SUBJECT: INTERNATIONAL MARKETING

SUBMITTED BY: SHIVI MITTAL(05)

(MBA) (A)

HISTORY OF TCS

TCS is an information technology consulting, solutions and services Organization.- Is a part of one of India’s most respected business conglomerates- the Tata Group.

-largest Indian IT services company ever since its inception in 1968. -First Indian software company to enter South Africa.-Has a wholly owned subsidiary in China called TataInformation Technology (Shanghai) Limited

Corporate Facts

• Who We Are: Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global businesses, ensuring a level of certainty that no other firm can match.

• What We Offer: TCS offers a consulting-led integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model™ (GNDM™), recognized as the benchmark of excellence in software development.

• Lineage: TCS is part of the Tata group, one of India’s largest industrial conglomerates and most respected brands.

MISSIONS VALUES AND WORKFORCE

MISSION:• To help customers achieve their business objectives by providing

innovative, best-in-class consulting, IT solutions and services• To make it a joy for all stakeholders to work with us VALUES:• Leading change• Integrity• Respect for the individual• Excellence• Learning and sharing WORKFORCE: TCS has over 276,000 of the world’s best-trained IT

consultants in 44 countries.

Industry Competitors MONEYCON

Infosys Ltd.

TCS-Achievements

2nd largest employer after coal

India

Largest provider of IT

in Asia

One of lowest Attrition rates

in Indian IT industry

Become the world’s 2nd

most valueable IT services

firm-FORBES

In 1981 developed India’s 1st

software R & D centre named TRDDC in Pune

INTERNATIONAL PRESENCE

Present in more than 53 countries with 150 offices worldwide CCI

INTERNATIONAL PRESENCE

Growth Across Markets(2012-13)(ANNUAL REPOT)

United Kingdom 44%

Latin America 40%

North America 27%

Europe 21%

Asia Pacific 27%

Middle East Africa 28%

TCS ServicesAssurance Services

BI & Performance ManagementBPO

Cloud ServicesConnected Marketing Solutions

ConsultingEngineering & Industrial Services

Enterprise solutionsION small and medium business

IT Infrastructure servicesMobility solution & Services

Platform BPO Solutions CCI 2013

• TCS' services are currently organized into the following service lines (percentage of total TCS revenues in the 2012-13 fiscal year generated by each respective service line is shown in parentheses):

• Application development and maintenance (42.80%);• Asset leverage solutions (2.70%);• Assurance services (7.70%);• Business process outsourcing (12.50%);• Consulting (3.00%);• Engineering and Industrial services (4.60%);• Enterprise solutions (15.20%); and• IT infrastructure services (11.50%).

SERVICES PROVIDED BY TATA

Innovation Themes-TCS

TCS has a global network of Innovation Labs,

focused on key expectations from IT:

• Increase Operational Efficiency

• Promote Business Agility

• Simplify and Transform

• Manage Enterprise Risk and Compliance

• Enable Understanding of Markets and

Customers

TCS in North America

First Indian firm to setup operations in New York in 1979

22 offices with more than 14000 consultants

opened its first and largest North America Domestic Delivery Center -TCS Seven Hills Park -on March 17, 2008.

52.1 percent of TCS’s global revenues come from its North America operations

customers include 49 out of the top 100 Fortune 500 companies in North America

TCS in Middle East & Africa

One of the first Indian IT services and consulting companies to enter South Africa.

Major customers Ned bank, STRATE, University of the Witwatersrand, Standard Bank, Barclays in South Africa.

TCS in Latin America

Has more than 10 years of experience in Latin American regions

More than 8000 consultants work in this region

have centers of excellence –for Oracle in São Paulo, Brazil; Web Technologies in the city of Montevideo, Uruguay; Process Outsourcing in Santiago de Chile; IT Infrastructure Services in Querétaro, Mexico

TCS in Europe

Had operations from last thirty years.

In last ten years company expanded in 21 European Countries

Over 15,000 employees in Europe serving more than 350 clients

SABN Amro, Bekaert, British Airways, BT, Europcar, Ferrari, ING, KLM, Nokia, OECD, Societe Generale and the British Home Office.

TCS in UK & Ireland

Had total of seven offices

Employs over 3000 professionals

Popular clients as AXA Sun Life,CMIG Bristol, British Airways and London Electricity.

only Accenture gets more mention than TCS in the UK marketplace.

TCS in Asia Pacific

TCS Asia Pacific operates in twelve economies covering all major markets in the region, from Australia to Japan with over 10000 consultantsRecently announced incorporation of new subsidiary TCS APAC

hub of operations for the key regional offices in China, Korea, Taiwan, Australia and New Zealandhas established a significant presence in Singapore over the last 20 years with 50 IT projects.

customers as Singapore Airlines, General Electric, Singapore Exchange and Standard Chartered Bank

Product Line Revenue 2013AR

International Market share (Revenues)angel reserach

Companies FY 07 FY 11 FY 12IBM 29.8 26 26Fujitsu 19.5 16.2 15Accenture 13.3 12.6 12.8HP 9.6 16.2 15.3CSC 9.2 7.4 6.8Capgemini 4.8 4 4.2Atos 3.3 2.3 2.9Logica 2.8 2.6 2.7MNC SHARE 92.3 87.3 85.7TCS 2.6 3.8 4.4Infosys 1.9 2.8 3Wipro 1.5 2.4 2.5Cognizant 0.9 2.1 2.6HCL Tech 0.9 1.6 1.8

Market share Based On Revenues-2012 bloomberg(Domestic)

Success Strategy-Domestic & International

diverse workforce of 2,76,196 employees representing 118 nationalities

workforce management strategy to maintain employee cost at desired level

ONE TCS CULTURE across the organisation helped the company intergrate its diverse global talent base into a cohesive high performing unit.

Recruitment from 616 institutes in india and 288 institutes in other countries

a total of 12,789 person years of efforts invested to increase the proficiency of empoyees

Contd…….Talent management & Talent Engagement processes helpped create an environment where performance is awarded,opportunities are provided for career growth and people are encouraged to recognise their potential(low attrition rate of 10.6

Company that takes up larger and complex projects

Around 95% of the work we do is repeat business from existing clients

Long term commitment and relationship with the communities in which it works

International FootprintISO 20000:2011(Services Management)

ISO9001:2008(Quality Management)

ISO27001:2005(Security Management)

ISO14001:2004(Environmental Management)

BS OHSAS18001:2007(Occupational Health & Safety Management)

ISO Certifica

tions

AS 9100(Aerospace Industry)

ISO13485(Medical Devices)

TL 9000(Telecom Industry)

Specific Quality Certifica

tions

Global Recognition

Listed in FORBES Asia Fab 50

Best Performing Consultancy

Brand In Europe

Leading IT Services and

Outsourcing Firm in China

Caring company award 2012 for CSR activities in

Hong Kong

Top honors at the Asian CIO Leaders awards in Dubai

GLOBAL ALLIANCE

TCS’ global alliance mission in partnering with various organizations is to ensure that both TCS and the partner organizations derive the maximum benefits of our relationship, in terms of growth of services and products.The TCS-Alliance Partner AdvantagePartner organizations and TCS work together to create new offerings

GLOBAL ALLIANCE

Key benefits and resources for building and selling solutions supporting Partner systemsTCS Alliance FrameworkStrategic Partnership– includes partnership with major technology playersSolution Partnership– includes partnership with niche players

Business Value For Our Clients

Reduced risks and costs associated with the technology procurement process and technology ownershipCompetitive advantage by leveraging TCS’ industry, product and service expertise and the partner’s technology products and servicesReduced IT costs with cost-effective solutions at scale Reduced risks through end-to-end solutionsAbility to leverage training resources to help you plan and build solutions using Partner products

GLOBAL ALLIANCE

Business Value For Our Clients