mLab Southern Africa - Ben Zaaiman
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Transcript of mLab Southern Africa - Ben Zaaiman
Overview October 25, 11 Ben Zaaiman
Introduction to mLab Overview of Mobile Opportunities
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Regional mLabs Linking mobile
entrepreneurs Business incubation Access to markets
overseas Access to finance International working
groups for ICT and agribusiness entrepreneurs and incubators
ICTs and innovation systems in agriculture
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CSIR Meraka ◦ 250 Researchers ◦ Mobile apps unit
Innovation Hub ◦ S&T park ◦ Provincial mobile cluster
Innovation Lab ◦ Innovation specialists
Ungana Afrika ◦ Scalable enterprises in
emerging markets through technology
DST ◦ Major local funder
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The mLab encourages and supports mobile innovators & entrepreneurs to grow their ideas to full impact.
The mLab advocates for and supports the use of the mobile channel in service delivery.
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Mobile innovation ◦ From Africa ◦ For Africa
Mobile businesses ◦ Sustainable ◦ Scalable
Service delivery through the mobile channel
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Industry Overview
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The Economist – 8 Oct 2011
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The Economist – 8 Oct 2011
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The Economist – 8 Oct 2011
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The Economist – 8 Oct 2011
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Source: IDC 2011
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Source: IDC 2011
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Smartphone penetration: 6-8% Most popular phone on MXIT: Samsung
E320 Most popular phone in the world: Nokia
1100 Blackberry is exploding: ◦ 2009: 0.5% market share ◦ 2011: 4.9% market share
Nokia: 39% Samsung: 30%
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South African PC penetration is below 6% of households
Broadband is 4% Fixed broadband is
0.5%
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Wealthy
Working Class
Bottom of the Pyramid
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34%
35%
36%
37%
38%
39%
40%
41%
42%
43%
44%
Data Revenues Active Data User Growth
Growth in 2011
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10.9 m users
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30
time
Prod
uct P
erfo
rman
ce Performance demanded at the
high end of the market
Performance demanded at the low end of the market or in a new emerging segment
• Cheaper • Simpler • Smaller • More convenient • More accessible
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Source: The Economist 10/2/2011
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Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment Slope of Enlightenment
Plateau of Productivity
time
expe
ctat
ions
Mass media hype begins
Supplier proliferation
Activity beyond early adopters
Negative press begins
Supplier consolidation and failures
2nd / 3rd rounds of VC funding
Less than 5% of the potential audience has adopted fully
2nd gen products, some services
Methodologies & best practices developing
3rd gen products, out of the box, product suites
High-growth adoption phase starts: 20-30% of the potential audience has adopted the innovation
R&D
Start-up companies, 1st round of VC funding
1st gen products, high prices, lots of customisation needed
Early adopters investigate
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Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment Slope of Enlightenment
Plateau of Productivity
time
expe
ctat
ions
Consumer telepresence
3D TV services Personal cloud
TV widgets Mobile security apps
Social TV Mobile virtual worlds
Mobile sports & fitness Ensemble interactions
HD voice
Content-enriched services Gamification
Group buying Mobile coupons
Rich comms suite
Ultra-high-speed broadband Internet Internet TV NFC payment Augmented reality Mobile health monitoring
Mobile money transfer Mobile VOIP Social gaming Mobile OTA payment Indoor positioning Barcode marketing Mobile ticketing Voice to text
conversion svcs Mobile learning
Mobile advertising IPTV
Mobile banking
Mobile social networks
Mobile app stores
Network DVR Online
video Mobile
IM
Mobile search
Location-based services
Mobile music streaming
Mobile TV streaming
Source: Gartner 2011
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Technology Trigger
Peak of Inflated Expectations
Trough of Disillusionment Slope of Enlightenment
Plateau of Productivity
time
expe
ctat
ions
Bio-acoustic sensing
Photonic crystal displays
Quantum dot displays
Cellular – Wi-Fi authentication
802.11ad Mobile
transphones Wi-Fi direct
802.11ac
Quantum tunnelling composite
Wireless video 60GHz Volumetric & holographic
displays
Electrovibration
Ensemble interactions
MEMS displays
Glonass HD voice
Mobile HD link
Wi-Fi personal area networks Haptics
Wireless power NFC
MEMS gyroscopes
Smartphone hypervisors Internet TV Augmented reality Dual noise cancellation Bluetooth 4.0
Mobile money transfer Mobile VOIP Social gaming Mobile OTA payment Indoor positioning Barcode marketing Mobile ticketing Voice to text
conversion svcs Mobile learning
Mobile advertising IPTV
Mobile banking
Mobile social networks
Mobile app stores
Network DVR Online
video Mobile
IM
Mobile search
Location-based services
Mobile music streaming
Mobile TV streaming
Source: Gartner 2011
Citizens save on: ◦ Not taking off work ◦ Not travelling ◦ Not queuing ◦ Having a record of
interactions ◦ Leapfrogging inefficient
intermediaries Institutions save on: ◦ Automated enquiries ◦ Smaller branches ◦ Fewer multiple visits
Mobile reaches everyone and everywhere
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• Cheaper • Simpler • Smaller • Convenient • Accessible • Leapfrogs
obstacles
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