Mmppt april2013.deck

SLIDE DECKApril 2013

Muddleme Inc. - Confidential

2Muddleme Inc. - Confidential

Provides fair market exchange of cash to consumers for completing purchases

Enables “buying” customers privacy and the ability to monetize and to value their personal data

Only platform offering consumer scoring and purchasing accountability

Maximizes vendor yield from campaigns and marketing investments

Provides vendors real-time ROI and competitive intelligence

Provides Vendors with “sticky” information on “buying” consumers

A Fundamental Change in Marketing


Frictionless Selling

The Law of Social SharingThe amount of data people share doubles every year. We are what we share.


Traditional Marketing = “No-Win” Model

Market Success Drivers Traditional Model Muddleme ModelValue Exchange Only One “winner” Everybody Wins!!!

Developmental Cycle Ongoing, no recipe for success Real-time, based on actual purchase

Revenue Model - Single purchase- Single Service- Costly

- Free to Vendors- Cash based for Consumer action- Viral

Engagement Days, Months, Uncertain Real-time, based on actual Purchase

Data and Analytics Limited/ lot’s of unknowns - “Actual” Buyer vs. “Looker”- Real Purchase drivers

Distribution/Acquisition - Expensive- Not efficient- 2% is great!!, 5% = Bestseller

- Viral- Measurable- “Action” oriented


Vendors and Consumers are not receiving “Value”

Traditional Marketing is “Broken”

Consumers “Know”

What they want to buy Why they are going to buy When they will buy

Yet, “Dont know their value”

Vendors “Think They Know”

Who to sell to How to “market“ to highly targeted users

What drives consumer behavior

Yet, “Are wrong 98% of the time”

?


Muddleme: The Ultimate Two-Sided Marketplace

Cash is King… Again

Consumer

Earns cash not points Gets best offer Controls their privacy

Vendors & Service Providers Highly targeted leads

Higher conversion potential ROI and sales analytics/metrics

Excellent supplement for integration to CRM

><Everybody Wins!

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Value Proposition? Everybody Wins!

Unique Competitive Advantage

Features BenefitsConsumer - Best offer

- Access across web and mobile app.- Easy to use- Access to Local, National and Global vendors - Real-time response

- Cash vs. “points”- Privacy and Control of personal data- Rewarded for “acting on intent”- No cost to join- Cash for “like minded” Referrals

Vendor - Free and Easy sign-up process- Easy and intuitive User Interface- Direct Access to “Buyers” vs. “Lookers”- CRM platform agnostic- Real-time competitive post-purchase Analytics- Great access to why you win/lose clients

- Optimal spend of marketing $- Valuable competitive intelligence- Real-time ROI- Increased Customer conversion- 70% rebate to ”re-bid” (if you lose an auction)- More product/service revenue


Two Efficient Channels

Technology: “How Muddleme Delivers”

Online PlatformMobile Apps


The Future of E-Commerce and Mobile Look BrightWhere the consumer is the vendors will follow…

Opportunity: Consumer and Vendor

Consumer Growth Online retail sales in the U.S. to reach $327 billion by 2016 Online retail to increase from 7% today to 9% by 2016

Growth Drivers• New, innovative shoppingmodels like MuddleMe• Improvements in mobile andtablet capability• Aggressive vendor adoption of online deals/offers (couponcodes, flash sales, ect.)


Consumer Mobile Usage is Growing Rapidly MuddleMe is ready!

MM - Positioned For Mobile Growth

Mobile Growth “Online Retail” and “E-payments” rank in top 10 in mobile usage amongst users This user base is rapidlygrowingMuddleMe is positioned to benefit from this growth trend via iOS and Android appsMuddleMe Apps to providing users new and innovative model to shop: research, compare, get deals, and acquire goods

U.S. Top Mobile Categories Growth by Audience (000)

Online Retail

15,221

28,537

DEC 10’ DEC 11’

Mobile E-Payments

13,056

23,480

DEC 10’ DEC 11’

Source: comScore MobiLens 3 mon. avg. ending Dec 2011 vs. Dec 2012


Competitive Landscape

Special SauceThe Muddleme model is unique, we’re like…

SwitzerlandSwitzerland

No direct competitors.Competition is our ally.

Consumer Price/Product comparison sites (Angie’s List, Service Magic, Taskrabbit, etc.) Daily deal/coupon sites (Groupon, Amazon Daily, etc.)

Vendor Online lead generation companies Pay Per Click and other online ad networks (Google Adwords, Bing, Yahoo ads, etc.)

Proprietary ConsumerScoring Model (PCSM) based on likelihood to purchase algorithm


Go to Market Strategy

Short-term (First 6 months) Long-termConsumers National (via affiliates)

Local: Boston and ChicagoGlobal via Web and Mobile

Vendors National (via affiliates)Local: Boston and Chicago

Global via Web and Mobile

Inbound Outbound Direct Prospecting• Blog and SEO

• MM branded social media pages (FB, Twitter, YouTube)

• Special promotions via social media

• Guerrilla and viral marketing initiatives

• Partnerships with “synergistic” companies/businesses

• Promotions on Android & Apple Stores

• Viral sharing tools & promotion within MM ecosystem of online and mobile app

• Affiliate programs

• E-mail marketing via targeted lists with confirmed opt-in (Revotas Platform)

• PPC (Adwords, Retargeter.com, etc.)

• Direct mail (vendors mostly)

• Traditional PR

• Sales Director hire/Team

• “Cold” selling (calls, meetings, etc)

• Trade shows

• Strategic partnerships with local small business chapters

• Promotion to local small business chapters/events promotion

• Free local “Marketing” workshops - (Meetup.com, SkillShare.com, etc..)

Who?

How?


Team: “Ready to Change The World!”

Kevin Brothers, Chief Executive Officer and FounderKevin, a graduate of the University of New Hampshire is a 25 year sales veteran andentrepreneur who has held various roles within client, agency and manufacture sidebusinesses. This experience has provided him with a 360 degree view and a deepunderstanding of the strategic, technological and overall requirements related to themanagerial nuances of marketing and advertising. Kevin has also founded andsuccessfully sold an interactive software company in early 2001.

Jon Hopkins, Chief Technology OfficerJon Hopkins is an accomplished high tech executive who has founded and exited twosuccessful software companies over his 30 year career . As President, CEO and Founder ofPalladio Software Corporation, a software engineering firm, Jon orchestrated thesuccessful sale of Palladio to Rational Software Corporation (NASDAQ: RATL). Mr.Hopkins served as Director of Rose Product Programs for Rational after its acquisition.

Mario Franic, Vice President of MarketingMario kicked off his marketing and design career on Madison Avenue, at the renowned adfirm Young & Rubicam, where he directed global media strategy for the AT&T WorldTraveler program back in 1998. He went on to execute multiple award winningcommunications campaigns for clients such as Morgan Stanley, Fidelity and Nestlé. } Battle Tested

ExperiencedEntrepreneurialInternet SavvyCommitted


Summary: Why Invest in Muddleme?

Provides fair market exchange of cash to consumers for completing purchases

Enables “buying” customers privacy and the ability to monetize and value their personal data

Only platform offering consumer scoring and purchasing accountability

Maximizes vendor yield from campaigns and marketing investments

Provides vendors real-time ROI and competitive intelligence

Provides Vendors with “sticky” information on “buying” consumers

Mmppt april2013.deck

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