MMM RMPI 2017 Zach - Mission Minded
Transcript of MMM RMPI 2017 Zach - Mission Minded
Mission ISpossible(If You Have the Right Message)
Learn more at www.mission-minded.com/RMPI
“So, what does your organization do?”
AgendaCase Study: RRAK and Children’s Council of San Francisco
Message Basics
Minute Message Model • One Minute Message
• Two Minute Message
• Five Minute Message
• Ten Minute Message
By the end of this session You will know how to create messages that:
...Provide an inspiring vision.
...Paint a picture of your impact.
...Are interesting to your listeners.
...Use your time well.
Case Study
RRAK
Children’s Council of San Francisco
Hold that thought...
Message Basics
Use your name.
Avoid jargon.
Never assume.
Repeat, repeat, repeat.
Make it personal.
Highlight benefits, not features.
A good message points to the problem you are trying to solve.
A good message highlights the impact of your work.
A good messagereminds your audience members why they should care.
A good message adds an emotional connection.
The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
-Donald Calne, Neurologist
“
Pop quiz!
RRAK
Children’s Council of San Francisco
One Minute Message
Define simply.
Give high-level information.
Share your vision.
Build comprehension.
Suggest the problem you solve.
When to Use It
In an elevator
At a party
When introducing yourself to a group
When speaking to donors
On your home page
At Challenge Success, we believe that our society has become too focused on grades, test scores and performance, leaving little time and energy for our kids to become resilient, successful, meaningful contributors in the 21st century. Every day, we provide families and schools with the practical, research-based tools they need to raise healthy, motivated kids. Success, after all, is measured not at the end of the semester, but over the course of a lifetime.
Dear Friends,
2400 SAT score. 72nd percentile. 98 pounds. In a sound bite culture, it’s easy to forget that kids aren’t just numbers. At Challenge Success we know that every child has his own story and his own path to success.
We started Challenge Success because, as mental health and education-reform experts, we knew
we had to speak out against a culture shaped by a “more is better” mindset that robs our children of
their childhood and harms them physically and mentally. We want to encourage kids to experiment,
take risks, and explore their particular skills and interests. We want kids to achieve their personal
best, but we believe that achievement will (and should) look different for different kids.
Over the past eight years we have made great strides in working with schools and families to ensure
that all children are healthy and engaged in school. We are encouraged by a renewed national
dialogue about what’s best for our children academically, physically and emotionally. In the past year,
we have completed a strategic planning process which has focused our efforts to reach more schools,
families and communities. Over the next several years, we will be expanding our existing schools
program into new geographic areas, developing new parent education offerings, and conducting
more in-depth research on the changes our schools are making and how they are improving student
health and well-being.
2012 promises to be a great year! The generous support of our donors, advisors, staff and volunteers
allows us to continue our work. We value your many contributions. We know our success depends
upon your help, and we are incredibly grateful for your support. We sincerely hope that you will keep
pushing us to do our best for the youth we serve. Together we can ensure that no child is overlooked,
undervalued or marginalized.
Sincerely,
Lisa Stone Pritzker Chairperson of the Board
Maureen BrownExecutive Director
(Name of Organization) believes ___________.
Every day, we ___________ ___________ for
___________, because ___________.
Deeply Held Value
Verb Object
Constituents Problem Statement
Performing Arts Workshop believes that arts
education teaches critical thinking skills that are
vital in a 21st century economy. Every day, we
teach art in schools for a whole generation of kids—
especially low-income kids, because without it,
they’ll be unprepared for work and life.
Exercise Write your own One Minute Message
Two Minute Message
Start with the One Minute Message, and then:
Explain why your organization and work is needed.
Illustrate the problem in society you exist to solve.
Why problem does your organization exist to solve?
What’s the challenge that only you can solve?
When To Use It
When the One Minute Message piqued interest
In an appeal letter
At the start of board meeting
At the start of a meeting with a donor or volunteer
Five Minute Message
Explain the impact of your work.
Illustrate the benefits of supporting your organization.
Tell a story.
When To Use It
When a donor or volunteer shows interest in knowing more
During a speech
In an article in your newsletter
On your website (not the homepage)
Show, don’t tell.
Storytelling
1: Introduce character(s)
2: Explain plot/conflict
3: Share resolution/outcome
Exercise Outline a story about your organization.
Ten Minute Message
Detail how you achieve results.
Explain programmatic details.
Name operational specifics.
Invite the reader/listener’s participation.
When To Use It
In your annual report
In a proposal to a new donor
On your website (not the home page)
How?
You probably already have these.
Audience-specific
Questions?
Thank you.