Mister softee

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    09-Jul-2015
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Transcript of Mister softee

MR. SOFTEE

MISTER SOFTEENFC PAYMENT TECHNOLOGYIMPLEMENTATION PRESENTATION

CHALLENGESFranchise owners in urban markets have experienced a significant increase of theft and robbery in recent years Customers no longer carry cash and prefer other payment methodsSOLUTIONNFC PAYMENT TECHNOLOGYNear Field Communication (NFC)Transfers data via Radio Frequency Identification (RFID)Operates at a frequency 13.56MHz at rates of 106 KB

HOW DOES IT WORK?

NFC CHIP MANUFACTURERSNXP Semiconductors

Inside Secure

Broadcom

PAYMENT TERMINAL VENDORSVerifone

Ingenico

Equinox Payments

MOBILE WALLET APPLICATIONSGOOGLE Wallet

Isis

LevelUp

PORTERS 5 FORCES

7THREAT OF SUBSTITUTE PRODUCTSThreat of substitute productsmeans how easily your customers can switch to your competitors product.CashCredit CardChecksGift Cards

8THREAT OF NEW ENTRANTSThreat of new entry depends upon entry and exit barriers.3 obstaclesCompanys Brand IdentityCapital RequirementsCompetition from established companies

BARGAINING POWER OF SUPPLIERS Bargaining Power of suppliermeans how strong is the position of a seller. How much does your supplier have control over increasing the Price of supplies2 Major playersBanks & Mobile Phone Manufacturers

10BARGAINING POWER OF BUYERSHow much control the buyers have to drive down your products price; Can they work together in ordering large volumesBuyersConsumersMerchants

11INDUSTRY RIVALRYIntensity of competition among the existing competitors in the market.ISISU.S. companies team up to deliver ISIS

MasterCardPayPassGoogleGoogle Wallet

12CONSUMERS OF NFC TECHNOLOGYCommuting to the officeDuring the drive to and from work, NFC can unlock your car, adjust your seats, and even admit you to the companys secure parking garage.

13AT THE OFFICE-Once youve arrived, you can gain access to your office building and clock in by swiping your smartphone or other device. -Paying for snacks out of the vending machine or clocking in and out for breaks takes only seconds using NFC technology.

ON THE BUS OR SUBWAY-You can pay for your bus or subway pass and wave your phone to pass through the gates.- Get up to date information by tapping your phone at the kiosk -Interact with advertisements and bulletin boards that let you access coupons and learn more about current events in your area.

AT THE STORE- Coupons and customer reward points are already pre-loaded on your smartphone and are applied to your total automatically when you check out.- Payment occurs when you wave your smartphone over the card reader and youre ready to go without ever opening your wallet.

16AT A CONCERT-You can purchase concert tickets and use your NFC compatible smartphone to gain access to a concert.-When youre thirsty, just wave your phone at a merchant's register to buy food and beverages - Having less tickets and cards to juggle makes the event hassle-free and reduces your chances of being pickpocketed.`

TIMELINE2004Nokia, NXP, and Sony establish NFC ForumNokia 6131 first NFC phone20062010Samsung Nexus S: First Android NFC Phone shownMister Softee rolls our NFC payments in major markets20132015Experts predict NFC will be more widely accepted

Mister Softee NFC roll-out to all markets2015 / 2016CONCLUSIONNFC Technology will allow Mister Softee to:Adapt to changing demands of consumersStrengthen the brand Increase market shareStrengthen customer relationships