BransonAquaponicGardens

&Educational center

Mission StatementTo feed the world one garden at a time• To retool the City owned former Factory Merchants Mall

into a large scale, self energizing, Aquaponic growing ( fish and produce), and Educational Center. Utilizing all “made in America”, “Green” supplies. We will create more then 400 full time, year round jobs. The factory will produce enough food to feed our entire region. We will be educating visitors to return home with the knowledge and supplies to feed their family. – The Factory will be specially designed to attract tourists to the

facility for the purpose of Education. The Center will offer daily class on the art of the “Aquaponic growing system”. In addition to edible produce, the center will offer vast numbers of home units (or kits) for shipment to their location. As well as an excellent support / supply system thru our web site.

The Team• Project Coordinators and key management by name.• Mona Miller: CEO Marketing/Sales• Grover Pickel: CEO Plant Production• Aquaponic attraction Specialists (to be hired)

Robert Reynolds: Treasure/Quality Control• Katharine Reynolds: Secretary/Controller• Erica Duncan: Office Manager

Market Summary

• The problems are Climate Change, population growth, high cost of transportation, and public demand for safe, organic, and local food.– The location of this massive food factory / school

makes the mission possible with the 8+ million a year visitors. http://www.explorebranson.com/?gclid=CKjhrL6Y4q8CFQdeTAod-heuJw

– The 29 acre complex offers 10-11 – 260x100 foot growing buildings, sales building, restaurant, warehousing, Farmers Market and educational center.

Opportunities

• The problems are: Food safety fears, import costs, and need for full time (handicap accessible) jobs.

• Opportunities: (Red Roof Mall Branson, Mo.)– 15 existing concrete and steel truss constructed

buildings set in the middle of a booming, tourist town with over 400 places to eat, 41 - K12 schools, and 8+ million visitors a year.

Business Concept

• Utilizing the proven, “Aquaponic System" to create a massive, safe, food, production plant as a way to teach the process to visitors and to feed the local community. We will also offer people access to supplies and support. Using the food to feed our businesses, schools, and populace safe organic produce and fish products. This also gives us a distinct advantage over traditional food supply businesses.

• We will be able to offer classes in “back to basic” crafts such as: canning, jelly making, and much more.

Competition

• We do not see any local competition. Our goal is to become an enhancement and compliment to the other businesses in the Branson tourist industry.

• Our company’s advantage is fresh organic, locally grown food, and the instructions and supplies needed to grow family food at home. We will host up to 8+ million visitors a year. Then supply the many food based businesses with our healthy food for resale.

Goals and Objectives

• First year: Retool buildings and begin production, tours, classes and sales.

• Year Two: Refit buildings with alternative energy and freeze drying systems.

• Year Five: Buy more land a begin to build a much larger facility with a “back to basics” life school of survival crafts. (canning, water purification, alterative energy, living off the land) – Market-share objectives: 5 million shares-2 million to be sold

@$10.00 per share.– Revenue/profitability objectives: $35 million startup capital.

Expected net profit per year $24 to $78 million first full year in operations.

Marketing PlanPromotionWe will get the word out through:Street Signage: The main entrance sign need minor repair and some modifications in stile

The Vacation channel in Branson (see attached packet)Rack cards and business forms: Sir Speedy (see attached packet)Web site: bransonaquaponic.comSocial Media: Events and public appearancesRestaurant menus: In other businesses in town using our products.Billboards: We intend to rent billboards at each of the three entrances to BransonRadio: KRZK (see attached packet)News media: The free Independent paper I have found this total mix to be successful in BransonWord of mouth works best in Branson when you offer a discount to those working with tourists in BransonWe will use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth , and network of friends and professionals.

In addition to advertising, we will have a staff of graphic image/video professionals, this includes things like logo design, cards and letterhead, brochures, signage, and interior/exterior design. The complex has an already existing digital street sign. Our current logo has been done (see attached quotes)We will have a system to identify repeat customers( phone numbers or email) and then systematically contact them through computer sales info collected from the customer.Promotional Budget: (see attached spread sheet)

PricingOur food, classes, and merchandise will be equal or below current markets making it up in volume of demand.

Proposed Location:The Red Roof Mall

The mall sits on 29 acres, has 15 very large concrete and steel buildings that give us ample space and different growing climates, as well as class room, restaurant and sales/marketing. We also have room to grow with two large court yards and lots of parking.It’s convenient and has plenty of parking. ADA approved accessibilities. There are two entrances and exits to main streets.This complex will be themed to reflect the beauty and bounty of the Ozark Mountain region through landscaping and visual effects. The design calls for an interactive complex of tours and educational options having something for visitors of all ages.

Distribution ChannelsWe plan to sell our food products to, retail food stores, schools, restaurants, and through our own framers market.Direct (mail order, Web, catalog)On site merchandising of aquaponic kits, classes& educational material, and souvenirs

Sales Forecast(See spreadsheet attached)

Operations Plan

Primary Operational Need:The first step needed to be taken is for a comprehensive “Feasibility Study” to be performed by the contractual entity, Nelson and Pade. The design will have to be dictated from special requirements and uniqueness to the aquaponic method.Initial Preparation for the Operation:Once a Feasibility plan has been completed, the first order of business will be to prepare the buildings for their respective uses and needs. The buildings were originally built to house several (5 to 8) stores in each building, with a partitioned warehousing space at the back of each store. These non-weight bearing partitions are constructed of metal studded walls with sheet rock panels and “drop ceilings”. These will be removed and adapted, as per the needs of the most feasible interior design, to accommodate the “Clear Flow Systems” that will be installed for the specific purposes of the type of growing utilized in each building in the overall design.

Once the buildings are opened for the necessary space needed for installing the equipment, the metal truss ceilings will be covered with spray-in foam insulation (recycled materials and “Green” Alternative products) or other suitable / installable insulating material. Some buildings (3 & 9) will not require further insulation and the “drop ceilings” maintained. The demand for energy will be greatly reduced with adequate insulation. The floors will be covered with Rubberized (recycled material) and sealed ¼” panels to control mold growth, ease of cleanup, OSHA regulations for safety and non-slip /non-skid characteristics.The lighting systems will be restructured to likewise accommodate the “Clear Flow Systems” that will be installed. Much of the lighting will be replaced with LED lighting, which is much more energy efficient and controllable, with regard to wavelength and frequency. Different growing environments will require specific frequencies oriented to the type of plants grown in that area. Continual change in frequency and wavelength of lighting will be needed for the various phases of the growing process. Growth is enhanced with the lower end (blue) of the visible electromagnetic spectrum, while the higher end (red) is more beneficial for the flowering and fruit producing portion of the process. These can easily be computer controlled as to amount of time needed for full daylight growing, as compared to morning, evening, and nighttime growing.

The concrete floors will be covered and re-sealed with non-skid / no-slip rubberized flooring (recycled from plastic bottles, tires, and other recycled plastics). This will greatly

reduce the possibility of contamination and mold formation, as well as, increase the safety, durability, cleaning and sanitation of the floors.

Secondary Phase of Preparation for Operation:In the second phase of preparation, the equipment will be installed to maximize the

special features of the buildings, with respect to the varying features of each equipment / process type. Fish tanks will be mounted to conform to the multi-purpose features of the Aquaponic Methodology. Tanks designed for flotation growing will be oriented to allow for

vertical growing and water flow control. Overhead racks will be implemented for other surface type vertical growing, while a “trolley system” will be necessary for assembly

line-vertical growing with growth tubes (non-flowering and fruit bearing plants).

ProductionProduction will be handled in 10 floors of the existing 15 building complex. Fish and produce will be grown by the “Clear Flow Aquaponic Systems” that are to be installed in the structures.•Techniques: The Nelson and Pade “Clear Flow System” will be used for production. •Cost: It will require approximately $80,000.00 for the systems to be installed in each of the 10 growing buildings.Rubberized flooring will cost $1.49/sq.ft. plus $1500/building for sealant. Insulation of the Metal Truss roofs will cost approximately $400,000.•Quality Control: Plant operation will be conducted with constant attention to water quality, lighting conditions, and ventilation. Product QA/QC will be handled by USDA Inspectors.•Customer Service: We will have an onsite Farmer’s Market, a contract delivery system to local establishments for distribution, website sales via USPS, Education and training for home and commercial operations, guided tours of the growing facility, onsite sales of supplies/ kits/ informational books and pamphlets, and a website based customer FAQ and consultation services.•Inventory Control: We will be handling our inventory through the Logistics Department. Shipping / Receiving / & Production will be data entry controlled with a constantly upgraded Inventory System.

Product Development: We intend to be able to adapt to any and all new technologies as they become available. Students – both personal level and college level - will be performing research into the field of Aquaponics, Aquaculture, Biology, Entomology, and Alternative Energies. This information will be made available to the scientific community via reports and theses.All final decisions will be controlled by vote of the Board of Directors.

LocationThis facility is situated in the middle of Branson, MO and subject to attendance by 8.2 million Tourists / Visitors each year. The facility buildings already exist and require simple retooling for the operation to go to completion. This facility sits on 29 acres, has 300,000sq.ft. floor space, and is serviced by 2 full size entrance/exit roads. The buildings are all concrete floored, textured concrete block walls, and Metal Truss roofs. There is ample parking space already in place. The facility is 100% Handicap Accessible (jobs for disabled Vets) and has 8 sets of Public Restrooms available. Water from 12” mains is available to the property. There is a power substation provided at the east corner of the property.The property is a vacated shopping mall and zoned “Commercial”. With 2 full sized access roads, close proximity to a major highway, and a local airport, the facility is readily accessible. There are 41 K-12 schools in the immediate area, a large hospital complex, 6 elder care facilities, 425 restaurants, our own Themed Restaurant, and a Farmer’s Market area onsite.The facility will be in operation 24 hours/day and 7 days/week. Growing and harvesting will be an ongoing process. Security will be handled by 2 guard posts at the 2 entrances, and perimeter patrolled.

Resource Requirements

• Requirements for the following resources:– Personnel

• Office personnel• Professional labor• Skilled labor• Unskilled labor• Contract labor

Technology:Computerssolar powerwind generationEntergy saversSteam powerLed lightingFreeze drying systemsDirect stream video

surveillanceKey card technology

Finances:accounting servicestime clock badgesaccounting program

Distribution:RestaurantFarmers marketsSchoolsHospitalFood storesNursing homesLocals & visitorsHotelsFlorist

Promotion:TVRadioRack cardsBillboardsNews paperEvents

Products:ProduceFishOrganic mulchWormsFreeze dried foodHoneyAquaponic kits & suppliesEducational materialPrepared foodSouvenirsFlowers

Services:Food servicesPlant ToursAquaponic web supportReservationFarmers market

Risks and Rewards

• We do not believe there are any risks as this is a proven industry and is used all over the world just not on this scale. With the location and the large demand for our products in this area, and the masses of people visiting Branson each year, the opportunity for success is great.

• Expected rewards: Our ability to provide local businesses fresh organic produce daily at or below market value. Then teach the Aquaponic System to the masses, through tourism. While producing a great amount of profit through tours, merchandising, and educational classes

Key Issues• Near term

– To form a share based S- Corp and sell shares to raise operating capital and secure the lease on the Red Roof Mall in Branson, Mo.

– Hire Nelson & Pade to do a complete and comprehensive feasibility & design plan.

– Begin building remolding and landscaping for theme– Set up offices and commutations systems– Setup security systems– Hold a job fair– Setup merchandising center and supply– Set advertizing in play– Begin taking tour reservations for the following tour season– Establish wholesale customer base– Develop theme design– Postponement could result in loss of vital location.

Long term:To erect a bio-dome in lower courtyard for events like the International Aquaponic Conference for 2013.Setup full freeze drying system.Set up back to basic craft rental shops throughout upper courtyard.Open the theme restaurant.Establish educational courses and workshop criteria.Transformation complex to alternative energy, utilizing solar, wind, and steam.A decision of postponement increases cost and lack of sustainability.

We are seeking funding of $35,000,000 to cover the cost of getting into full operation by the 2013 Branson tourist season.We require financial resources for resolution. We estimate net profit after first full year of $78 million. This will cover the cost of improvements and expansion. Lender to be paid back in full with interest by the end of our third year in business.

Legal EnvironmentOnce we have funding in place we will proceed with the following during the feasibility study:•Licensing and bonding requirements•Permits•Health, workplace, or environmental regulations•Special regulations covering our industry or profession•Zoning or building code requirements•Insurance coverage•Trademarks, copyrights, or patents (pending, existing, or purchased)

Personnel

•Number of employees:

• While under construction

•Phase 1: buildings 1 Flora building

•Building 2: x2 Growing building

•Building 3: Marketing and sales

• 5 portable Rental Craft buildings

•Management and executive

•Computer tec’s

•Bee keepers

• Number of added Employees phase 2

• Skilled plant workers

• Unskilled plant workers

• Tour guides

• Instructors

• Landscapers

• Theme constructors

• Restaurant Manager

• Cooks

• Wait staff

• Supply

• Delivery

• Entertainment

• Grounds keepers

•We hope to source skills locally and train from the local region.•The pay structure will be at market for the job skills requirement.•Training methods and requirements: hands on and education is an ongoing and integral part of this business.•We will have work schedules and written SOP’s prepared.

Suppliers

•Baker Creek Heirloom Seed – Marshfield Mo•http://www.pricedumper.com/aquaponics+supplies• http://mda.mo.gov/abd/aqua/ fish• Trout from The Shepherd of The Hills Fish Hatchery•Promotional items from local businesses wherever possible

•Credit Policy and delivery policies: •Payment with order & to A Clients net 15.•Internet and retail is Cash, Check or C/card•History and reliability credit check

Managing Accounts PayableEstablish a business banking account, enter every receipt, business credit-card item, and incoming bill into a digital file using Excel.  Checks will be cut weekly using QuickBooks making sure that payments are made within 30 days of invoice.  A hard copy of the receipt and payment will be retained for tax purposes.  If the business demands at a later date that it needs a more complex program to monitor expense, we will switch to Spectrum.

Managing Accounts ReceivableWe plan to use APEX to keep track of our account receivables.   We will run tickets daily for all products that were sold that day.  We will invoice these tickets weekly and mail statements monthly.  APEX will allow us to track inventory and also can be exported into Spectrum.  This will allow for one program to track both account payable and account receivable.

Managing Employee TimecardsEach employee will be issued swipe cards that will be used to code in and out for each shift. The swipe cards will also act as picture identification for security purposes.  Each section will have its own coding so that when an employee swipes at that location, you will know where that employee was at.  This information will be exported into Spectrum to process paychecks on a bi-weekly base using QuickBooks as well.

Marketing and sales

Mona Miller

Katharine Reynolds

•Management and Organization

Branson aquaponic garden & Educational Center

Where past and present come together in the cycle of lifeFeeding the world one garden at a time

Fun Filled Educational Garden Tours $10 to $35.00 family packs

Organic Produce Fresh picked dailyLive Fresh Fish

Boosting The Freshest Salad & Sea Foodin town

Aquaponic garden and supply centerLocal “Green” crafts and demonstrations

Come learn the history of the Ozark people and how they survived back

in these hills and how far we have come.

Family Hotels

Fine Dinning and Night Life

300 Live Shows and Attractions

Branson see’s over 8 Million Visitors a year and they all have one thing in common.

“They All Eat! “

The Old Factory Merchants Mall has over 500,000 sq feetwith large court yards, ideal for Events, Expo’s and Conventions

The large covered 100% Handicap accessible walkwaysmake it Perfect for tours without contamination.

Location, Location, Is what makes the B.A.G.S. so profitable.

$78,000,000.00 netthe first year and at least

$20,000,000.00 netevery year after that.