CONTENT

Introduction Environmental Forces Analysis (incl. SWOT) Objectives & Goal Setting Segmentation & Positioning Communication Distribution Corporate Strategies Budget Control

Enviromental Forces Analysis

DemographicDemographic

Enviromental Forces Analysis

DemographicDemographic

Enviromental Forces Analysis

Socio-culturalSocio-cultural

Enviromental Forces Analysis

Socio-culturalSocio-cultural

• Reforestation

• Only recycled paper

• Energy efficiency

• Opportunities for disabled people

Enviromental Forces Analysis

Political-legalPolitical-legal

• 3 kinds of transgenic corn allowed in Spain

• 20% of spanish production is transgenic

Enviromental Forces Analysis

TechnologicalTechnological

• exotermic reaction

• Ontech and Drinkpanic

• Secure technology + new field!!

Enviromental Forces Analysis

EconomicEconomic

4% GDP

9090%%

9090%%

SMEs

Enviromental Forces Analysis

NaturalNatural

5050%%

5050%% precio del maíz

• Zea Mays Everata Sturt

• Difficult to acquire in Spain but not impossible

Enviromental Forces AnalysisNaturalNatural

SwotInternalInternal

Intangible value

New product

Innovative & efficient

Old marketLow cost market

SwotExternalExternal

Values are changingNew ways of producing

Easy to copyLow cost market