MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
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MANAGING DIRECTOR WHAT’S NEXT
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Transcript of MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict What’s Next?
MANAGING DIRECTOR
WHAT’S NEXT
ARE WE
SOURCES: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15
$-
$5
$10
$15
$20
$25
2014
2015
2016
BIL
LIO
NS
DESKTOP DISPLAY MOBILE DISPLAY VIDEO
DESKTOP
59%
MOBILE
41%
SOURCE: EMARKETER, “US MOBILE VIDEO ADVERTISING 2015”, 6/2/15
SOURCE: EMARKETER, “THE STATE OF US DIGITAL ADVERTISING 2015,” 3/30/15
MOBILE WEB
27%
IN-APP
73%
Percent of total digital ad spending in Canada
Desktop/Laptop Ad Spending
Canada, 2014-2018
(please specify)
(e.g. too many vendors, too many layers in the value chain)
TRENDS TO WATCH
SOURCES: POLITICO, “THE NEXT BIG THING IN CAMPAIGNS”, 8/26/14AD AGE, “PROGRAMMATIC BUYING COMING TO THE DIGITAL ARENA IN 2016”, 6/3/15
The leading programmatic media & technology platform
50 Offices
950 Million spend managed
2800 + Clients130 Engineers
42 Markets
1,000 Employees
