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Millennial Mediais Mobile. Delivered

is the disruptive force behind therapid growth of mobile

advertising. The advertisers whoplan and spend in mobile todayknow that a strong mobile adnetwork partner is the key toexecuting a smooth mobilecampaign.

We come from a leading online

ad network, top mobile carriers,large brands and mobiletechnology companies. We knowadvertising, technology, andmobile.

Millennial Media isnt testingmobile advertising, we aredelivering it for advertisers todayand every day.

eMarketer estimates thatmobile ad spending willreach $593 million in 2010and $830 million by 2011

~ eMarketer, September 2009

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Millennial Media

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ReachMillennial Media delivers thelargest reach in the mobileadvertising industry, 54.3Musers, or 81% of the U.S. mobileaudience*.

Several members of ourexecutive team built and ran

one of the most successfulonline ad networks. We knowhow important reach is foradvertisers; therefore, we havespent the past three yearsbuilding the deepest andbroadest mobile ad network inthe U.S.

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The Kelsey Groupestimated 64M users onthe Mobile Web by theend of 2009. As of Dec. 09,Nielsen has alreadyreported 67M MobileInternet users.

*Nielsen Reach Methodology & Disclaimer:Nielsen Mobile, a service of The Nielsen Company, is the world's largest independent provider of syndicated consumer research to the telecom and mobile media markets. Nielsen Mobile focuses exclusivelyon tracking the behavior, attitudes and experiences of mobile consumers. Their reports also provide up to seven years of data on internet, video, gaming, audio and advertising trends for mobile phone users.Mobile user behavior information is derived from general U.S. population samples under established and accepted rules. For more information, please visit www.nielsenmobile.com. Disclaimer for CustomRoll-up: This report is produced for the convenience of Nielsen clients requiring alternative aggregations of audience traffic. These custom roll-ups are user-dened and subject to redenition and renamingupon client request and may be changed or restated at any point in time. Clients may use the data contained within these custom roll-ups to illustrate their unique business models or partnering relationshipsfor internal analysis. Public use of this data must clearly state that this is nonstandard aggregation ("Source: Nielsen, Custom User-Dened Report, ") and cannot be compared to other custom reports orthe syndicated reports on a rankings basis, including category level rankings. N ielsen does not allow for the double counting of traffic. Nielsen makes no claim as to the correctness of the custom aggregationsbut does certify the measurement traffic data as accurate.

impressions dont equate toreachReach is still the mostimportant criterion for advertis-

ers to judge success of acampaignMobile offers theopportunity for the advertiserto the reach the consumer atthe right time and the rightplace using the right mediumwith the right message.

~Chetan Sharma via GigaOm 9/09

81% Reachof MobileWeb is theLargest in US.

Millennial Mediahas 11 of the top25 Nielsen sites inour network.

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TargetingWhether you need to reach amid-twenties auto purchase-intender in Miami, or horrormovie enthusiasts for a nationalstudio campaign, MillennialMedia can reach your target

consumers.Having the largest reach in theU.S. enables Millennial Media tocreate or target mobile audiencesat scale for advertisers.

Sample targeting capabilities:

AudienceDemographicGeographicCarrierHandset Model/Manufacturer/OSHandset FeatureAge of device Time of Day

Location BasedWi-Fi

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Of mobile subscribers; 12%have smart phones and88% have non-smartphones.

~ comScore, Wired: Connecting to theMobile Marketing Revolution, pg. 13

July 9, 2009

On top of these world-classtargeting options, Millennialemploys a proprietary uniqueuser identication and

management technology thatallows for precise frequencycapping and reach managementcontrol of advertisers campaigns.

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TechnologyAccording to Millennial MediasDecember SMART, each userviewed a monthly average of 115page views, and the averagesession time per user was 4minutes and 59 seconds.

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MYDAS is Millennial Mediasindustry-leading mobileadvertising technology platform.It propels real-time campaigndecisioning, optimization, devicedetection, and user managementto nd the most effectiveinventory and targeted audience. This platform delivers campaigns,in real-time, better than any othermobile advertising technology.MYDAS also enablesmobile-specic solutions foradvertisers that drive measurable

campaign results.

MYDAS Plan is a conduitconnecting demand with supplyand enables our Sales Executivesto develop rich input to an

agencys media planning process.

UMPIRE is our openad-mediation technology forpublishers and developers.Developers have access toUMPIRE dev and a number of mobile developer resources

through the mmDev community.

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Products

DECKTRADE, is Millennial

Medias self-service, auction-styleperformance channel designed tomaximize the value of mobileinventory and deliver maximumreturns on all mobile advertising.

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MYDAS Audience allowsMillennial Media to createtargeted, persistent audiences foradvertisers based on anonymoususer- proles, opted-in surveydata, and publisher-provided

meta-data.

MYDAS Portfolio is a suite of mobile-specic post-click solutions, rich media executionsand device-specic creatives

developed to engage audiencesand drive rich interactivity.

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Millennial Media Fact Sheet

For more information, visit us:www.millennialmedia.comm.millennialmedia.com (mobile) via email:inquiry@millennialmedia.com

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Founded2006 by Paul Palmieri and Chris Brandenburg

OwnershipMillennial Media is a privately-held corporation

EmployeesAs of November 2009, Millennial Media has over 60full-time employees.

Executive Management TeamPaul Palmieri, President and CEOSteve Root, COOChris Brandenburg, Executive Vice President and CTOMichael Avon, Executive Vice President and CFOMarcus Startzel, Senior Vice President, SalesErin (Mack) McKelvey, Senior Vice President, MarketingCarl Wartzack, Senior Vice President, NetworksJeff Tennery, Senior Vice President, Business Development

Board of DirectorsPaul Palmieri, President and CEO, Millennial MediaWenda Harris Millard, President, Media Link, LLCPatrick Kerins General Partner, NEABob Goodman, Partner, Bessemer Venture Partners

George Zachary, General Partner, Charles River VenturesJay Markley, Partner, Columbia CapitalAlan MacIntosh, Managing Partner, Acta Wireless

Headquarters2400 Boston Street, Suite 301 The Signature BuildingBaltimore, MD 21224Phone: 410.522.8705Fax: 410.522.1784Follow us on Twitter: www.twitter.com/millennialmedia

Other Office LocationsAtlantaNew York LondonChicagoLos AngelesSan Francisco

Company ProleMillennial Media is the proven leader in mobileadvertising. With the largest mobile media audiencein the U.S., Millennial Media uniquely offers brandadvertisers the only set of specic, scalable audiences.Our ability to reach, target and engage consumers isunparalleled. As an innovative technology leader, ourmobile decisioning, ad serving, and mediationplatforms are powering some of the largest compa-nies in the media business today. The company iscommitted to growing the mobile advertisingmarketplace by becoming the preferred partner to alladvertisers seeking to reach mobile consumers, all

publishers seeking to maximize ad revenue, and allmobile operators seeking to further monetize theirnetworks.

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www.millennialmedia.com