mixi Payment Program and mixi Ad Program

October 2011

Mixi Monetize Programs

mixi Ad Program (mAP)

2

Copyright 2011 © mixi,Inc. All right reserved. 3 Strictly confidential

○ Ad Spaces ○ Mixi offers the ad program for

● PCs

● Feature Phones

● Smartphones (web-based)

● Native App - Android

● Native App - iOS

○ mAP Sales Calculation

○ mAP Process ○ Create a bank account

○ Register a bank account

○ Select Application

○ Agree to terms and conditions

○ Screening Process

Summary mixi Ad Program (mAP)


Ad Spaces (PC, Feature Phone, Smartphone)

Ad A

Ad B

Ad C

Ad A

Ad B

Ad Size Format

Ad A 468×60 pixels Gif or Flash

Ad B 120×600 pixels Gif or Flash

Ad C 728×90 pixels Gif or Flash

Header

Application

Footer

Ad Size Format

Ad A & B 320×48 pixels

Gif

Ad Size Format

Header 192×53pixels Gif

Footer

Title – [Ad] + 14 characters Body – 19 characters A character includes Japanese letters, romantic letters and spaces

Text

PC Smartphone Feature Phone

Application Application



mAP Sales Calculation (PC, Feature Phone, Smartphone)

Daily Sales in JPY = (DAU * UU unit price) + (frequency of ad * [CPI, 3 JPY])

Less than 50,000 0.3 0.3 0.3

50,000 – 99,999 0.5 0.4 0.3

100,000-249,999 0.7 0.45 0.3

250,000-499,999 0.9 0.5 0.3

Over 500,000 1.1 0.55 0.3

Less than 20,000 0.3 0.3

20,000 – 39,999 0.5 0.4

40,000-99,999 0.7 0.45

100,000-199,999 0.9 0.5

Over 200,000 1.1 0.55

Less than 100,000 0.3 0.3

100,000 – 199,999 0.5 0.4

200,000-499,999 0.7 0.45

500,000-999,999 0.9 0.5

Over 1,000,000 1.1 0.55

Avg. DAU UU unit price (no in-app purchases)

UU unit price (using mPP)

UU unit price (using other purchase settlement)

PC

UU unit price

Feature

Phone

UU unit price

Smartphone

UU unit price

Avg. DAU UU unit price (no in app purchases)

UU unit price (using in app purchases)



Ad Spaces (Android /iOS Native)

Ad Size Format

Ad A Width100%×25Pixels Gif

Android / iOS

Mixi Ad

Application

Daily Sales in JPY = (DAU * UU unit price)

Less than 10,000 0.3 0.3

10,000 – 19,999 0.5 0.4

20,000-49,999 0.7 0.45

50,000-99,999 0.9 0.5

Over 100,000 1.1 0.55

Avg. DAU UU unit price

(no in app purchases)

UU unit price

(using in app purchases)



mAP Process

Log into “mixi Business Support” and register a Japanese bank account

The home page of “mixi business support” will display a list of the applications developed by you. Please select the application in which you would like to register for the mixi ad program

Please agree to the mixi ad program terms and conditions prior to applying http://developer.mixi.co.jp/en/appli/policies/map/terms/

1. For a first-time applicant, the Company sends a document to name and address registered in Developer Registration. The document may not be sent for a corporate developer who registered for a partner account. 2. The Company reviews the mixi App registered for this program. (maximum of 5 business days). 3. Upon approval, the advertisement distribution will begin and a notification will be sent by email. If the application is not approved, the applicant will also be notified by email.

Must register a Japanese Bank Account (transaction fees are minimized for the application provider). The name of the account holder should be the same name registered in Developer Registration or Registration for the Partner Account. mixi will not be able to make payments if there is insufficient or inaccurate information. Any changes to the bank account must be made before the 20th of the month prior to the payment month (e.g. changes must be made by January 2011 for them to be reflected for payments made on February 2011).

Create a bank account

Register a bank account

Select Application

Agree to terms and cond.

Screening process


http://developer.mixi.co.jp/en/appli/policies/map/terms/

mixi Payment Program (mPP)

8


○ mPP Payment Service ● PCs

● Feature Phones

● Smartphones (web-based)

● Native App - Android

● Native App - iOS

○ mPP Incentives

○ mPP Process

○ Submit Application to mixi

○ Submit forms to mixi

○ Screening process

○ Develop and test on application

○ Launch


Summary


mPP Payment Scheme (PC, Feature Phone, Smartphone, Android)

Mobile Carriers and others

Transactions Fees

Purchase Points Supply Points

Payment based on # of points used in application

Application Provider

Use Points

User

105 JPY

100 pts

100 pts

11 JPY

75 JPY

Platform Payment Method for Points PC ①Credit Card, ②WebMoney, ③Payment through cell phone

Feature Phone ①Payment through cell phone, ②WebMoney (only for NTT Docomo)

Smartphone ①Credit Card, ②WebMoney

Android SDK ①Credit Card ,②Google Checkout

71.4%

10.5%



Discount Program based on DAU and In-app purchase rate (PC, Feature Phone, Smartphone)

In-app purchase rate is calculated by (in app purchase MAU / MAU)

PC

Discount Program

Feature

Phone

Discount Program

Smartphone

Discount Program

Average DAU

In-app purchase rate 20,000 -49,000 50,000 - 99,999 >100,000

8%-10% 1% 2% 3%

10%-15% 2% 2% 3%

>15% 3% 3% 3%

Average DAU

In-app purchase rate 40,000 - 99,999 100,000 - 199,999 >200,000

8%-10% 1% 2% 3%

10%-15% 2% 2% 3%

>15% 3% 3% 3%

Average DAU

In-app purchase rate 5,000 - 9,999 10,000-19,999 >20,000

8%-10% 1% 2% 3%

10%-15% 2% 2% 3%

>15% 3% 3% 3%



mPP Payment Scheme (iOS)

Apple

Fees Revenue Share (contract)

Application Provider

Social Graph

mixi User

31.5 JPY ?

?

30%

Payment Platform

○ Apple requires developers to use the iOS payment system (30%) therefore the remaining 70% is split between mixi and the developer

○ The revenue share percentage is agreed upon and documented in a contract



mPP Process

Fill out forms to describe the application and the types of capabilities it will have and send the forms to [email protected]

mixi will review the application. A notification of approval or rejection will be sent via email.

Develop and test the payment system. If the application is already on the mixi platform, use a test application. The application must be approved by mixi before it is launched, therefore a test approval request must be submitted.

Once approved by mixi, the payment system can be launched in the application and appropriate payments will be made to the application provider.

Agree to the terms and conditions, then sign and submit application form to mixi.

Submit Application

to mixi

Submit forms to

mixi

Screening process

Develop and test on

application

Launch


UU Bonus Program

14


UU Bonus (incentives for apps that do not use mPP)

○ Only devices that do not have in-app purchases can qualify for this program

○ Only applications that are categorized as one of the following can qualify

○ Entertainment ○ Horoscopes and

Assessments ○ Communication ○ Learning ○ Tools

UU bonus

Feature Phone

PC

Smartphone (web based, native)

Payment Method

16


mixi Payment Rules

○ The statement is calculated at the end of each month (x JPY) and the payment is made on the 10th of the 2nd month after the calculation month

○ A remittance fee of 420 JPY is deducted from the payment amount ○ In the event the remittance could not be completed due to a lack of or inaccuracy of

information provided by the application developer, mixi will not refund the 420 JPY remittance cost and will charge an additional 840 JPY for cancellation fees

Payment

• 2,000 JPY/month required for remittance (xJPY > 2000 JPY for payment)

Any monthly payments that do not surpass 2,000 JPY are deferred to the next

Payment is then made when the aggregate of each month surpasses 2,000 JPY

3rd month 1st month 2nd month

(x JPY – 420 JPY) remitted x JPY 10th

Payment Method

mixi Payment Program and mixi Ad Program

Spiritual

Transcript of mixi Payment Program and mixi Ad Program