Linesville, Pa.Public Relations InternAugust 2011

During my internship at MFG Tray, I was primarily responsible for establishing MFG Trays presence on two large social media platforms: Facebook and Twitter. I utilized HootSuite to manage posts, thoughts and other things posted to the accounts for the future.

I conducted research of other companies within MFG Trays industry, whether they were competitors or suppliers, and concluded that many of the companies MFG Tray supplies or competes with did not have a presence in social media. I presented this research to John Blicha, director of marketing at MFG Tray and John Thompson, the plant manager. We were approved to move forward with the project. To date, my efforts have produced 70 “likes” on MFG Trays Facebook page, and 35 followers on Twitter. While these numbers may not be large, it is significant when looked at as beginning steps for MFG Tray.

I also was responsible for writing various public relations publications, such as press releases, product features, and brief product guides. One product guide was featured in the October 2011 issue of Assembly Mag, a monthly trade publication within the manufacturing industry.

Since my internship at MFG Tray, I have been working on a regular basis with them. I update their social media, develop new content and write for different publications.

I have enclosed a copy of the October 2011 issue of Assembly Mag, along with a press release, feature story, and product briefs.

Press Release

MFG TRAY TO CELEBRATE 60 YEAR ANNIVERSARY

FOR RELEASE January 4, 2012

LINESVILLE— MFG Tray, a manufacturer of reinforced polyester composite products, is celebrating its 60th anniversary this year. Since its founding in 1952 with only 12 teammates, MFG Tray has expanded into a world leader in composite products for the material handling, confectionery, bakery, food service, pharmaceutical and electronics industries.

MFG Tray was the first manufacturer of mass-produced commercial products using polyester resins and fiber glass reinforcements. Known originally as Toteline™, MFG Tray’s products gained popularity and acceptance rapidly into a variety of applications due to the durability and performance offered by composite construction.

A few notable MFG Tray customers through the years have been Domino’s Pizza, Kodak, Nestle, Brach, Cadbury, Ford Motor Co. and Pfizer Inc., along with 20,000 other customers within its base. Wonder Bread of Continental Baking Co. was MFG Trays first customer, utilizing thousands of bread trays in 1953.

MFG Tray and its products are known around the world. Customers in Asia, Europe and Central America have all experienced the made-in-America pride and quality that comes with MFG Trays products. Every product is produced in MFG Trays plant in Linesville, Pa.

“We would not have survived 60 years without striving daily to be the best.” said John Thompson, General Manager at MFG Tray. “Our teammates’ desire to serve the customer and to deliver the highest quality product has never been compromised for any reason. We are very grateful to our customers, distributors and the MFG Tray teammates that have made our first 60 years a success. We look forward to the next 60 years of providing material handling solutions with composite products.”

MFG Tray plans to celebrate this great accomplishment throughout 2012. Stay tuned to the company’s Facebook or Twitter feed for updates.

MFG Tray is a division of Molded Fiber Glass Companies, a world leader in reinforced polyester composites. Founded in 1952 in Linesville, Pennsylvania, MFG Tray applies the unique properties of reinforced composites to meet the handling, conveying and storing challenges of customers in the confectionery, bakery, food service, pharmaceutical and electronics industries, and in an array of industrial and processing applications. MFG Tray products are manufactured with rigorous attention to quality, and the company continuously strives to exceed customer expectations for product performance and value.

# # #

Feature Story

The medical and pharmaceutical industries are a constantly evolving business. With constant advances in technology, new discoveries and breakthroughs; the evolution of science is an endless process that will continue for the rest of time.

In 1952, MFG Tray began mass-producing commercial products using polyester resins and fiber glass reinforcements; the first manufacturer to create this type of product. Since then, MFG Tray has expanded its product line and impact in the electronics, pharmaceutical, material handling, confectionery, and food service industries.

MFG Tray pharmaceutical vial trays serve an array of handling and storage needs in pharmaceutical processing. The high-strength, glass-reinforced composite construction featured in all MFG Trays products meets or exceeds the strength-to-weight ratio of aluminum or steel. Plus, fiber glass composite products will never dent, corrode, or develop sharp edges like metal products tend to produce over time. Unlike disposable trays, they are dimensionally stable and will not bend or sag under loads. Longevity and durability of composite products is also featured advantage.

MFG Tray vial trays are easy to clean, as well. Their smooth, non-porous surface makes it easy to clean in a standard washer. They can also be used in temperatures from -60° to 250° F (-51° to 121° C), and special formulations are available for temperatures between 300° and 400° F. Tray gates are available in polypropylene for normal use in temperatures less than 180° F, and polycarbonate or stainless gates are recommended for temperatures exceeding 180° F.

All materials used in the production of MFG Tray products are listed in NSF Standard No. 2 and in the USFDA Code of Federal Regulations, Title 21, of the Federal Register, Section 177.2420.

MFG Tray vial trays are manufactured to meet specific needs of pharmaceutical operations. These trays are available in four sizes, and three gate options are available as well. An industry-exclusive 8 inch vial trays with elevated walls is new to the lineup. Originally made for Pfizer, MFG Tray is the only company in the industry to offer this size. Polypropylene gates are available for normal use in temperatures less than 180° F, and polycarbonate or stainless gates are available for use over 180° F.

The material really does matter in material handling. With its superior strength, durability, and longevity, MFG Tray high-strength, glass-reinforced composite pharmaceutical vial trays are the hardest working value available.

Product Features

Nesting Containers; 102 words

MFG Tray prides itself on quality featured in all of its products. Not only are our material handling nesting containers an excellent combination of strength and durability, but also nest within each other when empty, saving valuable bench and workspace. MFG Tray nesting boxes can be used as drawers, trays, pans or holding boxes, and can be consistently used in temperatures ranging from -60° to 250° F (-51° to 121° C). Resistant to oils, solvents, greases and mild acids and alkaline solutions within a pH rating of 3.0 – 10.0, MFG Tray nesting trays containers exceed the strength-to-weight ratio of aluminum or steel. Stacking Containers; 96 words

With 51 available dimension options, and four standard colors to choose from, MFG Tray offers the most extensive line of stacking boxes and trays in the material handling industry. Ideal for handling forgings, machined parts, stampings, ceramics, rubber and other hot parts fresh from molds or processing machines, MFG Tray stacking containers can be regularly used in temperatures ranging from -60° to 250° F (-51° to 121° C). They will not bend or sag under heavy loads, and are resistant to oils, solvents, greases and other volatile substances. Lids and dollies are available for certain models.

Wash Boxes; 104 words

Designed specifically for cleaning, draining and drying of products in manufacturing, MFG Trays wash boxes feature incredible strength and durability at one-third the cost of stainless steel wire baskets. And, unlike metal boxes, MFG Tray boxes will never dent, corrode, or cause safety hazards like sharp edges associated with metal boxes. These containers can serve not only as a washing box, but a holding box as well. This results in less labor and less opportunities for scrap. MFG Tray wash boxes can be used regularly in temperatures ranging from -60° to 250° F (-51° to 121° C) and intermittently in temperatures to 300° F.

Conveyor and Assembly Trays; 82 words

Conveyor belt assembly systems are common-place in the manufacturing industry. With 4 distinct corner profiles available, MFG Tray

conveyor and assembly trays are specifically designed for this key step in the manufacturing process. Featuring a low-profile design and radial edges to

accommodate conveyor-style transport, MFG Trays conveyor trays are ideal for a wide variety of applications. Their dimensional stability and light weight ease transport and use. MFG Trays unique composite construction enables use in extreme temperatures without melting, unlike many thermoplastic

products.

Waynesburg, Pa.Student WriterSeptember 2011 – May 2012

From September 2011 to May 2012, I worked at The Office of University Relations at Waynesburg University as a student writer. It is considered a prestigious privilege to work with the Office; I was one of four public relations students on campus that work for the office.

As a student writer, I was responsible for creating press releases dealing with special events occurring on campus, such as concerts, guest speakers, art presentations, and theater productions. I am also working on updating contacts within the offices distribution system, to maximize efficiency and outreach.

I have enclosed three publications I have written for The Office of University Relations; one feature story and two press releases.

Feature Story

Every semester, students live out Waynesburg University’s mission of faith, learning and serving, whether they travel to serve in a Third World country or at home in Pennsylvania. Some students even choose to spend time that could be spent with friends at home to serve over fall or winter breaks. In December 2011, 10 Waynesburg University students served in Greene County, Pa. through the university’s annual Greene County Immersion mission service trip.

Before the trip, the students were educated in four major social issues that currently affect those living in Greene County: poverty, homelessness, hunger and education. During the trip, the students assisted several local organizations including the Corner Cupboard Food Bank, the Salvation Army, St. Ann’s Good Neighbors Dinner and Produce to People.

Each day began with breakfast and devotions in the Prayer Chapel on the campus of Waynesburg University. From there, the students served at each organization each day into the evening.

Kelley Hardie, assistant director of Student Activities at Waynesburg University and leader of the Greene County Immersion trip, says it was rewarding to experience serving her neighbors in Greene County.

“It was great to see how much hard work, effort and energy each person contributed in making amazing things possible,” said Hardie. “By ringing bells at Wal-Mart and Giant Eagle, we were able to raise over $1600 for the Salvation Army in four hours.”

Karl Weber, a sophomore biblical ministries major from Pittsburgh, Pa., never realized how much service he could do just in Greene County. “I knew that Greene County was the second poorest county in Pa., but I never fully understood how poor that really was until I started the trip,” says Weber. “It amazed me how many people live in poverty in the county and even a stone’s throw from the campus.”

Weber was amazed at how many people came to Produce to People, a free food distribution service at the Greene County Fairgrounds in Waynesburg.

“I specifically heard one mother say to her son, ‘I’m going to give you our ticket to hold while I carry the food. Be careful with it because if you lose it, mommy won’t be able to get any more food for us for the month,’” he said.

The Greene County Immersion mission service trip afforded students the opportunity to serve in the local community while living out the University’s mission. Serving is an integral part of this mission, and students were able to live out what Galatians 5:13 says: “You, my brothers, were called to be free. But do not use your freedom to indulge the sinful nature; rather, serve one another in love.”

Press Release #1

NEWS RELEASE

Issued By: Mitchell GrahamContact: Pam Cunningham

Media Relations Coordinator724-852-3384 or pcunning@waynesburg.edu

www.waynesburg.edu/news

University to host sixth annual Conducting Symposium

FOR RELEASE January 13, 2012

WAYNESBURG, PA— Waynesburg University’s sixth annual Conducting Symposium, a two-day series of conducting and lecture sessions, will be held Friday, Jan. 27 and Saturday, Jan. 28 in the Goodwin Performing Arts Center. Renowned musicians Ms. Paula Crider and Mr. Samuel Hazo will serve as guest clinicians.

Crider and Hazo will share their talent with conductors and area high school students serving as players in the Clinic Band.

Ronda DePriest, associate professor of instrumental music and director of the Waynesburg University music program, said the weekend will include four lecture sessions covering a variety of musical topics. The sessions will offer insight into the worlds of score reading, expressive gesturing, rehearsal techniques and other conducting methods.

In addition to the lecture sessions, two conducting sessions are provided with the University’s Symphonic Band and recommended high school musicians serving as the Clinic Band. In this laboratory environment, the clinicians will evaluate conducting skills, make subjective recommendations and give the conductors opportunities to practice individual conducting skills.

For more information, contact Ronda DePriest at rdepries@waynesburg.edu or 724-852-3420.

Ms. Paula Crider taught for 33 years and continues to make music as an adjudicator, lecturer, guest conductor and clinician. She has presented professional teacher seminars in 48 states. Her engagements span the world in countries such as France, Singapore, Australia, Germany, Italy, Spain, Canada and the United Kingdom.

In addition to her musical ability, Crider is a published writer featured in The Instrumentalist, the National Band Association Journal and The Band Director’s Guide. Her manuals have been published for Marching Band Methods, Brass Techniques and Instrumental Conducting.

Mr. Samuel Hazo is the first composer to win both composition contests sponsored by the National Band Association. This historical accomplishment occurred in 2003. His scores have been featured on television, radio and stage production. Additionally, he has composed for all level of schools, including professional and university.

His teaching career includes every educational grade level. This includes his tenure as a high school and university director. Twice he has been named “Teacher of Distinction,” an award presented by the Southwestern Pennsylvania Teachers’ Excellence Foundation. A Pennsylvania native, Hazo received both his bachelor’s and master’s degrees from Duquesne University, where he achieved the status of Duquesne’s Outstanding Graduate in Music Education.

Founded in 1849 by the Cumberland Presbyterian Church, Waynesburg University is located on a traditional campus in the hills of southwestern Pennsylvania, with three adult centers located in the Pittsburgh region. The University is a member of the Council for Christian Colleges and Universities (CCCU) and is one of only 23 Bonner Scholar schools in the country, offering local, regional and international opportunities to touch the lives of others through service.

# # #

To download the text of this news release, visit www.waynesburg.edu/news.

Press Release #2

NEWS RELEASEIssued By: Mitchell GrahamContact: Pam Cunningham

Assistant Director of University Relations724-852-3384 or pcunning@waynesburg.edu

www.waynesburg.edu/news

Jazz, percussion ensembles to perform

FOR RELEASE November 14, 2011

WAYNESBURG, PA—Waynesburg University will host the Jazz and Percussion Ensembles Fall Concert Thursday, Nov.17 at 7:30 p.m. in the Goodwin Performing Arts Center. The event is hosted by the Department of Fine Arts and the Music Program at Waynesburg University. Admission is free and the public is cordially invited to attend.

The concert will feature music from the Jazz Combo, the Vocal Jazz Ensemble, the Jazz Trio and the Percussion Ensemble. The ensembles are made up of approximately 20 Waynesburg University students.

The performance will include a variety of titles including Blue Monk by Thelonius Monk, Cantaloupe Island by Herbie Hancock, A Kiss to Build a Dream On by Bert Kalmar and Harry Ruby and The Entertainer by Scott Joplin.

Student performers include: Kristina Betts, a senior criminal justice administration major from New Kensington

(Burrell High School) Elizabeth Champlin, a sophomore arts administration major from Point Marion (Albert

Gallatin Area Senior High School) Ryan Condello, a sophomore business management major from McMurray (Upper St.

Clair High School) Benjamin Crawshaw, a senior chemistry major from Evans City (Seneca Valley High

School) Derek Cummins, a senior arts administration (music concentration) major from

Burgettstown (Burgettstown Area High School) Mark Fordyce, a junior business management major from New Freeport (West Greene

High School) Jonah Gollihugh, a senior biblical & ministry studies (children & youth) major from

Tehachapi,  Calif. (Heritage Oaks School) Alexander Goodwin, a senior arts administration (music concentration) major from

Fairchance (Albert Gallatin High School)

Ashley Gross, a sophomore arts administration major from Washington (Trinity High School)

Kiersha Keller, a sophomore nursing major from Palmyra (Northern Lebanon High School)

Jessica Loftus, a sophomore nursing major from Charleroi (Wilson Christian Academy) Beth May, a junior business management major from Carmichaels (Carmichaels Area

Junior Senior High School) Michael McCarty, a senior arts administration (music concentration) major from

Confluence (Uniontown Area High School) Danielle Norris, a senior arts administration music concentration) major from New Castle

(Union Area High School) Jacob Richie, a senior biblical & ministry studies major from Stockdale (Charleroi Area

High School) Danielle Wise, a sophomore biblical and ministry studies (music) major from

Waynesburg (Waynesburg Central High School) Stephanie Yocca, a junior forensic science major from Avonmore (Kiski Area High

School)

For more information, contact Dr. Ronda DePriest, assistant professor of instrumental music and director of the Music Program at Waynesburg University, at 724-852-3420.

Founded in 1849 by the Cumberland Presbyterian Church, Waynesburg University is located on a traditional campus in the hills of southwestern Pennsylvania, with three adult centers located in the Pittsburgh region. The University is a member of the Council for Christian Colleges and Universities (CCCU) and is one of only 23 Bonner Scholar schools in the country, offering local, regional and international opportunities to touch the lives of others through service.

# # #

To download the text of this news release, visit www.waynesburg.edu/news.

Erie, Pa.Account Services InternMay 2012 – August 2012

During my Christmas break, I worked with PAPA Advertising as an account services intern. During my internship, I was responsible for:

-Assist in conducting and reporting brand discovery focus groups.-Create and distribute press releases for multiple clients.-Write white papers discussing current trends in the marketing and public relations industries.-Establish and maintain social media presences.-Serve as client-to-agency liaison for a local nonprofit organization. -Create and distribute agency & client e-newsletters.-Write and update copy for online banner advertisements, paid search advertisements, and online business listings.-Review and proofread proposals and various client materials.-Utilize AP Style.-Serve as receptionist; greet clients, answer phone calls, emails, etc.

I have enclosed four white papers and a few press releases I wrote for PAPA Advertising.

White Paper #1

How To Establish An Online Newsroom

Source: PAPA Advertising

With journalists and the media relying heavily on web-based resources, it is essential for organization’s to place relevant news, information and digital assets in a central, organized and easily accessed online newsroom. If you haven’t established one already, here are key steps to get your online newsroom up and running.

Consider Your AudienceBefore establishing an online newsroom, you need to determine your target audience. Consider who will be looking at the content: journalists, consumers, business partners. Tailoring content specific to your audiences needs is critical; if it’s not relevant they won’tbe back.

Post Relevant ContentOnce your audience has been established, determine what content fits their needs best. As a general rule, photos, press releases, employee biographies and the option to subscribe to email or RSS alerts are standard in an online newsroom. Other sharing options, such as news clips, company history pieces and links to social media outlets, should be considered as well.

Optimize For SearchMaking sure that your content is loaded with keywords is critical for search engine optimization (SEO). Certain amounts of restraint will need to be applied; too many keywords can trigger spam filters that can block your content from being displayed publically, rendering your content almost useless. Creating URLs with keywords rather than general web jargon can drive SEO with less threat of spam filters. Using commercial distribution websites, such as PR Newswire or Cision also increases SEO.

Remember Contact InformationIncluding contact information for marketing or public relations staff is equally important. Journalists work to short and specific deadlines; they want the name, email address and telephone number of a person that can help them on their schedule, not yours. Don’t bury this information on an obscure page; include it in a dedicated link or at the end of each piece of content. Creating a search function within your newsroom will help users find what they need.

Be Prepared For A CrisisAs an administrator of your newsroom, you should be prepared for a crisis and the communications it will require. A crisis can happen at any time and you need to be available to respond quickly, regardless of what day or time it happens. Make sure that you can access your newsroom from anywhere in the world, not just a specific computer in the office. In addition, make sure your site servers can handle the increased traffic that a crisis will attract. This is not the time to have to worry about a server crashing.

Remember, your online newsroom may be the first experience the media has with your company. It’s your responsibility to make sure it’s the right first impression.

Serving a diverse client base throughout the United States and Canada, PAPA offers

results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.

Social Media for ManufacturersFour Ways Manufacturers Can Benefit From Social Media

Source: PAPA Advertising

Social media offers manufacturing businesses many opportunitiesSo how does a low-profile manufacturing business benefit from social media? You’re probably thinking, “It’s manufacturing. We don’t manufacture anything ground-breaking” or “we don’t have anything to talk about.” Wrong. Manufacturing companies can benefit from social media. Here’s how:

Relationship buildingMost customers, whether direct or other businesses, typically do not know much about a company other than what they read on a company’s website. Nor do they have the ability to get to know the company staff beyond a phone call to the sales department to place an order. While a website is vital to establishing a company’s online presence, there’s much more that can be utilized. Through social media, a company can post pictures of events, products or services they offer as well as issues and trends that relate to their target audience. Posting pictures and products that your company offers illustrates that there is more to the company than just the name or the sales staff. It is good public day-to-day routines. For example, posting a few (tasteful) pictures from the company Christmas party shows that there are real people with personalities working to serve your audience. Posting biographies of the executive leadership gives audiences more information about the leadership in the company. Overall, posting this type of information shows that your company is transparent and is proud of your staff and what they do at your company.

Showing interest in your audiences industriesCultivating conversations with your audiences about trends, ideas and thoughts about the industries they’re involved in gives a sense that your company genuinely wants to interact with its audience and establish a relationship beyond another order number. For example, a company that manufactures ovens could post interesting trends, topics and news from the baking, pizza and restaurant industries. Asking questions and starting conversations about topics like this bring audience members into the conversation; that’s exactly the two-way style of communication that makes social media so unique.

Utilizing social media also gives the impression that the company is staying with current trends and is up to date on offering the most cutting edge ways of communicating with their customers. More importantly, it shows that your company encourages feedback from its audience. Opening the doors to two-way communication can lead to product discussion, customer service…the possibilities are numerous.

Social Media benefits at a glance:

Social media drives traffic to other corporate communication channels,

such as your website.

Social media is two-way communication. Inviting your audience into conversations helps your company and your audiences build a relationship.

Social media brings out the personalities that make up your company and creates a sense of transparency.

It’s free to use and operate with a reach to thousands of potential business partners

It’s free!The vast majority of social media platforms are completely free to use. Facebook and Twitter are free to use entirely, while LinkedIn is free to use, but offers different memberships that offer more services for an annual fee. Social media management software, such as TweetDeck or HootSuite, allows users to manage their accounts on multiple platforms from one home screen and post to multiple platforms at once. They also offer the option to schedule posts for the future. This software is also free, but HootSuite offers analytical services for a small monthly fee.

Drives SEOSocial media can be considered a low-risk project that has the potential to gain a lot of interest in your company from audiences that may not have interacted with your company if it wasn’t active in social media. Raising brand awareness is all about reaching to more people. When a person searches a company on a search engine, usually the first result will be their company website, along with a bunch of unrelated results that have nothing to do with their original search. By using social media, your presences show up on search engine search results, augmenting the website as another source of information.

Your manufacturing company can reap the benefits of social media just the same as any other company that uses this popular technology. The huge reach that social media has, paired with the little to no cost to operate makes it an obvious choice for any company that wants to expand their potential for new customers or potential partners.

Serving a diverse client base throughout the United States and Canada, PAPA offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.

How to plan a greener event

Planning an event that caters to the environmentalist inside us is not only appealing to Mother Earth; it’s also appealing to your audiences. Hosting environmentally friendly events shows your organization is paying attention to what’s important to people. It shows that the organization is genuinely striving towards the same goals as its audiences. Here are a few suggestions for planning a great green event.

Setting the StageWhile you can get creative with the event budget, it ultimately provides the parameters for what you can and cannot do. Creating goals and objectives builds a road map for what you want your event to achieve. These processes are important in planning an event, but setting green standards and committing to them will make the difference between an environmentally friendly event and one that isn’t. Developing and establishing a foundation of green policies, principles and criteria will also ensure that you can make informed decision when a green planning challenge arises.

Choosing a VenueAfter you have confirmed your audience, budget, environmental standards and objectives for the event, choosing an appropriate venue is critical. One of the most important elements in selecting a location is the site inspection. You will want to personally check out the potential site yourself and make sure that the venue is the best option for your event. Specific things to look for are:

Determine how far the venue is from the closest airport or bus or train station for guests traveling from out of town. Remember, minimizing travel equals less pollution.

Make sure the venue allows your green standards to be met and exceeded.o Ask to see a copy of their environmental plan.o Find out if the venue has any internal environmental programs.o Make sure the site is willing to work with your standards.

Food and BeverageOnce the venue has been chosen, start thinking about how your food and beverages can be environmentally friendly.

Take advantage of locally grown food. Research shows that the average American meal travels 1,500 miles from farm to plate. By choosing locally grown food, you do more than just cut carbon emissions from trucking food to your event. Chances are the foods you are consuming from local farms have significantly less preservatives compared to the produce that must travel further.

Instead of serving water in individual disposable water bottles, consider offering refillable water bottles to your guests. Not only does this significantly cut down on waste, it provides an additional space to recognize a sponsor or cross-promote your organization.

Use reusable dishes, silverware and tablecloths. Traditional dining sets not only add class and sophistication to your event, they’re also much easier on the environment versus Styrofoam plates, cups and plastic silverware.

Once the event is over, consider donating unused food to a local food bank or charity. Typically, you’ll need to coordinate this type of donation well in advance.

Marketing and Promotion

The latest advances in digital media have made promoting your event much easier on the environment. When you use digital media to promote your event, save a couple trees by:

Utilizing social media and email when inviting guests.o Use Facebook to invite and inform guests.o Generate interest in your event on Twitter.o Utilize email marketing software, such as Campaign Monitor. This software

will allow you to fully customize invitations, as well as track results and manage your subscribers.

Set up an online registration option. It’s more convenient for guests and relieves time standing in line on the day of the event. Plus, it uses less paper.

Any event can be a greener event. Choosing a venue, planning food and drink and marketing your event options all can be easily made greener. Planning green strengthens your brand image by showing that your company or client is listening to community issues and concerns by planning with the environment in mind. Your guests and your company and the environment all benefit when you choose to “go green.”

Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.

How to Establish a Style Guide

Creating a style guide for your organization is the foundation of your brand image. Unifying different elements within your branding materials, including the logo, colors, typography, copy and style will elevate your organization’s public image and maintain consistency across all communications. Here are a few tips on successfully developing brand identity standards.

Logo and Color

The logo is the primary visual element of your organization in your marketing materials and must be shown cleanly, clearly and professionally. A few questions to ask yourself when designing your style guide should be:

What colors accurately represent what our organization is about? What design elements show what our organization does? What colors maximize readability and legibility? How small and in what colors can the logo be printed without hindering clarity?

Typography

The easiest way to create consistency is to choose a few font families to use in all communications. A few things to consider:

Your choice in typography should reflect the personality of your organization. For example, if your organization is a prestigious university, consider using a dignified-looking font, such as a serif typeface.

Keep your target audience in mind. To ensure maximum readability, avoid copy that’s smaller than 10 points.

To maximize readability, try to avoid using reversed type (white text on a dark background).

Copy and Style

Expressing the personality of your organization is done easily through writing. Creating writing standards is an excellent way to keep brand messaging consistent. If your organization has multiple people writing copy, the brand can sound like it has multiple personalities. If charging one person to write copy isn’t a feasible option, consider establishing writing standards. Things that should be included in the standards are:

Sweat the details.o Decide on what words you will choose to capitalize and hyphenate.

Establish specific spellings of words. Names of departments and programs within your organization specifically need to be determined.

Ex: Healthcare or health care? Theater or theatre? Orthopedic or orthopaedic? Is your department of advertising written as the Advertising Department or advertising department?

In addition to establishing your own internal corporate style guide, be sure you and your team understand the basics of Associated Press (AP) Style. The Associated Press issues an updated AP Stylebook each year with new standards of how to use proper grammar, spelling, punctuation, capitalization, abbreviations and word and number usage. Be sure to purchase at least one for your team to reference.

Edward Tufte, statistics professor at Yale once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, develop another standard.” Establishing and maintaining a style guide for your organization ensures high

standards for your branding efforts, resulting in stronger communications, an elevated public image, and a unified voice from your organization.

Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.

Press Release

Eriez establishes new facilities in Chile, South America

Eriez Flotation Group expands their presence into Chile with a new consulting office

Erie, Pa. –EriezFlotation Group, (http://cpt.eriez.com/) a world leader in advanced technology for separation, vibratory and inspection applications, has established a new engineering office in ______, Chile. This office is the company’s fourth entity, augmenting their other facilities in Brazil, Canada, and the United States.

“We are excited to open another office in South America,” said Mike Mankosa, vice president of EFG’soperations. “With the booming mining industry in this region, we will supply the local industry with our innovative, state-of-the-art technology that has made us into the leader we are today.”

The office will serve as a consultancy entity for their clients. EFG’s qualified engineers are able to consult on maintenance and operating procedures, commissioning and training, application engineering, detailed process control development, flotation column sizing, process flowsheet development and metallurgy and process design.

“Our engineers are experts in this field,” said Mankosa. “By establishing this new consulting office, it allows our team of engineers to be immediately available to consult our clients with expertise that can only come from those who designed the products themselves.”

EFG’s products utilize Column Flotation Technology, which has numerous advantages compared to conventional applications. This technology offers users low capital and operating cost, lower energy consumption, lower maintenance and easier operation.Manufacturing custom systems for different space requirements, the StackCell separator offers performance like the larger units that utilize Column Flotation Technology, but in a compact, stackable unit. TheHydroFloat separator (http://cpt.eriez.com/Products/columncell0/hydrofloatcoaseflotation/) uses air pressure to assist in separation of coarse minerals.

EFG also manufactures gas spargers, which disperse highly controlled bubbles to aidmetallic and non-metallic processing operations. Two models, the CPT SlamJet (http://cpt.eriez.com/Products/spargers/slamjetspargers/) and CPT CavTube (http://cpt.eriez.com/Products/spargers/cavitationtube/) each feature innovative features, including an automatic shut-off in reaction to a gas supply failure, and utilization of hydrodynamic cavitation to produce fine bubbles to improve product quality.

EriezMineral Flotation Group is a world leader in advanced flotation technology. The company’s separation, flotation, metal detection, x-ray, materials feeding, screening, conveying and controlling equipment paired with its engineering and consulting services are assets within the process, metalworking, packaging, recycling, mining, aggregate and textile industries. For more information, visit www.eriez.com or call toll-free at 888-300-3743 within the U.S. and Canada.

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FOR IMMEDIATE RELEASE CONTACT: Charles W. DeCarloAugust 17, 2012 412-967-5737

Extrel To Attend American Chemical Society National Meeting and Exposition

International mass spectrometer manufacturer to feature industry-leading analysis technology.

PITTSBURGH, PA – Extrel CMS, a world leader in developing mass spectrometry systems and research components, will be attending the 244th American Chemical Society National Meeting and Exposition at the Pennsylvania Convention Center in Philadelphia, Pa. August 19-21.

The Extrel booth will feature multiple Extrel products, including the VeraSpec Molecular Beam Mass Spectrometer (MBMS), The MAX300-LG, and the TG 209 F1 Libra manufactured by Netzch, and a variety of flange mounted MAX systems from Extrel’s premier line of research-grade mass spectrometers.

The VeraSpec Molecular Beam Mass Spectrometer is available in two and three stages for achieving supersonic sample transfers to the ion region for use in ultratrace analysis, ion mobility studies and plasma research. A separate version, the MBx, is available for dirty applications like pyrolysis, combustion and condensables.

The MAX300-LG is a benchtop quantitative gas analyzer based on Extrel’s industry leading quadrupole mass spectrometer technology. Highlighted will be the MAX300’s application as an evolved gas analyzer (EGA) capable of providing real-time composition data for the off gas of Thermogravimetric analyzers (TGA), microreactors and reaction headspace.

The LG will be will be on display coupled to the TG 209 F1 Libra, a TGA manufactured by Netzsch.

Extrel’s booth (#627) will also give attendees an opportunity to win one of two new Apple iPads along with a variety of other prizes.

Based in Pittsburgh, Pa., Extrel CMS is an industry-leading manufacturer of quadrupole mass spectrometers for a variety of industries, including metals production, gas analysis, petrochemical, pharmaceutical and biotechnology industries. For more information, visit www.extrel.com.

FOR IMMEDIATE RELEASE CONTACT: Mike SmileyJune 19, 2012 814-454-6236

Windows Manufacturer Picks PAPA For Marketing Support

Geometrics Windows by Precise Plastics chooses PAPA Advertising to develop marketing initiatives

ERIE, PA – Geometrics Windows, located in Fairview, Pa. has selected PAPA Advertising to develop their brand image and create marketing materials.

Skip Papa, president of the Erie-based marketing agency, said the initiatives will help Geometrics stand out from the competition through stronger brand recognition.

“Our team is putting the final touches on Geometrics brand image, sales collateral and consumer literature,” said Papa. “Next up are assignments involving their website and point-of-sale materials.”

Geometrics Windows is a product line of Precise Plastics, Inc. Precise Plastics applies plastic substitutes in place of metal components in the medical, electrical, automotive and construction industries.

Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.

FOR IMMEDIATE RELEASE CONTACT: Mike SmileyMay 31, 2012 814-454-6236

PAPA Advertising To Market Presbyterian Homes of Erie

Regional Senior Living Organization names PAPA Advertising Agency of Record for all marketing, public relations and media

ERIE, PA – Presbyterian Homes of Erie, a regional provider of a wide range of senior living and care services, has named PAPA Advertising Agency of Record.

Skip Papa, president of the Erie-based marketing firm, said that the relationship with Presbyterian Homes of Erie is focused on elevating the Presbyterian Homes brand and market position.

“There are a lot of choices for senior living in our region,” said Papa. “Our challenge is to refine the PHE brand image and position their communities for ongoing success.”

PAPA Advertising will also develop a marketing plan to promote new lifestyle options at Presbyterian Homes facilities in Erie and Oil City, including Erie Lodge, Manchester Lodge, and Oil City Presbyterian Home.

Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at www.PAPAadvertising.com.