Leticia Madrigal

PR Writing

Social Media Recommendations- Marjaree Mason Center

A. Analysis of Current Efforts

The Marjaree Mason Center currently uses hashtags such as #MotivationMonday,

#CentralValley, #MMCenter, #DYK, #MMCTopTen, #selfcare, #TBT, #EndDV. MMC is currently

doing a great job at staying active in three social media platforms that include: Facebook,

Twitter and Instagram. Most of their engagement such as likes and comments from users come

from Facebook and Instagram. On both of those platforms MMC seems to do an amazing job at

getting engagement from the community. Whereas on Twitter, even though the content is

amazing, the engagement is very limited to a couple of likes. A great area of improvement

would consist of creating Twitter content that expands the message of MMC to the entire

community.

B. Suggestions for Moving Forward

Currently, MMC has a good amount of followers on all three platforms but because

there is no such thing as having “too many” followers great ways that can help increase

followers are letting people know you are on social by including social media information on

business cards and icons on email signatures of MMC employees.

Twitter content for MMC is very informative and has great variety, but in order to create

more engagement, use: Twitter Polls asking questions that may help inform the audience about

the amount of individuals that are victims of domestic violence, the services offered at MMC, or

even suggestion on what the audience would like to see on MMC’s social media.

MMC’s Instagram account has great content that gathers a good amount of likes public

engagement that seems to be very positive. The new Instagram stories feature is a great way to

increase engagement. The Instagram stories feature is great for live events that might show

behind the scenes at events hosted by MMC or events that MMC might attend.

Facebook is actually the platform in which the most public engagement comes from for

MMC. Great ways to increase that could be creating blog posts about some of MMC’s domestic

violence survivors. That will help encourage those suffering of domestic violence to seek help

with MMC. I know MMC has been looking at ways to highlight some of these survivors while

having their identity kept a secret. Blogs could be a great way to do, by simply keeping names

and locations out or by using code names. An MMC member or the survivor itself could create

blogs telling their story.

C. Social Media Evaluation

In regards to Twitter, a great way to find out when to post that best fits with your

audience is “Tweroid.com.” Tweriod will analyze the organization’s tweets but also your

followers’ tweets in order to evaluate the best times to tweet throughout the day that make

the most sense to reach your audience. For Facebook, Facebook Insights is great to evaluate

how your audience is engaging with the content being posted and also the times your followers

are active most.

D. Social Media Management

Managing social media efficiently is very important in order keep it from consuming all

of your time. As a non-profit organization it is difficult to have one individual handling social

media 24/7. But thankfully it is not crucial to have someone engaging at all times. In reality,

engaging 2-3 times per day is ideal. And setting specific times works great as well. Setting times

like 10 a.m., 1 p.m. and 6 p.m could help make sure that all of the content from the night,

morning, lunch hour, and throughout the day is read, thanked, liked, responded to, etc.

Furthermore, creating content in bulks and scheduling it to be posted using Hootsuite

for Twitter and Instagram and Facebook’s Scheduling Feature will help cut time invested.

Hootsuite for Twitter works perfect, it will post at the day and time of your choosing but the

one that still has a little improvement that could be made is Hootsuite for Instagram. Though it

will schedule your post just like Twitter, it requires approval prior to the time requested. This is

simply an extra step spent that might require a minute or 2 clicking button but it is still a great

way to cut down on time.

Finally, turning off all notifications for all social media will help you choose when to

obtain the content. Therefore making your time more efficient!

Remember, using the exact same content on all social media platforms is not ideal. It is

best to post about the same topics but also keeping each platform different. Using more

hashtags for Twitter, keeping it casual for Instagram and more touchy-feely for Facebook.