Mission Product services Audience needs Message Tools Evaluation Continuous improvement.
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Transcript of Mission Product services Audience needs Message Tools Evaluation Continuous improvement.
Mission
Product services
Audience needs
Message
Tools
Evaluation
Continuous improvement
• Mission Statements– Align with values– Services then align with values
• Products & Services– Products (Human Resources,
Talent, etc.)– Services
• Differ based on the customer
Rehab to business languageIndividuals
• Career Planning• Job Development• Job Coaching• Clients,, Participants• Job Placement, Placing
People• Job Carving
Resource: Rehab to Business Language
EmployersKnowledge of talent pool, candidates, etc
• Recruitment Assistance• Retention Support• Potential Employees,
Applicants, Talent • Assisting people to find jobs
and careers; becoming employed
• Job Modification, Job Accommodations
• Audience Needs– Identify customers
• Individuals, employers, funders, family/guardians, etc.
– Identify unique needs of each customer• Informational Interviews• Focus groups• Surveys• Feedback/Evaluation• Others (informal ways)
• Message– Tailored to audience (customer)– Clear and concise– WIIFM? (Benefits)– Call to action
• Tools– Verbal
• Introductions/Conversations/Presentations
– Brochures– Fact Sheets– Websites– Social Media– Word of Mouth
This….o Hello, my name is Joe and I work for Happy Hearts Jobs. We are a supported
employment provider and help people with disabilities gain meaningful and productive employment in the community. I was wondering if you have any openings?
Or This….o Hello, my name is Joe and I work for Employment Solutions. We work with area
businesses to assist them with finding quality employees. Much of our success comes from learning about our customers hiring needs and expectations and matching those with our extensive knowledge of our candidates. I would love to get 20 or 30 minutes of your time to learn more about your business…would you have some time next week to meet?
Rights Reserved-Marketing & Employer Engagement Rob Hoffman-Employment Analytics 2014
• Evaluation/Continuous Improvement– Customer feedback (regularly,
not annually)– Metrics
Job skills Inventory
Business Engagement
Any form of contact between an organization and an employer that attempts to effect a change in knowledge, practices, and behaviors to benefit
both.Goal:
To create fundamental changes in the way employers think and act in terms of disability employment efforts.
Business bios
Thanks to our sponsors
Anyone you recruit
Governor’s Council on Developmental Disabilities
Bridges