MLW 2014 - The Evolution of our Revolution, a session from ALM
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Transcript of MLW 2014 - The Evolution of our Revolution, a session from ALM
Introduction to ALM
• Leading Integrated Content provider serving the Legal and Commercial Real Estate Industries
• Our Channels • 60+ Websites and Blogs • Print 22 Newspapers, Magazines, across the
country • Over 140 Books published, print and online • 275 Events Globally reaching 50,000 decision
makers
• Digital product lines • SmartLitigator, Verdict Search • Directories • Books • Law Jobs • CLE • Reprints
• Offices and Publications in 9 US Regions, Canada, UK, Hong Kong
By The Numbers…
• Our Award Winning Content reaches over 800,000 legal professionals monthly
• 60+ News Websites and Blogs – 500k Documents archive • 22 Print News Papers and Magazines – 1.8 Million Documents
archive dating back to 1989 • Case Law Document Archive- 300,000 • 11 Regional Judicial Profiles Print and Web- 8,000 Document Archive • 40+ E-newsletters • 140+ Books/ Treatises • 6+ Citators • 9 State Specific Verdicts Print Editions- 170,000 Document Archive
on the Web, 6,000 added every year • 9 Regional Expert Witness Directories- 15,000 Records
Volume, Variety, Variability
• 10,000 to 12,000 content pieces added every month • Archive growing by 120k to 150k every year • Digital News Archive dates back to 1989 • 13 Content Creation Ecosystems exist for Editorial
Content Types like News, Cases, Verdicts, Treatises, Directories, Public Notices, Real Estate Content, Newsletters, Surveys, Blogs and Judges Profiles with regional variation
The Problem Cycle
Problem ID
Analysis
Develop Test
Deliver
Problem ID
Analysis
Develop Test
Deliver
Problem ID
Analysis
Develop Test
Deliver
Knowledge & Experience Level
Archive
Delivery
???
The Beginning
2006
2008 - 2010Building Research
Applications
2007 2008 2009
2006 - 2008Golden Bucket
2010
• Using MarkLogic since 2005-06 • Initially used as a Content Repository • Evolves in a Repurposing Engine • Provides the foundation for content
serving for Research Applications
The Springboard…a 2nd Problem
2011 20122010
2010 - 2011Delivering Licensed Content Externally
2011 - 2012 Re - Aligning the Architecture
• We added a few sources to our Prod MLogic instances to strengthen the research products.
• Deliver Licensed Content • Began adding Many content sources • The ‘Big Show’ got bigger…
2013
Winston Wolf II - A Licensing Problem
• Over 1.8M documents • On going data delta delivery
• Provide a 6 month fence separating out our current content into archive access
“Jimmy…did I smell some coffee…”
There were: 15 Newspapers 7 Magazines 60 Websites/Blogs 44 Newsletters 140 Treatises 11 Judicial Profiles sources 4 Case Law Sources 9 Verdicts editions
All content loaded into MarkLogic using a Loader layer into an Incoming Database
We moved to Content Specific Buckets
Assigned to a Licensee Database Content pre-processing and
conversion to NITF done We delivered to a Licensee FTP
drop per a pre-agreed schedule (Daily, Weekly, Monthly per agreement with Licensee)
Deliveries are monitored by robust reporting and issue notification
Hard to believe…but I have a new problem
• Our “rich” content is loaded • Our data organization is founded
in product • We are now loading customer
information.
What that means to ALM
• We have our products Some Related Articles New, local, or relevant events New content additions to subscription
products Books, Magazines, Services
• We have Content Aggregated from created and
acquired sources Organized by product Tagged according to Taxonomy
• We have Reader/Visitor/Subscriber information He has a digital account He told us he’s a LinkedIn User He tells us his practice area
How can I get my message across and include a shameless plug for my boss?
At ALM-We’re taking the challenge to “re-imagine”
Predictive analysis: Firm, Individual, trends, schools
practice areas Product Offerings Manual and Automatic according
to behavior Triggers for Sales and Marketing
motions What do we know now?
What did we know then? How can I use this to make more accurate offerings or different or new products or analysis?
Our Evolution
2007 2008 2009 2010 2011 2012 2013 20142006
2006 - 2008Golden Bucket
2008 - 2010Building Research
Applications
2010 - 2011Delivering Licensed Content Externally
2013 - 2015 MDM & Semantics
2011 - 2012 Re - Aligning the Architecture
Q & A?
Gene E. Bishop VP of Technology ALM 4 Metrotech 21st Floor Brooklyn, NY 11201 [email protected] 347-227-3300