Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose...
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Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose Boxx, February 26, 2014
Transcript of Mississippi International Trade Office PURSUING A GLOBAL MARKETING STRATEGY Presentation by Rose...
Mississippi International Trade Office
PURSUING A GLOBAL MARKETING STRATEGY
Presentation by Rose Boxx,February 26, 2014
Why is Exporting Important?
• Provides for economic growth & sustainability
• Positive employee & company benefits
• Enhances workforce
Challenges to Exporting
• Fear of the Unknown• Documentation• Marketing• Payment/Financing• Commitment of time and resources
How to Get Started
Steps:
1. Assess the export potential of your firm2. Obtain expert counseling3. Select markets4. Formulate an export strategy5. Select a selling technique
Trade Bureau Services
• International Market Research
• Private Consultations with Mississippi firms
• Technical Assistance
• Trade Lead Development
• Import Assistance
• Referrals
• Protocol & Diplomacy
CUSTOMIZED SERVICES TO MEET CLIENT NEEDS
• Trade Shows/ Exhibitions
• Trade Missions/Business Development
• B2B Matchmaking Venues
• Educational Programs
• Foreign Offices and Consultants
• STEP Program
CLIENT DRIVEN STRATEGY
Trade Bureau Marketing Programs
Financial Assistance with STEP
The STEP Grant helps MS firms pursue their global marketing efforts by subsidizing the following:
• International market research• Travel expenses• Trade show’s space• B2B matchmaking fees• Translation & Interpretation services• Lead development• Marketing materials
Partnerships
Liaison with federal programs:• U.S. Dept. of Commerce• Export-Import Bank• ARC• SBA• USTR
Liaison with regional programs:• State Int’l Developers
Organization• Southeast U.S. initiatives• Gulf States Alliance• ARC’s Export Trade Council• Southern Forest Products Assn.
Mississippi Business Network:• MS World Trade Center• MS Enterprise for Technology• Innovate MS• MEC• MMA• MS District Export Council• University Programs
Int’l Trade Organizations and Consular Corps:• Protocol & Diplomacy Int’l/Protocol
Officers Association• US Foreign Commercial Service• American Hardwood Export Council
Calendar of Events FY2014March 26- 28, 2014
Globe Exhibition/Business Development MissionVancouver, BC
March 31 – April 4, 2014
Europe Multi-Industry Business Development MissionUK, France, and other optional stop
April 24-29, 2014
South America Business Development Mission Paraguay, Uruguay, and other optional stop
May 4 –6, 2014
SEUS-CP Conference & B2B MatchmakingRaleigh, NC
June 9-13, 2014
Central America Business Development MissionHonduras, Guatemala, and El Salvador June 10 – 12, 2014
Global Petroleum Exhibition/Business Development MissionCalgary, Alberta
July 2014
International Shipping/Labeling RoadshowJackson, Gulfport, and Southaven August 2014
Multi-Industry ASEAN Business Development MissionPhilippines, Vietnam and other optional stop August 2014
Caribbean Business Development MissionPuerto Rico and Dominican Republic
September 14-19, 2014
Israel Unmanned Systems 2014 & Multi Sector Business Development MissionIsrael and other optional stop
September 18 – 20, 2014
SEUS-Japan 39th Annual Joint MeetingTokyo, Japan
September 22 – 26, 2014
Canada Multi Industry Business Development MissionToronto & Montreal, Canada
• $11.8 billion in exports for 2012• A 7.76% increase from 2011
• Mississippi exported to 184 foreign destinations in 2012
• 63,236 direct jobs
• 126,472 indirect jobs
Source: Bureau of the Census, Foreign Trade Division
Impact of Exports on Mississippi’s economy
Mississippi Exports to the World
2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
$ 5.2 B
$7.3 B
$6.3 B
$8.2 B
$10.9 B
$11.8 B
Billions
Mississippi Exports to the World
Canada15%
Mexico14%
Central America16%
South America11%
Caribbean3%
Europe17%
Africa1%
Middle East2%
Asia20%
Oceania and Australia1%
MS Top 10 Export Markets in 2012
Partner Country
United States Dollars
%Δ 12/112010 2011 2012
Panama 710,263,833 1,548,466,569 2,103,706,523 36%
Canada 1,290,118,189 1,762,667,769 1,946,388,098 10%
Mexico 1,156,645,608 1,147,913,224 1,165,901,018 2%
China 405,432,444 501,642,402 864,194,517 72%
Honduras 256,359,227 403,342,745 389,743,479 -3%
Peru 142,387,812 134,088,673 366,997,011 174%
Guatemala 200,428,832 381,564,519 365,538,641 -4%
Brazil 260,874,920 425,408,935 334,466,035 -21%
Belgium 250,044,237 396,503,826 333,275,354 -16%
Colombia 233,218,298 444,470,571 272,803,502 -39%
*Total MS exports to the world 8,228,851,021 10,930,321,504 11,778,895,746 8%
MDA International Trade Office
Managers: Liz Cleveland, International Trade Office
Rose Boxx, Latin America, STEP & Foreign Offices
International Trade Specialists:Europe, Africa, Middle East: Aggie SikoraAsia: Regina ToddCanada: Vickie WattersLatin America/Caribbean: Gabriel Prado
MDA International Trade Representatives
South AmericaOrlando Diaz, DirectorState of Mississippi South American OfficeSantiago, CHILETelephone: (56.2) [email protected]
PRCPaul SwensonState of Mississippi, PRC RepresentativeShanghai PRCTelephone: (86 21) [email protected]
Thank you!
Rose Boxx601.359.3045-O601.594.6582-C
