1

Marketing on $5 a Day

Bob BoucherCole CreativeBoston

Cost per piece

Purchase-Stan

Financial-vania

Marketonia

AgencyIsland

You!

Digitalprint

Variable dataprinting

PURLs

Web-to-print

Short-run printing

Offset quality

Prin

t on

dem

and

Generate more leads

Increase customer

loyaltyProduceLiterature & DMmore efficiently

Reinforcebrand

Attract new customers

Delivermarketing

ROI

Improvedatabase

Save money

MarketingSolutions

Build retailpresence

China

Short-run printing

VDP

PURLs

Web-to-print

Off

set

qual

ityFast

turnaround

Digital printingFull-color

short runs

“Ron”

Ron the Avatar

MarketoniaAgencyIsland

"In good times people

want to advertise.

In bad times, they have

to.”

Web 2.0

Web 2.0 Social Networking

Paid Search

marketing

BlogsViral marketing

PPCCTRSEORSS

PPC: Pay per click

CTR: Click through rate

SEO: Search engine optimization

RSS: Really simple syndicationOr, Rich Site Summary

Organic Search

marketing

among human beings.”

Marketers agree: Social Networks…• Create trusted conversations with prospects (70%)• Build brands (90%)• Increase web traffic (90%)

(MarketingSherpa)

More personal relationships

“Web-based activities, tools and environments

for sharing and discussing information ...

Social Networking

Web Strategy DirectorInternet Presence

Manager

Online Reputation Strategist

PAT SMITH

SEO/SEM Consultants

Blogoids:• Technorati: 133 million blogs tracked • US: 26.4 million blog readers• WW: 346 million blog readers• 74% of Internet users read blogs

Excellent communication tool for:• Establishing trust and authority• Lead generation• Sales

•Online commentary on specific topics•Regular entries•2-way communication

Marketing Blogs

Hours spent per day on computersearching blog

sites

1 hr.

2 hr.

4 hr.

8 hr.

16 hr.

20+ hr.

12” 18” 24” 30” 36” 42” 48”

Size of butt

“Best ROI” for Web 2.0 Marketing Tools

MarketingSherpa

1. Paid search2. Email3. SEO

Natural, or “organic” search results

Search Engines

2008

$10b

$20b

$30b

$40b

$50b

$60b

2011Source: SearchEngineWatch.com

Paid Search Marketing

“Lights! Camera! Action!”

Source: (permissionTV)

67% of marketers will use online video in 2009 for:

• Product demos• Education• Case studiesImage quality on the rise for business applications

Online Video

25

Viral Marketing

SNP - Social Networking Potential

Using social networks to spread brand or product awareness rapidly around the net.

What type of content do marketers want?

Case studies on how a company used a product to improve a business process

Top 10 lists of ways to improve business

New industry research

Interviews with top industry analysts Interviews with top industry executives

How-to Guide for using a product/service to better advantage

Case studies on how a company used a product to learn something new

#1

#2

#3

#4

#7

#6

#5

Marketing Sherpa, 2008

Source: MarketingSherpa 2009

Marketers’ priorities in 2009

Resource/Expertise Challenge

Priority LevelLow High

Low

High

Social Media Development/

IntegrationDevelopingWeb 2.0 content

Developingtraditional

content

MapContent to funnel

MarketingAnalytics

Retention Marketing

Identifying new audiences & quality lists

ProduceLiterature & DMmore efficiently

Generate more leads

Increase customer

loyalty

Reinforcebrand

Attract new customers

Delivermarketing

ROI

Improvedatabase

Marketonia

MU

30 million users WW Increased 20% since 12/08

Marketing

MU

Marketing Groups

Desperately Seeking Solutions!

Develop your contact listwith permission

Email Marketing

Find out more about Measuring ROI at RonsWorld.com

Top 3MarketerPrioritiesfor 2009?

ROI?

Marketing solutions

Landing Page

Optimization

Improving the visitor's perception

of your website

Organic Search ResultsMeasure ROI for your marketing serviceswww.Ron’s World.com

ROI Marketing services in Phoenix

Ron’s Listing

OrganicSearch Results

SearchEngine

Optimization(SEO)

Improve the volume and quality of

traffic to your site driven by

search engines.

Source code

Content volumeIndustryLink popularity

Keyword presence

Paid SearchResults

Highly targetedCost-efficientEffective at lead generation and brand buildingCan be measured instantlyStop, start or refine anytime

Select keywords

Establish a budget and maximum “bid”

Create your text ad

•Clicks•Impressions•Click through rate•Average cost per click•Average position on results page

•“Google” results•“Search partners” results•“Content” results

Content Results?

Contextual Ads

Text adsImage ads

Conversions

xx

x

333-555-5555

Identify your campaign goals

Thank you for your order!

Here’s your printable receipt.

Confirmation/tracking number.

Download complete.

Tracking Acknowledgement Pages

Links to in-house lead funnel system

Social network and microblogSend messages up to 140 charactersStay in touch with communities vs. individuals

• Increase website traffic• Grow sales• Enhance customer service• Monitor brand references

First impressions count

Offer a welcomeSay Thank You

ResponsiveBe authentic

Express personalityShare

Web 2.0 version

Social media expands your potential customer base

Best Web 2.0 Marketing ROI value:1. Paid Search Marketing

2. Email to house lists

3. Search Engine Optimization

Online video booming

Marketers’ priorities• Attract new customers

• Retain current customers

• Marketing metrics

Takeaways

Hello! We’re

printers!

Where are the pages?

Dude?!

YOU are Web 2.0!

Green!

Digital Printing Solutions:MeasurabilityRelevance

AuthenticityPersonality

MeasurabilityRelevance

AuthenticityPersonality

Use social networking to:- Expand contacts- Introduce brands- Establish relationships