Mmolife Company Presentation 2010
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Transcript of Mmolife Company Presentation 2010
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2010 �
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Mission � The Team� What MMO Life Reached So Far � Portal Overview � Summary� Contact�
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Mission �
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Why Do We Do It? Game Market Is Exploding�
• Global online game market doubles to $10.2bn in 2009 �• USA & Europe market share 52.4% + overtake Asia in 2009 �• Networked gaming services will account for 50% of � revenues followed by downloads at 23% (Parks Associates, US market) �
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Mission (1) – Direct Marketing Services�MMO Life: provides a one stop shop direct marketing service for MMO developers around the world. �
How: direct outlet for MMO developers on our own portals,
mmohub.org, mmohub.de, mmohub.es, mmohub.com.br and 200
territory specific satellite domains (like mmogames.com, mmorpg.co.uk, mmorpg.cn, mmospiele.de), where actual registration is
tracked real-time. �
Why: A direct MMO outlet provides us to have intense contact with developers about CPA pricing, shared revenue and advertising by the
same publishers, local marketing experience and real-time conversion
figures on developers precious traffic. �
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Mission (2) – Indirect Marketing Services�And: indirect outlet through our MMO Affiliate Platform, connecting game specific affiliate networks, and our own portal domains, pushing
high converting traffic to our MMO developers, based on our own
experiences with the local mmohub’s. �
Why: An indirect organic outlet through our MMO Affiliate Platform is �
able to re-use all developers contracts and affiliate codes in �
order to scale up per territory and keeping high conversions. �
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The Team�
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The Team�
• Reinout te Brake $Former Spilgames executive and strategist �$ $ $ $//Founder & Marketing Director �
• Paul de Groot $Founder UnitedGames�$ $ $ $// Managing Director �
• Simon Usiskin $Former portal director Spilgames �
$ $ $ $//Business Development Director �• Michael Luttik $ Former Spindokters executive �
$ $ $ $//Portal Director �• Bram Steur $ $//Account manager BD/advertising �
• Adam Vener$ $Former community director Gaia community�
$ $ $ $//Community Director MMOhub/MMOCluster �
Local Portal Managers: �Ignacio (Brasil) Fernando (Spain) Simone / Bjoern (Germany) �
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What MMO Life Reached So Far �
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What MMOLife Reached So Far (1) �
Developer contracts: $ Cost per registration (CPA) and $ $ $
$ shared revenues contracts with $ $ $
$ $ $ almost all portal titles (200+) �
Developer contacts: $ Reciprocal real-time links of $ $ $
$ $ developer with MMO Life about $ $ $
$ $ $ registration, traffic and conversion. �
Scalable local traffic: $ MMO Life focuses now on US $ $ $$ $ $ (85%) and German portals, $ $ $
$ $ $ Spain and Brazil runner ups, $ $ $
$ $ supported by 200+ satellite domains. �
Tweaked portal layout: This year portal design and $ $ $
$ $ $ CMS has been fully fine-tuned $ $ $
$ $ $ for optimal results & scalability�
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What MMOLife Reached So Far (2) �
Traffic&Conversion: $Growing conversion ratios and traffic $ $
$ $ $ optimized on quality�
Google&Rankings: $Top US Google rankings on mmorpg, $ $
$ $ $ mmo games, mmo review and loads $ $
$ $ $ of game titles �
Affiliate Platform: $Affiliate platform operational by end $ $
$ $ $ of March 2010 �
Scalable global traffic:$Experience in US en German local $ $
$ $ $ portal traffic will be re-used and $ $ $
$ $ $ executed in main countries like �
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Portal Overview �
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MMOHUB.ORG – Focus on US Gamers�
“Our US portal reaches 85% US gamers in the age group 15-25 years. 60% are male gamers. We focus on quality and the best games!”�
Reinout te Brake - Founder �
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MMOHUB.DE – Focus on German Gamers�
“The German MMO market is booming and we reach out to the German MMO gamers with our localized portal”�
Simone Kaczmarz – Portal Manager �
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MMOHUB.ES – Focus on Spanish Gamers�
“The Spanish portal offers the Spanish audience content in their own language. This is very important for our performance”�
Fernando Cortes – Portal Manager �
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MMOHUB.COM.BR – Focus on Brazilian Gamers�
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Highly Engaged Community�
“Our members value the cool giveaways and contests we organize in close collaboration with our publishers”�
Adam Vener – Community Manager �
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In close social contact with the MMO Audience…�
11.000 followers�
1.200 subscribers �
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Summary �
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Summary �
Small but experienced team �
Growing industry �
The “hub” between developers and gamers �
Local strategy (focus on USA, Germany & Spain) �
Community platform (for example mmocluster.com) �
Monitization is diverse shared revenues/ad-sales/� CPA but also CRM/wallet and more�
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Contact�
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Contact�
MMO Life B.V. is a registered company in The Netherlands. �
Please contact us for further information – we very much look forward to working with you: �
MMO Life BV �Kenaupark 2 �2011 MS Haarlem�The Netherlands�
Phone $: +31 23 20 20 433 �Fax $: +31 23 89 01 983 �E-mail $: [email protected] �Website $: www.mmolife.org�
Check out our great advertising packages! �Mail Bram on [email protected] �