By Libium Dash

(aka Quantum Loon)

Origin of the phenomenom

First air time : 10th October 2010.

last show of the franchise.

A r”elentless” tv show.

helmed by the Emmy Award-nominated animatorLauren Faust .

objectives :

- clever show

- without stereotypes

- enjoyable for All.

Reception and critiquespositive reviews from critics.« In its own way, it reminds me of a movie like Singin’ In The Rain, in that both properties aim to overwhelm any cynicism directed at them via sheer and utter joyfulness. » VA Club

Internet following

Did you say Bronies ?

Wait ? You’re actually serious ?

Disclaimer

this presentation deals with current studies that will lead to publication, so some of these information are confidential… I’m serious !

Dr. Edwards. Ph.D. in Clinical Psychology (UGA)His research : Health Psychology, Behavioral Medicine, the structure of Love Languages, Factors Influencing patient's responses to therapy, and most recently Factors influencing the development and expression of the Brony Phenomena.

Marsha H. Redden, Ph.D.co-worker of Dr Edwards.

Spangler, C.M.Aerospace Engineering major at Virginia TechCorps of Cadets in the Air Force ROTC Det. 875.

Who are the bronies ?Statement : "bronies are gay adult, unemployed with poor level of education"

Who are the bronies ?Statement : "bronies are gay adult, unemployed with poor level of education"

Statement BUSTED AS FALSE !!!

How do Bronies differ in their interest and approach toward MLP?

study was based on an online survey with 106 questions.

using factor analysis with 16 dimensions/factors upon wich bronies differ.- Initial Reaction to MLP - Show Experience - Fan Behaviors - Identity Aspects - Social Interaction Aspects - Moral Aspects - Virtues

This is going to create profiles of the different TYPES OF BRONIES.

Typology of BroniesBased on two strong factors :

Social Factor (45.6% of the variance)Based on the Fan behavior factors :- Engagement- Rerun- Dedication- Visibility

Isolation Factor (10.3% of the variance)- involvement with families and friends- Fan who do not display visible signs of their interests.

4 types of bronies : Social, Secret, Hidden and the independant brony.

Oh ! Hi there !Talking

about ponies ?

Typology of BroniesBased on two strong factors :

Social Factor (45.6% of the variance)Based on the Fan behavior factors :- Engagement- Rerun- Dedication- Visibility

Isolation Factor (10.3% of the variance)- involvement with families and friends- Fan who do not display visible signs of their interests.

4 types of bronies : Social, Secret, Hidden and the independant brony.

OkieDokieLokie !

Social BronyHigh Social Low Isolation 37.5% of all study subjects

Often described as dedicated and engaged fans

very open about their « bronyism »

traits :- extraverts- outgoing- heightened emotional sensitivity- ability to express emotions- positive social orientation- likely to become deeply involved and lost in experiences.

Secret BronyHigh Social High Isolation 12.6% of all study subjects

May be described as dedicated and engaged fans but only anonymously.

very private about their « bronyism »

traits :- introverted- cautious about interacting with strangers- prefer more solitary experience- heightened emotional sensitivity- ability to express emotions- desire positive social interactions (high agreeableness)

Hidden BronyLow Social High Isolation 39.6% of all study subjects

May be described as dedicated and engaged fans

very open about their « bronyism » on the internet. Unable or uninterested in sharing their interest with families and friends.

traits :- introverted- cautious about new experiences- less emotional expressiveness/sensitivity- cautiousness about interacting with strangers- lower social orientation

Independant BronyLow Social Low Isolation 10.2% of all study subjects

Not dedicated and engaged fans.

Do not seek guidance/moral messages and likely not involved with the brony community.

traits :- do not care if being a brony is a positive or negative thing.- open-minded- extraverts- might like to announce « being proud of being a brony » just to upset people.- Do not desire positive social interactions (low agreeableness)

Conclusion

A fascinating and arguably bizarre occurrence.

It is truly so much more than that beneath the hood.

the brony community has developed into something that supersedes simple explanation.

Thanks for your attention !