miu miuMiu Miu is a high fashion women's clothing and accessory brand from the Prada fashion house.

Opened in 1993, Miu Miu's name was conceived from Miuccia Prada's family nickname.

The brand is headed by Miuccia Prada.

In 1993, Miuccia won a Council of Fashion Designers of America International Award.

As a creative and influential designer, Miuccia believes that fashion is a very nice part of life.

Miuccia Prada’s dominant status is unbeatable in the ever-changing fashion world

Miuccia Prada

Miuccia Prada born on 10 may 1949 is an Italian fashion designer and the

entrepreneur behind the brand Prada and Miu miu

The youngest granddaughter of Mario Prada, she took over the family-owned

luxury goods manufacturing business in 1978.

What’s new

Miu Miu nailed this season’s “anti-trend” aesthetic with its fun, eclectic Fall ‘15 runway collection. Riffing on

style signatures of every decade from the ‘50s through to the ‘80s, this collection features checked

bouclé-tweed overcoats, high-gloss croc-embossed leather skirts,

flounce blouses and homespun-style sweaters.

Locations

Miu Miu opened its first independent store in China  in the MIX in the city

of Shenzhen in 2009.There are Miu Miu boutiques situated in

cities including Paris, Milano, Rome, Glasgow, Madrid, London, Singapore , Hong Kong, Melbourne , Jakarta , San

Jose , Las Vegas , Los Angeles , Hiroshima, Osaka, Miami, Bal Harbour, Costa Mesa , Rio de Janeiro, Mexico, Bangalore, Sydney, Bangkok, Seoul,

Macau, Kuala LUmpur , Tokyo,

Kyoto ,Boston, New York, Toronto, Berlin, Moscow, Istanbul, Frankfurt,

Lisbon, Vienna, Munich, Zurich, Taichung, Honolulu, Incheon , Busan , Fukuoka, Kobe, Nagoya, Yokohama,

Shanghai and many more..

Store Interior

Promotions..

Miu Miu’s communication strategy is inspired by its design point of view. Its groundbreaking advertising campaigns with cutting-edge photographers are looked forward to each season.More than just ad campaigns, the campaign artwork adds nuance and subtext to the collections themselves, the depth and variety conveying the complex layers of the Miu Miu woman. The attempt is to define a fluid, uncontrived, even

contradictory vision of modern femininity.

Unique Selling Proposition

The Miu Miu label, initiated by Miuccia Prada is also a sibling of the luxury bags  company Prada. Compared with Prada, Miu Miu is daily-oriented, more casual and

affordable, with a youth-targeted market. Relatively young with its

foundation in 1992, Miu Miu is renowned for clean chic designs

and modern youthful spirit.

Apart from apparel, shoes, Miu Miu handbags line maintains the super

hot selling point among the dazzling beauties. The new

collection of Miu Miu bags evokes brainy thoughts and refined

craftsmanshipIt is also believed that Miu Miu

gained an inspiration from her own wardrobe. Therefore, it reflects the

Miuccia’s style which is simple& less expensive and stylish at the

same time.

CSRSince 2010, Miu Miu, owned and

operated by Miuccia Prada has been asked to take social responsibility on

a sexual harassment  and gender discrimination case. The case was

reported by a former Prada employee and Miu Miu

executive Rina Bovrisse, who relocated from New York to Tokyo.

“September is the January of fashion” is a phrase bandied around with the

steady stream of new season collections dropping into stores.

Set to launch its first fragrance in 2015 this was the first time that Miu Miu has

expanded outside the fashion and accessories markets.

In practical reasons its not hard to guess why the store shelves are

flooded with new scents in September. The brand introduced its very first

fragrance and stays very much true to the brand. Lily – a favoured print of the house- dominates the floral scent while the bottle references the design of Miu

miu’s classic handbags.

Eyewear by Miu miu