Mistakes your making to kill your internet marketing business!!! must read and feel free to drop me...

Mistakes Your Making to Kill your Internet Marketing Business!!! Must read and feel free to drop me and line if you want to know how I do it!!!

Preface / Introduction

This is start of series of powerful tips and techniques to help you stay profitable in any homebusiness.

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The Next 7 people that Call me now for your FREE Internet marketing consultation. $100 value. Letan expert show you RIGHT NOW how to profit online every single day without leaving home. Callme -- Howard Martell-- now, (757) 962-2482.Or Skype me homeprofitcoach LIVE 24/7/365. Yoursuccess guaranteed. I'm waiting for your call RIGHT NOW!

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Table of Contents

1. 4 Tips for your Email Marketing Strategy 2. 7 Steps To Internet Marketing Success 3. Email Marketing-Option For Online Markting 4. Internet Marketing Services-First Step To A Online Business 5. ï»¿Sell Online Products-Sell Other Peoples Product 6. The Best Advice For Internet Marketing 7. In a Biz op or doing Affiliate Marketing? 5 SHOCKING REASONS why you aren't getting anyleads. 8. A recognized Internet marketing master delivers the sober word you don't want to hear: The wayyou're 'marketing' online your failure is assured. Take the challenge and see for yourself. 9. What Is Hot For Internet Marketing Business Today

4 Tips for your Email Marketing StrategyEmail marketing has changed over the years, evolving as the wants, needs, and actions of thepopulation changed. Plenty of companies abused the email in boxes of potential customers andclients during the introduction of Email; they constantly posted emails to all accounts, nearlyinvading the privacy of their consumer base.

Issues revolving around spam made it even more difficult for companies to use email marketing totheir advantage. Luckily, the evolution of email and society has led to a resurgence in emailmarketing. Companies can now communicate with their consumers through various email platforms.

Your company can easily benefit from an email marketing strategy. These four tips will help you toapproach your own strategy, giving your company the marketing push that it needs to be moresuccessful.

Speak Concisely

It is important for you to speak as quickly and concisely as possible. Consumers do not want to readlong emails, just as they do not want to read large articles. Pick one thing to talk about and speak onthat topic as quickly as possible. Those who manage to get their point across quickly will keep theattention of their consumers for both current and future emails.

Speak Sparingly

There are plenty of companies that try to talk to their consumers as often as possible. They fill up thein box of their customers, clients, and potential consumers with useless information. Try to scaleback on your email marketing and use email sparingly. If a person hears from you less often, theywill pay more attention to what you have to say when you do communicate with them.

Give Your Audience a Reason to Read

Your audience has to have a reason to read what you have to say. They have to get something out ofthe email, whether it be information, a sale, or an offer. Think about the emails that you will sendand think about what they have to offer to the reader. If you are hard pressed to come up with a goodanswer, the email should not be sent.

Know your Target

You need to work to know your target so that you may talk to them at their level. The more youknow about the person you are speaking to the easier it will be for you to connect with them.Connections are key when trying to induce action or interest through an email strategy.

The most important thing for your company to do is to think about the email marketing strategy as awhole. You need to think about how you are going to talk to your audience, and what you are goingto give your audience. If you can speak directly to your audience and give them a reason to read andlisten, you will be successful. Take the time to get to know your target to make your email strategyas powerful and successful as possible.

http://www.HomeProfitCoach.com Copyright Howard Martell - 2012 4 of 18

Mistakes Your Making to Kill your Internet Marketing Business!!! Must read and feel free to drop me and line if youwant to know how I do it!!!

http://www.HomeProfitCoach.com

7 Steps To Internet Marketing SuccessMany people are wondering if there is a real way to market their business on the internet for free. Inour current day and age, it is highly possible to market your business or product on the internet andto get excellent amounts of traffic using free methods. As long as you know what is involved and thespecific steps to take in marketing your business, you will begin to see your traffic and sales increasequite a bit in a short amount of time.

It is a fact that people want to be successful in their endeavors. If they put time and effort intocreating a website or a business, they want it to be successful. Promoting your website or product isa great way to help achieve this success. So, the question then becomes how do you market your siteproperly?

There are seven steps that should be followed in order to get the most out of free marketing andadvertising venues. This will ensure the most effective marketing campaign and often ensures ahigher success rate.

The first thing is to sign your site up. Look for the newest, most famous directories online and listyour website with them. This is the easiest and by far most efficient way to get free websitepromotion. Start with this idea and you are guaranteed to have more prosperity later on. However, itis imperative to make sure that your website is prepared before you list it. This will make it muchmore likely that you will be accepted into the directory that you are submitting to.

Next, identify your forums. The reason that forums exist is because they offer free promotion toeveryone. Simply sign up, log in, participate and post actively, and let other people know about yourwebsite in every post that you submit. This is a sure way to attract visitors to your site.

The next step is to create press releases that will be helpful to you. Free your writing spirit and writea press release that focuses on promoting your website. This is a free promotion tool that can be doneas often as you would like. Write a short paragraph and then send it to friends, family, online ezines,and other sources of media. By doing this, you are almost guaranteeing yourself massive amounts oftraffic.

Remind yourself that you always need to be friendly on the internet. By utilizing free promotionmethods, you need to be sociable and friendly. This is because the friendlier are with people, themore they can help get your site linked in many places. Make contact with people and welcome linkexchanges and requests that you receive.

Make sure to produce relevant, high quality articles. Make sure that what you are writing andsubmitting to people has to do with what you are selling or offering. It does not make sense to have atravel website that has articles written about home improvement. Focus on your particular area ofexpertise. Articles are your advertisements and are a great source of free promotion.

Let the whole world know about your site. When you are having conversations, add your URL intothem. People will in turn tell others about your site. This is an effective way to bring in traffic andpotential sales.

Create banner advertisements that get attention. Create a banner for your site. Then, offer to makebanners exactly like it for other webmasters. Do this in exchange for links or credit on their sites. Ifyou get in with the popular sites, you are guaranteed greater exposure.

Take a free website promotion course. There are many courses online that are completely free andcan teach you a lot. Most of these programs ask you to join their newsletters. If you create a site,there is no fee for advertising it. You only have to do some research about this type of promotion.




If you follow these steps, you will maximize your internet marketing and advertisement with no costto you. All it takes is some time and a small amount of effort. Most of these steps are simple tofollow.




Email Marketing-Option For Online MarktingThe definition of email marketing is: The promotion of products or services via email.

Email marketing is one of the many ways available for an online business person to get traffic totheir site. It is also one of the most effective ways to stay in touch with your customers.

By using this method, you will be able to increase your exposure with the people who visit yourwebsite. Most people will only visit your website once and never come back. This allows you tomaintain some type of contact with them to build a "relationship" with them.

The subject of your emails should be short and sweet. You want the subject line to catch their eyeand pique their curiosity so they open your email. One of the best ways to do this is to ask aquestion.

Some email services and programs will not display the entire subject line if it is too long. Keep thisin mind when writing your subject line. Your readers will only scan the subject lines when they loginto their email account, if your subject does not appeal to them and sound interesting they willdelete your email without even opening it.

You no doubt have many ways to promote your product or service and some may seem moreimportant than others but, in reality, they are all bringing you in some form of traffic and you aremaking sales. This leg of your promotional campaign is equally important.

Never let up on your email campaign. Keep information as up-to-date as possible and make changeswhen needed. It is easy to fall into complacency when you think you have gotten everything out ofyour email campaign but if you treat it this way you could be losing customers hand over fist.

Make the emails you send look like your site. People will begin to associate a type of brandawareness with your emails if you have your product or service logo or other distinguishingcharacteristics, like the same colors you have on your site.

Customers will more likely buy from someone they know. With repeated exposure to you and yourcompany through your campaign, they will begin to feel as if they have a relationship with you andwhen they need to buy, they will come to you first.

Obviously, the ultimate goal here is to make money by selling your product or service. Therefore,you should try to tailor each message to that end. Each message should be interesting andinformative. Try to keep in mind how your customers think and what kind of information theywould be interested in receiving from you.

Finding the right combination of what works could take some trial and error. To find what worksand what doesn't, make small changes to the wording or the graphics that you use so you ultimatelyend up with the "perfect" message for your product or service.

Sometimes the images you want to use will not display in your message. One way around this is touse descriptive alt tags for them and make sure you use a nice easily readable font for the mostimportant information.




Internet Marketing Services-First Step To A Online BusinessThe first step to starting an internet business is of course to design the website itself. This is the first,and one of the largest steps, however that is also something for another article. What this article talksabout is what comes after you set up your website. Namely, marketing. The fundamental rule ofbusiness is that no matter how good your company is, if nobody knows it exists, you will not makemoney.

So whether you outsourced your website design to professionals or did it all yourself, it is all fornothing if you can not drive traffic to it. There are a lot of ways to get people to visit your website,many free, many not free. But if you have cash to spare you might want to look into hiring someinternet marketing services to do it all for you.

As I said, there are a lot of ways you can drive traffic to your website, this abundance in choice canalso make it difficult knowing where to start. So while you can do it all yourself, if you have the cashwhy not save yourself some time and effort by outsourcing it?

If you plan on using internet marketing services to help you out, you should do your homeworkregarding said services first. There are several tips you can use to help you pick the best possibleservice for your needs.

1: Quality content. There are a lot of people out there who are looking to work in the field of internetmarketing, some know what they are doing, some do not. So when looking for someone (or multiplepeople), you will want to look at their past work. A professional for internet marketing does not needany real background, they do not have to be part of some big name company, all that matters is ifthey can be trusted to do a good job.

If they can provide you with samples of their work that are of high quality, then you have yourself areal good contender for the job.

2: Specialization. Since there are so many ways to drive traffic to your website, not all internetmarketing professionals will be adept at all methods. In fact many of them will likely specializationin certain fields. If you only need certain methods, for whatever reason, then looking into thesespecialists will be a good idea. They may have a more limited approach, but odds are they will knowevery trick in the book since that is all they do. It might even be better to hire multiple specialists forvarious marketing fields rather than one jack of all trades.

3: Do research. While hiring internet marketing services is a great way to drive traffic to yourwebsite, there are a lot of frauds out there. Even if you can not do it all yourself, it is a good idea tohave some basic understanding so that you can spot these frauds and be able to better protectyourself.

Following these basic tips can allow you to get high quality content and marketing for your websitewith very little effort on your part, allowing you to focus on other aspects of your business.




ï»¿Sell Online Products-Sell Other Peoples ProductSell Online Products-Sell Other Peoples Product

Do you want to sell online products? It is actually not all that difficult to get started selling productsonline.

You don’t even have to create or develop your own product to sell online products. Affiliatemarketing is a strategy where you sell other people’s products.

In affiliate marketing, you are the middleman between a buyer and a seller. Your job is to pre-sellproducts and deliver warm buyers to the end seller’s home page.

Pre-selling is an art that not everyone has mastered. You may be so used to the continual onslaughtof advertising that you think that in order to sell online products you have to “sell, sell, sell.” In fact,you are better off providing a good user experience to your visitors and then making softballrecommendations to people who have come to trust you.

For instance, if you want to sell an ebook on planning a wedding on a budget, you could create ablog about your own wedding. You could talk about the trials and tribulations of mother in lawinterference, dieting so you can fit into the wedding dress, and how your caterer cancelled at the lastminute.

Then, from time to time, you will mention just how much good advice you’re getting from an ebookyou bought which has helped you to plan your wedding on a budget. Include a link to the weddingbook with your affiliate code imbedded into it.

Another way to pre-sell to your visitors is to offer a free report in exchange for their email address.You can put affiliate links for 5 or so products in the report.

But, once you have their email, you can continue to promote products. There are two ways to dothis. One is to offer a series of emails offering useful advice and have an inconspicuous link to anaffiliate product at the end of the email. The other is to send stand alone advertisements to your listfrom time to time. Remember that you can’t just “sell, sell, sell” even in email marketing. You haveto continually deliver good value to the customer.

If you want to sell online products, the opportunities for the type of products available abound.

One way to find products is to look at major networks like linkshare, shareasale, and commissionjunction for physical products and clickbank for digital products.

•Another strategy is to go to large stores such as Wallmart and Amazon that offer a variety ofproducts to promote and set up an account directly with them.

•A final strategy is to type in your keyword plus the phrase “affiliate product” into a search engine.For instance, a search of “Debt Relief” + “Affiliate Program” turns up more than 90,000 results.Many of these are affiliate programs in the debt relief niche.

Start to sell online products today through affiliate marketing strategies.




The Best Advice For Internet MarketingThe best advice for Internet marketing is to never lose sight of what you are really after, financialindependence. Making your online business a success and being able to get out from under thehassle of living paycheck to paycheck is what is important here.

So, the best advice for Internet marketing is to stay focused on what you need to learn and nevergive up. They say that most people give up and go back to their "normal" way of life just beforethey "make it" and become a success online. Don't let this happen to you.

A couple of years ago Google came out with the Panda update and messed with a lot of people'sbottom lines. Changing their algorithms meant that everyone needed to learn new ways of doingthings and a lot of people lost a lot of money in the process.

Now Google has done it again with another update called the Penguin. It remains to be seen what isin store for us this time.

But this is what I mean, you need to keep learning all of the time to continue to be a successfulbusiness owner. No one can just put up a website and become a success.

There are so many things to learn, none of which are difficult, but most do take some time to master.

Keyword research for one. Keyword research is a tedious task that needs to be done often to keep upwith how searchers are searching for products they need and want.

Search engine optimization is another. After your keyword research you need to optimize yourwebsite around those keywords by creating content for your website that will make those searchersinterested in what you have to say.

If you can establish yourself as an expert in your niche then you will get the bulk of the traffic andthe bulk of the sales because people will trust you.

Back linking is still another. Posting content on others sites with links back to your own is a greatway to increase traffic and hopefully, sales. You can do this with forum posts, posting comments onothers blogs, or by putting up a banner ad on someone else's site, with their permission of course.

Just make sure that what you post is not any kind of spam and that the places you choose to post arerelevant to your niche. If you spam, you will get caught and booted off of the search enginesaltogether.

That is no way to run a successful business.

All of this is how you get to be the authority in your niche. But, you must remember that things canchange in a heartbeat so you must keep up with those changes or be left behind.

Keep learning, everyday. This is the best advice for Internet marketing that I can give you. The moreyou know the quicker you can respond to the changes that are inevitable. Nothing ever stays thesame, especially on the Internet.




In a Biz op or doing Affiliate Marketing? 5 SHOCKINGREASONS why you aren't getting any leads.By Sandi Hunter

1. You are promoting a website and not a Landing Page, also known as a Squeeze page.

To generate leads you need an eye-popping landing page. It's exactly what it sounds like. Youpromote your landing page, people LAND on it, see your offer and provide you with their contactinfo so they can get more details on what you offer. Your standard website simply can't accomplishthis effectively, usually websites are too busy, to generic, too "professional." In contrast a landingpage SCREAMS benefit! It tells readers what they will get (SOMETHING AWESOME) but theymust act now! Landing pages are FILLED with benefits, short punchy copy that gets attention.Landing pages include a limited time offer, they include a form that needs to be completed in orderto get the offer. Guess what you are doing with that lead form? YES! You are generating a LEAD,and getting the follow up info you need to provide the requested material/product, then follow up,and build your house list for sending future offers to that person. Did you catch that last part aboutlist building? I slipped that in an the end, but it is IMPORTANT. A Landing Page must ALWAYSALWAYS give readers the option to SUBSCRIBE to your newsletter/or future offers. You'veworked hard to generate that lead so do your best to offer them the chance to receive future offers ormailings from you.

2. Your promotional copy is boring.

In case you haven't noticed you've got oodles of competition out there. The web is filled with gizmosand gadgets. Your copy needs to get noticed or it will die a quick death in the email trash folder.Whether your offer is an email offer, or a landing page, or an online post, you have got to lead witha powerful headline, and follow that up with copy that keeps people reading. Most affiliatecompanies provide you with excellent copy or banners for promotion. Don't try to rewrite somethingbetter if that is not your strong suit, use what they provide, copy, paste send. Simplify.

3. You haven't made an offer.

If you want to get leads you MUST, MUST, MUST make an offer. Whatever your pitch isREWARD the person reading it for taking action - NOW - TODAY - in the next 24 hours! Instillexcitement and a sense of urgency. You've got a great product or offer right? You don't want peopleclicking off any moving on to something else. You want and MUST get people to read andRESPOND to your offer. Give them reasons to do so. Don't know what to offer? Check for onlineproducts and affiliates that include Private Label and resell rights, if they do you can use those asleverage in your offers. By adding these you can convert a luke-warm offer into one that is HOT,HOT, HOT.

4. You aren't marketing in the right places to the right people.

A lot of people new to online marketing make the mistake of spending money on advertising orleads that never produce results. Taking shortcuts and buying mass leads or mass lists simply doesn'twork. I am going to say that again. If you think you will generate QUALITY leads by buying masslists, visitors, subscribers or hits, stop right now. Sorry to tell you the harsh truth, but building anonline business means finding the best places to advertise that target YOUR market. Hint: Google isNOT the place to start if you have a small budget. In the business opportunity market you will wantto look at Safelist marketing, Traffic Exchanges, Solo Ads, Ad Swaps, and email marketingproviders like Aweber and GetResponse. Your budget for online promotion doesn't have to be hugebut you will get the best results with paid ads at reputable sources. Do your homework.




5. You are so busy copy, pasting and promoting you have forgotten one of the most important rulesin business.

Personality can make all the difference. Connecting with people is the key to making sales. In yourzest to build your online business, don't forget to be a REAL PERSON. Include your name, emailaddress, skype number, facebook etc on your ad copy to provide people with assurance that you aremore than a promoter, you are an online business owner. Anything you can do to stand out andseparate yourself from all the other offers out there helps.




A recognized Internet marketing master delivers the soberword you don't want to hear: The way you're 'marketing'online your failure is assured. Take the challenge and see foryourself.Author's program note. One of the great films is "Cool Hand Luke" (1967) that features this lineetched in acid, "What we have here is failure to communicate". This line is delivered just after theprison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,dusty hill, each rotation more painful than the last. The warden then says what seems anextraordinary statement: that Luke had been beaten because he wanted it that way... Huh?

But pretty soon you understand the authority figure is right. Luke is determined to do things his way,when that way is a certain disaster... he won't learn, won't examine his position, and will never admitto error. The only thing that will enlighten him and change certain failure to incipient progress isgetting beaten and beaten again; then he might see the benefit, the essential value of instruction,training and constant adjustment and beneficial change.

Luke's pointless "system" delivers nothing but misery. Communication delivers the desired resultsthat you're too stubborn to master. So what if what you're doing doesn't work. "It's a poor thing butmine own" and therefore good enough.

Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"because you bear more than a passing resemblance to a character and a situation that will keepfailing you and which you do not wish to change -- whatever you say. Find the music by LaloSchifrin in any search engine, and remember: it's YOUR theme, obstinacy and willful adherence topresent, total, predictable failure being celebrated.

Why you must master marketing to succeed online.

Right now chances are whatever online enterprise you are pursuing is not only failing to make you aliving wage... it is failing to make you anything at all. Don't be coy about this; YOU are a complete,total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve thisproblem and generate increasing bucks? What have you been doing? I'll tell you what you've beendoing; the same things that delivered failure while expecting success, if you do them long enoughThis is the textbook definition of madness... and that makes YOU certifiably crazy.

"Your Money Is In Their Pocket!"

Right now people around the world are walking around with your money in their pockets. Moreover,due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay inyour customer's pocket... he will in due course spend it elsewhere, thereby depriving himself ofwhatever benefit you could deliver and 100% of the profits you would have derived. What's worse,you seem neither to know nor to care that this travesty of marketing that keeps you broke andunsuccessful is going on. You're the poor little lamb who has gone astray... and you must beperfectly happy with that result... since you learn nothing new; try nothing new; and master nothingnew. Amazing!

Magic words that deliver one hot prospect after another; the rocket ship that delivers them.

To succeed online you need, first of all, prospect lists because in my well-known phrase "The list isthe business... and the business is the list." To make money you must have lists; to make lots ofmoney, you must have bigger lists. Developing this list is a project for each and every day you wantto move money from "their" pockets... to yours. The first critical question: what did you do each day




to move money from "their" pockets... to yours. The first critical question: what did you do each daythis week to grow your pivotal lists? Don't be vague; be rigorously detailed and specific. The sadfact is, you've probably done nothing on this matter whatsoever. And so you will continue to fail.That's 100 percent certain.

You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) intoan online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making adslike this one, my current favorite and likely to remain so since it is a certifiable money maker:

Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. JeffreyLant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. I'm waiting for your callRIGHT NOW!

This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to everysingle person you wish to respond. Each time you send out ANYTHING, be that business card,email message, brochure, space ad, landing page, etc. without these precise words is a marketingopportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."

Ebooks as rocket ships.

Now you know the magic words to use that ensure 100 percent guaranteed results. How do you getthem into the hands of prospects who, being motivated by them, will pick up the telephone to makeinstant contact with --you? There are many ways, but here's one that takes just about 5-7 minutes perday. It's ebook marketing... and it's so clever because you don't write your ebooks (though you mayif you like). I DO!

Just over two years ago...

In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the GreatRecession was dragging down the Great Republic, the European Union, and the world. I wanted toseize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection ofeye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frighteningtime as the right time for massive asset acquisition. Enter the ebook... the ebook you don't write butcan profit from every single day!

Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000articles.

Here's the good word, bird. Since September, 2010 I have written approaching one thousand articles;each about 1500 words. You can see them at jeffreylantarticles.com These articles, carefullyresearched, carefully written cover over 35 different subject areas. At least 20 new articles are addedevery single month. Using them is a breeze...

Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...and await certain response... by people picking up the phone to call you... whenever they're ready tocall you.

Is this difficult in any way? No, it's child's play.

Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.

Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week.




And now The Million-Dollar Question. WILL YOU DO IT?

Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.

Now let's be brutally frank with each other. I remind you that this is proven, that it's simple, that ittakes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially ifyou put it on the top of each document for maximum impact), that it will ensure profits, profitswhich will grow as you grow your lists.

But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer onyour lips, the know-it-all who knows nothing. You'll follow this advice for a day; maybe, two. You'llstart seeing results. Then your residual bad habits will kick in, including your acute disinclination totake phone calls from real people. After all, when push comes to shove you are most surely of the "Ilove humanity; it's people I can't stand" School of Marketing. And you're a slothful bugger, too.

You'll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truthwill be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer onyour face and your reeking arrogance are enough for you, 'cause, baby, that's what you're gonna get.Capisce?




What Is Hot For Internet Marketing Business TodayIf you aren't sure what is hot for internet marketing business today I have one word for you: Panda.You may have heard people doing a lot of talking about Panda lately and if you aren't sure what it isI will help you out. In this article I will explain what Panda is, whether it is a good or bad thing andwhat you need to do with your business to make Panda work for you.

Panda is an algorithm update by Google. It was actually implemented in early 2011 and it sent manypeople into a tailspin. There has been much written about in regards to Panda and, as you canimagine, not all of it has been accurate.

For this article on what is hot for internet marketing business today I want to start with the basics soif you're not sure what an algorithm is it is basically just the computer program that Google uses todefine how websites will be ranked.

I'm sure you know that there are millions of sites on line and more everyday. All the search engineswant to make sure that when you and I go to the search engine to find information on some productor service that we get just what we are looking for. They want our results to be as spot on aspossible. To that end they are always tweaking their algorithms.

For us as internet marketers these tweaks aren't really a bad thing it just means that we need to stayup to date and we may need to make some changes to our sites and the way we do things so we don'tlose any of our rankings.

One of the biggest things that came out of the Panda update was the way that people did articlemarketing. It was common practice that people would find a list of keywords associated with theirniche market, write a bunch of fairly generic low quality articles (or have them written for them) andsubmit them all over to these huge sites called article directories.

The problem, at least according to Google, is that the majority of these articles were repetitive withlittle new information being presented and these huge article directories had millions of them.

That was a no- no as far as Google was concerned. For that reason many of these article directoriessuddenly found themselves on page 512 instead of page one. As a result their traffic went from araging river to a trickle virtually overnight.

Scary, right? But it isn't all bad and it isn't the death of article marketing. You just need to learn howto do it better. Today the articles need to be longer for one thing. They should be at least 700 wordslong.

But that's still not enough, they must also be relevant to the topic at hand, they shouldn't be loadedup with mindless keyword phrases and they must be well written.

You should also make changes right on your website too. Add new content regularly and follow thesame quality guidelines I just spelled out. In addition don't make your site all about keywordoptimized content but rather just focus on a topic. If your site is about dog training make that yourfocus when creating your content.

For example, don't get so caught up on a bunch of mindless keywords: dog training for GermanShepard's, Dog Training for Rottweilers, Dog Training for Poodles, etc. Instead go for topics like:the best dog collars for dog training, should you use treats for dog training, how long does it take totrain a dog, etc. See the difference? These are topics not just keywords.

So, that is what is hot for internet marketing business today. Follow these simple tips and youshouldn't have to be afraid of the big bad Panda.




ResourceRepublished with author's permission by Howard Martell http://HomeProfitCoach.com.



http://HomeProfitCoach.com


Mistakes your making to kill your internet marketing business!!! must read and feel free to drop me...

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Transcript of Mistakes your making to kill your internet marketing business!!! must read and feel free to drop me...