MM12 - First Movers Win
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Transcript of MM12 - First Movers Win
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First Movers Win
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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First Movers Win!
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Why? The ‘New Way’ will take market share from ‘Old Way’ competitors.
It’s not a top secret way to market – it’s just hard.
Competitors will follow the leader eventually – so get far ahead
There can only be one go-to expert – let it be you! Y
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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How? Stop pitching products for engagement.
Match the buyer behavior of your customers and prospective customers.
Be helpful and offer useful content.
Elevate your marketing team to a strategic, revenue generating function.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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The Amazon Effect We all expect doing business to be easy, efficient and give us what we want when we want it.
People in your target audience want to know WIIFM They don’t care about your product, your company, your CEO or you.
They care about what it means to them.
WIIFM
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Perceptions are hard to create and they last. Once the perception of expertise, problem solver, go-to solution or all-knowing about a certain subject is established, it will be hard to overcome.
The “New Way” will establish the first mover.
Second mover will have a hard time catching up and changing the perception.
Third movers and beyond will have very little chance of changing the perception.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Be the Kleenex, Xerox or Google of you industry When people in your target audience make your brand the standard, you win.
Your brand can become the standard with the “New Way” to go-to-market.
But, you have to be first.
Escalator, Flip phone, Linoleum, Laundromat, Thermos, Videotape, Aspirin, Mimeograph
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Takeaways1. First movers with the New Way to Market
to Manufacturing win in their space.
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!
@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE
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ManufacturingMarketingAcademy
Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)
303-953-4361
Skype: mmmatters
Website: manufacturingmarketinginstitute.com
30 day money back guaranteed if you are not completely satisfied.
• Opens May 1, 2016
• Limited number of students
• One-to-one coaching sessions
• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.
• Private group webinars every month.
• Unlimited emails and Skype chats with Bruce.
Bruce McDuffee, Founder and Executive Director
Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.
Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan
to pilot to success.