MKT 2015 AIESEC Monterrey

Job Descriptions

Let the beauty of what you love be what you do.!

LCVP MKT

Exhange Specialist

ICX Specialist Designer + Membership specialist PR + Digital Media

Designer + Foto and video specialist

5 members + VP

Marketing es un área de soporte clave dentro de AIESEC en Monterrey. Es una área estrategica más no de producción. Nuestra labor es mantener y cuidar la experiencia de marca de AIESEC.

1. Exchange Specialist

Job Description Title Exchange Marketing Specialist Profile Sales Project Management Marketing Date opened January 2015 Job description Objective: Design and track strategies that boost the positioning of the Global Talent and Global Citizen products. Responsabilities: -Go to National Conferences -Assist to national chats -Assign and track tasks to the PR & MKT Digital and Production crew -Develop strategies together with the crews to position better the products -Responsible of the Recruitment strategy for both programs -Be in constant communication with oGIP & oGCDP to know their needs from the area -Make market research to know how to message our customers -Evaluate the customer service delivered in this products with the OGX area. Detect in which parts during the delivering of the servicing is marketing needed.

KPIs

# Of Applications in the system

# Strategies delivered and completed

% Of people applying through online channels

# PR strategies developed for the positioning of the products.

# Of completed campaigns delivered with other areas.

Professional Competency required

The marketer must be curious, creative, innovative. Always asking if I could give a different answer. Should want to encourage and facilitate exchanges, seeking new ways of understanding human behavior to develop creative strategies that make AIESEC products available when needed and conveniently.

Professional Competency Prefered

Must like reading, meeting trends, find connections, design strategies, seek to be the best, be inspired by their surroundings, relate to any particular person and project their ideas to make them reality.

2. Incoming Exchange Specialist

Job Description Title Incoming Exchange Marketing Specialist Profile Sales Project Management Marketing Date opened January 2015 Job description Objective: Design and track strategies that boost the positioning of the iGIP and iGCDP products as well as the Devoloping you programs. Responsabilities: -Go to National Conferences -Assist to national chats -Assign and track tasks to the PR & MKT Digital and Production crew -Develop strategies together with the crews to position better the products: Developing You. -Responsible of the National Recruitment strategy for Developing You. -Be in constant communication with ALL THE AREAS to make internal strategies. Ex. Campaigns, programs, etc. -Make market research to know how the members are feeling. -Evaluate the customer service delivered in this product with the TM area. Detect in which parts during the delivering of the servicing is marketing needed.

KPIs

# Of Applications in the system

# Strategies delivered and completed

% Of people applying through online channels

# PR strategies developed for the positioning of the products.

# Of completed campaigns delivered with other areas.


The marketer must be curious, creative, innovative. Always asking if I could give a different answer. Should want to encourage and facilitate exchanges, seeking new ways of understanding human behavior to develop creative strategies that make AIESEC products available when needed and conveniently.



3. Designer + Membership Specialist

Job Description Title Designer Membership Specialist Profile Sales Project Management Marketing Date opened January 2015 Job description Objective: Design and track strategies that boost the positioning of AIESEC Responsabilities: - Assist to national chats - Support all the marketing specialists in all the projects. - Management of the time to reach all the tasks KPIs

# Strategies delivered and completed # Completed projects # Of completed campaigns delivered with other areas.


Designers must be passionate and interest to explore concepts that solve real problems, willing to contribute their talent and creative potential, fueled by the continuing interest of intellectual and technical preparation people, both analog and digital, to materialize ideas, strategies framed comprehensive communication through print and electronic media.



Designers must be stewards of ideas, visionaries, willing to create creative and innovative developments that create value, and able to participate in real projects with industry, universities, and organizations in multidisciplinary teams.

4. Designer + Photo & Video Specialist

Job Description Title Designer Photo + Video Specialist Profile Sales Project Management Marketing Date opened January 2015 Job description Objective: Design and track strategies that boost the positioning of AIESEC Responsabilities: - Assist to national chats - Support all the marketing specialists in all the projects. - Management of the time to reach all the tasks KPIs

# Strategies delivered and completed # Completed projects # Of completed campaigns delivered with other areas.


Designers must be passionate and interest to explore concepts that solve real problems, willing to contribute their talent and creative potential, fueled by the continuing interest of intellectual and technical preparation people, both analog and digital, to materialize ideas, strategies framed comprehensive communication through print and electronic media.



Designers must be stewards of ideas, visionaries, willing to create creative and innovative developments that create value, and able to participate in real projects with industry, universities, and organizations in multidisciplinary teams.

The graph communicator will be an expert in combining visual resources for projects of effective, pragmatic and relevant communication across platforms and using current communication methods and own creative processes.

In interpreting and translating cultural and economic changes of our world in visual solutions, the designer will become a real agent of change in society, seeking to develop projects that improve the quality of life within a framework of sustainability and responsible.

5. Public Relations

Job Description Title PR Manager Profile Sales Project Management Marketing Date opened January 2015 Job description Objective: Design and track strategies that boost the positioning of AIESEC by making relationships with key partners. Responsabilities: -Go to National Conferences -Assist to national chats -Contact Brands and Media to have partnerships -Make partnerships with events to position AIESEC -Implementation of all the different strategies. KPIs

# Completed strategies # Brands partnerships # Media partnerships # Events with AIESEC


Coupled with creativity, the applicant must show a high interest in business in the new media and information. The applicant must show great sensitivity to the phenomena of the contemporary world and ability to function in multicultural and multidisciplinary environments. But most important: Must be able to create the relationships that are necessary in both media and press to raise the status of AIESEC in our community.



Antonio Cárdenas C LCVP Marketing

[email protected] AIESEC in Monterrey

Tecnológico de Monterrey, Monterrey, México

MKT 2015 AIESEC Monterrey

Documents

Transcript of MKT 2015 AIESEC Monterrey