November 2013 Collaborative Marketing for Competitive Advantage ...
MJF7 Strategy concepts overview (3): Competitive and collaborative strategies.
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Transcript of MJF7 Strategy concepts overview (3): Competitive and collaborative strategies.
MJF7Strategy concepts overview (3):
Competitive and collaborative strategies
1-1. Competitive strategies
• Business level• Cost leadership• Differentiation• Focused cost leadership• Focused differentiation• Integrated cost/differentiation
1-2. Competitive strategies
• Corporate level• Diversification strategy
– Product diversification» Degree of diversification» Level of relatedness
– Geographical diversification» Global strategy
• Vertical integration strategy– Internal growth or M&A
2. Collaborative strategies
• Strategic alliances• Non-equity alliance (contract base)• Equity alliance• Joint venture
• Franchising, management contract, licensing, etc.
3. Organizational arrangement in global strategy
• Cultural difference– Individualism, power distance, masculinity, and
uncertain avoidance
• Headquarters-subsidiaries relationship– Discussion: What is the best way to organize
multinational corporations?
3. Organizational arrangement in global strategy
• Headquarters-subsidiaries relationship (continued)– International– Multinational (= multidomestic)– Global– Transnational
4. Global corporate environmenttoward the next millennium
4-1: What happened in the current millennium?– Accelerated cross-border movement of capital and manufacturing activitie
s (the pivotal roles of global financial capital markets and MNCs)
– Severe competition between trade regions (blocs) and between countries
– The transformation of industry from Fordism to Post-Fordism
– Liberalization, diversification and decentralization of economic activities in both developed and developing countries
– Rapid advancement of communication technologies
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4. Global corporate environmenttoward the next millennium
4-2: What is likely to happen in the next millennium?
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