Mixing virtue and vice: combining the immediacy effect and...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Mixing virtue and vice: combining the immediacy effect and the diversificatio... Daniel Read; George Loewenstein; Shobana Kalyanaraman Journal of Behavioral Decision Making; Dec 1999; 12, 4; ABI/INFORM Global pg. 257

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Mixing virtue and vice: combining the immediacy effect and the diversificatio...Daniel Read; George Loewenstein; Shobana KalyanaramanJournal of Behavioral Decision Making; Dec 1999; 12, 4; ABI/INFORM Globalpg. 257

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