MMA Istanbul Day 2
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Transcript of MMA Istanbul Day 2
MMA FORUMFOUR SEASONS BOSPHORUSISTANBUL, TURKIYE14TH – 15TH NOVEMBER 2012
DAY 2 SPEAKER QUOTATIONS
MMA FORUM ISTANBUL, TURKIYE 2012
‘More than 80% of mobile minutes are spent in apps’SIMON PODDFLURRY
MMA FORUM ISTANBUL, TURKIYE 2012
“Brands need to address key consumer needs: convenience, relevance, independence, experience, reassurance”JAMES FERGUSSON TNS
MMA FORUM ISTANBUL, TURKIYE 2012
There is a danger we are seeing of the emergence of 'data obesity' - collecting data without a clear sense of why or what to do with it.GUY ROLFEKANTAR
MMA FORUM ISTANBUL, TURKIYE 2012
The golden rules of engagement are privacy, relevance, transparency and reward.CAROLINE DOUSSOT GEMALTO
MMA FORUM ISTANBUL, TURKIYE 2012
Mobile has become a 'cuckoo technology’; pushing all the analogue technologies our of our lives.CHAD WOLLEN VODAFONE
MMA FORUM ISTANBUL, TURKIYE 2012
The steps for long-lasting 'brandships' are; trust, good communication, acceptance and appreciation.ANDREAS PIANIARBITRON MOBILE
MMA FORUM ISTANBUL, TURKIYE 2012
39% of global smartphone and tablets owners use their device while watching TVROB JONASINMOBI
MMA FORUM ISTANBUL, TURKIYE 2012
In Africa, we believe that mobile is bridging the digital divideRAYMOND BUCKLE SILVERSTONE CIS
MMA FORUM ISTANBUL, TURKIYE 2012
It's about new commerce, not just about payments.KIVANC ONAN PAYPAL TURKEY
MMA FORUM ISTANBUL, TURKIYE 2012
40% of online traffic is driven via mobile devicesBARRY HOULIHANVELTI
MMA FORUM ISTANBUL, TURKIYE 2012
$159 Billion in retail sales was influenced by mobile in 2012BÜLENT HIÇSÖNMEZGOOGLE
MMA FORUM ISTANBUL, TURKIYE 2012
It's not that you are your mobile, it's that your mobile is you.CHAD WOLLENVODAFONE
MMA FORUM ISTANBUL, TURKIYE 2012
1of 3 Smartphone users make purchases directly from their phones.BÜLENT HIÇSÖNMEZGOOGLE
MMA FORUM ISTANBUL, TURKIYE 2012
90% of people use multiple screens sequentially to accomplish a task over timeBÜLENT HIÇSÖNMEZGOOGLE
MMA FORUM ISTANBUL, TURKIYE 2012
If you want mobile to grow- help build the industry that you want to see.PAUL BERNEYMOBILE MARKETING ASSOCIATION