MMRSS CATI

Telephone (Fixed Landline only) penetration in India in urban HH in India at 23% and growing

At the end of June, 2005, total Fixed lines were 47.70 million and mobiles reached 57.38 million taking the total of telephony subscribers in the country to around 105.08 million (Source TRAI)

Community Housing projects make it increasingly difficult to conduct face to face interviews at the household

Increasing inability of interviewers to enter SEC A1/A2 apartment buildings without prior appointments

B2B interviews difficult without prior appointment

Computer Aided Telephonic Interview Computer Telephony Integration allows software to

automate much of the interviewers work Software handles complex branching, skips and

response piping Software automates hard/soft and/or interlocking

quotas Centralized data collection allows for greater control

over interviewers and supervisors and higher control over quality

Software produces disposition reports at the end of every study allowing the researcher to determine incidence and and non-response of refusal bias that may skew the data

Reliability of data is ensured through a proprietary method of voice recording

Voice files are saved to the number dialed, interviewer name and date for easy reference.

Eliminates the need for data entry, since data is entered directly into the computer

Output files can be any flat-file format, ASCII, excel or SPSS labeled output as desired.

No requirement for scrutiny or validation programs since the CATI program blocks such errors

With a capacity of about 40 seats in Mumbai Fiber optic E-1 lines with branded PC’s Agent headsets allowing minimal ambient

noise interference Supervisor barge-in access to all calls and

agent screens Visitor Lounge with one way mirror allowing

barge in to calls and agent screen

Interviewers with MR experience B2B and B2C interviews No telemarketing activities, all respondent data is kept

confidential. Thin clients on all work stations ensure that sample cannot

be copied from agent screen. Sample management and quota controlled handled via central server

Random Sampling techniques (eg. RDD or Published number +1) can be used using our random number generator

MMRSS has the national numbering plan for both mobile and fixed networks enabling us to generate ‘true’ RDD sample.

MMRSS has Exchange level data (number of lines utilized and capacity) for 36 cities allowing precise weighting of data collected through CATI

Trained NATIVE language speakers for all in-language studies

Availability of both male and female interviewers for sensitive studies

Voice file formats permit integration into MS PowerPoint allowing multimedia presentations to client.

Prices are based on CPI NOT per hour, so you do not pay for inefficiency .

Project Manager Briefing by Client Supervisor briefing by Project Manager 1 designated project manager and lead

supervisor provided as points of contact for each CATI study.

Client field supervisor present as necessary during the course of the study.

Supervisor briefs and trains agents CATI is approved along with dummy dataset

and datamap. Mock calls begin – Voice files of completed

mock calls for approval

Pilot interviews conducted, voice files are sent to client for final review

Fielding commences Interim dataset is provided to client for

approval Fieldwork ends Clean data ASCII flat file output provided

along with all voice files submitted to client

Traditional B2B and B2C studies Recruitment for Focus Groups Nation-wide

especially Hard to Recruit/Reach respondents

RDD Sampling A1/A2 Booster Samples for national

representation Telephonic DI’s Back Checks

INTERNATIONALJakarta office3rd floor Lina Building,Jln. H.R Rasuna Said Kav. B7,Jakarta - 12920, IndonesiaRaj Sharma : +91 [email protected]

Vietnam office456, 4th Floor, NGUYEN THI MINH KHAI(STR),WARD 5 , DIST 3,Ho Chi Minh, VietnamTel No: +84866518813Raj Sharma : +91 [email protected]

Bangkok office401 S.Group Building1091/153-154 new Petchaburi RoadMakkasan RajtaveeOpp Hotel Bangkok Palace/RamadaBangkok-10400Tel No: +6622555790/6622555791Raj Sharma : +91 [email protected]

Dubai office604 Al Safa MBank Street Bur DubaiDubaiRaj Sharma: +91 [email protected]

INDIACorporate Office12, Ground Floor, Greenfield Mansion,Dr. Raikar Marg, Mahim (West),Mumbai – 400016Maharashtra, INDIATel : Tel No: +91 22 42206364Fax : +91-22-42206364 Ext. 225Raj Sharma : +91 [email protected] Office617 First Floor,6th B Main,Indranagar 2nd Stage,Bangalore – 560038Tel No: +91 80 41739007/41739045;Raj Sharma : +91 [email protected]

New Delhi officeSatyam HouseBalaji Estate,Kalkaji,New Delhi-110019Tel No: +91 11 26411870Raj Sharma : +91 [email protected]

Chennai Office2A/New 3, Singaravelu StreetT-Nagar, Chennai-600017Tel No. +91 44 42604404Raj Sharma : +91 [email protected]

Kolkata office9,Bullygunge TerraceGround Floor, Gol Park,Kolkata-700029Tel No: +91 33 40015939Raj Sharma : +91 [email protected]

Hyderabad officeNo. 3-4-353,Opp Reddy women junior college,Sathyamma college,Barkatpura,Hyderabad-500027Tel No: +91 040 27552251Raj Sharma : +91 [email protected]

Pune office601, 6th floor Rajmahal Apartments,Law College Road, Erandwane,Pune - 411004Tel No: +91 20 30220897 / 98Raj Sharma : +91 [email protected]

Gurgaon officePlot No - 482, 1st Floor,Sector 5, Urban State,Gurgaon (Haryana),Tel No : +91 9322105830,Raj Sharma : +91 [email protected]

Ahmedabad officeBlock 15, Rajpath Row House,Opp. AIS School,Judges Bungalow Road,Bodak Dev, Ahmedabad - 380054Raj Sharma : +91 [email protected]

MMRSS CATI

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