MITIGATING RISK IN THE FOOD SUPPLY CHAINagrievent.com.ua/files/Section 2.B Lee FS...
Transcript of MITIGATING RISK IN THE FOOD SUPPLY CHAINagrievent.com.ua/files/Section 2.B Lee FS...
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In partnership with
MITIGATING RISK
IN THE FOOD SUPPLY CHAIN
6th IFC International Food Safety Forum
Kyiv, Ukraine, March 15, 2017
BARRY LEE,
Principal Industry Specialist
IFC Manufacturing, Agribusiness & Services
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ON SAFARI… THE ANTICIPATION!
Will we see the Big Five?
Ready and Waiting…
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THE ‘INFAMOUS’ WHITE ELEPHANT …
Unwanted Plant, Machines and Gifts!
• Obvious, Known and Unwanted
• Of No Value
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THE BLACK SWAN EVENT …
Feeling of Helplessness
• Highly Improbable, Unknown High Impact
• Difficult to Understand the Total Impact
• Eg, 9/11 2001, Russian Ruble Collapse 2014
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THE GREY RHINO EVENT …
Feeling of Power to Respond
• Highly Probable
and High Impact
• Eg, Flood, Fire or
Storm events
• Asian and Global
Financial Crises
(1997, 2008)
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CONTENTS
1. FOOD SAFETY: THE LANGUAGE OF BUSINESS
2. GLOBAL TRENDS DRIVING GLOBAL FOOD SUPPLY CHAINS
3. RESILIENT SUPPLY CHAINS
• THE FOUR PILLARS
• THE THREE ENABLERS
4. WHAT DO WE MEAN BY A ‘FOOD SAFETY CULTURE’?
5. CLOSE: TAKE-AWAY MESSAGES
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1. FOOD SAFETY:
THE LANGUAGE OF BUSINESS
‘THE PROFIT AND LOSS’ (P&L)
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THE BUSINESS CASE FOR BETTER FOOD SAFETY
Save on
costs
Increase
sales/profits
Reduce risks
• Improved access to major retailers and
multinational restaurant chains
• Improved export potential
• Reduced production losses
• Lower costs on recalls, withdrawals, and audits
• Higher worker productivity and retention
• Protects your brand
• Builds consumer trust
• Ensure more efficient, sustainable suppliers
Source: client surveys; Investing Wisely in Food Safety: How to maximize the benefits and reduce costs
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2. GLOBAL TRENDS DRIVING CHANGES
IN GLOBAL FOOD SUPPLY CHAINS
“Amidst the predominant attitude that
building trust is a necessary goal, the top
two areas of importance for building
consumer trust for both retailers and
manufacturers were consumer health and
wellness and food and product safety.”
-- KPMG Global Consumer Executive Top of Mind Survey 2015
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FOOD SYSTEM TODAY
Source: John Floros, 2012
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MAIN DRIVERS
URBANISATION
and CONSUMERS
• Growth of discerning middle class
• Health-conscious consumers
• Empowered and educated
consumers
REGULATION
• Scandals and increasing scrutiny
• Rising regulatory standards eg FSMA
• International Trade Agreements (aka. market access)
GLOBALIZATION
•Global supply chains across national
borders
•Technology and science to detect hazards and identify risks
•Resource scarcity and minimisation of food waste
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3. A FRAMEWORK FOR
RESILIENT SUPPLY CHAINS*
• THE FOUR PILLARS
• THE THREE ENABLERS
* Source: Deloitte 2013
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RESILIENT SUPPLY CHAIN FRAMEWORK*
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
* Source: Deloitte 2013
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RESILIENT SUPPLY CHAIN FRAMEWORK:
VISIBILITY
Map, track and monitor supply chain processes in REAL time
• Capability to address supply chain issues before they become problems
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
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IS THIS VISIBILITY?
• Mandated reporting for
radioactivity (Caesium-137, Sr90)
• Labelling law requirements for
irradiated foods
Was it a Black Swan or Grey Rhino Event?
(But now a White Elephant…)
CHERNOBYL, 1986
Need for Traceability and Accountability of Food Supply
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IS THIS VISIBILITY?
• Supply Chain Processes? Farmers or Distributors?
• Melamine and/or Urea contamination
• Infant deaths: 6, Reported 300,000 victims
Was it a Black Swan or Grey Rhino Event?
THE CHINA MILK SCANDAL, 2008
Need for Traceability and Accountability of Farmer Supply
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IS THIS VISIBILITY?
• UNKNOWN causes of E.coli, norovirus, salmonella issues
• YoY2016/15 sales down $600 million
• Market capitalization loss $11 billion (!)
Was it a Black Swan or Grey Rhino Event?
CHIPOTLE MEXICAN GRILL (CMG), 2015
460.140
Large US Mexican restaurant chain
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MOMENT OF TRUTH QUESTION?
Have you got real time
VISIBILITY
in your supply chains?
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Adapt quickly in response to problems
without significantly increasing operational costs
• Mitigates impact of business interruption
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
RESILIENT SUPPLY CHAIN FRAMEWORK:
FLEXIBILITY
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IS THIS FLEXIBILITY?
• Potential adulteration of product with lead oxide
• Unable to identify source of contamination
• Alternate supply from new farmers in a new region
Was it a Black Swan or Grey Rhino Event?
BANGLADESH TURMERIC RECALL, 2014
Product recall in the USA
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IS THIS FLEXIBILITY?
• Largest agri-business
insurance payment in
Russian history
• Electrical fault and plant
off-line for 2 years
• Alternate supply required
for processed meat
products 60,000 tons per
annum
Was it a Black Swan or Grey Rhino Event?
PLANT FIRE IN RUSSIA, 2010
Plant Fire resulted in $83 million insurance payment
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IS THIS FLEXIBILITY?
• Total Cost of Recall
and Fines ca. $200
million
• Concerns about
Lead and MSG by
Indian Regulators
Was it a Black Swan or Grey Rhino Event?
MAGGI NOODLE PRODUCTS INDIA, 2015
Maggi Noodles Banned
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MOMENT OF TRUTH QUESTION?
Have you got real time
FLEXIBILITY
in your supply chains?
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Work effectively with supply chain partners
through symbiotic, trust-based relationships
• Avoid business interruptions for ALL PARTIES and
achieve common goals
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
RESILIENT SUPPLY CHAIN FRAMEWORK:
COLLABORATION
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• Common and Shared goals
• Demand Planning and Profitability
IS THIS COLLABORATION?
The ‘Shared-Expectations’ Approach
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Company
Suppliers
Franchisees /
Distributors
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IS THIS COLLABORATION?
• Common and Shared goals
• Demand Planning and
Profitability
BIDCO KENYA:
WORKING WITH FARMERS,
DISTRIBUTORS AND
CONSUMERS, 2013
Provides farmer training (GAP) and distributors with
‘business management’ systems (SAP) for sales &
inventory
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IS THIS COLLABORATION?
Braliwra increased maize sourcing from
300 farmers to ca. 5,000 farmers
BRALIWRA RWANDA:
WORKING WITH MAIZE FARMERS, 2015
• Common and
Shared goals
• GAP, Supply
Management,
Traceability
and
Profitability
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MOMENT OF TRUTH QUESTION?
Have you got real time
COLLABORATION
in your supply chains?
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Robust policies, monitoring and control mechanisms
• Procedures and processes which are IN PRACTICE and NOT IN
THEORY
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
RESILIENT SUPPLY CHAIN FRAMEWORK:
CONTROL
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IS THIS CONTROL?
• Illegal, Unreported,
Unregulated (IUU)
fishing?
• Yellow Card – Threat
of tuna export ban to
EU from Solomon
Islands
Was it a Black Swan or Grey Rhino Event?
THREAT OF LOSS OF EXPORT LICENCE
TO EU, SOLOMON ISLANDS, 2013
Weak fisheries management by Solomon Islands
Government
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Container Packed in India Found to Container Rodents
Was it a Black Swan or Grey Rhino Event?
IS THIS CONTROL? WHO’S LIABILITY?
QUARANTINED CONTAINER IN ITALY, 2014
• Third Party ‘Packing’ of
the Container
• Product Quarantined and
Destroyed
• Can You ‘Contract’ Out
your Responsibilities?
• Lesson: ‘Duty of Care’
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• Annual audits of
rice farms in Asia
eg Cambodia,
Thailand
• Traders are
licensed to supply
from audited farms
only
POLAND HEALTHY GRAINS COMPANY, 2016IS THIS CONTROL?
A large EU importer of rice for snack-breads
and rice-cakes
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MOMENT OF TRUTH QUESTION?
Have you got real time
CONTROL
in your supply chains?
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The FOUR PILLARS are Thought, Word and Deed for people
• A Food Safety Culture … Do you need a Psychologists View?
VISIBILITY FLEXIBILITY COLLABORATION CONTROL
PEOPLE PROCESS TECHNOLOGY
RESILIENT SUPPLY CHAIN FRAMEWORK:
PEOPLE
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4. WHAT DO WE MEAN
BY A ‘FOOD SAFETY CULTURE’?
CHANGING ‘PEOPLE’ BEHAVIOUR
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THREE REASONS
1. The workplace
culture does not
encourage compliance
2. They don’t have the
knowledge
3. They do not have the
proper motivation
Source: Food Safety Culture: Creating a
Behavior-Based Food Safety Management
System by Frank Yiannas, 2010
https://www.youtube.com/watch?v=yAgf4MyOb9w
Was it a Black Swan
or Grey Rhino Event?
Why people do not follow procedures:
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THERE HAS BEEN AN EVOLUTION IN FOOD SAFETY
HACCP
COMPLIANCE
CAPACITY
BUILDING
FOOD SAFETY CULTURE
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PROFIT
• Award incentives
• Share of profits and benefits
PROCESS
• Food safety process KPI’s
• HR workforce planning
PEOPLE &
CULTURE
• Staff talks
• Team
recognition
• Staff loyalty
• ‘Body & Mind’
THE BUSINESS OF FOOD SAFETY CULTURE
DO YOU KNOW WHAT YOUR STAFF THINK?
DO THEY HAVE THE SAME ‘SHARED-EXPECTATIONS’?
INDUSTRIAL PSYCHOLOGISTS CAN BE CATALYSTS
FOR A FOOD SAFETY CULTURE
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5. TAKE-AWAY MESSAGES
TO CLOSE
Messages From Today’s Forum:
Mitigate Risks: Resilient Supply Chain Framework
More Grey Rhino Events than Black Swans
…Plan to Respond to the Grey Rhino’s today!
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DON’T BE AN OSTRICH…
WITH YOUR HEAD IN THE SAND!
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