A Research Book on

GLOBALISATION AND ITS IMPACT ON INDIAN ECONOMY

Dr.G.Kalaimani

INNOVATION IN RESEARCH

Department of Management

Sri Vasavi College (Self- Finance Wing)

Erode-638316, Tamil Nadu, India

A Research Book on

Globalisation And Its Impact On Indian Economy

Editorial Board

Editor

Dr.G.KalaimaniHead & Associate Professor,Department of Management

Sri Vasavi College(Self-finance Wing)Erode-638316.

Associate Editors

Mrs.S.MuthumariAssistant Professor

Mrs.N.A.MurugayalAssistant Professor

Mrs.R.GeethaAssistant Professor

Department of Management

Sri Vasavi College (Self- Finance Wing)

Erode-638316, Tamil Nadu, India

Note from the Editors

No part of this publication should be reproduced or transmitted in any form or by any means of photocopying, electronic, mechanical recording and/or otherwise without the prior written permission of the author and the publisher.

Disclaimer

The authors are solely responsible for the contents of the papers compiled in this volume. The publishers or editors do not take any responsibility for the same in any manner.

ISBN: 978-93-80506-06-7

Printed and Published by:

Mr. M. Murali

MITHILA PUBLICATIONS,

No.59, Kamaraj Street,

P.S.Park, Erode – 638 001.

Phone: 0424-2257752. Mobile: 9894620080

Email: aryaa_stat@yahoo.com

For:

Department of Management

Sri Vasavi College (Self-finance Wing)

Erode – 638316, Tamil Nadu, India.

PREFACE

The Department of Management, Sri Vasavi College (Self Finance Wing), Erode have organised International Conference on “Globalisation and its impact on Indian Economy” on 2nd January 2014, which may bring together eminent academicians, researchers, entrepreneurs, corporate executives, practicing business managers and students for disseminating their knowledge in the field of Globalisation and its impact on Indian Economy. They have suggested some new concepts and ideas which are needed for the Indian Industries according to the global standards and also launch globally accepted products and services to face the global challenges and improve the Indian Economy. Around 750 papers were received from different institutions and industries throughout the world. Among them only 89 papers have been selected for publication of book with ISBN Number.

Eminent academicians, Research scholars, corporate executives and students have submitted their papers on the following sub themes of Marketing Management and Service Marketing, Human Resources Management, Financial Management, International Business, Production and Operation, Hospital and Hotel Management, Marine Management, Journalism and Mass Communication, Commerce and Corporate Secretaryship, History and Tourism Management, Civil and Mechanical, Electric and Electronical, Computer Science, IT and Communication\ Technology, Aeronautical and Space Engineering, English and Education, Mathematics, Statistics and Operation Research, Chemistry, Physics and Biology, Agriculture and Economics, Language and linguistics (Tamil& English), Library Science & Information Management, Bio technology & Bio-informatics, Psychology & sociology, Climate Change Environmental & Disaster Management.

The Editorial Board have taken utmost care to publish the articles in this book in violation of any copyright, the authors of the articles are strictly liable for all legal consequences.

Editors

Dr.G.Kalaimani

Mrs.S.Muthumari

Mrs.N.A.Murugayal

Mrs.R.Geetha

ACKNOWLEDGEMENT

With the whole hearted blessing of our most respectable director of Sri Vasavi Institutions Prof.V.Sivakumar, Secretary Thiru.V.Athikesavan and Principal Dr.S.Jayasankar, Department of Management has organised International Conference On “Globalisation and its Impact on Indian Economy” on 2nd January 2014.

At the outset I would like to thank our secretary Thiru.V.Athikesavan, Sri Vasavi college (Self-Finance wing), Erode, for his continuous support and encouragement for organising this conference and also publication of this book.

I would like to express my special thanks to Prof.V.Sivakumar, Director, Sri Vasavi Institutions, without whose approval and encouragement I could not have successfully conducted the International conference and to publish the conference proceedings as a book with ISBN Number.

I express my gratitude to our Principal, Sri Vasavi College, Erode, Dr.S.Jayasankar for his support and encouragement for organising this conference. I extend my warm thanks to our chairperson Dr. L.Manivannan, Associate Professor, Erode Arts College (Autonomous), Erode. Dr.S.Porkodi, Associate Professor, Ministry of Manpower Colleges, Higher Colleges of Technology, Muskat, Sultanate of Oman. Dr.P.Arunachalam, Professor and Head, Department of Applied Economics, Cochin University, Cochin and Dr.N.Kavitha, Associate Professor, College of Business and Economics, Jimma University, Ethiopia.

I extend my warm thanks to our rapporteurs of the sessions Mr.V.Vetrivel, Head, Department of Electronics (UG), M.K.Anandapadmanaban, Head, Department of Computer Science, Mrs.K.A.Agalya, Head, Department of English, Dr.P.Saravanakumar, Head, Department of Commerce and Computer Applications (PG), Dr.G.Kalaimani, Associate professor, Mrs.S.Muthumari, Assistant Professor, Mrs.N.A.Murugayal ,Assistant Professor and Mrs.R.Geetha, Assistant Professor, Department Of Management, Sri Vasavi College(Self Finance Wing),Erode, for conducting the technical sessions

I express my special thanks to the dedicated team of our faculty members and students for their whole hearted support render in a successful manner for organizing this conference a remarkable one.

I am grateful to the academicians, research scholars and corporate delegates for their contributions especially by presenting and publishing their research papers made towards the success of the conference.

My special thanks to office staff members and lab attenders of Sri Vasavi College (Self Finance Wing), Erode for shaping this book.

Finally, I would like to express my thanks to the publisher Mithila Publishing House Pvt. Ltd. and their team of Editors for bringing out the research papers as a book of edited volume.

Dr. (Mrs).G.Kalaimani,Organising Secretary & Convener

Date: 29.11.2013

Message

I am glad to learn that, the Department of Business Management (Self-Finance Wing), Sri Vasavi College, Erode is going to organize an International Conference on “Globalisation and its impact on Indian Economy” during January, 2014.

At the outset, I would like to congratulate the Department of Business Management for organising such major Conferences every year and encouraging active participation of the students and researchers in the deliberations.

The theme of the Conference on the Indian economy has been rightly chosen for discussion in the right time, which is one of the current major concerns of our Nation. The Indian economy has been greatly influenced by the impact of the globalised environment and the policy makers have been persistently involved in framing suitable policies to manage the dynamic economic conditions of our Nation.

I believe that, the Conference Book to be released at the occasion, would be an useful outcome with the summary of proceedings of the Conference.

I wish the International Conference a grand success.

Date: 16.12.13

Message

I am Very much happy to know that the Department of Business Management of Sri Vasavi College is organizing an International conference on “Globalization and its Impact on Indian Economy (ICGAIIOIE-2K14) on 2nd January 2014, I extend a special appreciation to the Faculty members and students of the Management Department for having Selected the need based topic for the world economy. I am much confident that this International conference will provide a paradigm for academicians, researchers and students of management and other relevant disciplines to share their knowledge and experiences in the field of global economy .The publication of an edited book with ISBN shows the academic development of the Department.

Moreover, I am sure that the outcome of their International conference definitely will provide another milestone to the industry people, who involved in various service activities not only in our country but also globally.

I congratulate the organizers for choosing the right topic and I wish the conference a grand success.

Ph (0): 091- 422 - 2422203, (R): 091 - 422 - 2422703Fax: 091-422-2425706, E-mail : regr@b-u.ac.in, website : www.b-u.ac.in

Message

I feel really delighted to know that the Department of Management is

organizing an International Conference titled “Globalisation and its impact on Indian

Economy”. Globalisation is a concept that originated in the US and spread to all the

other interlinked economies of the world.

The concept is getting more changes due to depression, inflation, political

environment, technological development natural disaster etc. The deliberations of the

conference with active participation, lively discussions and heated arguments by the

participants will surely bring out many new thoughts.

I whole heartedly appreciate the fruitful endeavours undertaken by the

Department of Management and its Faculty.

Congratulations to the organizers and best wishes for a grand success of the

conference.

Message

I am extremely happy to offer the message for the (INCGAIIOIE-2Kl4)

hosted by the Department of Management, Sri Vasavi College (Self -finance wing) in

conducting an International conference on “Globalisation and its impact on Indian

Economy” on 2nd January 2014. The Theme of the conference to be deliberated has

been appropriately selected by the organisers at the time when the whole world is in

the field of marketing and services, HR & Journalism, Space Engineering, English &

Education, Life science and Agriculture, Linguistics and philosophy and so on.

I am confident that this conference will bring in a conceptual change to the

academic environment, economic changes and also will benefit the researchers,

educational Institutions, policy makers & business communities at large.

I do whole heartedly congratulate the organizers and best wishes for the

grand success of the conference.

Message

It gives me immense pleasure to know that the Department of Management.

Sri Vasavi College (Self - Finance Wing) programmed to conduct an International

Conference on Globalization and its impact on Indian economy”. The theme chosen

for the conference is very significant in the sense that it relates to the current trend of

Indian economy .The Success stories of organizations, educational institutions,

academicians and business organizations have been well brought out.

The book represents the depiction of passion, dedication, devotion and the

underlying spirit of those who have contributed in bringing out this book. In this

current situation, our Indian business economy is in a position to meet changes and

challenges of global economy.

At this moment, I offer my warm greetings to the participants, Faculty of the

Department and wish the conference a grand success.

SRI VASAVI COLLEGE(SELF-FINANCE WING)

(Affiliated to Bharathiar University, Coimbatore)

Dr. S. JAYASANKAR, M.A., M.Phil., Ph.D.,PRINCIPAL

Message

I am immensely happy to note that the Department of the Management of (Self - Finance Wing) Sri Vasavi College, Erode, is organising an international conference on “Globalisation and its impact on Indian economy” At the outset I wish to place on record my sincere appreciation to the organising secretary and the steering committee for the best efforts taken to make this programme a grand success.

The theme of the conference needs special mention here. The concept of globalization that dawned by the turn of last millennium, has heralded vast changes in unexplored areas of human experiences. The globe, considered to be very vast by any standard has shrunk in size figuratively. The man in the street and his economy is very much in close nexus with changing trends in the global economy. Any change in the global scenario percolates to every nook and corner of the globe in no time. This has positive effect to a large extent and negative as well.

An academic conference of this kind gives vast exposure to teachers, research scholars and student to have a clear idea about the changing fortunes in human life due to the globalization and its related issue. We have to focus our attention to both positive and negative impact, which will help us to plan our future course of action.

A vast array of topics have been highlighted for discussion. I wish the delegates and the participants a very purposeful exchange of ideas for knowledge sharing, which can shape the academic life of students in turn.

MESSAGE FROM THE ORGANISING COMMITTEE

The growing interdependence of the world economy and international character of many business practices have contributed to the development of universal emphasis on “Globalization and its impact on Indian Economy” we are living in a global information society, with a global economy that is increasingly dependent on the creation, management, and distribution of information resources. Globalization is changing the world rapidly and radically towards development.

Many companies are in the process of globalisation (ie) becoming global enterprises. Businesses are expanding into global markets for their products and services, using global production facilities to manufacture and assemble products, raising money in global capital markets, and battling with global competitors for customers from all over the globe.

The world economy is getting more changes that affect our Indian business, The conference theme will give novel ideas about how globalization will develop the Indian economy and make our country a prosperous one. We are sure that this International conference will share ideas on all aspects and will bring out various measures to protect our Indian economy and also face the challenges of an unpredictable global economy.

We do whole heartedly thank each and every one of the participants for their laudable contribution and participation.

We thank the Almighty for the blessings and the Management, Secretary and Director for their guidance support in making this conference grand success.

We express our sincere thanks to the publishers, and those who has directly and indirectly helped us in publishing this book and in hosting the international conference in a grand manner.

With thanks, Organising Committee

CONTENTS

S.No. Particulars Page No.

1.A Study on Consumer Satisfaction on selected Anil Food Products with special reference to Dindigul Town

- M.Vengatesan1

2.Corporate Social Responsibility - An Overview

- Miss.U.Janani4

3.Human Resource Management

- Miss. S.Saranya7

4.Challenges and Progress of Women Entrepreneurship

- U.Jayaprakash10

5.Globalization and Its Impact on Indian Economy – Human Resource Management

- Ms.S.Revathy13

6.Financial Market

- Mrs.G.Lakshimi Priya17

7.Corba (Common Object Request Broker Architecture)

- T.Sakthipriya20

8.Sustainable Development in Tourism

- Mrs.K.Suganya23

9.Environmental Impacts of Tourism

- Dr.S.Jothimani27

10.Customer Satisfaction in Tourism Industry

- Dr.N.Kavitha31

11.Tourism and Hospitality Management

- S. Thilagavathy35

12.Economic Impact of Tourism

- H.R.Sumathi38

13. Delightful Journey of Globalization towards the Development of 41

S.No. Particulars Page No.

Indian Economy Through Education and English

- M.Amudha

14.Importance of Human Resource Management

- K.Jensi Helen44

15.Satisfaction from Quality of Work Life in Urban Living Environment

- P.Umadevi47

16.Globalization and Its Impact on Marketing Management (Indian Economy)

- R.Ramya51

17.Globalization and Its Impact on Human Resource Management (Indian Economy)

- S.Devipriya55

18.Globalization and Its Impact on SCM,(Indian Economy)

- R.Divya58

19.A Study on Attitude towards Women

- K.Vanjimuthu & Dr.L.Ranjit61

20.A Study on Parent Child Relationship among Dual Working Parents

- P.Yoga Preetha & Dr.L.Ranjit 65

21.A Study On Adjustment Problems of Elderly Peoples

- T.Maheswaran & Dr.L.Ranjit69

22.Human Resource Management as Excellence

- Ms.S.Bhuvanageethanjali74

23.Role of Private Sector in Indian Life Insurance – An Overview

- Dr.P.Saravana Kumar & D.Saravanakumar78

24.Problems being Faced by Women Entrepreneurs in Rural Areas

- Mrs.S. Sangeetha83

25.Library Science and Information Management

- Mrs.S.Bakyalakshmi88

S.No. Particulars Page No.

26.A Study on Profitability and Liquidity Position at Tamilnadu Magnesite Limited, Salem

- Mr.N.Arunkumar92

27.Consumer Behaviour on Handloom Products - A Study with Reference to Priyadarshini Handlooms

- Dr.A. Kumudha, Rizwana. M. & Chetan S Mangalore96

28.Human Resource Management

- Ms .C.Deepika & Mrs. P. Kowsiga 102

29.A Study on the Evaluation of Employee Training in Manufacturing Company in Madurai

- Ms.P.Bala Subbulakshmi105

30.Composite Laminate Wing Box Optimization Using Genetic Algorithm

- A.Karthikeyan109

31.Micro Aerial Vehicle Development: Design, Components, Fabrication and Flight-testing

- A.Karthikeyan114

32.Digital Way of Customer Relationship Management

- Mrs C. Packialakhsmi124

33.Application of Neural Network and Genetic Algorithm for Composite Laminate Optimization

- A.Karthikeyan127

34.Study on Contact Stress Analysis of Spur Gear with & without Crack

- A.Karthikeyan133

35.Workplace Practices - Changing Scenario

- M.R. Vidhya141

36.Impact of Globalisation on India’s International Trade

- Dr.V.Mohanraj & V.Poornimadevi144

37.Performance Of Small Scale Industries in the Post Gloabalisation Era

- Dr.Gayathri Balakrishnan.R & Ms.C.Yasodha 149

S.No. Particulars Page No.

38.Promotion And Pricing Strategies

- C.Logeswari153

39.International And Comparative Employment Relations

- R.Sindhu155

40.Marketing Strategy

- S.Manjula157

41.An Overview Of Competency Mapping

- S.Megala Devi160

42.Social Network Marketing

- S.Manju 163

43.An Over View Of Employee Attrition Effects On Indian Economy

- R.Hema165

44.Business Finance

- V.Kalaiselvi167

45.Financial Management

- M.Giri170

46.Employee Training And Development

- M.Madhu Krishnan172

47.Total Quality Management In Academic Library

- Dr.E.S.Kavitha175

48.Outsourcing Pattern: India Vs China

- Amitava Roy178

49.Impact of Globalization in Education Marketing

- Dr. Anusuya & Ramya.R182

50.Globalisation and Its Impact on Indian Economy – Financial Management

- S.M.Banupriya185

51.Globalisation and Its Impact on Indian Economy Human Resources Management

- M.Sai Kribha187

S.No. Particulars Page No.

52.Globalisation & Impact On Indian Economy-Production & Operation

- B.Geethalavanya190

53.Impact of Microfinance on Development of Micro and Small Enterprises

- Dr.A.Selvaraj & P.Balamurugan192

54.Role of Sales and Advertising Promotions in the Purchase Decision of Consumer Durable Products

- Mr.N.Sathishkumar & Dr.P.Krishnakumar196

55.Managing Knowledge Workers in Multi-National companies (MNCs)

- Jaganathan.V202

56.Human Resource Management

- R.Sakthivel & P.Muthukumar207

57.‘Human Resource Development with reference to Indian Automobile Sector in the Era of Globalisation’

- Anish Karthikeyan209

58.Digital Hospitals in India: The Next Revolution in Health Care Industry

- Dr.R.Albert Christopher Dhas212

59.The Factors that Impede yhe Career Advancement of Women

- K.Umadevi216

60.Eco-Issues in Green Marketing

- Mrs. G. Renuka219

61.Changing Scenario of CRM in Banking Sector

- Dr. N.Krishnamoorthy222

62.Globalization and Its Impact on Indian Economy: Developments and Challenges

- Mrs. N. Kasthuri225

63.Conceptual Framework: Understanding the Role of Work Engagement

- A.S.Divya & S.Vidhya228

S.No. Particulars Page No.

64.Financial Globalization and Financial Stability

- Mr.K.Rajendran & Mrs.N.Brindha231

65.Human Resource Management

- Mrs. N. Vanitha233

66.Globalisation and its Impact on Tourism Industry

- Mrs.D.Parimala Devi235

67.Change Management

- Dr.R.Punitha, N.A.Murugayal & S.Ponmalar239

68.FMCG (Fast Moving Consumer Goods) Sector- An Overview

- Mrs.S.Gnanasugirtham & M.Ragavi243

69.Financial Management

- Deby Rexlin. P.245

70.Customer Relationship Management

- Vinodhini, S.247

71.Stress Management in Work Life Balance

- M.P.Poongulale249

72.Tees to Fashion

- Mrs.E.Devaki & Dr.K.Sangeetha252

73.An Overview of Medical and Health Care Textile Market in India

- R.Pragadheeswari & R.Rajakumar256

74.“Where Ever You Go with Competency Retail Career will Follow You”

- Dr.G.Kalaimani, Mr.G.Nagarajan & S.Parimala261

75.Innovative Techniques of Total Quality Management in Library Science

- Mrs. R. Thiruvarut Selvi263

76.Leadership Management

- D.Sathya Priya266

77.Buzz or Viral Marketing Campaign

- S.Muthumari269

S.No. Particulars Page No.

78.Structural Analysis of Morphing Wing using Composite Material

- N.Sreenivasaraja, A.Vignesh, S.Johnson & K.Ashokraj273

79.Impacts of Rupee Depreciation on Indian Economy

- R.Geetha & Dr.N.Krishnamoorthi277

80.A Study on HRM Practices and Its Impact on Globalisation of Indian Business

- Mrs.S.Nithya Kalyani 280

81.Globalisation and Its Impact on Indian Economy International Business

- K.Sathya, S.Jamuna devi & M.Devi Abirami283

82.Shape and Size Optimization 3D Structure Using A Hybrid Ga-Sa Algorithm

- A.Karthikeyan286

83.Application of Genetic & Simulated Annealing Algorithm to Solving Traveling Salesman Problem

- A.Karthikeyan292

84.Contemporary Issues Faced By Human Resource Managers Today

- Gowtham. R.299

85.Marketability of Designer Sarees

- M. Bhuvaneshwari & Dr.K.Sangeetha302

86.Challenges in Micro Finance

- Mrs. R.Logambal & Dr.A.Mahadevan305

87.Effect of Globalisation on Indian Tourism Industry

- Dr.S.Vishnuvarthani308