 040528... ·...
MMS Workshop
CDMA 2004 Latin America Regional Conference
Gerry FlynnMay 28, 2004
“Safe Harbor” StatementsVerizon Communications, Verizon Wireless
NOTE: This presentation contains statements about expected future events and financial results that are forward-looking and subject to risks and uncertainties. For those statements, Verizon Communications and Verizon Wireless claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. With respect to Verizon Communications, the following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: the duration and extent of the current economic downturn; materially adverse changes in economic or labor conditions in the markets served by us or by companies in which we have substantial investments; material changes in available technology; technology substitution; an adverse change in the ratings afforded our debt securities by nationally accredited ratings organizations; the final results of federal and state regulatory proceedings concerning our provision of retail and wholesale services and judicial review of those results; the effects of competition in our markets; our ability to satisfy regulatory merger conditions; the ability of Verizon Wireless to continue to obtain sufficient spectrum resources; our ability to recover insurance proceeds relating to equipment losses and other adverse financial impacts resulting from the terrorist attacks on Sept.11, 2001; and changes in our accounting assumptions that regulatory agencies, including the SEC, may require or that result from changes in the accounting rules or their application, which could result in an impact on earnings. With respect to Verizon Wireless, we refer you to the factors that are discussed under “Risk Factors” in its Registration Statement on Form S-4 (No.333-92214.)
Wireless Bandwidth Is Increasing...
3G
2G
1G
Data Transmission Speed - Kbps0 9.6 32 64 128 144 384 2,000
Still Imaging
Video Streaming
Voice
Audio Streaming
Text Messaging
Telephone/Fax
E-mail Mobile Radio
Mobile Television
Remote Medical Service
High-Quality Video Conferencing
E-Commerce
Video On Demand
Voice MailDataWeather, traffic, news, sports, stock updates
AudioVoice-driven Web, streaming audio
Electronic Publishing
Incr
easi
ng
Val
ue
…Enabling new applications
2.1 BillionMessages
4Q’031Q’03 1Q’04
GROWTH INITIATIVES
Building on Data Success
4Q’031Q’03 1Q’04
>21 MillionPicture Messages
>19 MillionDownloads
4Q’031Q’03 1Q’04
Tri[plededin 2003
1Q03 2Q03 3Q03 4Q03
1X National Access
(data megabytes)
Broadband for Broadband for BusinessBusiness
ØØ SpeedSpeed
ØØ UbiquityUbiquity
Broadband for Broadband for ConsumerConsumer
ØØ Rich DataRich Data
ØØ MultiMulti--media media ExperienceExperience
2004+2004+1xEV1xEV--DODO
300kbps 300kbps –– 500kbps500kbps
2001-20031xRTT
40kbps – 60kbps dataBest-in-Class Voice
Investing $4B per year to create the best wireless network in the U.S.
Incremental $1B investment in ’04 and ‘05 to create the fastest, most efficient wireless WAN
GROWTH INITIATIVES
Expansion of EV-DO Network OpensFloodgates for Richer Services…
SMS Has Created a New User Behavior that is Instant, Easy and Fun!
MMS will be the next stepin personal communication
SMS Text Messaging
Hi, I’ll see you at 6 PM Regards, Bob Youth Market
Embraced 2-Way
cost effective, simple pricing
”new language”
C U @ 6 EMS Mass Market Service
More than 160 characters
With EMS -- You are able to write more than 160 character long messages, receive download content such as ringtones and graphics
Paging
MMS pictures tell more than a 1,000 words
another new sub-culture?
Greetings from Vegas!
MMSMMS
1. Sender selects messaging option and enters destination (phone and/oreMail address).
Up to 20 destinations for a single message can be selected.
2. Sender composes message and attaches media-object to message. Sender can select
different media content to compose the message (i.e. Photos (JPEG), Animation (GIF),
Sound Clips (EVRC or AMR), Polyphonic music tones (MIDI), Bit Map Picture (BMP) and
Short Video Clip (MPEG4).
3. Sender selects the ‘Send’ option. Message is sent using the CDMA 1XRTT network.
4. Message is received at destination ‘Inbox’ and is viewed just like an SMS is viewed today.
Send To:
Next Contacts
714555212
Message: 2/121
ABC Next
Here is my Picture Options
Back Send
Send MessageEdit Send toEdit Text
1 2 3
MMS (Camera Application)MMS (Camera Application)
The MMLThe MMLThe MML
q Pix Place Provides Users Online Photo Album.
q Camera Phone Users Take Picture & Upload to Pix Place Photo Album.
q Users Compose Pix Message on Pix Place & Send to Mobile & e-mail.
q Users Can Share Personal Content and Photo Album With Other Users.
q Pix Place Provide Content Gallery for Users to Create Pix Messages.
q Pix Place User Single Sign On Feature. Users With VTEXT User Name
& Password Can Use Pix Place Without Registration.
q In Pix Place Users Can Cut, Paste, Delete Content File/Folder.
New Pix Place - HomeNew Pix Place New Pix Place -- HomeHome
GROWTH INITIATIVES
Focus on High-value Consumers
• VZW can grow and capture parts of other consumer industries
• Already impacting digital imaging –– 73 M camera phones vs. 41 million digital cameras73 M camera phones vs. 41 million digital cameras
–– HiHi--resres camera phones will draw more users into archiving,camera phones will draw more users into archiving,
sharing, printing digital photossharing, printing digital photos
•• creating new markets for music and gamingcreating new markets for music and gaming
•• Content: critical success factor, differentiatorContent: critical success factor, differentiator–– Working with brand name applications developersWorking with brand name applications developers
•• Best distribution model to sell, support emerging servicesBest distribution model to sell, support emerging services
’04 Device Roadmap• EV-DO Devices
– More PC cards, modem solutions, E-mail devices– Handsets/devices for video, music and content – 1X: 100% of phones sold; 63% of base
• Picture Messaging– More models, more pixels– Video messaging
• E-Mail, SMS– Color Blackberry and Treo– IM: all 3 major IM services
– 100% of handsets sold are text capable
• Get it Now– More handsets, more apps
– 9 color handsets, 400 unique downloadable apps
• Push to Talk– Expanded lineup
• Global Phone
Global Phone
GROWTH INITIATIVES