Mission statement analysis

Mission statement analysis

[Type the document subtitle]

Department of Management Studies

COURSE TITLEStrategic Management

PREPARED FORAbu Sayef Md. Muntaquimul Bari Chowdhuri Lecturer Department of Management StudiesJahangirnagar University

PREPARED BY:Knights

Sl NoGroup MembersID

1. Tasnia Zannat682

2. Md. Mazharul Islam708

3. Md. Monirul Islam716

4. Rabbir Rashedin Tirno717

5. Md. Mahfuzur Rahman721

6. Mahedi Akbar1960

Group leader: Mahedi Akbar (1960)

Date of Submission: 13th March, 2015 Jahangirnagar University Savar, DhakaLetter of Transmittal13th March, 2015

Abu Sayef Md. Muntaquimul Bari ChowdhuriLecturer, Department of Management StudiesJahangirnagar UniversitySavar, Dhaka

Subject: Submission of the report on Mission statement analysis. Dear Sir,It is an honor and great pleasure for us to submit our report on Mission statement analysis

During the process of preparing the report, we get the chance of experiencing and rediscovering our potentials. This report gave us an opportunity to apply our theoretical expertise, sharpen our views, ideas and communication skills, which will help us in our future professional career.We hope that this report will be up to your expectation and draw your appreciation. If you have any question or inquiry regarding this report, please contact with us. We are looking forward to receiving your comments and suggestions on this report. Yours truly,

_____________________ ____________________ ____________________Tasnia ZannatMd. Mazharul Islam Md. Monirul Islam ID-682 ID- 708 ID- 716

__________________ _____________________ ____________________ Rabbir Rashedin Tirno Md. Mahfuzur Rahman Mahedi Akbar ID-717 ID - 721 ID- 1960Acknowledgement

At first, we show our gratitude to almighty Creator for giving us vigor and the capability to prepare this report

We would like to express our deepest appreciation to all those who provided us the possibility to complete this report. A special gratitude we give to our course teacher, Abu Sayef Md. Muntaquimul Bari Chowdhuri, whose contribution in stimulating suggestions and encouragement, helped us to coordinate especially in writing this report.

He has been gracious enough to spare time out from his busy schedule for giving us all the necessary assistance throughout the entire period of the semester and the report writing time. Without his help this report might not have been a comprehensive one.

Moreover, all of our group members are helpful and co-operative to complete this project work. Every members of our group give their best effort to make the work successful and they contribute a lot whenever they require

Table of ContentsTopicPage

Executive Summary

Companys Profile1

Caribbean Airlines1 - 4

Jet airways4 - 5

Hawaiian Airlines5 - 6

Singapore Airlines6 - 7

Southwest Airlines Co.7

Mission Statement Evaluation Matrix8

Conclusion8

Executive Summary

Amission statementis a statement of the purpose of acompany,organizationorperson; its reason for existing; a written declaration of an organization's core purpose and focus that normally remains unchanged over time. Most companies will have these statements. In this report we try to analysis 5 airline companies mission statement on the basis some specific components of mission statements & try to create a mission statement of our own which will be nearly perfect and has an effective meaning and strength.Companys Profile

Caribbean AirlinesCaribbean Airlines Limited operating as Caribbean Airlines is the flag carrier and national airline of Trinidad and Tobago. Caribbean Airlines Limited operated both Caribbean Airlines and Air Jamaica brands simultaneously but is in the process of phasing out the Air Jamaica brand. The airline is also flag carrier to Jamaica through its government's 16% stake in the airline's ownership. In December 2012, the Government of Guyana also granted the airline flag carrier status.Caribbean Airlines began operations on 1 January 2007, replacing its predecessor, British West Indies Airways (BWIA), which was affectionately known as "Bee-Wee". BWIA also previously operated as British West Indian Airways. Its headquarters are in the Iere House in Piarco, Tunapuna-Piarco region, Trinidad and Tobago. Its inflight magazine is Caribbean Beat. Caribbean Airlines flies from the Caribbean to the United States, Canada, South America and Europe.

Founded: 19 September 2006 (predecessor in 1939)Commenced operations: 1 January 2007Hubs: Piarco International Airport Norman Manley International Airport Focus cities John F. Kennedy International Airport Cheddi Jagan International AirportHeadquarters: Tunapuna-Piarco, Trinidad and TobagoKey people: (CEO) Mr. Michael Dilollo (CFO) Mr. Tyrone TangWebsite: www.Caribbean-Airlines.com

Mission StatementTo raise customer satisfaction by delivering our promises in providing the highest standards of service and reliability marked by genuine Caribbean hospitality, commitment to safety and consistent value delivered by passionate people.

Vision StatementThe Vision for the people of Caribbean AirlinesCaribbean Airlines will treat customers and employees with the same level of respect and care.We are committed to providing a safe, stable working environment with high levels of productivity, empowerment and personal accountability with opportunity for personal and professional growth.Our employees commitment, skills, creativity and pride will be the cornerstone of our success.

HistoryCaribbean Airlines was incorporated in the Republic of Trinidad and Tobagoon 27 September 2006.Caribbean Airlines was incorporated in the Republic of Trinidad & Tobago on 27 September 2006, beginning flight operations on 01 January 2007 with 128 weekly departures to 10 markets operating five Boeing 737-800 aircraft. Caribbean Airlines initiated simplified one-way fares inclusive of taxes and fees that provided flexible fare combinations and extended stay options. The new fare program also featured a permanent discounted fare, senior citizen discounts and no change fees for students. We launched a Web check-in feature allowing passengers to check in for flights and print boarding passes from the comfort of their homes, offices or anywhere with an internet connection.Setting the pace for its future, Caribbean Airlines operated 93.9% of its flights on time during its begin operational phase through February 2007, surpassing the aviation industry on-time performance standard of 85% and the airlines January 2007 average of 92%. Caribbean Airlines also exceeded industry standards with an impressive lost baggage rate of 0.7 for January (less than one bag lost per thousand passengers) and 1 bag per thousand for February 2007.Caribbean Airlines codeshare with British Airways took effect with a codeshare flight between Port of Spain, Trinidad and London Gatwick International Airport in March 2007. The codeshare allowed Caribbean Airlines to continue to sell London connections to our passengers. To meet increased travel demand for major regional events during March and April (including Cricket World Cup and Tobago Jazz Festival), Caribbean Airlines added a Boeing 737-800 aircraft and 100 extra flights to its schedule. The enhanced schedule included special charters to St. Kitts, Bermuda and Grenada, and exemplified Caribbean Airlines commitment to its customers.To unite the staff around the new Caribbean Airlines brand and customer service standards, the airline launched Caribbean Airlines Brand Camp. Employees appointed as Brand Ambassadors carried messages of superior service elements that make Caribbean Airlines unique and admired.We initiated customer service monitoring programmes to measure and benchmark our airlines customer satisfaction in all areas from reservations to onboard service. Our average overall customer service rating in 2007 was an impressive 81%. The airlines Caribbean Miles loyalty programme featured a seamless transfer of miles from the BWIA programme. At its start, the airline recorded 128,734 Caribbean Miles members, by the end of June, the number had risen to 136,789 members proving the airlines growing loyalty base.In July 2007 Caribbean Airlines became the first airline in the region to launch an initiative to provide sustainable air travel with the CarbonNeutral programme.In partnership with the CarbonNeutral Company, Caribbean Airlines offered passengers the opportunity to offset airline carbon emissions by investing in eco-friendly projects. Caribbean Airlines opened its new 2,000 square-foot sales and ticket office at Nicholas Tower, Independence Square, Port-of-Spain, featuring state-of-the-art technology such as internet kiosks for ticket booking and online check-in, in August of 2007, and two months later, purchased the remaining shares of Tobago Express. Along with acquiring the carriers people and 5 Dash-8 aircraft, Caribbean Airlines also assumed the responsibility of air bridge service between Trinidad and Tobago.In the latter part of its maiden year, Caribbean Airlines added more than a dozen flight attendants from throughout the Caribbean region to its ranks. The recruitment from other CARICOM nations showed the airlines commitment to being the airline for the whole of the Caribbean. Showing its flexibility and commitment to meeting regional travel needs, Caribbean Airlines also leased an additional Boeing 737-800 to increase the number of flights to its markets to provide more options for our customers to gather with family and friends around the world.By the end of 2007, the airline solidified itself as the corner stone for region aviation and the success of the airline was evident in its continual growth. In early 2008, Caribbean Airlines inaugurated daily service to Caracas, Venezuela. The new daily return flight was the first network expansion since the airline started operating on January 1st 2007. This led to the introduction of a daily service to Fort Lauderdale, Florida and we became the only regionally based airline with the most direct services from Trinidad to South Florida. This growth was also complemented by significant costs savings and increase quality control with the in-sourcing of heavy maintenance for the airlines fleet. Presently Caribbean Airlines serves 16 markets in the Caribbean, South America and North America, operating a core schedule of 530 weekly departures with a fleet of 21 aircraft. Caribbean Airlines acquired routes operated by Air Jamaica on 26 May 2011, and currently employs 1, 124 employees with the Air Jamaica headcount at 650.

Jet AirwaysJet Airways (India) Ltd.is an airline based in Mumbai,India, operating domestic and international services. It operates over 355 daily flights to 43 destinations across the country and 15 overseas. Its main base is Chhatrapati Shivaji International Airport inMumbai. Jet Airways other major hubs are located atIndira Gandhi International Airport, Delhi, Anna International Airport,Chennai,Netaji Subhash Chandra Bose International Airport, Kolkata, Bangalore International Airport, Bangalore, andBrussels Airport,Brussels. According to March 2007 available figures, its share of India's domestic aviation market increased to over 43% (up from less than 27% a few months prior to March 2007), and, as of 2007, is greater than any other Indian domestic operator's market share. Jet Airways was voted as the best airline inSouth AsiaandCentral Asiaregion by Skytraxin 2007.

HistoryJet Airways was incorporated as an "air taxi" operator on1 April 1992. It started commercial airline operations on5 May 1993with a fleet of 4Boeing 737-300aircraft. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on4 January 1995. It began international operations toSri Lankain March 2004. Plans to acquire rival Air Sahara, announced in January 2006, after some rough patches deal got through. The airline is owned by Tailwinds (owned by Naresh Goyal) (80%) and public shares (20%) and has 10,017 employees (at March 2007).

MissionStatementJet Airways will be the most preferred domestic airline in India. It will be the automatic first choice carrier for the travelling public and set standards, which other competing airlines will seek to match.Jet Airways will achieve this pre-eminent position by offering a high quality of service and reliable, comfortable and efficient operations.Jet Airways will be an airline which is going to upgrade the concept of domestic airline travel - be a world class domestic airline.Jet Airways will achieve these objectives whilst simultaneously ensuring consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth.

Hawaiian AirlinesHawaiian Airlines, Inc. is the largest airline in Hawaii. It is the 8th largest commercial airline in the US, and is based in Honolulu, Hawaii. The airline operates its main hub at Honolulu International Airport and a secondary hub out of Kahului Airport on the island of Maui. Hawaiian Airlines is owned by Hawaiian Holdings, Inc. of which Mark Dunkerley is the current President and Chief Executive Officer.Hawaiian has never had a fatal accident in its entire history, nor has it ever had an accident with a hull loss, and is the oldest US carrier with such a distinction in both fields. Hawaiian Airlines was the number one on-time carrier in the United States from November 2003 until November 2006, when rival Aloha Airlines took the number one spot, pushing Hawaiian to a close second. The airline has also frequently been number one in fewest cancellations, baggage handling, and fewest over sales. Hawaiian Airlines has been rated the best carrier serving Hawaii by Travel + Leisure, Zagat, and Cond Nast Traveler.

More about Hawaiian AirlinesInter-Island Airways, the forerunner of the airline which is now known as Hawaiian Airlines, was incorporated on January 30, 1929. Inter-Island Airways, a subsidiary of Inter-Island Steam Navigation Company, began operations on October 6, 1929 with a Bellanca CH-300 Pacemaker, providing short sightseeing flights over Oahu.[12][13] Scheduled service began a month later on November 11 using Sikorsky S-38s with a flight from Honolulu to Hilo, via intermediary stops on Molokai and Maui.[14]On October 1, 1941, the name was changed to Hawaiian Airlines when the company phased out the older Sikorsky S-38 and Sikorsky S-43 flying boats. The first Douglas DC-3s were added to the fleet in August 1941, some examples remaining in operation until final disposal in November 1968.

Modern pressurized equipment was introduced from 1952 in the form of the Convair 340. Further Convair 440s were added in 1959-60, most of the Convairs being converted to turbine propeller power in 1965-67. The last were sold in 1974.Hawaiian Airlines started to offer jet service in 1966 with the acquisition of Douglas DC-9 aircraft, which cut travel times in half on most of its routes.

MissionGrow a profitable airline with a passion for excellence, our customers, our people and the spirit of Hawaii.

VisionTo be the Number One destination carrier in the world.

Singapore AirlinesSingapore Airlines was founded in 1972, evolving from a regional airline to one of the most respected travel brands around the world. Singapore Airlines Limited (SIA)(SGX: C6L) is the flag carrier of Singapore which operates from its hub at Changing Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and Oceania. It is one of the youngest aircraft fleets in the world to destinations spanning a network spread oversix continents, with our internationally-recognizable employees providing the high standards of care and service.Ever-growing list of industry-leading innovations by Singapore Airlines includes the following firsts: First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s First to introduce satellite-based in-flight telephones in 1991 First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing in-flight meals in 1998 First to offer audio and video on demand (AVOD) capabilities on Kris World in all classes in October 2001 First to fly the A380 from Singapore to Sydney on 25 October 2007

Singapore Airlines ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometers, and 10th in the world for international passengers carried. On 15 December 2010, Singapore Airlines was announced by the International Air Transport Association as the second largest airline in the world by market capitalization with a worth of 14billion US dollars. Singapore Airlines utilizes the Singapore Girl as its central figure in its corporate branding.

Mission StatementSingapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees.

Southwest Airlines Co.Southwest Airlines Co.(NYSE:LUV) is amajorU.S.airline and the world's largestlow-cost carrier, headquartered inDallas, Texas. The airline was established in 1967and adopted its current name in 1971.The airline has nearly 46,000 employees as of December 2014and operates more than 3,400 flights per day. As of June 5, 2011, it carries the most domestic passengers of any U.S. airline.As of November 2014, Southwest Airlines has scheduled service to 93 destinations in 41 states,Puerto Ricoand abroad.Southwest Airlines has used onlyBoeing 737s, except for a few years in the 1970s and 1980s, when it leased a few Boeing 727s. As of August 2012 Southwest is the largest operator of the 737 worldwide with over 650 in service, each averaging six flights per day.

Mission statementThe mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Mission Statement Evaluation Matrix

ComponentsOrganization

Singapore airlinesHawaiian airlinesJet AirwaysCaribbean airlinesSouthwest airlines

Products orServices

Markets

Technology

Survival,Growth,Profits

Philosophy

Self-Concept

PublicImage

Employees

Customers

Mission Statement of KNIGHTSThe mission of KNIGHTS is to provide highest quality performance with honesty & dignity and also focus on future corporate success to maximize the goodwill of our Department as well as the Jahangirnagar University

ConclusionFrom the above analysis we create a mission statement of our own imaginary airline company.Workforce diversity gives us access to a world of different ideas and perspectives. We are committed to maintaining a corporate culture where men and women of all ages, races, physical abilities, preferences and backgrounds are treated with dignity and respect. We recognize that when diversity is valued and respected the results are improved service, customer satisfaction and a positive community image. We believe our employees make a world of difference and work to maintain an environment where diversity and inclusion is a critical component of our success. Our Diversity Vision To build a high performing environment where individual differences and contributions of employees, customers and business partners are respected and valued, the result of which is a business organization where fairness, trust and integrity govern relationships and the way we do business.4