MMINDDING - Faith Chiang
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Transcript of MMINDDING - Faith Chiang
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Minding My Markets, Customers Moving from
Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy
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Title TextBody Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five
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Title TextBody Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five
• High-fidelity• “Put yourself in
your customers’ shoes”
• Data-powered empathy
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Minding My Markets
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Subjects & Topics General business Industry-specific
Company-specific :
Sectors
Industries
These structures are not codified or static
or often even explicit
They need to be continually derived & updated
Companies
Subsidiaries
Company-to-Company Relationships
People
People Relationships
Business Lines
Products
FirstRain’s Business Web Graph
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Cadence Design Systems Active business lines:
• EDA Software
• IC Design
• Simulation Software
• Semiconductor Licensing & IP
• 3-D Integrated Circuits
• Digital IC Design
• Field-Programmable Gate Arrays
etc.
Berkeley Design Active business lines:
• EDA Software
• Simulation Software
Synopsys
Active business lines:
• EDA Software
• Application Specific ICs
• IC Design
• System-on-a-Chip
• Simulation Software
• Semiconductor Licensing & IP
• Semiconductor IP Cores
• Field-Programmable Gate Arrays
etc.
Strong mutual competitors, with specific areas of overlap
For Berkeley Design, Cadence & Synopsys
are significant competitors
But for Cadence & Synopsys, Berkeley Design is only a
minor competitor
Competitive relationships, market shape
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Communication Equipment
Personal Computers
Consumer Durables & Electronic Equipment
i.e. Nokia, Motorola i.e. Apple, Acer
i.e. Samsung, LG, Sony
SMARTPHONES
Internet Google
i.e. Square, PayPal, AppleMobile Payment Systems
Communication Equipment
Personal Computers
Consumer Durables & Electronic Equipment
i.e. Nokia, Motorola i.e. Apple, Acer
i.e. Samsung, LG, Sony
SMARTPHONES
Internet Google
Focused minding
Precision Discovery
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Concept Map – Global Warming
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Minding My Customers
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The “Challenger” Methodology
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Social Sales: Who to Call and Why
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What to Talk About
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Minding Myself
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Analytics to deliver meaning in context of each person’s daily, in-the-moment experience
Data Science
User Requested !" Automatic!
Suggested !" Presumptive!
Incremental !" Big Bang!
Main Experience !" Sandbox!
Permanent !" Reversible!
!Ini%al !!" Adaptive!
! ! !!
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Just-In-Time Expertise
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Just-In-Time Expertise
We now track “Polymetallic Mining”, and it looks like this is possibly related
to your daily update on “Precious Metals”. Start Monitoring?
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Thank You.Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy