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SUBMITTED BY-

AMRITA BANERJEE

VIPUL VERMA

(GROUP-3)

IT

SECTOR

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It is an American multinational information

technology,consulting and business process outsourcing

company, established in 1994.

It is headquatered in Teaneck,New jersey It is ranked among the fortune 500 companies

In 2012 earning announcements, the CEO Frank D Souza

categorized the companies services offering in three group:-

1. Horizon 1- Application development and maintainance

2. Horizon 2- BPO,IT Infrastucture services and business

consulting

3. Horizon 3- SMAC(Social,mobile,analytics and cloud)

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POLITICAL FACTORS : government rules and regulation towardsthat particular business environment.

Political instability in India does not posses risk to FDI or IT sectors as

no policy framed by last government has been reversed.

ECONOMICAL FACTORS : Rising working pay, global recession ,competition, contact availability

SOCIAL FACTORS : Factors that affects the industry are employeeright, language barriers,race nationality of the company etc.

There is always difference in client behaviour which is supported by the

fact that different customers have different taste

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TECHNOLOGICAL : After liberalization all businesses startedunderstanding importance of technology .

IT companies started providing customized business related software.

ENVIRONMENTAL : conservation and protection is an issue which hasgained prominence because of deteriorating environmental balance.

Companies are focusing on reducing the carbon foot prints,energy

utilization and conservation of resource.

LEGAL : Indian has strengthened laws to provide a sound legal

environment.

IT ACT 2000

INDIAN COPYRIGHT ACT.

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BARGAINING

POWER OF

SUPPLIERS

LOW

THREAT

OF

SUBSTIT

UTE -

HIGH

THREAT OF

NEWENTRANTS-

HIGH

BUYERS

POWER-

HIGH

RIVALRY-

HIGH

POTERS

MODEL

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MARK

ETGROW

TH

MARKET SHARE

CASH COW

Application development

and maintenance

Banking and financial

service

Retail

DOGS

STARSQUESTION MARK?

LOW

LOW

HIGH

BPO,IT

INFRASTRUCTURESERVICES AND

BUSINESS

CONSULTING

SMAC

(Social , Mobile, analytic

and Cloud)

None

High

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EXISTING MARKET USA AND EUROPE

EXISTING PRODUCTBPO, KPO,CONSULTANCY SERVICES , SOFTWARE

SOLUTIONS

MARKET PENENTRATION

PRODUCT DEVELOPMENT

EXISTING MARKETUSA AND EUROPE

NEW PRODUCT CONSULTANCY SERVICES AND APPLICATION SERVICES INAUTOMOBILE SECTOR, SOFTWARE PRODUCTS, KPO.

MARKET DEVELOPMENT

NEW MARKET ASIA PACIFIC, JAPAN, AUSTRALIA, MIDDLE EAST .

EXISTING PRODUCT BPO, KPO, CONSULTANCY SERVICES, SOFTWARE

DIVERSIFICATION

NEW MARKETLATIN AMERICA, MIDDLE EAST, PHILLIPNEES, EAST

EUROPE

NEW PRODUCT BPO OFFERINGS, CLOUD SERVICES

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COSTBENEFITS

INOVATIVE IN TECHNOLOGY

CLIENT ORIENTED

CUSTOMIZATION

BETTER AFTER SALE

SERVICES

TIME ON DELIVERY

FURTHER ORDERS

DEPENDENT ON QUALITY OF

SERVICE

TIME SAVING

CHEAP SOFTWARE DEVELOPMENT

AND EMPLOYEE EXPENSES.

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THANK YOU