Mission Valley News - February 2010
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Transcript of Mission Valley News - February 2010
The Trellises at Town & Country Hotel All American Grill - Hazard CenterPlaya Grill & Margarita Bar in Fenton Marketplace
MISSION VALLEY NEWS & VIEWSThe Positive View of the Community
www.missionvalleynewsviews.com
February 2010 San Diego, California Volume IV Number 2
Happy Valentine's Day
LOOKING BACK, MOVING FORWARDHazard Center Revitalization Project Receives Recommendation of Approval
When Bruce Haz-
ard conceived of
Hazard Center, built
on land that once
housed his father
“Pappy’s” brickyard,
his vision of provid-
ing a development in
which to live, work
and play was almost
unheard of. As the
center celebrates its
20th anniversary, and
moves closer toward
an ambitious revital-
ization project after
receiving support
from the Mission
Valley Planning
Group, it is clear
Hazard was a man
ahead of his time.
Hazard Center stands
as a model for
one-stop shopping centers and its future as a modern, environmentally
responsible urban neighborhood will serve as a blueprint for other “City
of Villages” projects.
The 14-acre mixed-use project, featuring a 15-story office tower, res-
taurants, retail and service businesses, a six-screen movie theater and a
neighboring hotel, is adja-
cent to the Hazard Center
trolley station. The pro-
posed revitalization em-
bodies “smart growth”
principles such as focusing
development and density
adjacent to existing transit,
mixed-use communities
that reduce dependence on
automobiles, and preserv-
ing regional vacant land by
redeveloping previously
disturbed sites.
The proposed plan, de-
signed by Fehlman
LaBarre Architects, in-
cludes 473 residences
—flats, condos and town-
houses; almost 5,000 square feet of commercial space; a 2/3-acre public
park; design of Hazard Center Drive for pedestrian and neighborhood
emphasis; three public plazas; and revitalizing the existing shopping
center.
After a good
deal of review and
debate, the plan-
ning group voted to
send the revitaliza-
tion plans to the San
Diego Planning
Commission with
its recommendation
for approval. Mem-
bers saw that the
proposed project
provides needed fu-
ture housing; tar-
gets residential
infill into a com-
pact, mixed-use,
walkable village;
and generally con-
forms with the ex-
isting community
plan and zoning
regulations. The
project will also al-
locate fees for the River Park trail extension and park amenities in Mission
Valley, a major concern of the planning group.
The group also agreed that the project is consistent with the Mission
Valley Community Plan (MVCP) with respect to land use, balanced trans-
portation, open space, development intensity, building heights, commu-
nity facilities, conservation, and urban design. Additionally,
it’s consistent with the City of San Diego’s General Plan—in
particular its City of Villages strategy—and the Comprehen-
sive Plan developed by the San Diego Association of Govern-
ments.
One of the biggest concerns is how the project will affect
traffic. Developer Oliver McMillan completed extensive
studies regarding traffic impacts and included numerous
components in the plan to facilitate traffic flow. The proposal
doesn’t exceed the traffic allowances in the MVCP and
FSDRIP Specific Plan.
In the revitalization plan, the movie theater will be re-
moved along with its vehicle trips and parking needs. The
traffic study concludes that the development will generate
residential traffic within the center’s existing approved allow-
ances.
The first traffic improvement set to occur actually falls
outside the Hazard Center project’s scope and has been in the
MVCP for many years. Hazard Center Drive will be extended
west of where it currently dead-ends, to Fashion Valley. No work on the
Hazard Center revitalization will commence until that project is com-
pleted.
Architectural drawing of the revitalization of Hazard Center by Fehlman LaBarre Architects
Hazard Center Drive
See "Hazard Center" Page 2
2 MISSION VALLEY NEWS & VIEWS February 2010
"Hazard Center" (Con't from Page 1)
Other work proposed to assist
with controlling traffic flow in-
cludes the reclassification of
Hazard Center Drive west of the
signal at Union Square from a
four- to two-lane road; slower de-
sign speeds, traffic calming and
pedestrian amenities on Hazard
Center Drive to facilitate a tran-
sit-oriented development; signal
improvements at the entrance to
Union Square; and dual left turn
lanes from Frazee Road onto
eastbound Hazard Center Drive.
The project will also contribute to
Friars/163 interchange improve-
ments and provide land for the
Friars Road widening at Frazee.
Focus on sustainability is at
the core of the design, which tar-
gets LEED NC Silver Certifica-
tion, and provides green roofs,
drought-tolerant landscaping,
and upgrading the storm water
system to protect
the adjacent San
Diego River. The
existing office
building has al-
ready applied for
LEED Gold Cer-
tification for Ex-
isting Buildings.
In short, Haz-
ard Center will ul-
timately be a
poster child for
smart growth,
since it will 1)
transform Hazard
Center Drive into
a pedestrian-
friendly residen-
tial street includ-
ing improve-
ments to change the existing view
of the back of the center into a
pleasant streetscape; 2) provide
new housing without disturbing
vacant land; 3) provide key traf-
fic improvements to circulation
in this area; 4) provide
right-of-way for future regional
transportation improvements; 5)
revitalize and improve the retail
shopping experience; 6) provide
a neighborhood park; 7) provide
three public plazas with new
amenities; 8) enhance public ac-
cess to the San Diego River; 9)
provide fees for near-term river
trail projects; 10) provide eco-
nomic benefit to community mer-
Hazard Center Drive
American Heart Association San Diego
Division Exceeds calendar year fundraising
goal – on target to meet fiscal year goal
The American Heart Associa-
tion San Diego Division closed
the 2009 calendar year by sur-
passing its goal to raise $1 mil-
lion dollars by December 31st.
The San Diego based CPA firm
of Swenson Advisors, LLP pro-
vided the support that allowed the
association to surpass the $1 mil-
lion dollar benchmark.
The association is currently on
target to meet its fiscal year
$1,857,800 fundraising goal.
Money raised in San Diego is
used to fund life saving research
and educational programs aimed
at reducing death and disability
caused by heart disease and
stroke. The San Diego region re-
ceived over $3 million in funding
from the American Heart Associ-
ation in 2008. This money al-
lowed research projects to be
funded at numerous San
Diego-based institutions, includ-
ing: University of California -
San Diego, Scripps Research In-
stitute, The Burnham Institute,
San Diego State University, San
Diego Veteran’s Administration,
La Jolla Institute, and Torrey
Pines Institute.
The American Heart Associa-
tion is at the forefront of research
that results in life saving medical
breakthroughs, medicine, and
lifestyle improvements based on
diet and exercise. “You would be
hard pressed to find an invest-
ment that paid higher dividends
that those associated with a
healthy heart and the knowledge
about how to best take care of it,"
stated Steve Austin, Firm Man-
aging Partner at Swenson
Advisors.
The American Heart Associa-
tion is the second largest funder
of heart and stroke focused re-
search in the world. Only the
United States government funds
more research in these areas. For
more information contact
chants; and 11) improve connec-
tivity to the hotel, Hazard Center
Drive, and the trolley.
Most significantly, Hazard
Center will be a walkable com-
munity that includes residences
within ¼-mile of retail, offices,
hospitality, services and tran-
sit…becoming one of San
Diego’s sustainable “villages.”
February 2010 MISSION VALLEY NEWS & VIEWS 3
NOTICE OF MISSION VALLEY PLANNING
GROUP GENERAL ELECTIONOn Wednesday, March 3, 2010 the Mission Valley Planning
Group (“MVPG”) will hold a General Election of Members to serve
on its Board. The General Meeting and Election will be at Noon, in
the Community Room, Mission Valley Library, 2123 Fenton Park-
way, San Diego.
The MVPG Board represents the General Members of the Mis-
sion Valley Planning Group and is an all-volunteer group. Its pri-
mary purpose is to advise the City Council, Planning Commission
and other governmental agencies as may be appropriate in the initial
preparation, adoption of, implementation of, or amendment to the
general or community plan as it pertains to the area or areas of
influence of Mission Valley.
Only General Members who have attended a minimum of two (2)
meetings of the MVPG in the twelve (12) months prior to the Febru-
ary 2010 regular meeting qualify to fill any Board position. Each
term is four (4) years and three (3) positions will be filled in the Gen-
eral Election in each of the following classifications:
Class I: Property owner, who is an individual identified as the
sole or partial owner of record, or their designee, of a real property
(either developed or undeveloped) within the community planning
area. Term expires March 2014
Class II: Person (including residents or persons representing
business entities) paying property taxes on any parcel of real prop-
erty in the community planning area. Term expires March 2014
Class III. Resident, who is an individual, whose primary address
is an address in the community planning area (either an owner or
renter). Term Expires March 2014
Class IV: Local business person (including persons representing
business entities), who is a local business owner, operator or
designee, with a business address in the community at which em-
ployees or operators of the business are located. Term expires
March 2014
For further information, please contact Lisa M. Gualco @ (619)
543-8111 x102 or [email protected]
Mission Valley Needs You!
By Brian Schoenfisch, SeniorPlanner, City of San Diego
As we begin the new year, an
exciting undertaking is emerging
within the Mission Valley com-
munity – an update
to the 25-year old
Community Plan.
The Community
Plan is a compre-
hensive and long-
range document,
adopted by the City
Council to express a
vision for the future
and to guide how
that vision is imple-
mented through pri-
vate and public
development.
It includes ten el-
ements that provide
a comprehensive
approach to guide
the community’s
growth over the
next 20-plus years.
These elements in-
clude: Land Use; Mobility; Ur-
ban Design; Economic Prosper-
ity; Public Facilities, Services
and Safety; Recreation; Conser-
vation; Noise; Historic Preserva-
tion; and Housing.
As the process to update the
Mission Valley Community Plan
begins, there is great importance
in mobilizing local residents,
property owners, businesses,
civic groups, as well as other in-
terested persons and organiza-
tions in order to help develop that
vision. The time to get involved is
now! This is your opportunity to
become engaged in this dynamic
process and help shape the future
of the community.
In order to achieve a high level
of community involvement and
commitment throughout the
Community Plan Update process,
the City will soon form a Stake-
holders Advisory Committee that
will meet on a monthly basis.
This Committee will provide a
public forum to provide input and
advisory recommendations to the
City decision-makers relative to
the various Plan Update
components.
If you are interested in partici-
pating on the Community Plan
Update Stakeholders Advisory
Committee, please request an in-
terest form by email at
by phone (619) 533-6457. Addi-
tionally, a website has been set up
at:
www.sandiego.gov/planning/co
mmunity/cpu/missionvalley
in order to provide news and
updates, meeting schedules,
meeting minutes, as well as
progress information and other
pertinent data. Join us as we
embark upon a stimulating and
challenging process, identifying
concerns and helping to develop
solutions, in order to set forth a
vision for the future of the
Mission Valley community.
4 MISSION VALLEY NEWS & VIEWS February 2010
Photo: Mohsen Zamani
Even though is it the 105th
anniversary of the founding of Rotary International on Febru-
ary 23rd
, that is not what we are celebrating at this beautiful home in Rancho Santa Fe. All
District Governors-Elect are at the Hyatt Manchester Hotel in San Diego for training ses-
sions on becoming District Governors for the 542 Districts worldwide (world membership
stands at over 1.2 million) when they take office on July lst this year. A group of about 106 of
these members were entertained for the evening at the home of Rancho Santa Fe Rotary
member, Bill Banning and his wife. Some of the countries represented in this party were
from South Korea, Sweden, Spain, India, various areas of the United States, etc. and en-
joyed an evening of entertainment by a mariachi group and a full dinner of Mexican food and
after dinner music and dancing.
Art Teaches Children About
Water Conservation
San Diego students are sharpening their colored
pencils and testing their colored markers in prepara-
tion for the City of San Diego Public Utilities Depart-
ment’s Tenth Annual Water Conservation Poster
Contest. The contest is designed to help all public,
private, and home-school teachers to use art to teach
their students about the benefits of water conserva-
tion. The Public Utilities Department will accept con-
test entries through Wednesday, March 24, 2010.
Chris Robbins, City of San Diego’s Supervising
Management Analyst, is excited for the upcoming
contest: “This year’s theme, ‘Waste No Water’ was
selected to reflect the challenges facing our water
system. These challenges include the prolonged and
continuing drought conditions across the west and
cutbacks to San Diego’s imported water. This contest
is an opportunity to stimulate a teacher-student dia-
logue on ways to conserve our most vital natural re-
source now during this water supply crisis.”
Each student creating a poster to enter into the
contest will receive a certificate of participation.
Then, 18 winners will be selected and recognized at a
City Council Meeting and re-
ceive a U.S. Savings Bond
and a Certificate of Excel-
lence. Winning posters will
be on display in the lobby of
the City Administration
Building, the San Diego Wa-
tercolor Society’s Gallery,
and the San Diego County
Fair Kids Best Art Exhibit.
(Specific dates to be an-
nounced.) Winning posters
will also be featured in the
2011 Water Conservation
Calendar and will be
circulated throughout the city
during the year.
Additional information
about the Annual Water Con-
servation Poster Contest, en-
try form and free activity
book are available online at
www.sandiego.gov/wa-
ter/conservation. For more in-
formation, call the City of San
Diego Public Utilities Depart-
ment at (619) 533-4203.
ROTARIANS FROM DISTRICT 5340
ASSIST HAITIAN VICTIMS BEFORE AND AFTER THE EARTHQUAKE
Many of the Rotary Clubs have
supported the Haitian disaster by pro-
viding Shelter Box Relief. More than
3,000 boxes are in the country this
week. The Shelter Boxes which cost
$1,000. each are equipped with tents,
food and water to sustain a family for
at least two weeks. More information
at Shelterboxusa.com.
Long before the disaster, Mission
Valley Rotary Club in 2008 donated
$29,000. for a Chemical Analyzer to
be used in the hospital built by Father
Rick in Port-au-Prince. Father Rick
is a priest and a doctor. Fortunately
the hospital sustained only minor
damage in the earthquake and is in
use today.
February 2010 MISSION VALLEY NEWS & VIEWS 5
Photo: Mohsen Zamani
San Diego County Credit Union®, San Diego’s largest locally based,
full-service financial institution with a Mission Valley branch office at
2245 Fenton Parkway, Suite 107, in the Fenton Marketplace, was re-
cently recognized for ethical business conduct with a 2009 Torch Award
for Marketplace Ethics from the San Diego Better Business Bureau®
(BBB®). SDCCU
®received its Torch Award in the over-500-employees
category. SDCCU was one of 20 companies honored by the BBB for ethi-
cal business practices either as a 2009 Torch Award winner or finalist; how-
ever, SDCCU was the only financial institution that was recognized. The
annual Torch Awards luncheon is considered San Diego’s signature cele-
bration for ethics in the business community. SDCCU employees appear-
ing in the Better Business Bureau Torch Award Photo (l-r): Jane Long,
1st Senior Vice President; Robert Marchand, Chief Financial Officer;
Irene Oberbauer, President & CEO; Philip Wilson, Executive Vice Presi-
dent; Tum Vongsawad, Chief Operations Officer; Kari Evans, Marketing
Specialist II; Krista Torquato, Senior Vice President; and Chrislyn
Brandt, Senior Vice President.
President Barack Obama
signed a new credit card law in
2009, The Credit Card Account-
ability, Responsibility and Dis-
closure Act or Credit CARD Act,
that includes the most extensive
changes in how credit cards are
marketed, advertised and man-
aged in decades.
What will the new credit card
law mean for cardholders?
1. Retroactive rate increases
Issuers can’t raise rates on an
existing balance unless a promo-
tional rate expired, the variable
indexed rate increase or you paid
late by 60 days or more. No lon-
ger will they be able to punish
borrowers for late payments on
unrelated accounts under the
practice of universal default. If
the cardholder does trigger the
default rate because of a 60-day
delinquency, the bank must re-
store the lower rate once the card-
holder demonstrates 6 months of
consecutive on-time payments.
2. More advance notice
of rate hikes and more time to
pay
Consumers get 45 days’ notice
before key contract changes take
effect, including rate increases.
Under the old law, cardholders
only received a 15 day notice.
Consumers will also be given at
least 21 days, instead of the previ-
ous 14 days, to pay their monthly
credit card bills.
3. Fee restrictions
Cardholders will not face over
limit fees unless they elect to al-
low the creditor to approve over
limit transactions. Issuers can’t
charge more than one over limit
fee per billing cycle. In general,
banks can’t charge consumers a
fee to pay their credit card debt, a
cost some cardholders encounter
for payments made by telephone
or internet.
4. Highest interest bal-
ances paid first
When consumers have ac-
counts that carry different interest
rates for different types of pur-
chases (i.e., cash advances, regu-
lar purchases, balance transfers
or ATM withdrawals), payments
in excess of the minimum amount
due must go to balances with the
highest interest rate first.
5. Ends double-cycle billing
The new law bans double-cy-
cle billing, the practice of basing
finance charges on the current
and previous balance. Under this
method, the issuer could charge
interest on debt already paid off
the previous month.
Other provisions of the bill in-
clude:
Fines of up to $5,000 for card
issuers that violate the act
Restricts card issuance to stu-
dents
Gift card protection
At our office, Shanner & As-
sociates, we offer services that
will accommodate your financial
needs, whether it is to consolidate
your debt to wiping it all away.
We specialize in Debt Relief,
Bankruptcy filings, Debt Settle-
ment and offer a free 30 minute
consultation. Please call
619-232-3057
or visit our website
@ www.Shannerlaw.com
for more information on Debt
relief and how it could benefit
you.
Obama signs credit cardreforms into law
More than a thousand persons filled one of the ballrooms at the Hyatt Manchester Hotel for the
presentation the Festival by the District Governors-Elect of Rotary International from all over the
world. The world leaders of Rotary performed song and dance to entertain the audience.
Included in the performance were members from Brazil, Germany, the Netherlands, Japan,
Sweden, Taiwan, Sri Lanka, Austria, Chile, Mexico, South Korea, France, India and many other
countries. The final contingent in the presentation was from New Orleans where the 2011
International convention will be held.
6 MISSION VALLEY NEWS & VIEWS February 2010
WHY ADVERTISE IN MISSION VALLEY NEWS & VIEWS?
OUR 4TH YEAR
The Mission Valley News & Views offers a unique venue to increase salesfor your products by reaching the specific target market of over 20,000Mission Valley residents and the literally millions of tourists and shoppersdrawn to the Mission Valley area each year.
20.000 issues are published monthly in full color. The content of Mission
Valley News & Views is, and will remain, positive articles of specificinterest to our targeted audience.
Distribution is to over 400 locations in Mission Valley and somesurrounding areas including hotels, businesses, condo and apartmentdwellers, stores, restaurants, all trolley stops, the security office ofQualcomm Stadium, the Food Courts at Mission Valley Shopping Centerand Fashion Valley Mall, plus the City and County AdministrationBuildings and the Courthouse downtown, etc. We are currently deliveringto over 3,500 condo and apartment dwellers.
In addition, all of the pages and stories are listed on our web sitewww.missionvalleynewsviews.com , as well as, our advertising rates.
Full editorial support will be offered to all advertisers on a no-cost basis.
Our Rates are unbeatable for access to this unique market which isconstantly growing. And, your ad remains for one full month!
6855 Friars Rd. #26, SanDiego CA 92108
Phone: 619.291.0200Fax: 619.294.7366
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Health
Harvard University Researchers: Deficiency Of This Nutrient Is ResponsibleFor 72,000-96,000 Preventable Deaths Per Year
If a simple and inexpensive
way to make you live longer ex-
isted, would you use it?
What’s that? Easy question,
you say? Well, let’s tackle an
even easier one first and see if
your answer is still the same.
Here’s the easier question: What
if there was a way for you to elim-
inate the #1 cause of preventable
death in the United States and
save money at the same time?
Would you do that? Of course
you would… who wouldn’t? Evi-
dently, a whole heck of a lot of
people would NOT!
Here’s the scoop: Harvard re-
searchers just published the re-
sults of a study, “The Prevent-
able Causes of Death in the
United States: Comparative Risk
Assessment of Dietary, Lifestyle,
and Metabolic Risk Factors.”
They listed the top causes of pre-
ventable death and how many
people they estimate die each
year from each risk factor.
The number one is tobacco
smoking, killing 436,000
-500,000 each year. Simply not
smoking would eliminate the
leading cause of preventable
death from your life – AND save
you quite a bit of money. Yet
millions still smoke.
The study also found an
Omega-3 deficiency causes
between 72,000-96,000 deaths
every year. This is very similar to
the deaths caused by high trans
fat intake (between 63,000-
97,000). One researcher
mentioned it is hard to nail
down a more exact number of
deaths because, “chronic
diseases and associated deaths
are multi-factorial. As far as diet
goes, is it the lack of fruits and
veggies or the excess animal and
processed foods that is the
culprit? It’s hard to say.” It was
also noted that more research is
needed to fully understand why
Omega- 3 is so effective in
establishing a dietary reference
intake (DRI). Researchers added
that until requirements are
established, “Americans are
likely to continue to fall short of
their Omego-3 intake.” At least,
according to this study, sounds
like both increasing Omega-3 and
decreasing trans fat intake may be
a good idea.
So what were some of the
other results of the study? Here
they are…
1. Smoking Tobacco:
436,000 to 500,000 deaths
2. High blood Pressure:
372,000 to 414,000 deaths
3. Obesity: 188,000 to
237,000 deaths
4. Physical Inactivity:
164,000 to 222,000 deaths
5. High Blood Glucose:
163,000 to 217,000 deaths
6. High LDL Cholesterol:
94,000 to 124,000 deaths
7. High Salt Intake: 97,000 to
107,000 deaths
Other risk factors included: al-
cohol use, low polyunsaturated
fatty acids, and low intake of
fruits and vegetables.
So, what are you probably
eating that could be contribut-
ing to the SECOND cause of
preventable death which is high
blood pressure? According to
that study, high blood pressure
kills between 372,000-414,000
every year. And listen to this…
On September 23, 2009, accord-
ing to Reuters, a recently released
study found a diet high in a form
of sugar found in sweetened soft
drinks and junk food raises blood
pressure among men. Reuters’ re-
ports, the study “provided the
See "Pritsker" Page 12
What if there was a wayfor you to eliminate the#1 cause of preventabledeath in the UnitedStates and save moneyat the same time? Wouldyou do that? Of courseyou would… whowouldn’t?
February 2010 MISSION VALLEY NEWS & VIEWS 7
At Your Service
Get Noticed!
Your ad canbe on this
page! Call ustoday at
619-291-0200
for more
information.
San Diego Habitat for Human-
ity’s ReStore, located at 10222
San Diego Mission Rd. in Mis-
sion Valley, offers a unique op-
portunity for people to contribute
to the efforts to provide afford-
able housing while helping the
environment and having an eco-
nomical source for building ma-
terials. In its current location for
the last five years, the mission of
the ReStore is threefold: 1. To
provide revenues to support the
mission of San Diego Habitat for
Humanity to build affordable
homes for local families in need.
2. To divert materials from local
landfills by reusing those materi-
als. 3. To provide an economical
alternative for the local
community for their home
improvement needs.
San Diego Habitat for Human-
ity is the local affiliate for the
larger Habitat for Humanity orga-
nization. The mission of SDHFH
is to eliminate poverty housing
one house, one family at a time.
Its mission is accomplished in
San Diego County by building af-
fordable housing for local low in-
come families in need. In order to
qualify for a home, the families
must live in substandard housing
(overcrowded, electrical, plumb-
ing issues, etc.); they must meet
the low income guidelines; they
must be willing to partner with
SDHFH through the sweat equity
program; and they must be able to
pay a monthly no interest, no
profit mortgage. The homes are
built using primarily volunteer
labor, including the future home-
owners who get the opportunity
to work on their own homes. In
this way, SDHFH is able to build
a real sense of community and
pride in homeownership. Cur-
rently, SDHFH has ongoing pro-
jects in Oceanside, Carlsbad, El
Cajon, National City and a fire
rebuild in Ramona.
The ReStore is integral to the
efforts of SDHFH as a fundrais-
ing source for its operations and
construction funding needs. Re-
Store generates revenues by sell-
ing building materials to the pub-
see "Habitat" Page 9
By County Supervisor Ron Roberts
It was a wonderful afternoon
on January 8 at Qualcomm Sta-
dium as I traded greetings with
more than a hundred people lined
up for our first mass H1N1 flu
vaccination clinic. What I experi-
enced was as visible a scene as
one could imagine of county gov-
ernment doing its job for the
people.
But we are not finished yet.
San Diego County’s vaccina-
tion numbers so far are impres-
sive, or at least getting there. The
3,298 inoculations at Qualcomm
represented about a third of the
10,616 given at January’s five
mass vaccination clinics. All told,
the county alone has directly pro-
tected nearly 90,000 citizens
from this terrible flu, along with
countless others who may other-
wise have been exposed to the vi-
rus. All of these were given free
of charge.
The story gets even better
when you consider the work of
our local health care partners: the
hospitals, clinics, pharmacies and
even entrepreneurs like those
providing vaccinations now at the
airport. By mid-January, nearly
1.3 million doses of the vaccine
were filled for folks in San Diego
County authorized to administer
the treatment. If the majority of
those vaccines have been given,
more than a third of our three mil-
lion residents today stand pro-
tected.
These results are good. But
they need to get better.
While this flu may not have
lived up to some of the most dire
predictions, it is only mild in the
eyes of those who were expecting
hundreds, perhaps more, local
deaths. We still have had 55 San
Diegans die, the largest number
By Chet Barfield, Mission Valleyrepresentative for CouncilmemberDonna Frye
Attention. Mission Valley res-
idents, taxpayers and small-busi-
ness operators: San Diego plan-
ners want your ideas for a better
community.
The City Planning and Com-
munity Investment Department is
intensifying outreach efforts to
interest average, every-day citi-
zens in participating in a Stake-
holders Advisory Committee that
will help shape the future vision
of Mission Valley in an updated
Community Plan.
The 21-member committee,
expected to be empanelled by
June, will work with a consulting
firm to identify and define Mis-
sion Valley’s most pressing
needs over the next 20 years.
The consultants will under-
take technical studies on key is-
sues such as traffic, mobility, de-
velopment and recreational
needs. But those efforts should be
guided by the stakeholders group,
said Senior Planner Brian
Schoenfisch, who is supervising
the Mission Valley update.
“Rather than have these guys
work in isolated form, we want
the community to help express its
8 MISSION VALLEY NEWS & VIEWS February 2010
Community Governance
Mission Valley Planning Group
Meets the 1st Wednesday of each month at noon.
Mission Valley Community CouncilMeets every other Month on 3rd Monday at 6:30pm.
San Diego River CoalitionMeets the 3rd Friday of each month at 3-4:30pm.
Info at: www.sandiegoriver.org
All of the above meetings are held at theMission Valley Library,
2123 Fenton Parkway and are open to thepublic.
Councilmember Donna Frye'sDistrict #6 Represents the City of
San Diego in Mission Valley
Supervisor Ron Roberts of SanDiego County Board of
Supervisors Represents District #4,in Mission Valley
vision – what it is they like and
don’t like about Mission Valley,”
Schoenfisch said. “We want to
have that help shape the consul-
tants’ work and have the consul-
tants be accountable to the
community.”
Under departmental guide-
lines, 11 of the committee’s 21
seats will be filled by the Mission
Valley Planning Group, the com-
munity’s formal advisory body.
City planners want a wide range
of applicants for the other 10
seats.
“The real experts are the peo-
ple who work in the community,
who live in the community,”
Schoenfisch said. “They’re the
ones who know the community
on a day-to-day basis. They’re
the ones who have to get to the
store to get whatever they need.
They’re the ones jogging the
river, who know what the recre-
ational needs are.”
With help from an unpaid in-
tern working for college credit,
the department is sending out fly-
ers to residential complexes, of-
fices and shopping centers
throughout Mission Valley, urg-
ing residents and business opera-
tors to fill out a brief form by
March 1 to express interest in
serving on the stakeholder com-
mittee. Additional information is
available at
www.sandiego.gov/planning/co
mmunity/cpu/missionvalley
or by contacting Schoenfisch
at (619) 533-6457 or
“It’s important to hear differ-
ent perspectives, to hear from a
wide range – a diverse range – of
people on what’s important to
them in their community,”
Schoenfisch said. “We need this
group of public-spirited citizens
to help us shape a unique vision
for Mission Valley.
“This is truly an enormous
project, but as a team we’re going
to get to work on it.”
Still Time, And Need,
For More VaccinationsWhile not a worst-case tragedy, a third wave of
H1N1 flu is due soon
from the flu recorded in modern
times. And for those so far
spared, if you’ve spoken with a
less fortunate friend, or a parent
who nursed a feverish child, you
know the symptoms for even a
“mild” case are actually quite se-
vere and even debilitating.
As a community, we must
continue encouraging ourselves,
friends, family and neighbors to
get vaccinated. It is our diligence
so far – coughing in the crook of
our arm, being rigorous in wash-
ing hands and using sanitizer lo-
tion, staying home when sick,
and even getting vaccinated –
that combined with the less-viru-
lent-than-expected nature of this
disease that have kept this nasty
virus contained.
That said, a third wave is very
likely coming. We don’t know
when or how bad it is going to be.
The 1918-19 pandemic flu, fea-
turing a nastier virus, rolled
through San Diego in waves,
eventually killing hundreds. The
San Diego Historical Society has
a photo of high school students
wearing masks.
Please, for those who have not
done so, I urge you to contact
your health care provider and get
vaccinated. If that isn’t possible,
Mission Valley residents can
visit the nearby North Center
Public Health Center for a free
vaccine. It is located at 5055
Ruffin Road. The schedule is
generally Monday to Friday, 8-11
a.m. and 1-4 p.m. But it is best to
call ahead:
(858) 573-7300.
I have updated information on
my Website
(ronroberts.com)
and those who call 2-1-1 will be
directed by an operator to the
closest clinic. And watch the
news for at least one more mass
vaccination event nearby. Details
should be released soon.
Protecting the health of our
community is everyone’s job. I
am grateful for your help.
Supervisor Ron Roberts’s
Fourth District includes Mission
Valley and its surrounding com-
munities. You can reach him at
or find him on Facebook by
searching Ron Roberts and
follow him on
Twitter at @ronrobertssd.
February 2010 MISSION VALLEY NEWS & VIEWS 9
ROTARY CLUBSWEEKLY MEETINGS IN
MISSION VALLEY OR NEARBY
Mission Valley Rotary Club
at noon on Thursdays at
Trellises Restaurant in the
Town & Country Hotel
500 Hotel Circle North
San Diego CA 92108
missionvalleyrotaryclub.org
Old Mission Rotary Club
at noon on Tuesdays at
Trellises Restaurant
500 Hotel Circle North
www.oldmissionrotary.com
If you would be interested in attending a meeting or
becoming a member, contact the Club of your choice.
NO ONE ASKED ME BUT . . .Going Out for Lunch? Read the Fine Print First.
By Paul Burri, weekly columnist for the ‘Goleta Valley Voice
Don’t you just hate those free coupons you get in the
mail or in your daily newspaper? Here’s what happens
to my wife and me. I find a coupon that offers me a
“Buy one entrée, get the second one free.” Whoopee!
Hey honey, let’s go out to lunch tomorrow. We’ve got a
free coupon.”
So there we are. We order a nice lunch for the two of us and enjoy our-
selves – especially since it will only cost us half of what it normally
would.
Wrong!
Because when we get up to pay we see the cashier carefully inspecting
the fine print on the coupon. Oops. Was there something I missed? I
guess I should have read the fine print. It turns out that the coupon is only
valid between the hours of midnight and three AM or on days that don’t
have a “Y” in them or if we are accompanied by a disabled person over
the age of sixty-five and in a wheel chair.
Sort of takes any of the enjoyment out of the whole experience does-
n’t it? It does for us.
The San Diego Natural His-
tory Museum is featuring its
unique line of Valentien Signa-
ture products for Valentine gifts
on Saturday, February 6, from 10
AM to 5 PM. The product line in-
cludes silk scarves, mini trays
(just add Chuao chocolate!),
placemats, coasters, note cards,
and fine-art prints.
Linda DaPra, whose
hand-made silver jewelry is in-
spired by the art of A.R.
Valentien, will be presenting a
trunk show from noon to 3 PM.
Her elegant, sculptural collection
of recycled silver jewelry inter-
prets several native flora in
hand-crafted sterling silver.
All of the Museum’s
Valentien products were inspired
SAN DIEGO NATURAL HISTORY
MUSEUM SUGGESTS
VALENTIENS FOR VALENTINESLocally Grown Products from the Heart
and created from the original wa-
tercolor botanical paintings by
artist A.R. Valentien, who was
commissioned by Ellen Brown-
ing Scripps in the early 1900s to
paint the wildflowers of Califor-
nia. Scripps later left the collec-
tion of nearly 1100 paintings to
the Museum in her will.
San Diego Natural History
Museum members will receive a
20% discount on all DaPra jew-
elry purchases during the trunk
show. All Valentien purchases
will receive the Museum Store’s
signature red satin ribbon.
The Museum is located in
Balboa Park at the intersection of
Village Place and Park Blvd.
Open daily from 10 AM to 5 PM.www.sdnhm.org
lic in its 15,000 square foot Mis-
sion Valley warehouse store.
Most of the building materials it
sells are donated by private
homeowners, contractors and
building materials suppliers. As a
registered 501(c)(3) nonprofit or-
ganization, ReStore donations
qualify for tax exemption. As is
stated in its mission to divert ma-
terials from the landfill through
reuse, a majority of the donations
are used materials that are de-
constructed when people remodel
their homes. To acquire the mate-
rials, the ReStore has trucks that
pick up donations five days a
week. They also accept drop off
donations at their location
Monday through Saturday.
ReStore sells a large variety of
materials including: small hard-
ware items, full kitchen cabinet
and appliance sets, doors and
windows, flooring, furniture, an-
tiques and more. As an example
of the type of savings you can ex-
pect at the ReStore, a nearly new
range that retails for $900, costs
only $350 in the ReStore.
Through its suppliers, ReStore
also sells new kitchen cabinet
sets, granite, flooring and hard-
ware items. Design help is avail-
able for the DIY kitchen
remodeler. Because of the nature
of its business, ReStore inventory
changes daily based on donations
received. Many ReStore custom-
ers stop by daily or weekly to see
what’s new and what kind of bar-
gains they can find. Customers
often testify to the bargains they
have found and the lessened envi-
ronmental impact they
accomplished by remodeling
with reused materials.
The ReStore is open Monday
10-4, Tuesday through Friday
8:30 to 5:30 and Saturday 9-4:30.
"Habitat" (Con't from Page 7)
Save Time And Money Researching
Properties In San Diego County With A
New Online Mapping Tool
MappingSanDiego. com provides free access toSan Diego’s abundant regional information for the
purpose of property research.
The City of San Diego has col-
lected and made freely available
to the public a wide variety of city
and county information, but with-
out the specialized software and
training required to view and un-
derstand the information, how us-
able is it? MappingSan-
Diego.com connects users to this
information with a user-friendly
Internet mapping website.
Operated by Innovative Map-
ping Solutions, MappingSan-
Diego.com provides information
in an easily navigated environ-
ment, grouping data into catego-
ries such as Planning, Environ-
mental, Transportation and Edu-
cation. Users select the type of in-
formation they want to display on
the map. For example, a user can
view land use, parcels, bus stops,
earthquake faults and schools
near the location of interest.
While viewing a desired neigh-
borhood, the map background is
displayed as a street map, aerial
image or USGS Topographical
map. Users can even view a loca-
tion with Google Street View to
see the surrounding neighbor-
hood.
The diversity and accessibility
of the data provided at
MappingSanDiego.com is in-
tended to eliminate the hassle and
cost currently required to obtain
this information from the City or
County of San Diego. While the
government provides this infor-
mation at no cost, if it’s not easy
to access then average citizens re-
main unaware about the details of
their community.
Innovative Mapping Solutions
utilizes the most modern GIS
software and website design
methodologies. They specialize
in building dynamic, easy-to-use
web mapping applications. For
more information on their prod-
ucts and services, please visit
www. lnnovativeMapping.com.
Aaron Sutton is a co-founder
of Innovative Mapping Solutions
and a GIS (Geographic Informa-
tion Systems) developer. His
business operates in San Diego,
CA and New Orleans, I-A, with a
team focused on building appli-
cations to connect people to in-
formation they need to know.
10 MISSION VALLEY NEWS & VIEWS February 2010
The San Diego Zoo: Discovery Days!!By Dick Slaker with all photographsby Alice Gerschler
Upon arriving at the San
Diego Zoo, within the city limits
of San Diego and spread out over
100 acres, I was first amazed and
pleased to know that parking is
free, no one collecting funds to
park. That, in itself, is amazing as
the city keeps increasing parking
fees all over the city from Airport
to meters it seems.
So when paying $37.00 per
adult for a one day pass and
$27.00 for ages 3-11, you are
greeted when entering the front
gate by “Mr. Zoo Keeper “ with
his zoo uniform and bug catcher
which gets everyone into “The
Zoo Feeling’, the very reason one
comes to the San Diego Zoo, to
visit, learn and observe many of
these animals that have been in-
troduced to San Diego whether
from Africa, Asia, Australia, or
South America. You leave and
forget all cares outside the zoo.
Yes, really a wonderful oppor-
tunity to slip quietly in to the
Koalapalooza Discovery Days
which was observed between
January 15-18, 2010. But not
only do you learn more about the
Koala Bears, you feel like you are
in the Aussie Outback and per-
haps you might have your face
painted like an aboriginal tribes-
man, and might be greeted by one
of the “Aussie Animal Ambassa-
dors“ or other Ambassadors
throughout the day, sharing in-
formation about their country and
the habits of these animals.
Keeps one on your ‘toes’, you
might say, always an Ambassa-
dor pops up to share habits of the
animals from their country.
These Ambassadors are sharing
their love for the animals and
wish to share their love for guests
that visit the zoo.
However, walking through the
Asian Passage and Panda Canyon
everyone seems to be seeking a
glimmer of Yun Zi , the male cub
Panda born August 2, 2009, and
this is home also to pandas Su
Lin, Zhen Zhen, Bai Yun and Gao
Gao. The Panda viewing is a very
popular location that is open from
9am to 4:30pm, so have your
camera ready. We were lucky
when the baby Panda started to
wake up and climb down from the
branch where he had been sleep-
ing. Nearby was Su Lin a 4 year
old Panda weighing 192 pounds.
Continuing on Park Way (One
of the street names), you circle
behind the Pandas to visit the new
Elephant Odyssey where you will
find Elephants, Camels, Califor-
nia Condors, Jaguars, Rhinos,
Sloths, Snakes, Tapirs and Tur-
tles, awaiting your visit. This El-
ephant Odyssey is a rather new
7.5 acre habitat, and is a
first-of-its-kind experience .
They combine this experience
museum, offering a wonderful
landscape of living experience
for the animals of past and
present. Don’t miss it!
Throughout the park you will
find Animal Zones like: Africa
Rocks, Asian Passage, Discovery
Outpost, Children’s Zoo, Ele-
phant Odyssey, Lost Forest,
Panda Canyon, Polar Rim, Out-
back and Urban Jungle.
It seems at every turn you will
either run into another exhibit, or
one under development, ambas-
sadors sharing information, ani-
mals being fed, plus timely shows
during the day: Giraffe Feeding,
Hunte Amphitheaters, and
Wedgeforth Bowl Sea Lion
Show.
For the weary and tired pho-
tographers you are offered
Guided Bus Tours, Express
Buses, Miniature Train, the
Skyfari aerial tram East and
Skyfari West for those wishing to
view these 100 acres from above,
really a photographer’s dream of
filming the animals located in
their natural habitat, from above.
The San Diego Zoo, is a
not-for-profit conservation orga-
nization that depends upon the
support from those ‘ambassa-
dors’ who had donated to keeping
this Zoo as a lush, unique home to
4,500 rare and endangered ani-
mals, representing approximately
700 species and a botanical col-
lection with more than 700.000
plants.
What amazed me while walking
the zoo grounds, the numerous
plaques, hundreds scattered
throughout the park, with patrons
who have donated funds to keeping
this zoo, a Passport to Discovery
for all ages. What better treat to
share with young children the plea-
sure of viewing rare animals, many
endangered and some, lost for-
ever?
During the year, the San Diego
Zoo offers many functions that are
scheduled for repeat patrons re-
turning to the Zoo with their An-
nual Passes for: Nighttime Zoo,
White Elephant Sale, Reptile-
mania, Celebration for the Critters,
October Kids’ Free Days, Walk on
the Wild Side, Zoo Discovery
Days: Festival of Flight, and then
Jingle Bells decorated with holiday
cheers to keep families jolly, And
upgrade your ticket to get 365 days
admission to the San Diego Zoo
and Wild Animal Park!! Your
Passport to Discovery!
I inquired about attendance,
rain or shine, and was informed
that daily attendance can range
from 4,000 to 22,000, depending
upon the season of visit. They are
open 365 days a year.
How could I forget, though I
didn’t have time this visit, but ev-
eryone says to stop by Albert’s
Restaurant, a full service dining
experience. Maybe next time.
Check out
www.sandiegozoo.org
for your next visit .
Members of the San Diego Zoo
February 2010 MISSION VALLEY NEWS & VIEWS 11
Photo Courtesy of the Town & Country
The Town & Country Convention Center viewed from across the Riverwalk Golf Course
Dining & Entertainment
There’s something new on the horizon at SeaWorld...
A young girl’s vivid imagina-tion sets the stage for a dreamyadventure where dolphins and pi-lot whales leap and frolic ... col-orful tropical birds soar overheadas they ascend toward the hori-zon... and an immense rising sunand hundreds of iridescent bub-bles are the backdrop for curiouscharacters who soar on “cloudswings” and plunge into the deepblue water.
Sounds like a dream, but itwill become reality on May 29,2010 when SeaWorld debuts aspectacular new show called“Blue Horizons” in the park’scompletely-transformed DolphinStadium. “Blue Horizons” will beSeaWorld San Diego’s first newshow at Dolphin Stadium in morethan a decade.
We invite you to visit “BlueHorizons,” as well as all the otherworld-class attractions SeaWorldis famous for, including Shamu,Clyde and Seamore, and hun-dreds of fascinating sea creatures.
PLAYA GRILL & MARGARITA BAR
By Gina Cord assisted by Beth Smith
After being open for only
about three months, Playa Grill &
Margarita Bar located in Fenton
Marketplace, is becoming the fa-
vorite place for the locals who en-
joy the best Tapas and Margaritas
in town.
Papa Dean, he’s the Chef-guy,
has outdone himself with an array
of Tapas for Happy Hour which is
from 3 to 6pm daily and is free
with each order of a re-
duced-price drink with your
choice of Margaritas, Martinis, or
the special Sangria. You might
choose from a Taquito; chicken
taco; the Chef’s daily pick; or the
fantastic Merry Piglet which is a
bun stacked with slow-roasted
carnitas. The Merry Piglet is my
favorite and really is juicy and a
mouth-watering flavor. Tapas
came from Spain and is a word
meaning appetizer or hors
d’oeuvre, but at Playa Grill &
Margarita Bar they are a large
portion and are particularly taste-
ful when accompanied by the
Special Margaritas served by the
restaurant.
Beth Smith, Operating Man-
ager of the restaurant stated that
“the reason our food is so extra
special tasty is because we serve
only meats that are from
free-range feed animals with no
hormones added, and most of the
greens are organic. Our meats are
only from the Niman Ranch and
our carnitas are slow-roasted to
give them that special flavor,
whereas most restaurants fry the
carnitas”. Carnitas (pulled pork)
originated in the State of
Michoacan in Mexico where the
Carnitas are generally barbequed
either on the grill or in a pit.
Of course, you can order the
Tapas any time during the day,
not only for Happy Hour, but the
most successful and most-popu-
lar plate since the opening of the
restaurant has been the Carnitas
Plate which is served with rice
and your choice of beans; guaca-
mole, sour cream and fresh salsa
and your choice of torti-
llas….and, this big plateful is
priced at only $10. However, this
is only one item on the extensive
and extremely well-priced menu.
Playa Grill & Margarita Bar is
one of the few restaurants in town
that has the NFL TV Package
where you can watch several
games at one time on the dozen or
so wide screens located through-
out the restaurant. The bar area as
you enter the restaurant is the
most enthusiastic area for watch-
ing the games, but you can also
dine in the alcove with the Agave
Fountain which is more of a date
spot, or you can enjoy the heated
patio seated around the open fire
pit.
Whichever part of the restau-
rant is your choice, you are sure
to enjoy the food and the happy
atmosphere and the helpful wait
staff who are ready to explain the
menu and how it is prepared.
Be sure to visit and meet Papa
Dean, the Chef Guy, and Beth
Smith, Operating General Man-
ager at 2401 Fenton Parkway,
San Diego 92108…no need to
call for reservations as there is
plenty of seating space, but if you
want take out call 619.280.0505.
12 MISSION VALLEY NEWS & VIEWS February 2010
"Pritsker" (Con't from Page 6)
first evidence that fructose helps
raise blood pressure.” The study
“suggested that people who con-
sume sweetened soft drinks at
night could gain weight faster
than those who don’t.” From
Reuters: “These results suggest
that excessive fructose intake
may have a role in the worldwide
epidemic of obesity and diabe-
tes," said Dr. Richard Johnson of
the University of Colorado-Den-
ver, who studied the link between
blood pressure and men.
Fructose is about 50% of the
make-up of table sugar and the
high fructose corn syrup popu-
lar in many foods. The American
Heart Association currently says
women should eat no more than
100 calories of added processed
sugar per day, or six teaspoons
(25 grams), while most men
should keep it to just 150 calories
or nine teaspoons (37.5 grams).
On average, Americans consume
22 teaspoons (90 grams) or 355
calories of added sugar each day.
Maybe it’s time Americans
started seriously cutting back just
a little… don’t you think?
Sudoku for February(Solution on Page 14)
Helping Seniors Drive Safely, Perhaps
LongerUC San Diego Experts Train Health Care Professionals
for Signs of Age-Related Driving Issues
Driving is an important means
of mobility and independence for
older adults, but as seniors age
they often experience impair-
ments that interfere with their
ability to drive safely. This
makes age-related driving disor-
ders an increasingly important
public health issue. Through a
project called Health Profes-
sional Training for Age Related
Driving-Disorders (ARDDS), a
team of experts from the UC San
Diego School of Medicine’s
Trauma Epidemiology and Injury
Prevention Research Center will
be training local health care pro-
fessionals in how to diagnose and
refer older patients who may need
assistance.
A nearly $200,000 grant from
The California Office of Traffic
Safety (OTS), through the Na-
tional Highway Traffic Safety
Administration (NHTSA), will
enable the UC San Diego team to
expand a previous program – the
“Road-Safe Seniors” Project
(RSS) launched in November
2007 – which screened more than
900 seniors for conditions that in-
terfere with driving, using vision,
cognitive and strength testing.
The findings included the identi-
fication of one in five drivers
with health issues affecting driv-
ing, many of them previously
undiagnosed, and confirmation of
reports that early dementia is
under-diagnosed in routine care.
“Using the AMA’s screening
standards for adult drivers over
age 65, we will teach health care
personnel how to screen and di-
agnose, and how to refer patients
or report problems,” said Linda
Hill, MD, MPH, clinical profes-
sor of family and preventive med-
icine, UC San Diego. “Patients
and families rely on health care
professionals to help with the
transition from driving to
non-driving status. Our goal is to
provide medical personnel with
skills of confidence in a manner
that is well validated and helpful
to patients and society as a
whole.”
Whereas the previous project
concentrated on screening pa-
tients and training staff at UC San
Diego Medical Center and the
VA Hospital, San Diego, the new
grant will allow Hill and her col-
leagues to train any eligible phy-
sicians, nurses, medical assis-
tants, occupational therapists and
health care workers from hospi-
tals and outpatient medical sites
across San Diego County.
“If age-related driving issues
are left unaddressed, there is a
risk of injury not only to the se-
niors themselves, but also to their
families and to others who share
the road,” said Raul Coimbra,
MD, PhD, professor of surgery
and chief, Division of Trauma,
Surgical Critical Care and Burns,
UC San Diego Medical Center.
“And what we learn here in San
Diego County can and will be
shared with other states.”
“Using the AMA’s
screening standards
for adult drivers over
age 65, we will teach
health care personnel
how to screen and
diagnose, and how to
refer patients or
report problems,”
KPBS Hires News Director
Announces Management Reorganization
Continuing his pledge to ex-
pand the KPBS News division,
General Manager Tom Karlo is
pleased to announce the hiring of
a Director of News to oversee the
organization’s content division.
Karlo has also reorganized the
management at the station.
Suzanne Marmion, has been
hired as KPBS’ Director of News
and Editorial Strategy. Marmion
is an award-winning public me-
dia journalist with extensive mul-
timedia reporting and editing ex-
perience in broadcast, print and
online platforms.
Her recent experience in-
cludes serving as an adjunct pro-
fessor at Columbia University’s
Graduate School of Journalism;
working as an international cor-
respondent for “The World,”
“Frontline/World,” “Market-
place” and other public media
news outlets; five years as news
editor at the BBC World Ser-
vice/PRI’s “The World,” and re-
porting for Capital Public Radio.
Suzanne has a Master’s in Broad-
cast Journalism from Columbia
University.
“We’re excited to have such
an accomplished journalist lead
KPBS news into the new de-
cade,” said Karlo. “Suzanne’s ex-
perience brings a new perspective
to our growing news department
and I am confident her back-
ground will enhance our award
winning coverage of local
issues.”
Marmion’s first day will be
February 8.
Marmion will report to
Deanna Martin Mackey, KPBS
Station Manager. General Man-
ager Tom Karlo created the posi-
tion of Station Manager last year
and promoted Mackey into the
position to oversee the TV and
Radio stations’ day-to-day opera-
tions. This includes oversight of
all content, KPBS.org, produc-
tion, operations, communica-
tions/marketing, education/out-
reach and membership/ fundrais-
ing departments. Mackey has
worked at KPBS for 20 years and
has been a member of the man-
agement team for 12 years, most
recently as Associate General
Manager for Marketing, Educa-
tion & New Media. She is a grad-
uate of SDSU with degrees in
broadcast journalism and
political science.
“Deanna shares the same en-
thusiasm for KPBS’ future as I
do,” said Karlo. “As we expand
our local news presence on all
platforms, celebrate our 50th An-
niversary, and connect with the
local community through pro-
gramming and events, Deanna is
the right person to lead these ini-
tiatives. She is both a strategic
planner and risk taker – two at-
tributes that will help KPBS suc-
ceed in the new decade.”
In addition, as part of the
KPBS management reorganiza-
tion, Stephanie Bergsma be-
comes Associate General Man-
ager. Bergsma has been with
KPBS since 1982 and previously
served as Associate General
Manager for Development. She
retains her leadership over the
Development department at
KPBS with the goal of expanding
major giving, planned giving and
KPBS’ Producers Club.
“Over the years Stephanie has
demonstrated her outstanding
skills working with local do-
nors,” said Karlo. “She and I are
working as a team to secure fund-
ing for news and content initia-
tives in order to fulfill the goal of
expanding KPBS’ local news
coverage across all platforms.”
KPBS is a public service of
San Diego State University, serv-
ing the region with TV, Radio
and Internet content that is educa-
tional as well as entertain-
ing—and free of commercial
interruption.
February 2010 MISSION VALLEY NEWS & VIEWS 13
Faith & Values
CHURCHES IN OR NEAR MISSION VALLEYFor your convenience
Holy Angels Byzantine Catholic Church
2235 Galahad Road
858-277-2511
First United Methodist
2111 Camino Del Rio South619-297-4366
First Assembly of God
8404 Phyllis Place858-560-1870
Calvary Southern Baptist
6866 Linda Vista Road858-277-7078
Immaculata Catholic
University of San Diego Campus5998 Alcala Park
619-574-5700
Immaculate Conception
Old Town2540 San Diego Avenue
619-295-4148
Mission Basilica San Diego de Alcala
10818 San Diego Mission Road619-283-7319
Joyful Living Church
3505 Camino Del Rio South619-521-4800
Holy Family Catholic Church
1957 Coolidge Street858-277-0404
Your Church or Synagogue can be listed here.Please call 619-291-0200.
BIA CARES DONATED NEARLY 200
BIKES TO FOURTEEN CHARITES IN
SAN DIEGO COUNTY
BIA Cares, the charitable
foundation of the Building indus-
try Association of San Diego
County, has purchased, assem-
bled and delivered nearly 200 bi-
cycles to 14 children’s charities
during its holiday bike drive.
The children’s charities that
benefited included San Diego
Center for Children, StarPal
Foundation, Pro-Kids Golf, San
Diego Center for Community So-
lutions, Casa De Amparo, San
Pasqual Academy, Channel 10 -
Toys for Tots and United Cere-
bral Palsy.
Over the last 14 years, BIA
Cares has donated over 500 bicy-
cles to worthy children’s chari-
ties.
Monies were collected from
individual BIA members and a
host of major contributors includ-
ing Newland Communities, Cox
Communications, Luce Forward,
Hunsaker & Associates and
CBRE/Home Aid.
The BIA Cares foundation has
raised more than $2.9 million for
local charities in its 20 years of
operation. The foundation helps
to build better communities by
sponsoring such projects as pro-
viding play facilities for children
of substance abuse families, un-
derwriting a literacy garden for
an elementary school, building a
golf facility for inner city youth
and donating to organizations
that assist the underprivileged
throughout the County. For
more information on BIA Cares,
please visit
“Rancho Rags for Riches”- Clean-out Your
Closets for United Cerebral Palsy of San
Diego County
The Beach and Country Guild
for UCP is proud to announce the
“Rancho Rags for Riches” rum-
mage sale. By cleaning out your
closets for a good cause, net pro-
ceeds will benefit United Cere-
bral Palsy’s Assistive Technol-
ogy Center here in San Diego.
The sale takes place on Satur-
day, February 6th at the Fairbanks
Village Plaza at 16236 San
Dieguito Road in Rancho Santa
Fe and will be a day of fabulous
bargains, food, and a few fun sur-
prises. The event begins at
7:30am and goes to 2:30pm with
Kimberly King of News
8-KFMB as MC.
You can also help by donating
your gently used items such as:
clothing, designer clothing,
household items, electronics,
small appliances, indoor/outdoor
furniture, books and lots of little
treasures. Items that cannot be ac-
cepted are: large appliances, in-
dustrial office equipment, copiers
and mattresses.
Call the toll-free number at
(888) 827-0771
SOMETHING FOR EVERYONE
SAN DIEGO CHORALEERS AT
PATRICK HENRY HIGH SCHOOL
“Something For Everyone,”
an annual variety show by the
San Diego Choraleers Adult
Mixed Chorus will be on Satur-
day, February 20 at 4:30 p.m. at
Patrick Henry High School Audi-
torium, 6702 Wandermere Drive
in the Del Cerro area of San
Diego, followed by dinner ca-
tered by Old World Restaurant.
The show will feature solos,
duets and trios featuring chorus
members, and group perfor-
mances by the full Choraleers
Chorus, “Inflections” vocal jazz
group, “Women of Note,”
“Serra-Naders” women’s chorus,
and “Men of Note.” A variety of
music and dance for all ages will
be accompanied by Datha
Rothstein and Jim Lombardi and
is choreographed by Sonia
Snyder.
Marty Minney, president of
the Choraleers, said the event is a
fundraiser. A raffle for a beauti-
ful array of novelty baskets will
conclude the evening, according
to Joan Mabrey and Polly Ryan,
event chairs. Raffle ticket pur-
chasers do not need to be present
to win.
Tickets for show and dinner
are $20 for adults, $10 for chil-
dren age five to 12 and free for
children under five. Show-only
tickets are $10 for adults and $5
for children age five to 11, and
free for children under five.
Early reservations are recom-
mended and dinners must be re-
served by Weds., February 17.
For ticket information and reser-
vations, call Joan Mabrey at
(619) 501-7298 or mail a self-ad-
dressed stamped envelope to
Choraleers Tickets, 4027 Missis-
sippi St., San Diego, CA 92104.
Tickets for show only may also
be purchased at the venue the
night of the concert.
The San Diego Choraleers are
sponsored by the San Diego
Community College District,
Mid-City Continuing Education
Center, Navajo Campus.
CELEBRATION OF KOREAN LUNAR NEW YEAR
The Spirit of Han-ln is a cele-
bration of Korean food, culture,
and entertainment event and
mixer which is based on the Ko-
rean Lunar New Year and will be
celebrated at Korea House, 4620
Convoy Street, San Diego on
Thursday, February 11 from 7 to
9pm.
The event seeks to bridge the
gap between Korean American
and non-Korean communities by
educating and creating awareness
through a fun-filled, social event
with Korean fusion foods, music,
and entertainment. Come cele-
brate the ONLY Korean Lunar
New Year event in San Diego!
Tickets are $25 with pre-regis-
tration and $35 at the door. Price
includes Korean buffet and gen-
erous wine tasting
To Register:
http://www.carmamedia.com/h
aninsilkroad.htm
14 MISSION VALLEY NEWS & VIEWS February 2010
Letters to the Editor
Letters to the Editor are
always welcome. Please sign
them and provide us with an
address so that we may
contact you. Send them to:
Mission Valley News &
Views
6855 Friars Road #26
San Diego, CA 92108 or:
Fax 619-294-7366
email:[email protected]
MISSION VALLEY ROTARY CLUBCALENDAR FOR FEBRUARY 2010
04 February…Greyhounds 2 Go
We will be visited by two greyhounds rescued fromtheir former life as a racing greyhound.
11 February…San Diego County Supervisor RonRoberts
18 February….San Diego Air and SpaceMuseum -The Future Today
President Jim Kidrick will discuss the history andfuture of the Air and Space Museum.
25 February…’Horses, hoedowns - and hope’
Ivey Ranch Park Association of Oceanside, a nonprofit organization operates day care anddevelopmental programs for disabled youths. Theywill tell us about their equestrian programs for youthand adult Wounded Warriors.
Regular meetings of the Mission Valley Rotary Club
Are held at noon every Thursday at the
Trellises Restaurant Town & Country Hotel
500 Hotel Circle North, San Diego 92108
Parking will be validated at the restaurant
Guests: $20.
RSVP to Andrew Tuccillo at [email protected]
“Where there is love, there is life”…Mahatma Gandhi
Mission Valley News & Views6855 Friars Road#26San Diego CA 92108
Phone: (619)291-0200Visit our website at: www. MissionValleyNewsViews.com
Editor: Contributlng Writers:Gina Cord
Cellphone: 619-818-1563 Chet BarfieldTom Leech
Publisher: Donna FryeMission Publishing Group, LLC Ron Roberts
Marketing Director: Writers and AdvertisingMoshen Zamani Sales Experts are
Cellphone: 619-410-1340 Wanted, please call619-291-0200
Circulation: 22,000. Published 12 times in 2010 and delivered throughout our circulation area ofMission Valley, San Diego, California by Mission Publishing Group, LLC. Classified ads and articles mustbe submitted by mail, e-mail or dropped off at our business address, 6855 Friars Road #26, San Diego, CA92108.
Publisher reserves the right to refuse any advertisements or material submitted which are deemed to be objectionable.
Publisher’s liability for errors: Mission Valley News & Views assumes no financial liability for errors nor foromission of copy and upon request will furnish a letter of correction to the advertiser. The Publisher, Mis-sion Publishing Group, LLC., shall not be liable for any error in published advertising unless an advertiserproof is requested in writing 12 days prior to publication date and clearly marked for corrections. If the erroris not corrected by the Publisher, the liability, if any, shall not exceed the space occupied for the error. Fur-ther, the Publisher shall not be liable for any omission of an advertisement ordered to be published. Onwritten request, Publisher shall reschedule and run the omitted advertisement at the advertiser’s cost. Allclaims for adjustment must be made in writing within 30 days of the date of publication. In no case shall thePublisher be liable for any general, special or consequential damages.
Equal Housing Opportunity: Real estate advertising in Mission Valley News & Views is subject to theFederal Fair Housing Law which makes it illegal to advertise “any preference, limitation or discriminationbased on race, color, religion, sex, handicap, familial status or national origin or an intention to make anysuch preference, limitation or discrimination.” Mission Valley News & Views will not knowingly accept anyadvertising for real estate that is in violation of the law. This is to notify Mission Valley News & Views read-ers that all dwellings advertised in Mission Valley News & Views are available on an equal opportunity ba-sis. To complain of discrimination call HUD at 1-800. 669-9777 or TTY at 1-800-927-9275.
News and information printed in Mission Valley News & Views is obtained from sources considered tobe reliable, but accuracy on information sent to the paper cannot be guaranteed. Articles and opinions ofwriters or letters to the editor that are submitted for publication to the Mission Valley News & Views are theviews of the writers and should not be considered the views of the publisher. Content of paid advertise-ments is solely the responsibility of the advertiser. © 2007-2010, all rights reserved.
A Company without Advertising is like
Being in a dark room without a light!
You know what you are doing BUT
No one else does!
Solution - February Sudoku
What exciting news for Mis-
sion Valley News & Views. Con-
gratulations! Also, thank you so
much for the article about
Bloomingdale’s. It was well writ-
ten and very much appreciated.
Rhonda Brown,
Public Relations Director for
Bloomingdale’s
Fashion Valley.
On January 12th, 2010, Old Mission Rotary Club and the Art Pratt Foundation presented the Family
Health Care Clinic in Barrio Logan a check for $20,000 to fund a new trauma center
February 2010 MISSION VALLEY NEWS & VIEWS 15
SERVICES
Keith Everett Construction and Handyman
Service: All phases of home remodeling and repair.Window and Door replacement specialist. Repair orbuild any style of fence, deck or patio cover. Seniordiscount, references, and member of the BBB. Nojob too small. Liic #878703. Call 619-255-3499.(03/10)
Wallcovering Contractor - Enhance the beauty
and value of your home! Removal, prep andinstallation. Precise, superior workmanship by Mr.Elisha Blatt, Lic.# 644396. Discounts onwallcoverings available. Free estimates.619-582-4449. (03/10)
We want safer, stronger seniors! Let’s improve
your balance, flexibility, strength and stamina.Personalized workouts in your own home are funand private. Call Pam Melody, Certified PersonalTrainer with Stronger, Safer Seniors FitnessTraining, at 619-962-7144 for a free consultation.(03/10)
Flute/Piano Instruction. 30 years experience.
Beginner to advanced. Music Education. B.A.Degree. Reasonable rates. Available for teaching inyour home or mine. Rick, 619-286-8012. (03/10)
Pet/Houeesltting Services. Est. 1983, Bonded.
Pet-tenders offers feeding, walking, plant care,housesitting - and above aII...SPOILING...in yourown home! www.pet-tenders.com 619-298-3033.(03/10)
Quality exterior carpentry by Bob. Decks,
fences, patio covers and termite repair. Freeestimates, reasonable rates, insured and reliable.License #365241 since 1978. Phone:619-275-1493. (06/10)
German Setter Tile and Marble: Professional
marble/tilesetter with 26 years experience.European craftsmanship. Punctual & dependable.License #872804. Contact Jens Sedemund:619-415-6789 or via email: jens @germansetter.com. 8/l0
Linda’s Puppy Love, a bonded, licensed, insured
pet & housesitting service offers daily dog walks,cat care, vacation visits, overnight care, love, care& attention. 619-857-3674.www.lindaspuppylove.com. (05/10
ProdJectman - Handyman Services. No job too
small. Let me help you get those jobs done!Painting, drywall, cleaning, yardwork, hauling,repairs, whatever! Please call AI, 619-997-2350.(03/10)
Painting: $60 per average room. Exterior work
also. Neat, clean and fast. Call today for your freeestimate. 619-280-7752. (03/10)
Healing Touch Therapeutic Massage. Nationallycertified, home-based massage therapist offerssports, deep-tissue, Swedish, hot stone massagefor rehabilitation and relaxation; 1 hour, from $35.Call Shizuko—Suzy, 619-767-8866. License#92010681. (04/10)
Creative Landscape - mowing, edging, trimming,weed control, fertilizer, pruning plants, shrubs,trees. Weekly/bi-weekly service. Cal Lic#736809.619-465-2237. (03/10)
Slngl Singl Slngl Grow Your Voice! Take voice
lessons with Susan Simmons, New ExpressionsSchool of Music, 2852 University Ave. Call858-349-8490 for appointment. (03/10)
Roy L. Schwartz Tree Service. Commercial &Residential; ISA certified arborist WE-6180A.Hazardous tree removal, 55-foot aerial truck.Bonded, Licensed, Insured. 619-282-3562. Lic#775662. www.roystreeservice.com (4/10)
Lamps - repaired, made from keepsakes, fixturesrewired & repaired, crystals repaired & cleaned. CallSeymou, 619-461-8284. (03/10)
Paul R Smith Complete Home Improvement.
Complete bath remodel for $7200. All home repairs& remodeling. 43-yr Allied Gardens resident. Inbusiness & serving the community for over 20 yrs.Lic# 692972; BBB member. Call Paul,619-818-7880. (03/10)
Hauling: construction & yard clean-up. Demos.
Light maintenance. Call Carlos at 858-495-0548;cellular 619-813-9988. Tierrasanta resident. PIscontact via email: chiripas 1 @ aol.com. (5/10)
Petsittlng/houseslttlng: Mature professional
provides plenty of TLC for your pets, so you can beworry-free! Homecare, overnights. Reliable,responsible, reasonable. [email protected] call 619-933-8372. (03/10)
Bathtubs & sinks refinished like new without re-moval. Fiberglass and porcelin. Over 25 years expe-rience. License # 560438. Call “Cory Tatz” Bathtubs& sinks refinishing at 619-464-5141. (03/10)
Gardening, landscape maintenance. Edge, mow,fertilizing, pruning, weeding. Repairs of fences,gates, sprinklers, lights. Planting: shrubs, trees,bulbs, roses, flowers. 33 years experience. Call858-831-1722. (03/10)
Lori’s House Cleaning Service: Reasonable rates,quality service, references. 619-582-9586.(03/10)
Computer Repair - Setup - Tuneup. PC help forfamilies, seniors, home offices. Trusted in homes forover 25 years. Call 619-992-5882. CA Lic #81527.(03/10)
Online Shopping. No lines, no crowds, no traffic.www. Steveshasslefreeshopping.com. (03/10)
Art Classes! Fine Arts Classes for children &
adults. French’s Art Studio - La Mesa/Rancho SanDiego. 619-670-6762. Drawing, painting, smallclasses - individual instruction. Day & eveningclasses. Free Art Class with this ad. Holiday giftcertificates available. (03/10
Firewood for Sale. 1/8 cord: $70. 1/4 cord: $125.1/2 cord: $195. Full cord: $295. Call 619-282-3562.(07/10)
Mirror 22" x 29" gold frame bevelled glass.
Asking $85 (619) 463-2007.
HELP WANTED
Senior needs someone to live in, nights only, inexchange for large room with private bath. Nopersonal care needed. 619- 287-5338. (03/10)
Senior Living: 55+ small & large I BR’s start at$645/mo; $500 deposit. San Carlos Village Apts.7717 Tommy Street. Call 619-461-4111. (03/10)
For rent..Tierrasanta room available in fourbedroom house close to Mission Trails. Bed,dresser, desk and high speed internet $650. permonth including utilities. Call 858.565.7016.
Enjoy Singing? Join Barbershop Chorus.
Beginners & experienced singers. Please call Joe,619-675-4374.
Fair prices paid for your gold, silver and vintagecostume jewelry. Free appraisals, call Erik,619-887-8762. (03/10)
No gimmlcks. Just results. 23 people wanted toLose Weight. All natural, doctor recommended. ForFREE weight loss sample, call Ken at619-286-4577. www. KenF.greatshape.com (03/10)
FOR RENT
FOR SALE
WANTED
Mission ValleyNews & Views
wishes you
HappyValentines
Day
2010 MISSION VALLEY NEWS SCHEDULE
Note:Deadlines are firm. No Extensions.
Display ads & Bus/Sv. Dir. listings are paid in advance.
Call 619-291-0200 for the 2010 schedule* Deadline to reserve space for advertisers not currently on a contract.
Mail or drop off your ad or article to our office at6855 Friars Rd #26, San Diego CA 92108
Articles can be sent via E-Mail to: [email protected]
2010 PAPERPUBLICATIONDATE/ISSUEFebruary 2010
DISPLAY ADSPACE DEADLINEI If not on acontract - 5pm*February 22
DISPLAY ADCOPYDEADLINE5 pmFebruary 22
ARTICLESDEADLINE5pmFebruary 22
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16 MISSION VALLEY NEWS & VIEWS February 2010