MMS and WIM Technology and Business T-109.551, Telecommunications Business II.

MMS and WIM Technology MMS and WIM Technology and Businessand Business

T-109.551, Telecommunications T-109.551, Telecommunications Business IIBusiness II

Qinghai Li, department of computer scieQinghai Li, department of computer science, Helsinki University of Technologynce, Helsinki University of Technology

Wireless Messaging HistoryWireless Messaging History

SMS - first Dec 1992, PC-mobile, SMS - first Dec 1992, PC-mobile, Vodafone, UK. terminal+wireless Vodafone, UK. terminal+wireless net+SMSC. store and forward. 2G.net+SMSC. store and forward. 2G.

EMS - simple audio,pic,animation. not EMS - simple audio,pic,animation. not popular.popular.

MMS – rich audio,video,pic,streaming. MMS – rich audio,video,pic,streaming. 2.5G, 3G.2.5G, 3G.


Introduction to WIM (1)Introduction to WIM (1)

Desktop IM: 100million registered, 50million Desktop IM: 100million registered, 50million regular users. big potential for wireless IM.regular users. big potential for wireless IM.ICQ, Yahoo!, MSN, AOL messengers -desktopICQ, Yahoo!, MSN, AOL messengers -desktopclient-server model. Mobile-mobile, mobile-client-server model. Mobile-mobile, mobile-desktop.desktop.Presence, buddy list, file sharing, group.Presence, buddy list, file sharing, group.Text, audio, (maybe video).Text, audio, (maybe video).Two standards: Wireless Village, Jabber.Two standards: Wireless Village, Jabber.WIM clients: built-in, downloadableWIM clients: built-in, downloadableStandards started for both wireless and desktopStandards started for both wireless and desktop


Introduction to WIM (2)Introduction to WIM (2)


Introduction to MMS (1)Introduction to MMS (1)

Text, (streaming) sound, images, video, Text, (streaming) sound, images, video, table, charts,animation,table, charts,animation,

Multimedia presentation based timeline.Multimedia presentation based timeline.

I.e., greetingcards, weather report, stock I.e., greetingcards, weather report, stock quotes etc.quotes etc.

’’store-and-forward’, not real time.store-and-forward’, not real time.



Multimedia Messaging

Center (MMSC)

Internet

MMS Terminal A

MMS Terminal B


Comparison of MMS and SMSComparison of MMS and SMS

both messaging; store-and-forward, not real time.both messaging; store-and-forward, not real time.MMS: not size-limited, SMS: 160 char; MMS: not size-limited, SMS: 160 char; MMS: rich message(video,audio..); SMS: pure textMMS: rich message(video,audio..); SMS: pure textMMS: personalized profile(when,how send MMS). SMS: MMS: personalized profile(when,how send MMS). SMS: no profileno profileMMS: 2.5G, 3G. SMS: 2G+2.5G, also 3G if like.MMS: 2.5G, 3G. SMS: 2G+2.5G, also 3G if like.MMS: need storage(large). SMS: not a problem due to MMS: need storage(large). SMS: not a problem due to small size.small size.MMSC: complicated, many elements from different MMSC: complicated, many elements from different vendors. SMSC: simple, monolithicvendors. SMSC: simple, monolithicMMS: data channel; SMS: signalling channelMMS: data channel; SMS: signalling channel


MMS Messaging Architecture (1)MMS Messaging Architecture (1)

MMSM

E

MMSS

MMS Terminal A MMS Server

MMS Proxy Relay

Internet

L

Legacy Wireless Messaging Systems

Email Server

MMS Terminal B

MMS Terminal C

MMSR



MMS Terminal: send, receive, render or create, MMS Terminal: send, receive, render or create, modify MM.modify MM.

MMS Proxy Relay: interact with MMS terminal, MMS Proxy Relay: interact with MMS terminal, route MM to target network, send notification to route MM to target network, send notification to receiver, communicate with MMS Server.receiver, communicate with MMS Server.

MMS Server: storage. Can combined with MMS MMS Server: storage. Can combined with MMS Proxy Relay.Proxy Relay.

MMSMMSMM: interface between client & Proxy Relay; : interface between client & Proxy Relay;

MMSMMSRR and MMS and MMSSS: not defined yet.: not defined yet.



With legacy messaging system(i.e. SMS): With legacy messaging system(i.e. SMS): interface not defined yet; MM filtered out interface not defined yet; MM filtered out or get a SMS with URL pointing to MM.or get a SMS with URL pointing to MM.

With email system: send MM to Email With email system: send MM to Email server, receive MM from Email server, server, receive MM from Email server, fetch MM from Email server.fetch MM from Email server.



Interface between mobile handset and MMS proxy relayInterface between mobile handset and MMS proxy relay

WAP gateway provides HTTP and PUSH services.WAP gateway provides HTTP and PUSH services.

WSP (Wireless Service Protocol) as transport layer between client and WAP WSP (Wireless Service Protocol) as transport layer between client and WAP gateway.gateway.

SMIL (Synchornized Multimedia Intergration Language) or WML (Wireless SMIL (Synchornized Multimedia Intergration Language) or WML (Wireless Markup Language) as Presentation layer.Markup Language) as Presentation layer.

WAP gateway encapsulate MM as HTTP to proxy relayWAP gateway encapsulate MM as HTTP to proxy relay

WAP gateway decapsulate traffic from proxy relay to MMS client.WAP gateway decapsulate traffic from proxy relay to MMS client.


WIM System Architecture (1)WIM System Architecture (1)

CSP: Client Server Protocol. Provides access to WV CSP: Client Server Protocol. Provides access to WV server for clients.server for clients.CLP: Command Line Protocol. Access to WV server for CLP: Command Line Protocol. Access to WV server for Old mobile terminal.Old mobile terminal.SSP: Server to Server Protocol. Communicate within WV SSP: Server to Server Protocol. Communicate within WV servers.servers.SMCNP: Server Mobile Core Network Protocol. Access SMCNP: Server Mobile Core Network Protocol. Access to Mobile Core Network to get Presence info and service to Mobile Core Network to get Presence info and service capability for WV server.capability for WV server.CLI Client: Command Line Interface Client. Text CLI Client: Command Line Interface Client. Text message for i.e., old phone.message for i.e., old phone.WV Embedded Client: embedded client in terminal. Text, WV Embedded Client: embedded client in terminal. Text, video, picture, audio messages.video, picture, audio messages.



Service ElementsService ElementsPresence Service ElementPresence Service ElementInstant Messaging Service ElementInstant Messaging Service ElementGroup Service ElementGroup Service ElementContent Service Element Content Service Element

Service Access PointService Access PointAuthentication & AuthorizationAuthentication & AuthorizationService Discovery and AgreementService Discovery and AgreementUser Profile ManagementUser Profile ManagementService Relay: server-server communication – routes all Service Relay: server-server communication – routes all request & response between servers via SSPrequest & response between servers via SSP


MMS Value Chain & Pricing (1)MMS Value Chain & Pricing (1)

Infrastructure provider: i.e., Infrastructure provider: i.e., MMSCMMSCMiddleware provider: Middleware provider: application & content adaption application & content adaption platform & gateways. I.e., platform & gateways. I.e., gateway between mobile and gateway between mobile and Internet.Internet.Application provider: Application provider: composer, editor…composer, editor…Content & service provider: Content & service provider: MM content, i.e., picture, MM content, i.e., picture, animation, audio…animation, audio…Operator: mobile network, Operator: mobile network, MMS transfer, billing…MMS transfer, billing…

Infrastructure

Middleware

Application

Content & Service Provider

Operator

15% about 5%

about 1%

about 0-35% 79–44%



A MMS mustn’t cost A MMS mustn’t cost more than one more than one postcard, 1 Euro.postcard, 1 Euro.

Lower price for entry, Lower price for entry, increase price for high increase price for high value content.value content.

Keep pricing SIMPLE!Keep pricing SIMPLE!


MMS Market Expection (1)MMS Market Expection (1)

SMS: big success. SMS: big success. Expecting SMS user shift Expecting SMS user shift to MMS.to MMS.According to ARC, more According to ARC, more 40% traffic is messaging.40% traffic is messaging.By 2006, in Europe, 250 By 2006, in Europe, 250 Million MMS user.Million MMS user.Need MMS capable Need MMS capable mobilephone, new mobilephone, new mobilephone expect mobilephone expect MMS to boost itself. MMS to boost itself. Chick-egg problem.Chick-egg problem.3G will motivate the 3G will motivate the usage of MMS.usage of MMS.

Source: ARC Group Mobile Services & Application Industry Survey 2002

Europe subscriber.


MMS Market Expection (2)MMS Market Expection (2)

Mobilestream: MMS Mobilestream: MMS handset market grow handset market grow smoothly, mass market smoothly, mass market won’t reach before 2004.won’t reach before 2004.

Very easy to startVery easy to start

Lot of content+applicationLot of content+application

Be Fun!Be Fun!

Fast response & reliable.Fast response & reliable.

Reasonable price!Reasonable price!

Support early phones.Support early phones.

Handset Penetration (Source: Mobilestreams)


MMS Market Expection (3)MMS Market Expection (3)MMS operators (Source: ICM NMA and Global Mobile/GSMA)


ConclusionConclusion

MMS & WIM : startup phase.MMS & WIM : startup phase.Mass market not reached.Mass market not reached.MMS and WIM content are not rich enough: MMS and WIM content are not rich enough: simple picture, audio onlysimple picture, audio onlyMMS infrastructure not completely ready.MMS infrastructure not completely ready.MMS and WIM capable mobile terminal: not MMS and WIM capable mobile terminal: not many, functions not enough.many, functions not enough.Bandwidth limit more complicated MMS & WIM Bandwidth limit more complicated MMS & WIM application, need 3G.application, need 3G.But, WIM & MMS will Succeed step by step, But, WIM & MMS will Succeed step by step, need about 2-4 years.need about 2-4 years.


MMS Capable MobilephonesMMS Capable Mobilephones

Nokia 7650

Nokia 7210

Nokia 3510

Sony EricssonT300

Ericsson T68/ie

Sony EricssonP800

Motorola A820

Nokia 3315

Nokia 6610

Nokia 6100

Nokia 5100

Nokia 3650

Nokia 3530

Sony EricssonP802


ReferencesReferences[1] Arcgroup.com, Multimedia Messaging Services, December 2002, <[1] Arcgroup.com, Multimedia Messaging Services, December 2002, <http://http://www.arcgroup.com/homepage.nsf/tag/mmswww.arcgroup.com/homepage.nsf/tag/mms>>[2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001,<[2] Eduardo Gonzalez, European Multimedia Messaging Services Market (MMS), 2001,<http://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MMS%20Vhttp://www.frost.com/prod/brochures.nsf/474fdcdb0941e35080256b770074c3e4/4e03aa6229a4c10c86256c5d0059cfef/$FILE/MMS%20Virtual%20Brochure.ppsirtual%20Brochure.pps>>[3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, <[3] iBilt Technologies Ltd., GPRS A NEW HORIZON, 2002, <http://http://www.ibilttechnologies.com/mms.pdfwww.ibilttechnologies.com/mms.pdf>>[4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, <[4] Ingo Potthof, Multimedia Messaging Service(MMS) – New Business Opportunities for the Mobile Industry, November 6th 2002, <http://www.telecom2002.co.il/presentations/Ingo%20Potthof.ppthttp://www.telecom2002.co.il/presentations/Ingo%20Potthof.ppt>>[5] Kimmo Kullervo Pekkola, “Market Introduction of A Mobile Data Service: Description of The Value Network”, May 24, 2002. 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September 13, 2001. [14] Mobile Streams Ltd, NEXT MESSAGING An introduction to SMS, EMS and MMS. September 13, 2001. <http://www.mobilewhitepapers.com/pdf/messaging.pdf<http://www.mobilewhitepapers.com/pdf/messaging.pdf>>[15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, <http://www.mobilewhitepapers.com/pdf/SMS.PDF>[15] Mobile Streams Ltd, “Success 4 SMS” White Paper, February 2001, <http://www.mobilewhitepapers.com/pdf/SMS.PDF>[16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, <http://www-106.ibm.com/developerworks/library/wi-[16] Roman Vichr, Tips&tricks : Multimedia Messaging Service, September 2002, <http://www-106.ibm.com/developerworks/library/wi-tip25.html?dwzone=wireless>tip25.html?dwzone=wireless>[17] WAP Forum. Wireless Application Protocol Multimedia Messaging Service Architecture Overview Specification. April 25, 2001, [17] WAP Forum. 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MMS and WIM Technology and Business T-109.551, Telecommunications Business II.

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