MIT Sloan Linked Data Ventures - Jay Myers
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Transcript of MIT Sloan Linked Data Ventures - Jay Myers
DATA VISIONS AT THE ENTERPRISE
Jay Myers, bestbuy.com
"Many of our greatest companies did not start because they thought there was a big pot of gold at the end of the rainbow. They started because they thought there was an interesting problem to be solved."
- Tim O’Reilly, Web 2.0 Summit 2008
PROBLEM: STORE SILOS
Simple form/ user input
Basic transform engine
Human & machine readable data
Simple form/ user input
Human & machine readable data
Basic transform engine and API
Catalog API
+
MILLIONS OF DATA TOUCHPOINTS
6 Countries
155,000 Employees
10 Brands
1,100+ Stores
1,400 Domains
460,000+ Products
Best Buy Global Graph
BBY US Mobile App
Data
Best Buy Mobile
BBY QR Code Data
Magnolia
m.bestbuy .com
@twelp- force Twi!er
annot.
Reward Zone
@BestBuy Twi!er annot.
BBY US Local
Stores
BBY US Products
BBY US Employee
Insights
BBY US Site
Analytics Geek
Squad
Pacific Sales
BBY US Facebook
BBY Mobile
Apps
BBY US Customer
Insights Carphone
Warehouse
BBY UK Products
BBY UK Employee
Insights
BBY UK Facebook
BBY UK Site
Analytics
BBY UK Site
Analytics @BestBuy UK
Twi!er
BBY UK Customer
Insights
BBY CA Customer
Insights
BBY CA Site
Analytics
BBY CA Products
@BestBuy CA
Twi!er
BBY CA Local
Stores
BBY CA Customer
Insights
BBY CA Employee
Insights
BBY MX Employee
Insights BBY MX
Local Stores
BBY MX Products
BBY MX Customer
Insights
BBY MX Site
Analytics
BBY TK Products
BBY TK Site
Analytics
BBY TK Employee
Insights
Best Buy US
Best Buy Canada
Best Buy Turkey
Best Buy China
Best Buy UK
Best Buy Mexico
BBY CN Site
Analytics
Five Star Products
BBY CN Products
“…e-commerce still lacks browsing and discovery experiences that satisfy curiosity."
- Alexander Gruensteidl. “Four Keys to Surviving the Future of Retail”. 09 September 2010 . <h!p://www.fastcodedesign.com/1662269/changing-retail-currency>
PROBLEM: SHRINKING MARGINS & ATTACH RATES
CREATE PRODUCT RELATIONSHIPS
Margin: -15% Margin: 19%
Margin: 12%
Margin: 49%
Margin: 8%
Margin: 31%
Margin: 17%
Margin: 10%
Margin: 49%
Margin: 21%
Margin: 61%
Margin: 9%
Margin: 10%
Margin: 25%
Margin: 40%
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”Netbook”’.
Global Graph of data
"Poor service in the guise of ill-informed store staff creates lack of trust and drives shoppers to look for alternatives."
PROBLEM: DECLINING CUSTOMER SERVICE
- Nigel Fenwick. “Industry Innovation: Retail”. Forrester Research. 28 July 2010 .
Global Graph of data
SPARQL select distinct ?o as ?uri, bif:sprintf("%.2f",?p2) as ?price, ? currency, ?text, ?label, ?thumb, ?ean, ?order_link where { ?s1 rdfs:comment ?text . ?text bif:contains ’”LCD TV”’.
PROBLEM: STAYING CONNECTED IN THE “CONNECTED WORLD”
Global Graph of data
THANK YOU!
@jaymyers