Mission Pistoia
description
Transcript of Mission Pistoia
Experience the real Tuscany on a Nature & Historical Competition
BRIEF
RESEARCH INSIGHTS
Qualitative: • Competitive divided region
• Historically rich / Real Tuscany Feel • Overshadowed by neighboorly regions
• Festivals
RESEARCH INSIGHTS
Quantitative: • Older generation
• Lack of transportation to the region • Seasonal Tourism
• Landmarks
OPPORTUNITY
The lack of entertainment & activities in a very natural, historically & traditional rich region provides the perfect setting for a service that combines Tradition with Nature and Adventure
4 CONCEPT IDEAS
Bootcamp
Pistoian Buddy
4 CONCEPT IDEAS
Time Travelling Bus
4 CONCEPT IDEAS
Trattoria Diffusa
4 CONCEPT IDEAS
Challenge yourself to expand your horizons trough out the Real Pistoia Challenge your mind & body on an Outdoors Weekend, Experience the
History & Traditions of Pistoia & dare your friends
LOGO
CUSTOMER JOURNEY MAP
ACTIVITIES
- Log Race - Blindfolded into the Unknown - Popcorn Challenge - Catty and Word Conundrum
CULTURAL CHALLENGE
1. What animals are in the Pistoian city shield? Bears, or wolf (both answer are accept as correct)
2. What is Pinocchio’s original town?
Pescia 3. How many kms are from Firenze to Pistoia?
Around 40 kms. 4. Name 2 festivals that Pistoia has?
Pistoia Blues, Pistoia Festival, Festival della Bugia
SERVICE BLUEPRINT
TOUCHPOINTS
• Website • Community
• Totem • Checkpoints
• Welcome Letter • Challenge Kit
• Prize • Souvenir • Poster
KEY POINTS
• Path from Pistoia to Montecatini Therms • Learning by playing • Different difficulty level routes. • Teams from 3 to 5 people. • Awards / Souvenirs • Building a Community • Transportation back to Pistoia provided.
BUSINESS MODEL PROPOSITION
COMMUNICATION PLAN
2014 – National Communication • Local Pistoians; Italians; Companies for Team Building • Digital Media – Website, Banners, Facebook • Posters; • Building the Community 2015 – International Communication • Worldwide Range • Digital Media – Website, Banners • Community
WEBSITE – LANDING PAGE
COMMUNITY
WEBSITE - MISSION
IMPLEMENTATION PLAN Estimated time to implementation – 6 to 8 months Estimated Revenue 2014: 3 persons group at 75€/person = 225€/Group Challenges per year – 1350 Annual Revenue – 303.750€ Investment (Website + Infrastructure) – 32.500€ Costs (staff + training + maintenance) – 270.237€ Total – 302.737€ Profit 2014: 22.680€ ( 11.340€) Profit 2015: 152.851€ Profit 2016: 435.094€
THANK YOU