MISSISSIPPI GULF COAST REGIONAL CONVENTION & VISITORS ... · Association reported on updates to...

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MISSISSIPPI GULF COAST REGIONAL CONVENTION & VISITORS BUREAU

OFFICIAL MINUTES

SEPTEMBER 17, 2013

The MS Gulf Coast Regional Convention & Visitors Commissioners met Tuesday, September 17, 2013 at 3:00 p.m., at its office located at 2350 Beach Blvd, Suite A, Biloxi, MS 39531.

Commissioners Present: Duncan McKenzie, president; Kim Fritz, vice president; Jimmie Ladner, treasurer; Rich Westfall, secretary; CeCe Shabazz Richard Chenoweth; Rip Daniels; Jeff Descher; Danny Hansen; Chett Harrison; Bill Holmes; Jerry Levens; George Schloegel; Carla Todd; Clay Wagner

HCTC Staff Members Present: Beth Carriere, executive director; Crystal Johnson, director, sales; Torye Hurst, director, sports marketing; Traci Dauro

Others Present: Hugh Keating, legal counsel; Laura Hasty, Reed Guice, Andy Hurt, Kerry Stoddard and Nicole Grier, the Big Three; Bob Thunelius; Scott Ratcliff; Mike Buckley, Grand Bear; Linda Hornsby, MS Hotel & Lodging Assn; Janice Jefferson, MS Coast Coliseum; Marcia Crawford, HC Development Commission; Sherry McQueen, South Beach; Bridgette Varone, MS Hospitality & Rest Assn; Mary Perez, Sun Herald; Supervisor Kim Savant, Harrison County Board of Supervisors; Henry Laird; Dan Brown, MS Parks Commission; Louis Skrmetta, Ship Island Excursion

Commissioner McKenzie called the meeting to Order.

1. Commissioner Fritz made the motion to modify the present agenda to add Key Performance Indicators to the Playbook as part of section IV. Old Business under item A, and accept the agenda with changes. Seconded by Commissioner Hansen, the president called the question, with the following results:

Commissioner Fritz Voted ---- Yes Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes

The motion having been duly made, seconded, and a favorable vote received from the Commission, the president declared the motion adopted September 17, 2013.

2. Commissioner Levens made a motion to accept the minutes from August 27, 2013, Synopsis from

August 28, 2013 and minutes from the work session held August 28, 2013, meetings as modified. Seconded by Commissioner Descher, the president called the question, with the following results:



3. Commissioner Wagner made the motion to approve the MS Gulf Coast Regional CVB Playbook, which

includes the following items:

Core Values - Collaboration, Teamwork, Unity, Championship of a Positive Image for the

MS Gulf Coast

Core Purpose – To have a positive impact on the quality of life for residents of the MS Gulf

Coast through the advancement of the Tourism Industry

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Envisioned Futures - To achieve Premier Destination status by:

o Increase annual visitation from 5 million in 2012 to 7 million annually in 2020;

o Transform current $1.6 billion annual tourism spending into $2.3 billion;

o Create roughly 10,000 new tourism jobs on the MS Gulf Coast: The Mississippi Gulf

Coast is one of the top vacation destinations, places to meet and do business and places

to live in the Southeast region of the United States. The economy is booming. It is

visually attractive, easy to navigate with a variety of quality amenities, services, facilities

and products and of a high value for both residents and visitors to enjoy.

Vision Statement - To create continuous growth in jobs and economic growth through

establishing the Mississippi Gulf Coast Region as a premier destination for tourism, meetings

and conventions, sports, travel, events and trade shows.

Strategy Summary - Our strategy is to assemble an inclusive group of regional experts in

hospitality industries, coastal business, and public service, and use that collective expertise

and resource to develop and execute a plan that grows jobs, tax revenue, and quality of life

in all three coastal counties. We will embrace the concepts of facts, team, proactive,

transparency and action. We will decisively build strategy, and we will pursue it relentlessly.

We will trumpet success and disclose failure, and in doing so we will build credibility among

public and private sector in order to build a continuously growing team.

Key Success Factors (with their respective weighting) –

o 3-County Regional Approach (25%)

o Quantifiable Goals, Measurement, and Monitoring (25%)

o Cooperative and Formal Partnership between Private and Public Sector Entities (10%)

o Financial and Participative Leadership from Stakeholders (10%)

o Open and Candid Public Communication (10%)

o Operational Effectiveness and Performance and Compliance (10%)

Key Performance Indicators

Priority Goals and Objectives

o Integration of regional business leadership with regional elected/appointed leadership

(KSF1)

o Development of clear and concise quantification of "premier status" (KSF2)

o Structured methodology for plan development between county elected leaders, CVB

executives/appointees, and private sector stakeholders (KSF3)

o Structured but open meetings, with generally available meeting summaries to eliminate any potential for misrepresentation of the facts (KSF3 and KSF5)

o Written contracts and/or agreements for funding and "loaned expertise" to a regional tourism organization (KSF4)

o Assist other Coast organizations efforts to fill "gaps" in tourism products, amenities and offerings (KSF6)

o Ensure sufficient staff resources, organizational structure and effectiveness (KSF6)

o Position the CVB to have established the organizational foundation to receive and/or

manage Restore funds earmarked for tourism consistent with the Go Coast 2020 report

issued. KSF All

Seconded by Commissioner Levens, the president called the question, with the following results: Commissioner Fritz Voted ---- Yes Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes

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4. President McKenzie opened the floor for discussion for appointments to the following Committees:

a. Marketing & Conventions/Group Sales

b. Development & Government Relations

c. Governance

d. Finance & Funding

5. Commissioner Levens made the motion to add Commissioner Hansen and Advisory Board member

John Boyles to the Governance Committee. Seconded by Commissioner Chenoweth, the president

called the question, with the following results:



6. Commissioner Hansen made the motion to accept the recommendation for the following members to the

Marketing & Conventions/Group Sales Committee:

Jeff Descher, Chair; Rip Daniels; Kim Fritz; Danny Hansen; Chett Harrison; CeCe Shabazz; Rich

Westfall; Advisory Members – Mike Buckley; Linda Hornsby; Janice Jefferson; Clay Williams

Seconded by Commissioner Levens, the president called the question, with the following results:


The motion having been duly made, seconded, and a favorable vote received from the Commission, president declared the motion adopted September 17, 2013.

7. Commissioner Hansen made the motion to add the following members to the Development &

Government Relations Committee, with Commissioner Schloegel as chair appointed previously:

Rip Daniels; Clay Wagner; Carla Todd; Jimmie Ladner; Bill Holmes; Richard Chenoweth,

Advisory Board members – Bob Thunelius; Clay Williams and Louis Skrmetta.

Seconded by Commissioner Westfall, the president called the question, with the following results:



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8. Commissioner Levens made the motion to add Commissioner Holmes and Advisory Board member

Linda Hornsby to the Finance & Funding Committee. Seconded by Commissioner Hansen, the

president called the question, with the following results:



9. Commissioner Levens made the motion to authorizing the President to make needed modifications to

the slate of Committees as needed. Seconded by Commissioner Schloegel, the president called the

question, with the following results:



Public

Dan Brown, Superintendent, Gulf Islands National Sea Shore & Louis Skrmetta, Attractions

Association reported on updates to Ship Island and Gulf National Seashore. Mr. Brown stated that

the Gulf National Seashore is one of the largest seashores in the United States, with over 5 million

visitors per year. This generates over $30 million in tourist revenue per year. Ship Island is the most

popular of the Parks, and all damages from Hurricane Katrina have been repaired. The Park service

is concerned about the Off Shore Drilling application and has met with MDA Director Brent

Christenson to discuss. That National Park Service was awarded $439 million to repair the “Camille

Cut” which will join both islands together.

Linda Hornsby, MS Hotel & Lodging Assn reported on the room occupancy for first week in August.

So far the weekday ADR is averaging $60.40 with the weekend rate of $94.70, government per diem

rate is at $83. Will have full report at the October 22nd meeting.

10. Commissioner Daniels made a motion allowing this Commission to take a position on the Off Shore

Drilling permit filed by the MS Development Authority. Seconded by Commissioner Shabazz, the

president called the question, with the following results;

Commissioner Fritz Voted ---- Yes Commissioner Ladner Voted ---- No Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- No Commissioner Levens Voted ---- No Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes Commissioner Todd Voted ---- No Commissioner Wagner Voted ---- No

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11. Commissioner Schloegel made a motion endorsing a “Tourism Value Statement” which will emphasis

the importance of tourism, and the economic benefits from the MS Gulf Coast. Seconded by

Commissioner Fritz, the president called the question, with the following results:

Commissioner Fritz Voted ---- Yes Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- No Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- No Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes


Due to previous appointment President McKenzie absent and excused heroin. Vice President Fritz to

chair in his absence.

12. Executive Director Report

Beth Carriere

Updates, News and FYI’S A. SATW planning down to nitty-gritty! Active Writers:110 - Other delegates: 199 B. Governor’s Conference Tourism Awards – September 24th C. Site Tour Ford Motor Co. during Cruisin’ the Coast for possible Lincoln unveiling event and Ford

Sponsorship for Cruisin 2014. Sales Departments Production Report – August, 2013

Convention Sales: (Please review full reports) Convention Sales Leads generated: Twenty Two (22) - YTD – 119; 8,125 delegates – YTD - 38,622; 15,236 room nights YTD – 66,980; Estimated economic impact $6,093,750.00; Five Convention Center Leads Bookings/Definite: Three (3) - YTD – 48; 650 delegates - YTD – 9,090; 736 room nights YTD – 13,259; Estimated economic impact $487,500.00 Lost Business Report: (See full report): Five (5) - YTD - 61 MGC Conventions/Groups Serviced: (See full report): Groups – 12- YTD – 118; Delegates – 2,450 YTD – 32,336; Economic Impact - $1,837,500.00; CVB Cost to service - $733.53 Group/Leisure Travel: @ $200. Per room night (See full report) Leads: Four (4) - YTD – 46; Passengers - 163 YTD – 5,488; Room nights – 250 YTD – 4,908; Estimated economic Impact- $427,500.00

Sports Sales and Marketing: (See full report) August, 2013

Leads: Four (4) - YTD – 23; Attendees - 1,310; Room nights – 1966 - YTD – 21,876; Economic

Impact - $327,500. YTD - $2,187,600.

Definite Bookings: One (1) - YTD 13; Attendees – 250; Room nights – 120 - YTD – 14,225;

Estimated Economic Impact – $24,000.00 - YTD - $1,422,500.00

Meetings/Activities: (See full report)

Lost/Cancelled Business – None Reported Marketing & Communications Department: (Please See full report)

Article Media/ Ten (10) Articles Advertising Inquiries/fulfillment: USA 800 Top 10 AD Inquiries ; August – 738; YTD – 59,721 USA 800 Top 3 AD Source – August: WEB – 298; Search Engine – 128; WEB/Digital 68 USA 800 Top 3 AD Source: YTD: Oprah Magazine - 14,739; America’s Best Vacation - 11,482; STS Fall Insert -7,214 USA 800 Top 3 AD Source by State – August: Mississippi – 78; Texas 78; Louisiana 57

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USA 800 Top 3 AD Source by State – YTD: Texas - 7,474; Florida - 3,687; Georgia - 2,881 Web Statistics– GulfCoast.org Google Analytics – August- vs- July

1. Visits 98,145 151,705 (53,560) 2. Unique Visitors 75,976 114,825 (38,849)

3. Page Views 381,880 620,138 (238,258) 4. Pages Visited 3.89 4.09 - 5. Avg. Visit Duration 04:15 04:39 - 6. Bounce Rate 40.89% 38.80% + 7. New Visits 68.10% 67.60 % +

Outbound referrals to Marketing Partners Web Sites – August: Partners received referrals – 21,800; Top 3 outbound sites and numbers - Beau Rivage 966; Grand Biloxi 862; Hard Rock 631 Mobile Statistics – August: Visits - 23,311; Unique Visitors - 17,832; Page Views - 199,937; Avg. Visit Duration - 8.58; Bounce Rate - 21.80%; New Visits % - 65.65% Web Banner Advertising (gulfcoast.org) – Page impressions: Palace Casino Resort - 16,268; Preserve Golf Course - 1,432; South Beach Biloxi Hotel & Suites - 3,624; MS Hotel & Lodging Assoc./Golf - 2,278; MS Hotel & Lodging Assoc /Hotel - 3,624; Shular Properties - 2,555 Click Through events: Palace Casino Resort 287; Preserve Golf Course 52; South Beach Biloxi Hotel 340; MS Hotel & Lodging Assoc./Golf 52; MS Hotel & Lodging Assoc./Hotel 15; Shular Properties 57 Social Media – Facebook - Fans/Likes – 15,476 up 399; Twitter - Followers- @MSGulfCoastCVB- 1,409; Tweets- 3,533 - Followers- @MeetMSGulfCoast- 232; Tweets- 630; Pinterest Boards - 15 Pins-340; Followers- 314; YouTube - August Views – 1,126; Lifetime views - 53,737; Food Spotting; Spots- 1,190; Points- 2,010 (points on likes/responses)

Executive Director Activities, Meetings & Events MGCRCVB – Commission meeting; Workshop meeting- John Hairston 20/20 & Godwin report on Research; 4 Interviews with applicants for delivery personnel; Meeting with CPA Steve Theobald – SATW Budget; Meeting & Lunch with Malcolm White, Director Tourism MDA; Meeting with Bill Webb – MDA- Tourism Film office; Board Meeting – MCCCC; Board Meeting – Cruisin’ the Coast; Airport Authority Monthly Board meeting; MS Hotel/Lodging Monthly meeting; MGRC Board meeting; Meeting with City of d’Iberville manager, etc. regarding new Casino project; Meeting with George Toth and Company, regarding Investments /Casino- d’Iberville; Attractions Association Board Meeting; Department Heads – Marketing Plan meeting; SATW Committee meeting; Board meeting GPT/Biloxi Airport Authority; Meeting with Big 3 Ad Agency; Meeting with Dean Fletcher – Auditor; Harrison County BOS – Operating Agreement approval; Harrison County BOS – Budget Approval; Meeting- Agency Rep. Laura Hasty/Big 3; Playbook Luncheon meeting –McKenzie, Fritz, Westfall, Wagner, Levens; Meeting with SURGE marketing; Infinity Board Meeting; Eco-Tourism Summit/Workshop

13. Commissioner Schloegel made the motion to approve the Open Job form from the Big 3 in the amount

of $20,000 for the 2013/2014 advertising media plan and send to the Marketing Committee for further

consideration. Seconded by Commissioner Holmes, the vice president called the question, with the

following results:

Commissioner McKenzie Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Oppose Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes

Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes The motion having been duly made, seconded, and a favorable vote received from the Commission, the vice president declared the motion adopted September 17, 2013.

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14. Mrs. Carriere updated the Commission on the Billy Creel Luncheon. Event will be held at the

Convention Center, waiting on confirmed dates and from the recipients.

15. Legal Counsel

Mr. Keating discussed what specific information needed to be included in the value of tourism

statement.

16. Commissioner Schloegel made the motion authorizing Legal Counsel to prepare the statement letter to

MDR with input from the executive director and the Development Committee. Seconded by

Commissioner Wagner, the vice president called the question, with the following results:

Commissioner McKenzie Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes

The motion having been duly made, seconded, and a favorable vote received from the Commission, the vice president declared the motion adopted September 17, 2013.

Bids

17. Vice President Fritz called for any and all bids to be received from the Request for Proposals for Banks

to qualify as a depository of the CVB for a two (2) year term.

18. Legal Counsel reported the following have submitted per the RFQ:

a. Bancorp South

b. Trustmark

c. Peoples Bank

19. Commissioner Ladner made the motion to accept the bids as stated, tabulate and award at a later date.

Seconded by Commissioner Holmes, the vice president called the question, with the following results:



MGCRCVB Reports

20. Commissioner Levens reported on the Governance Committee charter as presented:

21. Commissioner Hansen made the motion to Adopt the Audit Committee Charter guidelines, which

includes the following:

Purpose; Authority; Composition; Meetings; Responsibilities; Financial Statements; Internal Control;

Internal Audit; External Audits; Compliance; Reporting Responsibilities; Other Responsibilities

Seconded by Commissioner Westfall, the vice president called the question, with the following results:

Commissioner McKenzie Voted ---- A&E Commissioner Ladner Voted ---- Yes Commissioner Westfall Voted ---- Yes Commissioner Chenoweth Voted ---- Yes

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Commissioner Daniels Voted ---- Yes Commissioner Descher Voted ---- Yes Commissioner Hansen Voted ---- Yes Commissioner Harrison Voted ---- Yes Commissioner Holmes Voted ---- Yes Commissioner Levens Voted ---- Yes Commissioner Schloegel Voted ---- Yes Commissioner Shabazz Voted ---- Yes Commissioner Todd Voted ---- Yes Commissioner Wagner Voted ---- Yes

The motion having been duly made, seconded, and a favorable vote received from the Commission, the

vice president declared the motion adopted September 17, 2013

22. Commissioner Hansen made the motion to accept the 2007 Independent Auditor’s Report from Fletcher

& Company as presented, and forward to the Harrison County Board of Supervisors. Seconded by

Commissioner Levens, the vice president called the question, with the following results:




& Company as presented, and forward to the Harrison County Board of Supervisors. Seconded by

Commissioner Levens, the vice president called the question, with the following results:




& Company as presented, and forward to the Harrison County Board of Supervisors.

Seconded by Commissioner Levens, the vice president called the question, with the following results:



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25. Commissioner Harrison made the motion to accept the quote from Fletcher & Company for the FY

2012/2013 audit in the amount of $8,750. Seconded by Commissioner Hansen, the vice president called

the question, with the following results:



26. Commissioner Schloegel thanked the commissioner newly appointed to this committee, and a meeting

will be held shortly.

Treasurer’s Report

27. Commissioner Ladner reported the September 17, 2013 disbursements as follows: check disbursements for 09/17/13--$188,441.41; total travel advance/reimbursements for August 2013 -- $1,605.94; grand total disbursements--$190,047.35. Commissioner Hansen moved these disbursements be approved. Seconded by Commissioner Levens, the vice president called the question, with the following results:



28. Commissioner Ladner reported on the following items:

a. Room sales tax revenue of room sales tax collections for September 17, 2013 – actual 5% collection was $759,111.11 with HCBOS’s 2.75% share being $417,511.11 and HCTC’s 2.25% share being $341,600 for a 0.33% change in total collection, and total income of 1.27% year to year changes.

b. World Choice Travel Revenue collections for the month of August 2013 being $1,260.80, with a total

year to date $10,858.06.

29. Executive Session – None

30. Reminders:

1. MGCRCVB meeting – Tuesday, October 22, 2013 at 1:30pm

31. Commissioner Hansen made the motion to adjourn the meeting. Seconded by Commissioner Levens,

the vice president called the question, with the following results:



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Sales Department Report

CONVENTION SALES:

Tentative Leads:

September 2013: 9 Fiscal YTD: 128

Name

Meeting Date # Attendees / # Room

Nights

Origin

Mississippi Association of Broadcasters –

2015 Annual Convention

May 27 – 29,

2015

100 / 210 Client Meeting

Mississippi Association of Personnel

Administrators – 2014 Annual Conference

October 1 – 3,

2014

80 / 200 State Tourism Office

Miss Nationwide Pageant, LLC – 2015 Miss

Nationwide Competition

June 13 – 17,

2015

400 / 95 CVENT

National Association of State Personnel

Executives – 2015 Annual Conference

July 17 – 22,

2015

150 / 320 CVENT

United States Deputy Warden’s Association

– 2014 Annual Conference

July 25 – August

1, 2014

150 / 321 Website

Air Force Sergeants Association – Regional

Annual Conference

April 23 – 27,

2014

100 / 320 Phone Call

Mettler Toledo, Inc. – National Sales

Meeting

February 16 –

20, 2014

175 / 361 Website

Carr Family Reunion – 2014 Reunion

June 27 – 29,

2014

40 / 120 Phone Call

Stinson Couch Family Reunion – 2015

Reunion

July 17 – 19,

2015

100 / 300 Phone Call

TOTALS 1,295 / 2,247

YTD TOTALS 39,917 / 69,227

Estimated Economic Impact: $971,250.00 (based upon $300.00 per person for an average of 2.5 nights)

Site Visits:


Name Tentative Dates # Attendees / # Room Nights

Mississippi Society of Association Executives – 2014

Mid Year Conference April 2014 100 / 210

Definite Bookings:


Name


Nights

Headquarter Hotel

Mississippi Society of Association

Executives – 2014 Mid Year

Conference April 29 –May 1, 2014 100 / 210 Bay St. Louis property

Free Spirit Vacations – Spotlight on

the Southeast Conference August 11 – 13, 2014 100 / 120 Biloxi property

Show Pros, LLC – Woods and Water

Hunting and Fishing Expo 2013 Sept 19 – 22, 2013 600 / 100 Biloxi property

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Mississippi Assessors & Collectors

Association – 2015 Annual Meeting July 12 – 16, 2015 150 / 435 Biloxi property

Southern Organization for Human

Services – 2016 Regional Conference April 5 – 9, 2016 150 / 360 Gulfport Property / MGCCC

SuperValu, Inc. – Supervalu SE

Selling Show Feb 10 – 13, 2014 200 / 245 Biloxi property

TOTALS 1,300 / 1,470

YTD TOTALS 10,390 / 14,729


Conventions Serviced:

September 2013: 9 Fiscal

YTD: 127

Name Meeting Date # Attendees Service included:

The 99’s Sept 5 – 8, 2013 100 Bags, brochures

Regions Insurance Sales

Conference Sept 10 – 13, 2013 80 Registration assistance, brochures

Det 8 Association Sept 15 – 19, 2013 75 Name badges, bags, pens, brochures

MS State Auditors Association Sept 16 – 18, 2013 75 Pens, bags, brochures

Louisiana Realtors Association Sept 17 – 19, 2013 400 Bags, brochures

Harley Owners Group Sept 19 – 21, 2013 400 Bags, brochures

MS Council of Teachers of

Mathematics Sept 20 – 22, 2013 300 Name badges, bags, brochures

33rd Avenue High School Reunion Sept 26 – 27, 2013 50 Bags, brochures

Southern Public Relations

Federation Sept 29 – Oct 1, 2013 150 Bags, pens, brochures

TOTALS 1,630

YTD TOTALS 33,966

Total HCTC Investment in Services: $1,031.50

Estimated Economic Impact: $1,222,500.00 (based upon $300.00 per person for an average of 2.5 nights)

Client Meetings / Client Events / Client Projects:

September 2013:

Name Dates # Attendees / # Room Nights

Sons of Confederate Veterans – 2018 Convention July 2018 850 / ???

Travel:

September 2013:

Name Dates Sales Manager Attending

MSAE Luncheon & Sales Calls (Jackson, MS)

September 17 – 19,

2013 Annette Rand

MTA Governor’s Conference on Tourism

September 22 – 24,

2013 Crystal Johnson and Annette Rand

Lost /Cancelled Business:


Name

Meeting Date # Attendees /

# Room

Nights

Reason Lost Incentive

Offered

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Nat’l Association for the

Advancement of Colored

People (NAACP) – 2012 MS

State Convention Nov 7 – 11, 2012 100 / 137

Group met at Whispering Woods

Conference Center in Olive Branch,

MS

Center for Deployment

Psychology – All Hands Staff

Meeting Mar 9 - 14, 2014 80 / 190

They are required to “federal”

meeting space.

International Association of

Workforce Professionals June 15 – 24, 2014 300 / 875

Board of Directors narrowed down

locations to California, New Orleans,

or Texas.

National Academic Advising

Association – Winter Events Feb 3 – 17, 2015 160 / 877

Hotels declined to bid because

meeting had 2 holidays in the pattern

and they were unable to change the

pattern.

Tennessee Valley Public Power

Association – Annual Meeting May 14 – 18, 2016 500 / 1,035

This group alternates between a

beach and non-beach location. They

will be meeting in Point Clear in 2014

and think we are too close for 2016.

We will be able to re-bid for 2018.

The Main Event, Inc. –

Marriage Enrichment for the

US Navy Sept 13 – 15, 2013 30 / 40

Could not reconnect with client and

none of our hotels booked the

business – turned over as lost.

LEISURE TRAVEL:

Tentative Leads:

September 2013: 8 Fiscal YTD:

54

Name Tour Date # Attendees / # Room Nights

Delores Butler and Friends – May 2014 May 18 – 22, 2014 40 / 88

Granite City Travelers – Springtime on the MS Gulf

Coast March 23 – 26, 2014 52 / 84

Lakefront Lines, Inc. – Deep South Tour September 7- 10, 2014 50 / 75

Madison United Methodist Church – VIP’s November 14 – 15, 2013 30 / 16

Sunshine Express Tours – Fall Mystery Tour October 13 – 15, 2014 50 / 50

Tally Ho Vacations – Gaming Trips – Feb 2014 February 3 – 6, 2014 50 / 75

Travel Lodge – Virginia – Lynchburg – Jump into

Spring 2014 April 27 – 30, 2014 50 / 75

Vandalia Bus Lines, Inc. – Gaming Trip 2014 October 19 – 21, 2014 50 / 50

TOTALS 372 / 513

YTD TOTALS 5,860 / 5,421


Assists:


Name

Tour Date # Passenger / # Room

Nights

Assisted with…

Andrea Crawford – Crawford

Group 2013 October 4 – 6, 2013 34 / 34 Welcome bags

Delores Butler and Friends – May

2014 May 18 – 22, 2014 40 / 88 Tour ideas

Lamers Bus Lines, Inc. – Florida

Group June 2 – 3, 2014 50 / 25 Shrimp trip and boil information

Rybicki Tours April 6 – 9, 2014 50 / 75 Step-on Guide information

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TOTALS 174 / 222

YTD TOTALS 1,146 / 1,281


Definite Bookings:


33

Name

Tour Date # Passenger / # Room

Nights

Headquarter Hotel

Lakefront Lines, Inc. Sept 7 – 10, 2014 50 / 75 Biloxi property

Tally Ho Vacations – Antebellum South

and Civil War March 17 – 21, 2014 50 / 52 Biloxi property

Vandalia Bus Lines, Inc. – Gaming Trip

2014 Oct 12 – 14, 2014 50 / 50 Biloxi property

Vandalia Bus Lines, Inc. – Gaming Trip

2014 Oct 19 – 21, 2014 50 / 50 Biloxi property

TOTALS 200 / 227

YTD TOTALS 5,683 / 4,619


Travel:

September 2013:


MLT University/Delta Vacations (Minneapolis, MN)

(REPORT ATTACHED) Sep 27 – Oct 1, 2013 Annette Rand

Lost/Cancelled Business:


42

Name

Tour Date # Attendees / # Room

Nights

Reason Lost/Cancelled

Crown Coach Corporation – 6th Grade

School Group – Memphis

Apr 28 – May 2,

2014 55 / 64 Group is going to stay in New Orleans, LA

Jazzy Travelers – October Trip Oct 18 – 20, 2014 45 / 50 Unable to reconnect with client – turned to lost

Louisiana Travel Services – Florida

Group March 9 – 12, 2014 50 / 75 Have put these plans on hold for now.

Patti Tours dba Gotta Go Tours by Patti Oct 2 – 4, 2013 50 / 50 Could not sell enough seats – tour cancelled

Sunshine Express Tours – Overnighter Nov 7 – 8, 2013 40 / 20 Not getting any reservations – tour cancelled

Staff Meetings:

September 2013:

Meeting Name: Staff Member

SATW Committee Meeting Crystal Johnson

Meeting with Ken Cole – Shular Propeties Crystal Johnson and Linda Stewart

Ohr-O’Keefe Museum of Art Board Meeting Annette Rand

LSAE Fam Meeting Janet Harrington, Annette Rand and Crystal Johnson

Breakfast with the Mayor Linda Stewart

Meeting with Scott Russell – Springhill Suites Crystal Johnson

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Snowflakes in the Bay Committee Meeting Janet Harrington

HSMAI Gulf South Chapter Meeting Linda Stewart

Ford Motor Company Planning Meeting Crystal Johnson

SPORTS:

Tentative Leads:

August 2013: 4 Fiscal YTD: 23

Name Meeting Date # Attendees / # Room Nights Origin

2013 Gulf Coast Softball Exposure Camp

August 16, 2013 250 / 120 Local Contact

2014 MS Gulf Coast College Softball Classic Feb. 28 – March 2, 2014 200 / 450 Local Contact

2014 MS Gulf Coast College Softball Classic – HS Feb. 28 – March 1, 2014 360 / 580 Local Contact

2015 College Baseball Tournaments February, 2015 500/1966 Local Contact

TOTALS 1,310 / 1966


YTD Direct Room Night Impact: $2,187,600.00 (based on $100 per room x 21,876 room nights)

Definite Bookings:

August 2013: 1 Fiscal YTD:

13

Name


Nights

Headquarter Hotel

2013 Gulf Coast Softball Exposure Camp August 16, 2013 250 / 120 GPT- Holiday Inn, Clarion Inn, Best Western

TOTALS 250/120

Estimated Economic Impact: $24,000 (based upon $100.00 per person for an average of 2.0 nights)

YTD Direct Room Night Impact: $1,422,500.00 (based upon $100.00 per room x 14,225 room nights)

Site Visits:

August 2013: 0 Fiscal YTD: 4

Name Tentative Dates # Attendees / # Room Nights

0

Events Serviced:

August 2013: 1 Fiscal YTD:

9

Name Meeting Date # Attendees Service included:

2013 Harley Owners Group Sept. 19 – 121, 2013 400 participants Fun Times Guide, rack brochures, bags

TOTALS 400 participants

Total MGCRCVB Investment in Services: $


Meetings:

August 2013

15

Meeting Name

Staff Member Description

HBCU Holiday Basketball Tournament –

Phillip McAlpin, On Point Marketing, Inc Torye Hurst

Follow-up to discuss plans for a proposed

December 2014 collegiate men’s event

featuring two NCAA I teams and two NCAA II

teams.

CVB and Sports Commission – Don

Staley, Director Tuscaloosa Sports

Commission Torye Hurst

Phone discussion of the make-up of the

Tuscaloosa Sports Commission and the

process to merge within the CVB

Junior Golf – Tommy Snell, MGCCC

Head Golf Coach Torye Hurst, Gary Benson

Meeting to explore the possibilities to attract

large junior golf events to the area

Harley Owners Group/Local law

enforcement Torye Hurst

Meeting held in CVB Board Room to work out

details for police escort and road blocks for

planned rides by the group during their Sept.

19-21 rally

MS Gulf Coast Golf Association Board Torye Hurst, Gary Benson

Meeting with Board to discuss future

partnership between Association and CVB to

market the destination as well as attracting

amateur events

Diamond 9 Coastal Classic Showcase –

Kevin O’Donnell Torye Hurst

Meeting held at Gulfport Sportplex with David

D’Aquilla and Rusty Ramage from the Gulfport

Leisure Services Department to discuss the

possibility of hosting three youth fastball

showcase tournaments in next year. Events

will attract 80-100 teams each with approx.

80% requiring overnight lodging.

Wildlife Mississippi – Robert Smith Gary Benson, Beth Carriere

Discussion of growing the business of nature

photography and using feedback loops to

assist landowners, business owners and nature

photographers to better understand and value

natural resources. Ideas discussed included:

quarterly photo contest, annual nature

photography meeting, workshops to increase

business involvement and a non-profit stock

photography agency.

Southern Golf Tours – Phillip Bellow,

Danny Fulton Gary Benson

Owners requested meeting to share

information in the interest of growing the golf

industry in the area.

US Fastpitch Opening Ceremonies Torye Hurst

Attended coaches meeting and opening

ceremonies to welcome visitors to the area.

Tour of South Alabama sports facilities Torye Hurst

Visited 10 complexes along with Gulfport

Sportsplex Manager Rusty Ramage in Orange

Beach, Gulf Shores, Foley, Robertsdale,

Loxley, Daphne and Spanish Fort to evaluate

facilities which directly compete for business

with the MS Gulf Coast market. Met with

facility managers of Orange Beach, Gulf

Shores and Foley complexes to exchange ideas

and share facility rates and services provided

to event owners.

Connect Sports Marketplace Torye Hurst

Attended tradeshow in Milwaukee, WI and had

appointments with the following event owners:

National Interscholastic Athletic Administrators

Assoc., Can Am Police Games, USA Sports

Production, Jam Brands, AmeriKida

Gymnastics, National Soccer Events, World

Olympians Assoc., Beach Sports Network,

Upstate Watercraft Promotions, US Sports

Congress, Big Shots, CollClubSports,

International Dance Challenge, USA Table

Tennis, Field & Stream, Fishers of Men

National Tournament, North American Sports

16

Group, Twin Cities Marathon,

The BIG Tournament, National Junior College

Athletic Assoc. and Susan Komen Race for the

Cure.

Event Owner Contacts – Various Gary Benson

Contact was made with the following groups

concerning present or future events: US Finals

of Cheer and Dance, Victory Athletics, Rage

Dance Center, Kelli’s Steps, Donna’s Visual

Performing Arts Center, Hollywood Vibe,

Legacy Dance Championships, Celebration

Talent, Cheer for Hope, Diamond Cheer and

Dance, Worldwide Golf Vacations, Golf Zoo and

Georgia Sports.

Mississippi Gulf Coast College Classic –

David D’Aquilla, Rusty Ramage,

Tommy Castanedo, Rocky Brewer Torye Hurst

Attended monthly meeting to discuss

upcoming Feb., 2014 event at the Gulfport

Sportsplex featuring 10 NCAA Division I

softball teams. Lead sent out to hotel

properties requesting rooms and rates for both

the collegiate and high school divisions.

Travel:

August 2013:


None

Lost /Cancelled Business:

Name

Meeting Date # Attendees /

# Room

Nights

Reason Lost Incentive Offered

None

Marketing Department

SOCIAL MEDIA:

Facebook

September 2013: 217 New Fans

Total Fans 15,693

Total Increase since February 2013 2,316

Twitter Followers Septembe To-Date Tweets September To-Date MSGulfCoastCVB 1,409 48 274 3,606 73 631

MeetMSGulfCoast 232 20 327 681 51 200

To-Date increase is since February 2013

17

Foodspotting Spots September To-Date Points September To-Date 73 0 40 2230 220 1,410 To-Date Increase is since February 2013

Youtube September 2013 Lifetime Views

1,266 54,275

Pinterest Boards September Pins September Follows September 15 1 348 61 314 84 Increase since February 2013 70 75 126

MEDIA RELATIONS: Articles April May June July August September FYTD Media Value $7,227.23 $1,169.00 $54,900.00 $21,528.10 $347.64 97,796.36 514,905.51 Identified 9 5 5 16 10 10 151

INQUIRIES: USA 800 Ad Sources

September 2013- 567 FYTD 59,838 Web 225 Oprah Magazine 14,743

Search Engine 85 America's Best Vacation 11,482

Another Web site 41 STS Fall Insert 7,214

Unknown 30 STS Spring Insert 6,674

Friend Referral 29 Web 4,304

Midwest Living 29 Fall Trvel Planner (Compass Mktg) 3,346

go-mississippi.com 21 Search Engine 2,729

Mississippi Travel Guide 20 Midwest Living 2,265

AAA Tour Book 11 Family Travel Insert 1,891

Southern Living 10 Another Web Site 751

USA 800 States September 2013- 557 FYTD 59,681 Texas 51 Texas 7,525

Mississippi 46 Florida 3,717

Illinois 42 Georgia 2,902

Louisiana 36 Illinois 2,864

Florida 30 North Carolina 2,670

Missouri 29 Louisiana 2,616

Alabama 24 Ohio 2,427

Indiana 22 New York 2,179

Minnesota 22 Missouri 2,101

Georgia 21 Tennessee 2,077

18

GOOGLE ANALYTICS: VISITOR OVERVIEW – GULFCOAST.ORG

July September + / - Change FYTD 873,659

Visits 151,705 86,976 -64,729 1,235,538

Unique Visits 114,825 68,446 -46,376 873,569

Pageviews 620,138 302,332 -620,135 4,552,697

Pages per visit 4.09 3.48 - 3.68

Average Visit Duration 4:39 0:03:55 - 0:04:07

Bounce Rate 38.80% 42.18% + 42.71%

% of New Visits 67.60% 68.53% + 68.35%

OUTBOUND REFERRALS

September 2013 Link Report

August

Total Events

August

Unique

Events

September

Total

Events

September

Unique

Events

FYTD

Listings 21,800 9,326 16,887 7,001

Events 5,807 4,333 8,762 6,475

WTC 7,719 5,869 5,541 4,171

Request a Visitors Guide 2,860 2,248 2,187 1,705

Banners 856 734 651 554

outgoing links 673 494 450 342

Down 4,706 compared to August 2013

37,003 20,895 32,291 18,543

September 2013 Listings- 16,887 Total Referrals Unique Referrals FYTD - 247,467

Beau Rivage Resort & Casino 779 713

Grand Biloxi Casino Hotel & Spa 679 585

Hard Rock Hotel & Casino 496 456

Island View Casino Resort 476 426

Golden Nugget Biloxi 424 376

IP Casino Resort & Spa 403 374

Treasure Bay Casino & Hotel 346 301

Margaritaville Casino & Restaurant Biloxi 336 317

Palace Casino Resort 334 296

Hollywood Casino 270 249

19

Down 4,913 compared to August

2013

September 777 marketing partners received referrals versus 788 in August

FYTD 1,145 marketing partner referrals

September 2013 Events - 8,762 Total Referrals Unique Referrals FYTD - 110,452

32nd Annual Biloxi Seafood FestivaL 1,211 1,052

Professional Bull Riders - Battle at the Beau 874 612

4th Annual MS Songwriters Festival 827 593

7th Annual Feast Of Flavors – Taste The Town 651 447

18th Annual Volkslauf Mud Run 612 436

13th Annual Wavefest 465 231

Inaugural Hancock County Fair 244 212

Christmas at Beauvoir 189 125

31st Annual Chefs Of The Coast 350 263

Field Of Fright at Seward Farms Maze 153 104

Increased 2,955 compared to August 2013 September 371 events received referrals versus 372 in August

FYTD 1,367 event referrals

SEARCH SOURCES

Organic & Referral September

2013 Visits Pages / Visit Avg. Visit Duration

google / organic 39,705 3.41 0:03:51

m.gulfcoast.org / referral 12,988 2.83 0:02:46

(direct) / (none) 11,023 3.22 0:03:55

bing / organic 6,221 4 0:04:43

yahoo / organic 4,942 3.96 0:04:35

biloxi.ms.us / referral 3,231 6.3 0:07:18

aol / organic 1,082 3.91 0:04:04

172.16.254.254 / referral 736 1.23 0:00:27

ask / organic 513 3.67 0:03:51

Referring Sites September 2013 Visits Pages / Visit Avg. Visit Duration

m.gulfcoast.org 12,988 2.83 0:02:46

biloxi.ms.us 3,231 6.3 0:07:18

172.16.254.254 736 1.23 0:00:27

facebook.com 433 2.24 0:01:43

pixel.mathtag.com 360 2.61 0:00:31

visitmscoast.org 351 4.01 0:04:26

20

search.mywebsearch.com 245 4.24 0:05:23

mscoastcoliseum.com 212 3.07 0:04:19

flygpt.com 204 2.94 0:02:32

GEOGRAPHIC

Top 10

States Visits

Top 10

Cities Visits

Top 10

Countries Visits

Mississippi 29,436 Biloxi 6,102 United States 85,103

Louisiana 11,923 Gulfport 5,282 Canada 479

Texas 7,227 New Orleans 2,659 United Kingdom 234

Florida 5,561 Ocean Springs 2,549 (not set) 171

Georgia 4,632 Jackson 2,262 Germany 120

Alabama 4,267 Hattiesburg 2,130 India 103

Tennessee 2,619 Houston 1,943 Japan 60

California 1,894 Atlanta 1,921 Philippines 43

Illinois 1,448 Long Beach 1,729 Australia 41

Oklahoma 1,298 Tupelo 1,545 France 36

Most Viewed Content Visits Unique Visits Avg. Visit Duration

/events/ 28,691 18,649 0:02:51

/(homepage) 19,667 16,488 0:01:33

/attractions/ 14,464 10,475 0:00:48

/?mobile= 13,835 12,044 0:01:13

/casinos/ 12,984 6,853 0:01:15

/coupons/ 8,753 6,314 0:01:17

/includes/itinerary/ 6,657 5,610 0:00:34

/restaurants/ 6,221 4,439 0:01:16

/hotels/ 6,095 4,452 0:01:09

/visitors/attractions/beaches-and-harbor-activities/ 5,288 4,249 0:01:40

Top Landing Pages Visits Pages / Visit Avg. Visit Duration

/(Homepage) 15,020 4.27 0:04:46

/?mobile= 11,953 2.89 0:02:42

21

/events/ 9,652 2.92 0:04:14

/attractions/ 4,082 5.77 0:06:10

/casinos/ 3,064 4.32 0:05:29

/visitors/events/index.cfm?EventID=409 Biloxi Seafood

Festival) 2,031 2.1 0:02:44

/visitors/attractions/beaches-and-harbor-activities/ 2,009 3.48 0:03:34

/coupons/ 1,878 4.39 0:04:16

/restaurants/ 1,602 5.91 0:06:15

/visitors/attractions/family-activities/ 1,453 6.87 0:07:05

Simpleview Analytics: VISITOR OVERVIEW – GULFCOAST.ORG

6 Month Traffic Overview Apr May Jun Jul Aug Sep

Visits: 110,619 118,010 138,529 151,705 98,145 86,976

Unique Visitors: 89,204 93,029 105,572 114,826 75,976 68,446

Bounce Rate: 48% 44% 37% 39% 41% 42%

Pageviews: 370,354 439,343 587,068 620,138 381,880 302,332

Average Pageview per Visit: 3.35 3.72 4.24 4.09 3.89 3.48

Average Time on Site: 0:03:42 0:04:07 0:04:56 0:04:39 0:04:15 0:03:55

Total Organic Search Traffic: 68,294 79,355 89,610 87,956 59,097 53,069

% of Traffic From Organic

Search: 62% 67% 65% 58% 60% 61%

Entry Pages From Search: 2,122 2,138 2,258 2,263 2,015 1,997

Total Organic Keywords: 21,911 24,706 28,135 27,612 18,965 13,026

Mobile Site Visits: 60,844 55,004 49,931 41,605 23,311 22,100

All Traffic: 171,463 173,014 188,460 193,310 121,456 109,076

SEARCH ENGINE OPTIMIZATION Overview:

Visits to the main site are up 19% year over year.

Organic visits to the attractions page are up 94% over last September sending over 1,200 additional visits.

Organic search traffic has increased 4% year over year

Pageviews on the main site are up 13% as compared to September 2012.

MOBILE SITE STATISTICS: VISITOR OVERVIEW – GULFCOAST.ORG - MOBILE

22

September 2013:

16,983

August September + / - Change FYTD - 262,651

Visits 23,311 22,100 1.211 399,349

Unique Visits 17,832 16,983 849 262,651

Pageviews 199,937 171,086 28,851 3,113,496

Pages per visit 8.58 7.74 - 7.8

Average Visit Duration 0:06:36 0:05:23 - 0:06:17

Bounce Rate 21.80% 22.51% + 22.33%

% of New Visits 66.05% 65.92% - 62.83%

GEOGRAPHIC-Mobile

State Visits Pages / Visit

Avg. Visit

Duration % New Visits Bounce Rate

Mississippi 7,883 7.87 0:05:11 61.30% 19.99%

Louisiana 3,512 7.45 0:05:28 65.49% 23.66%

Texas 2,544 7.2 0:05:12 67.73% 27.91%

Georgia 2,274 7.72 0:05:29 65.83% 21.68%

Florida 1,318 7.66 0:05:46 68.82% 23.22%

Oklahoma 1,048 8.41 0:06:43 73.09% 19.75%

Tennessee 901 9.27 0:06:05 68.81% 18.31%

Alabama 447 8.56 0:05:07 79.42% 21.25%

California 253 5.96 0:03:43 75.49% 33.99%

Illinois 234 7.49 0:05:02 74.79% 26.92%

BANNER ADVERTISEMENTS:

September

Banner

Page

Impressions

September

Click Thru

September

Average

time on

Banner Page

FYTD

Banner Page

Impressions

FYTD

Click

Thru

Palace Casino 12984 258 1:15 287 3,191

South Beach Biloxi Hotel 2543 225 2:11 78,218 6,571

Preserve Golf Course 1544 46 1:15 42,791 438

MSHLA Golf AD(July 1-10)

Hotel/Motel and Golf pages 25 50

MSHLA Golf AD Hotel/Motel page 2543 9 2:11 7,724 37

MSHLA Golf AD Golf page 1544 21 1:15 2,696 41

23

Shular Properties 2543 46 2:11 2,555 57

Ad Source

Ad Source Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Totals

AAA Southern Traveler 2 2 2

6 4

9 3

14

13

9

6

7 77

AAA Tour Book 8 9

10

19 21

13 17

14

18

21

12 9

171

America's Best Vacations 4 7,239

35

2 1 6

3,394

799

2

11,482

Another Web Site 26 20

37

86 72

56 59

80

109

97

68

41

751

Banner Advertisement 2 5

2 3

4 8

6

6

1

4

3 44

Better Homes & Gardens 1 1

1

3 1

10

7

5

3

5 37

Budget Travel 31 501

175

16 8 1 1

1

5

3

2

2

746

City/Regional Magazine Insert 1 1

2

2

1

1

2 10

Compass Media Facebook Likes 1

8 6

1

1

8

1

1 27

Endless Vacations 1 1 4 5 3

1 1

11

3

1 31

Explore the Southeast (Spring)

1 1

2

2

2 8

Fall Travel Planner (Compass)

1,097 1,245

580

384

2 3

4

1

6

1

23

3,346

Family Circle 6 4 2 5 11

8 6

3

12

9

5

6 77

Family Travel Insert

1,874 5

2 3

5

1

1

1,891

Friend or Family Member 21 20 5

45 40

33 50

62

72

66

43

29

486

Golf Digest 2 5 1 6 6

11 1

2

1

2 37

go-mississippi.com 16 4

15

41 16

83 28

50

34

70

27

21

405

Ladies Home Journal 1 2

1 2

1

1 8

Magazine/Newspaper 9 2 5 3

7 7

3

8

5

5

3 57

Midwest Living

366

183

600

393

335

215

108

35

30

2,265

Midwest Traveler 1

42 1 1

1 46

Mississippi Tour Guide 6 2 5

26 11

6 7

11

19

15

5

11

124

Mississippi Travel Guide 8 11

12

17 16

23 19

27

34

16

24

10

217

More Magazine 1 1 1

1

1

2 7

OPRAH Magazine

1,111 891

181

1,753

1,979

3,132

2,262

1,835

461

1,132 2

4

14,743

24

Postcard Contest 2 2

Radio 2 1

2 1

3

8

5

1 23

ReachLocal 1 3 2 2 8

1

7

3

1 28

Search Engine 103 121

107

403

444

422

306

177

230

203

128

85

2,729

Southern Living 6 5 6 8 9

6 7

11

8

11

8

2 87

Spring Travel Planner 2 2

STS Fall Insert

1,655 1,332

943

2,657

623 1 3

7,214

STS Spring Insert 1 2

1,449

1,399

1,070

2,753

6,674

Television: Cable 3 2 8

20 15

24 15

19

21 3

5

3

138

Television: Satllite 2 1 2

11 7 4 11

10

16

1

2

2 69

Travel 50 & Beyond 1 4

227

6 3

1

479

1

722

Travel meredith.com 8 4

4

1 17

Unknown 27 29

33

74 45

56 66

86

106

73

46

29

670

Visit South 1 1

Web 200 172

219

516

406

413

395

416

561

483

298

225

4,304

wegoplaces.com 2 3 2 2 2

4 3

1

4

6

1

3 33

Where to Retire 5 2 2

4

3

5

7

2

2 32

Totals

6,227

11,632

2,394

6,543

4,175

4,947

5,148

7,986

4,357

5,124

738

567

59,838

TOP 10 AD SOURCES MONTHLY 2013

Fiscal Year-To-Date Top 10 Ad Sources

Web 225

Oprah Magazine

14,743

Search Engine 85

America's Best Vacation

11,482

Another Web site 41

STS Fall Insert

7,214

Midwest Living 30

STS Spring Insert

6,674

Friend Referral 29

Web

4,304

Unknown 29

Fall Trvel Planner (Compass Mktg)

3,346

go-mississippi.com 21

Search Engine

2,729

Fall Travel Planner (Compass)

20

Midwest Living

2,265

Mississippi Tour Guide 11

Family Travel Insert

1,891

Mississippi Travel Guide 10

Another Web Site

751

25

FISCAL YEAR 2012-2013

IN-HOUSE INQUIRY SOURCE REPORT

INQUIRY SOURCE OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

TOTAL

AAA Southern Traveler 8 6 2 18 10 10 18 11 8 3 2 1 97

AAA Tour Book 1 3 8 6 1 1 2 8 8 12 50

America's Best Vacation 2 1 1 4

Another Web Site 1 1 1 4 2 2 1 1 10 6 7 3 39

Banner Advertisement 1 1

Budget Travel 1 1 1 3

Chamber of Commerce Referral 3 5 3 29 16 4 7 2 6 12 5 7 99

City/Regional Magazine Insert 1 1 2

Contact Us Form 25 46 40 17 42 38 43 38 31 28 348

Escape to the Southeast (STS Insert) 1 1

Family Travel Insert 2 2

Fall Travel Planner 1 1 2

Family Circle 1 1

Friend Referral 8 7 6 16 16 12 17 8 17 11 7 10 135

go-mississippi.com 1 64 54 186 114 4 4 2 5 2 436

Golf Digest 1 1 2

Internet E-mail Request 18 17 9 19 34 32 23 17 23 26 12 15 245

Magazine/Newspaper 12 2 7 3 5 3 6 2 1 1 2 44

Mail 1 1

Midwest Living 1 1

Mississippi Tour Guide 2 1 1 2 3 4 13

Mississippi Travel Guide 2 3 3 2 1 1 3 1 16

MNI Publications 1 1

Oprah Magazine 3 3

Previous Visitor 3 3 4 9 16 14 1 7 7 5 6 5 80

Radio 1 1 2

Reach Local 1 1 2

Search Engine 13 3 6 24 16 25 16 8 14 16 12 13 166

Southern Living 2 1 1 1 3 1 2 11

Televsion: Cable 1 2 6 2 11

Television: Satellite 1 1 2

26

Tourism Professional 1 1

Unknown 30 27 4 4 1 1 4 5 3 2 7 5 93

Wegoplaces.com 1 1 1 1 1 5

Totals 109 140 116 374 292 134 141 113 140 144 106 110 1,919

Top 10 Monthly Ad Sources

FYTD Ad Sources 2012-2013

Contact Us 28

go-mississippi.com 436

Internet E-mail Request 15

Contact Us 348

Search Engine 13

Internet E-Mail Request 245

AAA Tour Book 12

Search Engine 166

Friend Referral 10

Friend Referral 135

Chamber of Commerce

Referral 7

Chamber of Commerce Referral 99

Previous Visitor 5

AAA Southern Traveler 97

Unknown 5

Unknown 93

Mississippi Tour Guide 4

Previous Visitor 80

Another Web Site 3

AAA Tour Book 50

28

Fourth Quarter 2013 DMA Report

cbsa_title monthTotal monthPct

Unknown 694 10.79%

New York-Northern New Jersey-Long Island, NY-NJ-PA 267 4.15%

Atlanta-Sandy Springs-Marietta, GA 180 2.80%

Chicago-Joliet-Naperville, IL-IN-WI 179 2.78%

Dallas-Fort Worth-Arlington, TX 156 2.43%

Houston-Sugar Land-Baytown, TX 129 2.01%

St. Louis, MO-IL 117 1.82%

Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 90 1.40%

29

Tampa-St. Petersburg-Clearwater, FL 80 1.24%

Cincinnati-Middletown, OH-KY-IN 79 1.23%

Charlotte-Gastonia-Rock Hill, NC-SC 78 1.21%

Baton Rouge, LA 75 1.17%

Memphis, TN-MS-AR 75 1.17%

Jackson, MS 71 1.10%

New Orleans-Metairie-Kenner, LA 70 1.09%

Detroit-Warren-Livonia, MI 69 1.07%

Miami-Fort Lauderdale-Pompano Beach, FL 64 1.00%

Little Rock-North Little Rock-Conway, AR 63 0.98%

Washington-Arlington-Alexandria, DC-VA-MD-WV 63 0.98%

Indianapolis-Carmel, IN 62 0.96%

Cleveland-Elyria-Mentor, OH 62 0.96%

Columbus, OH 54 0.84%

Kansas City, MO-KS 54 0.84%

Pittsburgh, PA 53 0.82%

Minneapolis-St. Paul-Bloomington, MN-WI 50 0.78%

Boston-Cambridge-Quincy, MA-NH 49 0.76%

Birmingham-Hoover, AL 48 0.75%

Raleigh-Cary, NC 43 0.67%

Louisville/Jefferson County, KY-IN 42 0.65%

Orlando-Kissimmee-Sanford, FL 41 0.64%

San Antonio-New Braunfels, TX 40 0.62%

Virginia Beach-Norfolk-Newport News, VA-NC 40 0.62%

Richmond, VA 39 0.61%

Austin-Round Rock-San Marcos, TX 38 0.59%

Jacksonville, FL 37 0.58%

Gulfport-Biloxi, MS 36 0.56%

Nashville-Davidson--Murfreesboro--Franklin, TN 35 0.54%

Dayton, OH 31 0.48%

Milwaukee-Waukesha-West Allis, WI 30 0.47%

Oklahoma City, OK 29 0.45%

Rochester, NY 29 0.45%

30

Hartford-West Hartford-East Hartford, CT 27 0.42%

Greensboro-High Point, NC 26 0.40%

Buffalo-Niagara Falls, NY 26 0.40%

Denver-Aurora-Broomfield, CO 25 0.39%

Baltimore-Towson, MD 24 0.37%

Tulsa, OK 24 0.37%

Youngstown-Warren-Boardman, OH-PA 24 0.37%

Toledo, OH 22 0.34%

Huntsville, AL 22 0.34%

Phoenix-Mesa-Glendale, AZ 22 0.34%

Los Angeles-Long Beach-Santa Ana, CA 22 0.34%

Deltona-Daytona Beach-Ormond Beach, FL 21 0.33%

Albany-Schenectady-Troy, NY 21 0.33%

Winston-Salem, NC 21 0.33%

Augusta-Richmond County, GA-SC 20 0.31%

Springfield, MO 20 0.31%

Providence-New Bedford-Fall River, RI-MA 19 0.30%

Knoxville, TN 19 0.30%

Lafayette, LA 19 0.30%

Durham-Chapel Hill, NC 19 0.30%

Greenville-Mauldin-Easley, SC 19 0.30%

Hattiesburg, MS 18 0.28%

Columbia, SC 18 0.28%

Lakeland-Winter Haven, FL 18 0.28%

North Port-Bradenton-Sarasota, FL 18 0.28%

Poughkeepsie-Newburgh-Middletown, NY 18 0.28%

Mobile, AL 17 0.26%

Charleston, WV 17 0.26%

Beaumont-Port Arthur, TX 17 0.26%

Columbus, GA-AL 16 0.25%

Houma-Bayou Cane-Thibodaux, LA 16 0.25%

Palm Bay-Melbourne-Titusville, FL 16 0.25%

Omaha-Council Bluffs, NE-IA 16 0.25%

Riverside-San Bernardino-Ontario, CA 16 0.25%

San Francisco-Oakland-Fremont, CA 16 0.25%

Madison, WI 15 0.23%

31

Montgomery, AL 15 0.23%

Lexington-Fayette, KY 15 0.23%

Cape Coral-Fort Myers, FL 15 0.23%

Akron, OH 15 0.23%

Worcester, MA 15 0.23%

Tupelo, MS 15 0.23%

Wichita, KS 14 0.22%

Canton-Massillon, OH 14 0.22%

Des Moines-West Des Moines, IA 14 0.22%

Fayetteville-Springdale-Rogers, AR-MO 14 0.22%

Lake Charles, LA 14 0.22%

New Haven-Milford, CT 14 0.22%

Monroe, LA 13 0.20%

Meridian, MS 13 0.20%

Shreveport-Bossier City, LA 13 0.20%

Pascagoula, MS 13 0.20%

Hickory-Lenoir-Morganton, NC 13 0.20%

Charleston-North Charleston-Summerville, SC 13 0.20%

Allentown-Bethlehem-Easton, PA-NJ 13 0.20%

Asheville, NC 13 0.20%

Syracuse, NY 13 0.20%

Wilmington, NC 13 0.20%

Fayetteville, NC 12 0.19%

Portland-Vancouver-Hillsboro, OR-WA 12 0.19%

Seattle-Tacoma-Bellevue, WA 12 0.19%

Ocala, FL 11 0.17%

Harrisburg-Carlisle, PA 11 0.17%

Fort Smith, AR-OK 11 0.17%

Chattanooga, TN-GA 11 0.17%

Alexandria, LA 10 0.16%

Fort Wayne, IN 10 0.16%

Hammond, LA 10 0.16%

Huntington-Ashland, WV-KY-OH 10 0.16%

Evansville, IN-KY 10 0.16%

Florence-Muscle Shoals, AL 10 0.16%

Roanoke, VA 10 0.16%

Springfield, MA 10 0.16%

Rockford, IL 9 0.14%

Pensacola-Ferry Pass-Brent, FL 9 0.14%

Parkersburg-Marietta-Vienna, WV-OH 9 0.14%

Opelousas-Eunice, LA 9 0.14%

32

Punta Gorda, FL 9 0.14%

Las Vegas-Paradise, NV 9 0.14%

Kingsport-Bristol-Bristol, TN-VA 9 0.14%

Jefferson City, MO 9 0.14%

Joplin, MO 9 0.14%

Dothan, AL 9 0.14%

Grand Rapids-Wyoming, MI 9 0.14%

Anderson, SC 9 0.14%

Bowling Green, KY 9 0.14%

Tuscaloosa, AL 9 0.14%

Topeka, KS 9 0.14%

Waco, TX 8 0.12%

York-Hanover, PA 8 0.12%

Bridgeport-Stamford-Norwalk, CT 8 0.12%

Corpus Christi, TX 8 0.12%

Colorado Springs, CO 8 0.12%

Athens-Clarke County, GA 8 0.12%

Greenville, NC 8 0.12%

Iowa City, IA 8 0.12%

Daphne-Fairhope-Foley, AL 8 0.12%

Davenport-Moline-Rock Island, IA-IL 8 0.12%

Kankakee-Bradley, IL 8 0.12%

Laurel, MS 8 0.12%

Mansfield, OH 8 0.12%

Macon, GA 8 0.12%

Port St. Lucie, FL 8 0.12%

Springfield, IL 8 0.12%

South Bend-Mishawaka, IN-MI 8 0.12%

Somerset, KY 7 0.11%

Sikeston, MO 7 0.11%

Scranton--Wilkes-Barre, PA 7 0.11%

Seaford, DE 7 0.11%

Salisbury, NC 7 0.11%

Portland-South Portland-Biddeford, ME 7 0.11%

Peoria, IL 7 0.11%

Picayune, MS 7 0.11%

Norwich-New London, CT 7 0.11%

Lynchburg, VA 7 0.11%

McComb, MS 7 0.11%

Myrtle Beach-North Myrtle Beach-Conway, SC 7 0.11%

Naples-Marco Island, FL 7 0.11%

Lancaster, PA 7 0.11%

Lincoln, NE 7 0.11%

33

Longview, TX 7 0.11%

Jonesboro, AR 7 0.11%

Kokomo, IN 7 0.11%

Killeen-Temple-Fort Hood, TX 7 0.11%

Erie, PA 7 0.11%

Gainesville, FL 7 0.11%

Amarillo, TX 7 0.11%

Binghamton, NY 7 0.11%

Bluefield, WV-VA 7 0.11%

Boise City-Nampa, ID 7 0.11%

Cookeville, TN 7 0.11%

Clarksville, TN-KY 7 0.11%

Burlington, NC 7 0.11%

Texarkana, TX-Texarkana, AR 7 0.11%

Tucson, AZ 7 0.11%

Trenton-Ewing, NJ 6 0.09%

Tallahassee, FL 6 0.09%

St. Joseph, MO-KS 6 0.09%

Whitewater, WI 6 0.09%

Columbia, MO 6 0.09%

College Station-Bryan, TX 6 0.09%

Bloomington, IN 6 0.09%

Anchorage, AK 6 0.09%

Atlantic City-Hammonton, NJ 6 0.09%

Albuquerque, NM 6 0.09%

Gadsden, AL 6 0.09%

Greenville, MS 6 0.09%

Hot Springs, AR 6 0.09%

Fargo, ND-MN 6 0.09%

Fond du Lac, WI 6 0.09%

Kingston, NY 6 0.09%

Jamestown-Dunkirk-Fredonia, NY 6 0.09%

Lufkin, TX 6 0.09%

Lima, OH 6 0.09%

Marion, IN 6 0.09%

Marion-Herrin, IL 6 0.09%

Palm Coast, FL 6 0.09%

Saginaw-Saginaw Township North, MI 6 0.09%

Sandusky, OH 6 0.09%

Searcy, AR 6 0.09%

Spartanburg, SC 6 0.09%

Sherman-Denison, TX 5 0.08%

San Diego-Carlsbad-San Marcos, CA 5 0.08%

Savannah, GA 5 0.08%

34

Owensboro, KY 5 0.08%

Marshfield-Wisconsin Rapids, WI 5 0.08%

Marble Falls, TX 5 0.08%

Marinette, WI-MI 5 0.08%

Meadville, PA 5 0.08%

Muskegon-Norton Shores, MI 5 0.08%

Morristown, TN 5 0.08%

Lansing-East Lansing, MI 5 0.08%

Jacksonville, NC 5 0.08%

Kalamazoo-Portage, MI 5 0.08%

Johnstown, PA 5 0.08%

Flint, MI 5 0.08%

Farmington, MO 5 0.08%

El Paso, TX 5 0.08%

Homosassa Springs, FL 5 0.08%

Greenwood, MS 5 0.08%

Green Bay, WI 5 0.08%

Glens Falls, NY 5 0.08%

Albertville, AL 5 0.08%

Auburn-Opelika, AL 5 0.08%

Ashtabula, OH 5 0.08%

Ann Arbor, MI 5 0.08%

Appleton, WI 5 0.08%

Bismarck, ND 5 0.08%

Bogalusa, LA 5 0.08%

Clarksburg, WV 5 0.08%

Brookhaven, MS 5 0.08%

Champaign-Urbana, IL 5 0.08%

Vicksburg, MS 5 0.08%

Statesville-Mooresville, NC 5 0.08%

Terre Haute, IN 5 0.08%

Torrington, CT 5 0.08%

Zanesville, OH 5 0.08%

Wooster, OH 5 0.08%

Talladega-Sylacauga, AL 4 0.06%

Sunbury, PA 4 0.06%

State College, PA 4 0.06%

Tyler, TX 4 0.06%

Warner Robins, GA 4 0.06%

Wichita Falls, TX 4 0.06%

West Plains, MO 4 0.06%

Waterloo-Cedar Falls, IA 4 0.06%

Vineland-Millville-Bridgeton, NJ 4 0.06%

Washington, NC 4 0.06%

Wausau, WI 4 0.06%

35

Charleston-Mattoon, IL 4 0.06%

Carbondale, IL 4 0.06%

Branson, MO 4 0.06%

Bremerton-Silverdale, WA 4 0.06%

Burlington-South Burlington, VT 4 0.06%

Cleveland, TN 4 0.06%

Battle Creek, MI 4 0.06%

Anniston-Oxford, AL 4 0.06%

Anderson, IN 4 0.06%

Albany, GA 4 0.06%

Abilene, TX 4 0.06%

Gainesville, GA 4 0.06%

Grenada, MS 4 0.06%

Hagerstown-Martinsburg, MD-WV 4 0.06%

Honolulu, HI 4 0.06%

Helena-West Helena, AR 4 0.06%

Elizabethtown, KY 4 0.06%

Crossville, TN 4 0.06%

El Dorado, AR 4 0.06%

Johnson City, TN 4 0.06%

Jacksonville, TX 4 0.06%

Lancaster, SC 4 0.06%

Lawrence, KS 4 0.06%

Lebanon, MO 4 0.06%

Lincolnton, NC 4 0.06%

Lexington Park, MD 4 0.06%

Moultrie, GA 4 0.06%

Morehead City, NC 4 0.06%

Morgan City, LA 4 0.06%

Monroe, MI 4 0.06%

New Bern, NC 4 0.06%

Minden, LA 4 0.06%

McAllen-Edinburg-Mission, TX 4 0.06%

Marshall, TX 4 0.06%

Owosso, MI 4 0.06%

Panama City-Lynn Haven-Panama City Beach, FL 4 0.06%

Salem, OR 4 0.06%

Salt Lake City, UT 4 0.06%

Roanoke Rapids, NC 4 0.06%

Rocky Mount, NC 4 0.06%

Shelby, NC 4 0.06%

Sioux City, IA-NE-SD 4 0.06%

Shelbyville, TN 3 0.05%

Springfield, OH 3 0.05%

36

Sacramento--Arden-Arcade--Roseville, CA 3 0.05%

Scottsboro, AL 3 0.05%

Sebastian-Vero Beach, FL 3 0.05%

Sebring, FL 3 0.05%

San Jose-Sunnyvale-Santa Clara, CA 3 0.05%

Paragould, AR 3 0.05%

Oxford, MS 3 0.05%

Oxnard-Thousand Oaks-Ventura, CA 3 0.05%

Olean, NY 3 0.05%

Odessa, TX 3 0.05%

Pottsville, PA 3 0.05%

Quincy, IL-MO 3 0.05%

Reno-Sparks, NV 3 0.05%

Pine Bluff, AR 3 0.05%

Pittsfield, MA 3 0.05%

Martinsville, VA 3 0.05%

Manchester-Nashua, NH 3 0.05%

Manhattan, KS 3 0.05%

Mexico, MO 3 0.05%

Modesto, CA 3 0.05%

New Castle, IN 3 0.05%

New Iberia, LA 3 0.05%

Natchez, MS-LA 3 0.05%

Niles-Benton Harbor, MI 3 0.05%

Muncie, IN 3 0.05%

London, KY 3 0.05%

Lubbock, TX 3 0.05%

Lewiston-Auburn, ME 3 0.05%

LaGrange, GA 3 0.05%

Jackson, MI 3 0.05%

Dover, DE 3 0.05%

East Stroudsburg, PA 3 0.05%

Eau Claire, WI 3 0.05%

Culpeper, VA 3 0.05%

Elkhart-Goshen, IN 3 0.05%

Elizabeth City, NC 3 0.05%

Enid, OK 3 0.05%

Florence, SC 3 0.05%

Fort Leonard Wood, MO 3 0.05%

Fort Payne, AL 3 0.05%

Harriman, TN 3 0.05%

Harrisburg, IL 3 0.05%

Hinesville-Fort Stewart, GA 3 0.05%

37

Jackson, TN 3 0.05%

Indiana, PA 3 0.05%

Greenville, OH 3 0.05%

Glasgow, KY 3 0.05%

Greeley, CO 3 0.05%

Grand Island, NE 3 0.05%

Frankfort, KY 3 0.05%

Altoona, PA 3 0.05%

Athens, TX 3 0.05%

Boulder, CO 3 0.05%

Clinton, IA 3 0.05%

Clarksdale, MS 3 0.05%

Cleveland, MS 3 0.05%

Columbus, IN 3 0.05%

Columbus, MS 3 0.05%

Columbia, TN 3 0.05%

Brownsville, TN 3 0.05%

Cape Girardeau-Jackson, MO-IL 3 0.05%

Bucyrus, OH 3 0.05%

Camden, AR 3 0.05%

Cedar Rapids, IA 3 0.05%

Central City, KY 3 0.05%

Warsaw, IN 3 0.05%

Utica-Rome, NY 3 0.05%

Vallejo-Fairfield, CA 3 0.05%

Stevens Point, WI 3 0.05%

Taylorville, IL 3 0.05%

The Villages, FL 3 0.05%

Thomasville, GA 3 0.05%

Thomasville-Lexington, NC 3 0.05%

Toccoa, GA 3 0.05%

Yuba City, CA 3 0.05%

Yazoo City, MS 2 0.03%

Twin Falls, ID 2 0.03%

Steubenville-Weirton, OH-WV 2 0.03%

Stockton, CA 2 0.03%

Sulphur Springs, TX 2 0.03%

Sumter, SC 2 0.03%

Staunton-Waynesboro, VA 2 0.03%

Valdosta, GA 2 0.03%

Ukiah, CA 2 0.03%

Wapakoneta, OH 2 0.03%

Visalia-Porterville, CA 2 0.03%

Wabash, IN 2 0.03%

Wheeling, WV-OH 2 0.03%

Weatherford, OK 2 0.03%

38

Williamsport, PA 2 0.03%

Willimantic, CT 2 0.03%

Centralia, IL 2 0.03%

Chambersburg, PA 2 0.03%

Brownsville-Harlingen, TX 2 0.03%

Brenham, TX 2 0.03%

Calhoun, GA 2 0.03%

Coos Bay, OR 2 0.03%

Cornelia, GA 2 0.03%

Crestview-Fort Walton Beach-Destin, FL 2 0.03%

Charlottesville, VA 2 0.03%

Chico, CA 2 0.03%

Blacksburg-Christiansburg-Radford, VA 2 0.03%

Bloomington-Normal, IL 2 0.03%

Bloomsburg-Berwick, PA 2 0.03%

Batesville, AR 2 0.03%

Bedford, IN 2 0.03%

Bellefontaine, OH 2 0.03%

Bemidji, MN 2 0.03%

Augusta-Waterville, ME 2 0.03%

Allegan, MI 2 0.03%

Alexander City, AL 2 0.03%

Ada, OK 2 0.03%

Adrian, MI 2 0.03%

Abbeville, LA 2 0.03%

Aberdeen, WA 2 0.03%

Albany-Lebanon, OR 2 0.03%

Albemarle, NC 2 0.03%

Fredericksburg, TX 2 0.03%

Fremont, OH 2 0.03%

Galesburg, IL 2 0.03%

Georgetown, SC 2 0.03%

Gettysburg, PA 2 0.03%

Grants Pass, OR 2 0.03%

Great Falls, MT 2 0.03%

Greenwood, SC 2 0.03%

Hutchinson, KS 2 0.03%

Iron Mountain, MI-WI 2 0.03%

Humboldt, TN 2 0.03%

Holland-Grand Haven, MI 2 0.03%

Hilton Head Island-Beaufort, SC 2 0.03%

Harrison, AR 2 0.03%

Harrisonburg, VA 2 0.03%

Hastings, NE 2 0.03%

39

Fort Polk South, LA 2 0.03%

Fort Madison-Keokuk, IA-MO 2 0.03%

Fort Collins-Loveland, CO 2 0.03%

Fort Dodge, IA 2 0.03%

Forest City, NC 2 0.03%

Findlay, OH 2 0.03%

Faribault-Northfield, MN 2 0.03%

Decatur, AL 2 0.03%

Decatur, IL 2 0.03%

Crowley, LA 2 0.03%

Effingham, IL 2 0.03%

El Campo, TX 2 0.03%

El Centro, CA 2 0.03%

DuBois, PA 2 0.03%

Duluth, MN-WI 2 0.03%

Duncan, OK 2 0.03%

Jasper, IN 2 0.03%

Jacksonville, IL 2 0.03%

Jennings, LA 2 0.03%

Kinston, NC 2 0.03%

Kirksville, MO 2 0.03%

Laconia, NH 2 0.03%

Key West, FL 2 0.03%

Kendallville, IN 2 0.03%

Lake City, FL 2 0.03%

Lake Havasu City-Kingman, AZ 2 0.03%

Laredo, TX 2 0.03%

Lebanon, NH-VT 2 0.03%

Lebanon, PA 2 0.03%

Lawton, OK 2 0.03%

Lumberton, NC 2 0.03%

Longview, WA 2 0.03%

Mountain Home, AR 2 0.03%

Muscatine, IA 2 0.03%

Morgantown, WV 2 0.03%

Mount Airy, NC 2 0.03%

New Philadelphia-Dover, OH 2 0.03%

North Vernon, IN 2 0.03%

North Wilkesboro, NC 2 0.03%

Norwalk, OH 2 0.03%

Natchitoches, LA 2 0.03%

Missoula, MT 2 0.03%

Medford, OR 2 0.03%

Magnolia, AR 2 0.03%

Port Angeles, WA 2 0.03%

Red Wing, MN 2 0.03%

40

Racine, WI 2 0.03%

Olympia, WA 2 0.03%

Oneonta, NY 2 0.03%

Paducah, KY-IL 2 0.03%

Parsons, KS 2 0.03%

Oshkosh-Neenah, WI 2 0.03%

Ottumwa, IA 2 0.03%

Peru, IN 2 0.03%

Santa Cruz-Watsonville, CA 2 0.03%

Sayre, PA 2 0.03%

Rolla, MO 2 0.03%

Rome, GA 2 0.03%

Russellville, AR 2 0.03%

Ruston, LA 2 0.03%

Rutland, VT 2 0.03%

Rochelle, IL 2 0.03%

Rochester, MN 2 0.03%

Rockingham, NC 2 0.03%

Salina, KS 2 0.03%

Salisbury, MD 2 0.03%

St. Cloud, MN 2 0.03%

St. George, UT 2 0.03%

St. Marys, PA 2 0.03%

Southern Pines-Pinehurst, NC 2 0.03%

Sierra Vista-Douglas, AZ 2 0.03%

Spokane, WA 2 0.03%

Seneca, SC 2 0.03%

Sevierville, TN 2 0.03%

Seymour, IN 2 0.03%

Shelton, WA 1 0.02%

Show Low, AZ 1 0.02%

Sioux Falls, SD 1 0.02%

Snyder, TX 1 0.02%

Somerset, PA 1 0.02%

Sidney, OH 1 0.02%

Spencer, IA 1 0.02%

Starkville, MS 1 0.02%

St. Marys, GA 1 0.02%

Scottsbluff, NE 1 0.02%

Sedalia, MO 1 0.02%

Santa Rosa-Petaluma, CA 1 0.02%

Sanford, NC 1 0.02%

San Luis Obispo-Paso Robles, CA 1 0.02%

Pierre Part, LA 1 0.02%

Paris, TN 1 0.02%

Ogdensburg-Massena, NY 1 0.02%

41

Oil City, PA 1 0.02%

Okeechobee, FL 1 0.02%

Oak Hill, WV 1 0.02%

Ocean City, NJ 1 0.02%

Ocean Pines, MD 1 0.02%

Provo-Orem, UT 1 0.02%

Pueblo, CO 1 0.02%

Prescott, AZ 1 0.02%

Redding, CA 1 0.02%

Rapid City, SD 1 0.02%

Reading, PA 1 0.02%

Rexburg, ID 1 0.02%

Richmond, IN 1 0.02%

Richmond-Berea, KY 1 0.02%

Pittsburg, KS 1 0.02%

Portales, NM 1 0.02%

Portsmouth, OH 1 0.02%

Platteville, WI 1 0.02%

Plattsburgh, NY 1 0.02%

Plymouth, IN 1 0.02%

Point Pleasant, WV-OH 1 0.02%

Pontiac, IL 1 0.02%

Poplar Bluff, MO 1 0.02%

Malone, NY 1 0.02%

Mankato-North Mankato, MN 1 0.02%

McAlester, OK 1 0.02%

Marshalltown, IA 1 0.02%

Marquette, MI 1 0.02%

Menomonie, WI 1 0.02%

Michigan City-La Porte, IN 1 0.02%

Midland, TX 1 0.02%

Milledgeville, GA 1 0.02%

Moberly, MO 1 0.02%

Miami, OK 1 0.02%

New Castle, PA 1 0.02%

North Platte, NE 1 0.02%

Mount Pleasant, TX 1 0.02%

Mount Vernon, IL 1 0.02%

Nacogdoches, TX 1 0.02%

Napa, CA 1 0.02%

Murray, KY 1 0.02%

Monroe, WI 1 0.02%

Los Alamos, NM 1 0.02%

Lincoln, IL 1 0.02%

Logan, UT-ID 1 0.02%

Logansport, IN 1 0.02%

42

Lewiston, ID-WA 1 0.02%

Lawrenceburg, TN 1 0.02%

Laurinburg, NC 1 0.02%

Las Cruces, NM 1 0.02%

Kennett, MO 1 0.02%

Kennewick-Pasco-Richland, WA 1 0.02%

Kerrville, TX 1 0.02%

Kill Devil Hills, NC 1 0.02%

La Crosse, WI-MN 1 0.02%

Kingsville, TX 1 0.02%

Kalispell, MT 1 0.02%

Kahului-Wailuku, HI 1 0.02%

Janesville, WI 1 0.02%

Dunn, NC 1 0.02%

Durant, OK 1 0.02%

Douglas, GA 1 0.02%

Dodge City, KS 1 0.02%

Dubuque, IA 1 0.02%

Cullman, AL 1 0.02%

Danville, IL 1 0.02%

Danville, KY 1 0.02%

Danville, VA 1 0.02%

Decatur, IN 1 0.02%

Defiance, OH 1 0.02%

Del Rio, TX 1 0.02%

DeRidder, LA 1 0.02%

Eugene-Springfield, OR 1 0.02%

Eureka-Arcata-Fortuna, CA 1 0.02%

Fairmont, WV 1 0.02%

Fallon, NV 1 0.02%

Enterprise-Ozark, AL 1 0.02%

Elmira, NY 1 0.02%

Emporia, KS 1 0.02%

Fitzgerald, GA 1 0.02%

Flagstaff, AZ 1 0.02%

Forrest City, AR 1 0.02%

Hereford, TX 1 0.02%

Houghton, MI 1 0.02%

Huntingdon, PA 1 0.02%

Huntington, IN 1 0.02%

Hudson, NY 1 0.02%

Huntsville, TX 1 0.02%

Indianola, MS 1 0.02%

Hannibal, MO 1 0.02%

Gainesville, TX 1 0.02%

Grand Junction, CO 1 0.02%

43

Gloversville, NY 1 0.02%

Grand Forks, ND-MN 1 0.02%

Fresno, CA 1 0.02%

Gaffney, SC 1 0.02%

Freeport, IL 1 0.02%

Fremont, NE 1 0.02%

Alice, TX 1 0.02%

Altus, OK 1 0.02%

Athens, OH 1 0.02%

Athens, TN 1 0.02%

Ashland, OH 1 0.02%

Ames, IA 1 0.02%

Amsterdam, NY 1 0.02%

Ardmore, OK 1 0.02%

Arkadelphia, AR 1 0.02%

Bainbridge, GA 1 0.02%

Bakersfield-Delano, CA 1 0.02%

Bangor, ME 1 0.02%

Baraboo, WI 1 0.02%

Barnstable Town, MA 1 0.02%

Bartlesville, OK 1 0.02%

Bastrop, LA 1 0.02%

Batavia, NY 1 0.02%

Bend, OR 1 0.02%

Bennettsville, SC 1 0.02%

Big Spring, TX 1 0.02%

Bay City, MI 1 0.02%

Beckley, WV 1 0.02%

Bellingham, WA 1 0.02%

Bonham, TX 1 0.02%

Boone, NC 1 0.02%

Borger, TX 1 0.02%

Chillicothe, OH 1 0.02%

Claremont, NH 1 0.02%

Cheyenne, WY 1 0.02%

Coshocton, OH 1 0.02%

Crawfordsville, IN 1 0.02%

Corning, NY 1 0.02%

Corinth, MS 1 0.02%

Cambridge, MD 1 0.02%

Cambridge, OH 1 0.02%

Bozeman, MT 1 0.02%

Brainerd, MN 1 0.02%

Cadillac, MI 1 0.02%

Brevard, NC 1 0.02%

Brunswick, GA 1 0.02%

44

Centralia, WA 1 0.02%

Cedartown, GA 1 0.02%

Celina, OH 1 0.02%

CaÃ±on City, CO 1 0.02%

Canton, IL 1 0.02%

Casper, WY 1 0.02%

Cedar City, UT 1 0.02%

Wenatchee-East Wenatchee, WA 1 0.02%

Waycross, GA 1 0.02%

Watertown-Fort Atkinson, WI 1 0.02%

Watertown-Fort Drum, NY 1 0.02%

Washington Court House, OH 1 0.02%

Warren, PA 1 0.02%

Warrensburg, MO 1 0.02%

Van Wert, OH 1 0.02%

Victoria, TX 1 0.02%

Stephenville, TX 1 0.02%

Stillwater, OK 1 0.02%

Tullahoma, TN 1 0.02%

Tiffin, OH 1 0.02%

Thomaston, GA 1 0.02%

Traverse City, MI 1 0.02%

Wilson, NC 1 0.02%

Winchester, VA-WV 1 0.02%

6429 100.00%

Sept 2013 DMA Report

cbsa_title monthTotal monthPct

Unknown 76 13.40%

Chicago-Joliet-Naperville, IL-IN-WI 25 4.41%

Dallas-Fort Worth-Arlington, TX 16 2.82%

Minneapolis-St. Paul-Bloomington, MN-WI 16 2.82%

Baton Rouge, LA 14 2.47%

Houston-Sugar Land-Baytown, TX 13 2.29%

St. Louis, MO-IL 12 2.12%

Jackson, MS 11 1.94%

Atlanta-Sandy Springs-Marietta, GA 11 1.94%

New Orleans-Metairie-Kenner, LA 10 1.76%

Memphis, TN-MS-AR 7 1.23%

Meridian, MS 7 1.23%

Indianapolis-Carmel, IN 7 1.23%

Cincinnati-Middletown, OH-KY-IN 7 1.23%

Birmingham-Hoover, AL 7 1.23%

45

Gulfport-Biloxi, MS 7 1.23%

Des Moines-West Des Moines, IA 6 1.06%

Milwaukee-Waukesha-West Allis, WI 6 1.06%

Omaha-Council Bluffs, NE-IA 6 1.06%

Orlando-Kissimmee-Sanford, FL 6 1.06%

Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 5 0.88%

New York-Northern New Jersey-Long Island, NY-NJ-PA 5 0.88%

Huntsville, AL 5 0.88%

Kansas City, MO-KS 5 0.88%

Jacksonville, FL 4 0.71%

Madison, WI 4 0.71%

Marion, IN 4 0.71%

Detroit-Warren-Livonia, MI 4 0.71%

Austin-Round Rock-San Marcos, TX 4 0.71%

Rockford, IL 4 0.71%

San Antonio-New Braunfels, TX 4 0.71%

Pittsburgh, PA 3 0.53%

Somerset, KY 3 0.53%

Syracuse, NY 3 0.53%

Tampa-St. Petersburg-Clearwater, FL 3 0.53%

Washington-Arlington-Alexandria, DC-VA-MD-WV 3 0.53%

Davenport-Moline-Rock Island, IA-IL 3 0.53%

Dayton, OH 3 0.53%

Deltona-Daytona Beach-Ormond Beach, FL 3 0.53%

Fargo, ND-MN 3 0.53%

Fayetteville-Springdale-Rogers, AR-MO 3 0.53%

Miami-Fort Lauderdale-Pompano Beach, FL 3 0.53%

Montgomery, AL 3 0.53%

Mobile, AL 3 0.53%

Hartford-West Hartford-East Hartford, CT 3 0.53%

Johnstown, PA 3 0.53%

Joplin, MO 3 0.53%

Knoxville, TN 3 0.53%

Lafayette, LA 3 0.53%

Lincoln, NE 3 0.53%

Little Rock-North Little Rock-Conway, AR 3 0.53%

Louisville/Jefferson County, KY-IN 2 0.35%

46

Las Vegas-Paradise, NV 2 0.35%

Kingsport-Bristol-Bristol, TN-VA 2 0.35%

Jonesboro, AR 2 0.35%

Hattiesburg, MS 2 0.35%

Greenwood, MS 2 0.35%

Jamestown-Dunkirk-Fredonia, NY 2 0.35%

Jefferson City, MO 2 0.35%

Nashville-Davidson--Murfreesboro--Franklin, TN 2 0.35%

Pensacola-Ferry Pass-Brent, FL 2 0.35%

Oxnard-Thousand Oaks-Ventura, CA 2 0.35%

Palm Bay-Melbourne-Titusville, FL 2 0.35%

McComb, MS 2 0.35%

Effingham, IL 2 0.35%

Fort Smith, AR-OK 2 0.35%

Galesburg, IL 2 0.35%

Denver-Aurora-Broomfield, CO 2 0.35%

Cape Coral-Fort Myers, FL 2 0.35%

Charlotte-Gastonia-Rock Hill, NC-SC 2 0.35%

Chattanooga, TN-GA 2 0.35%

Augusta-Richmond County, GA-SC 2 0.35%

Crossville, TN 2 0.35%

Durham-Chapel Hill, NC 2 0.35%

Baltimore-Towson, MD 2 0.35%

Branson, MO 2 0.35%

Burlington-South Burlington, VT 2 0.35%

Sulphur Springs, TX 2 0.35%

Yuba City, CA 2 0.35%

West Plains, MO 2 0.35%

Taylorville, IL 2 0.35%

Topeka, KS 2 0.35%

Tupelo, MS 2 0.35%

Salina, KS 2 0.35%

Shreveport-Bossier City, LA 2 0.35%

Sandusky, OH 2 0.35%

Seattle-Tacoma-Bellevue, WA 2 0.35%

Poughkeepsie-Newburgh-Middletown, NY 2 0.35%

Raleigh-Cary, NC 2 0.35%

Richmond, VA 1 0.18%

Riverside-San Bernardino-Ontario, CA 1 0.18%

Roanoke, VA 1 0.18%

Rochester, MN 1 0.18%

Rochester, NY 1 0.18%

Providence-New Bedford-Fall River, RI-MA 1 0.18%

47

Pueblo, CO 1 0.18%

Quincy, IL-MO 1 0.18%

Shelton, WA 1 0.18%

Scranton--Wilkes-Barre, PA 1 0.18%

Port St. Lucie, FL 1 0.18%

Rutland, VT 1 0.18%

Stockton, CA 1 0.18%

Spartanburg, SC 1 0.18%

Springfield, MA 1 0.18%

St. Cloud, MN 1 0.18%

Tuscaloosa, AL 1 0.18%

Tyler, TX 1 0.18%

Tulsa, OK 1 0.18%

Thomasville, GA 1 0.18%

Whitewater, WI 1 0.18%

Wichita Falls, TX 1 0.18%

Winston-Salem, NC 1 0.18%

Youngstown-Warren-Boardman, OH-PA 1 0.18%

Van Wert, OH 1 0.18%

Warner Robins, GA 1 0.18%

Warsaw, IN 1 0.18%

Waterloo-Cedar Falls, IA 1 0.18%

CaÃ±on City, CO 1 0.18%

Canton-Massillon, OH 1 0.18%

Brookhaven, MS 1 0.18%

Buffalo-Niagara Falls, NY 1 0.18%

Bloomington, IN 1 0.18%

Bogalusa, LA 1 0.18%

Bonham, TX 1 0.18%

Boston-Cambridge-Quincy, MA-NH 1 0.18%

Cleveland, MS 1 0.18%

Cleveland-Elyria-Mentor, OH 1 0.18%

Colorado Springs, CO 1 0.18%

Columbia, MO 1 0.18%

Columbia, SC 1 0.18%

Columbia, TN 1 0.18%

Columbus, OH 1 0.18%

Atlantic City-Hammonton, NJ 1 0.18%

Auburn-Opelika, AL 1 0.18%

Battle Creek, MI 1 0.18%

Beaumont-Port Arthur, TX 1 0.18%

Bennettsville, SC 1 0.18%

Abbeville, LA 1 0.18%

Abilene, TX 1 0.18%

Adrian, MI 1 0.18%

Akron, OH 1 0.18%

48

Albertville, AL 1 0.18%

Albuquerque, NM 1 0.18%

Alexander City, AL 1 0.18%

Anderson, IN 1 0.18%

Appleton, WI 1 0.18%

Ardmore, OK 1 0.18%

Athens, TX 1 0.18%

Eau Claire, WI 1 0.18%

Dothan, AL 1 0.18%

Duluth, MN-WI 1 0.18%

Cheyenne, WY 1 0.18%

Charleston, WV 1 0.18%

Grand Island, NE 1 0.18%

Green Bay, WI 1 0.18%

Greensboro-High Point, NC 1 0.18%

Greenville-Mauldin-Easley, SC 1 0.18%

Fort Wayne, IN 1 0.18%

Gainesville, FL 1 0.18%

Hammond, LA 1 0.18%

Harrisburg, IL 1 0.18%

Elizabethtown, KY 1 0.18%

Elmira, NY 1 0.18%

Farmington, MO 1 0.18%

Flint, MI 1 0.18%

Fort Leonard Wood, MO 1 0.18%

Fort Madison-Keokuk, IA-MO 1 0.18%

Meadville, PA 1 0.18%

Mexico, MO 1 0.18%

Marshfield-Wisconsin Rapids, WI 1 0.18%

McAlester, OK 1 0.18%

Muscatine, IA 1 0.18%

Muskegon-Norton Shores, MI 1 0.18%

Myrtle Beach-North Myrtle Beach-Conway, SC 1 0.18%

Naples-Marco Island, FL 1 0.18%

Missoula, MT 1 0.18%

Palm Coast, FL 1 0.18%

Parkersburg-Marietta-Vienna, WV-OH 1 0.18%

Pascagoula, MS 1 0.18%

Peoria, IL 1 0.18%

Pittsburg, KS 1 0.18%

New Castle, IN 1 0.18%

New Haven-Milford, CT 1 0.18%

Modesto, CA 1 0.18%

Monroe, LA 1 0.18%

Ocean Pines, MD 1 0.18%

Oklahoma City, OK 1 0.18%

49

Kendallville, IN 1 0.18%

Kennett, MO 1 0.18%

Kill Devil Hills, NC 1 0.18%

Killeen-Temple-Fort Hood, TX 1 0.18%

Iowa City, IA 1 0.18%

Houma-Bayou Cane-Thibodaux, LA 1 0.18%

Humboldt, TN 1 0.18%

Lake Charles, LA 1 0.18%

Lancaster, SC 1 0.18%

Lewiston-Auburn, ME 1 0.18%

Lexington Park, MD 1 0.18%

Lincoln, IL 1 0.18%

Lubbock, TX 1 0.18%

Macon, GA 1 0.18%

Los Angeles-Long Beach-Santa Ana, CA 1 0.18%

567 100.00%

MISSISSIPPI GULF COAST REGIONAL CONVENTION & VISITORS ... · Association reported on updates to...

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