How to raise up a brand name?

HistoryTata Sky was incorporated in 2004 but

was launched only in 2006. It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers of HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also.

Product-TATA SKY

In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing subscribers. After 2011, TATA Sky+ started selling only HD Version of TATA Sky+ know as TATA Sky+ HD.

Tata Sky HDTata Sky+ HDVideo on DemandActive ChannelsDD GirnarDD KashimrDD PunjabiDD SaptagiriNDTV HinduTata Sky Active ServicesActive CookingActive Darshan

Features Attract the Customer

Certifications and HonoursISO 27001: 2005 accreditationIn March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[6] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.Superbrand 2009–2010Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction.

I purchased Tata Sky+ HD recently and I am completely blown away. It records all my favourite shows through the week while I'm at work and I watch them all back-to-back on weekends. What's more its supported by an iPhone app so I can even record shows through my cell phone.Anand Padmanabhan, Bangalore

I have been using Tata Sky for more than a year now & the experience regards to the service has been really satisfactory… I have modified my channel packs a few times & every time the support guys have been very professional & helpful. I have finally moved to the mega pack now.Indu Garg, Pune

Effect of the brand(Customer Speak)

Tata Sky, he claimed, has around 40 per cent market share in the CAS-notified areas, but its product has received tremendous response from across the country.

Tata Sky has a total consumer base of over half a million and it intends to take the number to one million in the first year of its operation by August this year.

Tata Sky brings the best know-how to the DTH market through its joint venture partner Star TV which is owned by News Corp, the single largest provider of DTH services in the world. "In addition, we have the better understanding of the Indian market through Tatas," he said.

Position in the market

The moment we listen to the tagline of any of the product.an imaginary sense of the product comes to evevryone’s mind along with its position in the market,its standing among other products.

A tagline resembles the product so that the customers may remember the moment they listen to it.

Hence it clearly states that a TAGLINE plays a very important element in a products upliftment along with its presence in the market.

Influence of the “Tag Line”

As we have gone through the life cycle of TATA Sky and noticed that what all are the major things that actually uplifts the product in a competitive filled market.

Its the same with almost all the products,which helps up a product to make a valuable place in the market and in the minds of the customer,mainly with the help of the brand name.

The same is been opted by ‘tata sky’ by using the one of the most uplifted brand “TATA”.

Conclusion

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