Wellness 7 Tobacco ProjectMixed Messages

Due Date____________________

You receive media messages every day. These messages are on TV, the internet, the radio, and in newspapers and magazines. With so many messages coming at you, it can be difficult to sort them out. This project will allow you to examine and evaluate print advertisements which promote tobacco products. In addition, you will try your hand at creating an anti-smoking print advertisement for teenagers. You will get to present you ideas to the class. Let’s begin!

Follow the following Steps:

1. Find an advertisement for a tobacco product in student resources in Unit 3. You may print your own ad from the internet. Print and bring your ad to class. Due:

2. Pre-writing/Brainstorming Open student resources and use the list of advertising techniques to answer the 4 questions below.

Answer the following questions you will use these answers when you write your paragraphs

1. Using the list of advertising techniques we discussed in class, identify at least 2 which techniques that were used in the creation of the tobacco ad.

2. What “evidence” do you see in the ad that tells you they used these advertising techniques?

3. Evaluate….What are the makers of your ad trying to tell you?

What do they want you to think about their product?

4. Evaluate the advertisement you have chosen. Do the advertisers show you the truth about the effects of smoking in their ad?

3. Include your answers to the 4 questions above to write following the first paragraph

The first paragraph is a description of the original ad technique(s) used. Please be sure to give evidence for each technique. Does the ad tell the truth about smoking.

4. Redesign your ad ~Mix it up! Now it’s your turn to make an advertisement. Using the same basic design of your original ad, create a new ad which shows an anti-smoking message(see samples in class). You may change the picture, colors, and/or written text, but your new design should be based on the original ad.

5. Write your second paragraph . It should be a description of your new design. How did you change the original tobacco ad to make it an anti-smoking ad? Why did you make those changes? What is the new message you are trying to convey?

6.Write your third paragraph. It should include: How can you personally avoid the use of Tobacco; especially when the media sells it as attractive, cool, and something that is not that harmful?

7. Display your work! Using poster or construction paper, mount your original ad, newly designed ad, and two paragraphs for display in the classroom.

8. Oral presentation: You will present your displayed ads to the class. Use the following questions as a guide to your oral presentation.

Tobacco Ad Presentation Questions

1. Explain to the class how your ad was designed to “sell smoking”. What “false facts” did they communicate in their ad?

2. What advertising techniques did they choose to use when they designed their ad?

3. Explain to the class how you redesigned your ad to sell “not smoking”!

4. What advertising techniques did you choose to sell the idea “not to smoke”.

5. Why did you choose those techniques?

6. 3 facts you have learned about smoking during this unit.

7. 2 refusal skill you can use to avoid the peer pressure to smoke.

-DesignedAdvertisement:Effective

5

New design clearly displays an Anti-smoking message based on the original ad and displays excellent original thought.

New design clearly displays an anti-smoking message based on the original ad and shows some original thought.

New design displays an anti-smoking message based on the original ad but lacks visual appeal and original thought.

New design inadequately displays an anti-smoking message based on the original ad or is incomplete

Score and Comments

Re-DesignedAdvertisement and Written paragraphs:Informative10

the audience is given a clear visual picture and well-written explanation of how tobacco companies use ads to sell there products

the audience is given a picture and a good written explanation of how tobacco companies use ads to sell there products

the picture and the written explanation the audience is given lacks clarity of how tobacco companies use ads to sell there products

Written paragraphs and Ad are incomplete

Re-DesignedAdvertisement:Empathy5

New design shows excellent use of refusal and decision making skills

New design shows good use of refusal and decision making skills

New design inadequately shows use of refusal and decision making skills

New design does not show the use of refusal and decision making skills

Communication and Language

Written paragraphs provide a clear understanding of the students awareness of

Written paragraphs provide an explanation only of

Written paragraphs are written but lack clarity and/or are missing

Written paragraphs are poorly written and do not provide a clear understanding of the

5 the different advertizing techniques tobacco companies use to sell their products

the different advertizing techniques tobacco companies use to sell their products

information. students awareness of the different advertizing techniques tobacco companies use to sell their products

Re-DesignedAdvertisement:Creative5

Shows excellent imagination, insight and style

Shows some imagination, insight and style

Shows minimal imagination, insight and style

Lacks imagination, insight and style

Oral Presentation

5

Clearly communicates all presentation questions. Verbally demonstrates they understand the advertising techniques used and the effects of smoking