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WHY MISSION TO MILK?

Source: milklife.com

PURPOSE OF MISSION TO MILK

• Raise awareness of Heartland Hope Mission

• Engage relevant community members

• Drive overall milk and food donations

METHOD TO MISSION SUCCESS

• Develop cohesive social media campaign

• Connect with influencers

• Measure campaign progress

• Build partnerships and community

#MISSIONTOMILK

• Include #missiontomilk in posts across all media platforms

• Localize Great American Milk Drive strategy

• Maintain consistent message to emphasize mission

FIRST STOP? FACEBOOK.

Your Facebook page is your first impression!

BOOSTING POSTS ON FACEBOOK

PERSONALIZE YOUR CONTENT

P E R S O N A L P H O T O S T O C K P H O T O

HASHTAG #MISSIONTOMILK

EXPAND SOCIAL MEDIA USE WITH TWITTER

• Quick, simple, reach a huge amount of people

• Complementary to Facebook

• Hashtags, Retweets & Follows – Oh, my!

USE TWITTER TO YOUR ADVANTAGE• Easy way to reach out to media platforms and people

in the metro area

• Encourage others to use #missiontomilk • Fundraiser or event example

SCHEDULE TWEETS AT YOUR CONVENIENCE• Scheduling platforms to use • Hootsuite• Tweetdeck

ANALYTICS

• May sound like a scary term, but it’s completely doable!

• Plenty of free tools available

• Important, necessary task • Organizations must measure success of social

mediums

ALEXA.COM

• Measures the Web traffic, ranking & more for websites

TOPSY.COM

• Maintains complete list of tweets, draws insights from conversations and trends on sites like Twitter and Google+

FACEBOOK ANALYTICS

FACEBOOK ANALYTICS

HOW DO WE ACCOMPLISH ALL OF THIS?

Social media internship

Organizations need social media

Time & energy does not fall on existing employees

Can utilize all discussed social strategies

HOW TO FIND AN INTERN

Service Learning Academy

• Works with nonprofits

• Works alongside students interested in civic

engagement

HOW TO FIND AN INTERN

Office of Civic & Social Responsibility

• Values the importance of volunteerism

• Additional resource for students who want to pursue

careers in this field

INVESTMENT

Minimal, if not free

• Civic-minded students are not hard to find at UNO!

• A small stipend is always appreciated

Food for thought…

Millennials are most civic-minded group of individuals since the

1930s & 1940s!

IN SUMMARY

• #missiontomilk campaign to be used across social media platforms

• Twitter, Facebook & analytics are crucial to success

• Internship program• College student who is "fluent" in social media