Mitashi a one of a kind

Uniquely Positioned Brand

A Premier Brand

in

`Kids Toys market

Premium Value Brand

in

Consumer Electronics

Hasmukh Gada (Founder & Director)

&Rakesh Dugar (Founder & CMD)

Our Journey

• Started in 1991: Maze Marketing (distribution of video games, game cartridges, telephone equipment etc)

• Exclusive Distribution of Sega Video Games (Japan)

• Mitashi was launched in 1998 with TV Games, Talking Educational Computers, etc. and quickly became the market leader.

• Ventured into Audio Visual (A/V) Products in 2004

Our Journey

• Segregation of Brands by category in 2009,– Consumer Electronics: Mitashi

– Kids Products:

– GameIn (Gaming Products),

– Skykidz (Fun and Learn Products),

– Pogo & Ben10 Products range

• Launched with Flat Panel TV’s in October 2010

• By 2014, Mitashi had cemented itself as a front running home grown brand in the Flat Panel TV Industry.

Our Journey

• Enhanced Kids Products in 2014 by adding: Bang (Foam Bullet Guns) & Dash (Remote Control Cars)

• In 2015 further expanding Kids Product Portfolio by adding: PlaySmart (Indoor & Outdoor Toys), Hobby Lobby (DIY Products)

• Introduced Air Conditioners in February 2015

• Launched Full range of Washing Machines in March 2016

Our Vision & Purpose

To be the Most Trusted Brand

& Provide Innovative Solutions to satisfy Customers Edutainment Needs

Divisions & Brands

Mitashi

Consumer Electronics

LED TV’sAir

ConditionersWashing Machines

Home Theaters

Gadgets

GameIn

Skykidz

Bang

DASH

Hobby Lobby

Playsmart

We are focusing on using the Mitashi

name on the Consumer Electronics

Our Kids Division now consists of

Multiple brands and Mitashi name is

Used to denote it being a Mitashi Brand

Indian & International Presence

Mitashi is headquartered in Mumbai.

India Setup– 12 Regional Offices across India.

– Over 500 people strong organization.

– Divisionwise separate Sales Teams We are Internationally available in

Europe &Greater Middle East

Soon launching in other countries

Suppliers

• Mitashi has longstanding ties with the Top-Most OEM Manufacturers in each category

• We have introduced Make in India Products across various categories ie LED TV’s, Air Conditioners, Washing Machines with Top Indian Manufacturers and working closely with them to develop India as a export hub

• New Suppliers across China & India are approaching Mitashi to explore association in existing and new categories

Service

• Widest reach to ensure maximum customers satisfaction.

• An All India Customer Care numbers ensures 24x7 reach

• Online Tracking of Complaints through WEB-CRM to ensure Lowest Turn Around Time

200 + Service Centers

Reach over

450 Cities, Towns and Villages

All India Customer Care Number

1800 102 9705

Over

20 millionSatisfied Customers

Supply Chain Management

• Mitashi has been operating on SAP since 2010 – to maximize Efficiency

• We have our Main Warehouse at Bhiwandi. serving as the Primary Hub for storage and deliveries Pan

India.

• Quality Check rejection rate is under 1%

• We have also established Multiple C&F centers across India to

ensure quick service to our partners.

GameIn

• Market leader in TV Video Games

• Mass Penetration among Indian Consumers.

• Pioneered Handheld Gaming with – “Smarty”

• The Thunder Bolt is World’s First Touch & Joystick Android Gaming Console, preloaded with world famous games like Need for Speed, SimCity, Toy Story & more

Skykidz

Edutainment Products for children from 6mths to 6yrs of age.

Product Categories: Kids Tablets, Educational Products, Musical Products, Baby Toys, Arts & Crafts products and many more.

Bang

• Foam based Toy Guns launched in May 2014

• It consists of 2 Ranges: – Bang Strikers for Boys

– Bang Elektra for Girls

• Associated with BANG BANG movie starring Hrithik Roshan & Katrina Kaif

DASH

• Remote Controlled Cars

• Launched: – Licensed Cars,

– Multi Functioned Cars

Kids Distribution

Highest distribution penetration in the Kids Industry

– Traditional distribution

4800+ outlets 165+ distributors

– Organized Retail

800 outlets

– Online

Across All Top Websites.

Kids Division

• Mitashi has diversified its Kids Division product offering from 1 stand alone brand to 6 Brands with 350+ products, catering to the child's every need.

• We currently rank 3rd and have our sights on becoming the

No. 1 brand in the Indian Toys Industry

GameIn Skykidz Bang DASHHobby Lobby

PlaySmart

Mitashi Audio Video

Mitashi is the largest seller of Hometheaters and one of the leading brands in DVD’s in Consumer Electronics Industry.

We strive for innovation with introduction of Bluetooth in our 5.1 Ch, 2.1Ch and Tower Speakers and Portable Bluetooth Speakers

Mitashi Audio Video

Mitashi LED TV’s

• Mitashi has established itself as one of the keyplayers in this segment since 2010.

• Focus on product quality has led to Mitashi LED’s being voted the Best TV’s in 32” & 24” sizes and 2nd in 40” size.

• Mitashi LED TV Commercial - Oct 2010

Mitashi LED TV’s

15” to 65” LED TV’s

Prices ranging from

Rs. 6,990/- to Rs. 1,29,000/-

We offer our consumers the Widest Range of Products to select from

Mitashi Air Conditioners

• After almost 3years spent in research and market analysis, Mitashi launched Air Conditioners in 2015 with 3 models an received an overwhelmingly positive response.

• In 2016, we have expanded our range to 11 models with 3star / 5star & Inverter options

Mitashi Air Conditioners

Mitashi Washing Machines

Mitashi has launched “Make in India” Washing Machines in April 2016 with 6.5kg and 7.5kg Semi Automatic WM

Since then expanded the range rapidly to include multiple sizes of Semi Automatic & Fully Automatic Washing Machines

Semi Automatic Washing Machines – 6.5Kg, 7.0Kg, 7.5Kg, 8.0Kg, 8.5Kg

Fully Automatic Washing Machines – 5.8Kg, 7.2Kg, 7.8Kg

Mitashi Washing MachinesNew Range of Fully Automatic Washing Machines

5.8kg 7.5kg 7.8kg

Partnered Multiple C&F Agents and Direct Billing Partners to ensure presence over thousands of consumer touch points across India.

Mitashi has developed an in-depth distribution network in the following states.

– Rajasthan

– Gujarat

– Maharashtra

– MP/CG

– Tamil Nadu

– Kerela

– West Bengal

– Assam

– Uttar Pradesh / Uttarakhand

We enjoy long standing relations with our Distribution partners which provides Increased Market Reach and Risk Appetite with Stable & Established Dealer Database

Distribution – Traditional

7400Retailers

180Distributors

8C&F

Distribution - City Centric Chains

• Key City Centric Organized Retail Players across India join hands with Mitashi to do business in a profitable way. – Nandilath Gmart - Kerela

– Vijay Sales - Mumbai

– Kohinoor – Mumbai

– Girias – Tamil Nadu

– Sathya – Tamil Nadu

– Venus – Tamil Nadu

– Great Eastern – West Bengal

– Lotus – MPCG

– Harsha - Karnataka

– Pai – Karnataka

Distribution – National Organized Retail

• Key National Organized Retail Players across India join hands with Mitashi to do business in a profitable way.

• Metro

• MORE – ABRL

• Spencers

• Reliance Digital

• Big Bazaar

• Ezone

• Croma

Distribution - Online

• Mitashi is partnered with India’s Top Performing E-Retail Players:

– Amazon

– Snapdeal

– Paytm

– Various others

• Mitashi does business with them at its terms without any partner undercutting and cement its premium value position.

International Retail Presence

• We are present at the following retail stores and expanding rapidly. – Existing partners

• Grand

• Nesto

• Ramla

• Abu Dhabi Co. Op Housing Society

• Souq.com

• KENJ

– Expanding to • LULU

Mitashi at Nesto – 13th Dec 2015

Corporate Clients

History

• Indian Consumer Electronics has its origins since the 1960’s. Back then it was heavily controlled by the government, by the 1980’s government had started slowly liberalizing this space allowing imports of Radio Transistors and Color Televisions.

• The ICE has seen many Indian Brands with illustrious histories, names like Videocon, Onida, Godrej, BPL, T-Series etc

• The 90’s saw the entry by International Brands, most notably from Japan & Korea eg- Sony, Samsung, LG, Panasonic, Toshiba. Some of which came to dominate the markets with a combined share of 90%.

The Present

• Currently the face of ICE is changing rapidly with a few key drivers:

– Rapid Technological Developments

– Sharply falling prices

– Rapid rise of new brands Intex, Micromax

– Failure of Chinese & Japanese brands – Skyworth, TCL, Haier, Funai

– Reducing market share of Japanese and Korean MNC’s

Mitashi’s Growth

Growth

• Mitashi is present in all the Low Penetration & High GrowthCategories

• LED TV’s

• Air Conditioners

• Washing Machines

Our Philosophy

Brand Positioning

Televisions Air Conditioners Toys & Gaming

Large MNC Players Samsung, Sony, LG,

Panasonic, Toshiba

Samsung, Panasonic, LG,

Hitachi, Daikin, Whirlpool,

Mattel

Premium Home Grown

Brands

Mitashi, Videocon, Onida, Voltas, Carrier, Blue Star,

Mitashi, Onida, Lloyd, Godrej,

IFB

Mitashi, Funskool

Entry Level Brands

Micromax, Intex, Lloyd,

Weston, Salora, Tseries,

Arise,

Kenstar, Videocon Frank, Zephyr, Olympia,

Leoplast, Excel, Little Feelt,

Prem Ratna,

Small Foreign Players

Sharp, TCL, Haier, AOC,

Funai, Skyworth, VU,

Sansui

Midea, TCL, Haier, Mitsubishi,

O General

Simba, Bandai, Chicco,

Maisto

In the last 2 decades, Mitashi has consistently delivered high quality products & services, establishing itself as a leading brand across

multiple product categories.

Brand Positioning

Premium Value Brand

Indian Brands Mitashi Foreign Brands

High Quality Products at Affordable pricesQuality Price

We remain committed to pursuing business with integrity so that together we can build a better world

Festive Season 2014

Mitashi LED TV Commercial - Sept 2014

Royal Meet 2015

Rahul Dravid on using Mitashi - Sept 2014

PIKU

• Top Celebrities

• Best Family Movie of 2015

• Top 5 Grossing movies of 2015

• Mitashi PIKU - April 2015

Festive Plans 2016

4K UHD SMART LED TV Range

Launching Complete Range of 4K UHD SMART LED Televisions - 65 / 55 / 50 / 40

Mitashi 4K UHD Smart LED TV Commercial - September 2016

Newspaper Ads

• Full Page Ads

• Half page Ads

*Based on Regional Business Plans

Dealer Meets

• Drive Sales with Multiple Local Level Dealer Meets

Local Promotions

BTL

• Catalogues

Smart BTL

BTL