Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest...
Transcript of Mission - kaochemicals-eu.com · properties and mildness, as well as keep up with the very latest...
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Trademark Chemical Description Appearance (20ºC) Active Matter (%)
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Our Chemicals, Your Business
KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com
Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.
Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.
Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.
Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]
Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]
The technology of KAO’s surfactants applied to Personal Care products
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It is also common knowledge that teenagers' skin is different. It
generally produces more sebum than mature skin, due to hormone
changes, and therefore excessive oil can cause some problems.
In addition, teenage personal care is largely driven by the desire to
establish a sense of individuality, tempered by a need to belong to, or
be accepted by society in general or by a particular group.
The latest trends indicate that the use of personal care products, including
cosmetics, makeup and hair care items, has grown in the last few years,
making teenagers a crucial population segment for manufacturers and
marketers.
Teenage consumers are prepared to experiment with a wide variety of
products and brands, and this plays an important role in forming their long-
term personal care routines and preferences. This is particularly important as
teenagers are on the threshold to becoming young adults, one of today's
largest demographic segments.
I. CONDITIONERS
II. SHAMPOOS
This body cleansing foam has been
developed for application in pump
foamers, providing a creamy,
stable foam and improving skin
feel. In addition this product is a
SLES-free liquid composition that
cleanses and moisturizes hands,
body and even hair.
Nowadays, worldwide markets
demand more developed and
sophisticated formulations. In this
case this product has been
specially designed for young
women's intimate hygiene, being
SLES-free and suitable for daily
use.
KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation
range for the teenager segment.
When providing body care products one has to take into
account the different requirements of the teenage
market. So, this range of products will have to fulfill
three main aspects: cost-effectiveness, moisturizing
properties and mildness, as well as keep up with the
very latest market trends in terms of color, appearance
and perfume.
Working with these premises, three formulations have
been developed to emphasize each of the properties
mentioned. The Standard Bath Gel, while moisturizing and non
irritant, is designed to be efficient and affordable at the same
time.
The main objective of the second formulation is to
provide a pleasant moisturizing effect and includes DANOX® PL-
10, a pearlizing agent that gives a top-notch look to the Bath
Gel and helps increase the viscosity of the final product.
Last but not least, the extra-mild formulation is based
on AKYPO® FOAM RL 40, a premium cost-effective anionic
surfactant that is highly suitable for replacing other, more
irritant anionic surfactants. AMIDET® N gives the necessary
viscosity without increasing irritation levels and enhances the
foaming performance.
This formulation contains
LEVENOLH&B, an extra mild,
non-ionic surfactant with
emulsifying properties. This
surfactant is also a good skin
emollient, a good moisturizing
agent, a foam booster and a
thickening agent.
In seeking sulfate-free
formulations, we chose
AKYPOSOFT 100 BVC as the main
surfactant, as it gives a clear
product with extremely mild
properties. It softly cleanses
sensitive intimate zones with the
soothing properties of camomile,
giving a feeling of freshness all day
and leaving the skin odor-free.
AKYPO® FOAM RL40
Sodium Laureth-5 Carboxylate 10.0
EMAL® 30E
Sodium Lauryl Sulfate 3.0
LEVENOL® H&B
Glycereth-2 Cocoate 0.5
Abil B88183 0.5
Mediacalm 0.2
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
BETADET® HR
Cocamidopropyl Betaine 18.3
AMIDET® N
PEG-4 Rapeseedamide 5.3
AKYPO® SOFT 100 BVC
Sodium Laureth-11 Carboxylate 4.3
Extrapon Special Camomile
0.25
CrothixTM Liquid q.s.
Citric Acid (50% solution) q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
Teenagers: A growing young market IV. BODY CARE
III. SKIN CARE
iv. BODY CARE
BODY CLEANSING FOAM (SLES-FREE) Ref. C-223
INTIMATE HYGIENE Ref. C-186
2 7
Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers
are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use
facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently
removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and
a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue.
Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their
larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic
market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads
in order to be well positioned.
The formulation includes
AMIDET®APA 22, a highly
effective cationic surfactant for
conditioners when properly
neutralized with an acid,
containing no solvents and
presenting a better sensory
profile than other
monoalkylquats.
Includes products that attempt to
improve the texture and
appearance and increase the
overall ease of manipulating and
handling of hair. Excludes leave-
in AND no rinse conditioners, and
other intensive conditioning
products (these go under Hair
Products - Treatments). Also
excluded are products for by
professional salon staff.
This conditioner has been
developed for all hair types, to
provide a moisturizing and
repairing effect, leaving hair soft
and easy to comb. It is enriched
with vitamins such as B5, said to
fortify and nourish hair, leaving it
beautifully silky.
This formulation includes
AMIDET®APA 22, a highly effective
cationic surfactant for
conditioners when properly
neutralized with an acid, without
any solvent in its content
presents a better sensory profile
when comparing with other
monoalkylquats.
Includes products that attempt to
improve the texture and
appearance and increase the
overall ease of manipulating and
handling of hair. Excludes leave-in
AND no rinse conditioners, and
other intensive conditioning
products (these go under Hair
Products - Treatments). Also
excluded are products for by
professional salon staff.
Its ingredients include AMIDET®N,
which acts a very mild thickener
with foam boosting properties.
This product is designed to
eliminate sebum and impurities
and can be used daily. It cleanses
the face, eliminating excess sebum
thanks to active ingredients such
as salicylic acid that inhibits the
development of acne.
This product is an example of
sustainability: low energy
consumption in its production
and, because it is a leave-on,
water consumption and
wastewater are reduced.
TETRANYL®CO 40 is an oleic acid-
derived esterquat, which makes
hair feel very smooth and is
especially suitable for this type of
formulations.
In keeping with the easy-to-make
and easy-to-apply idea,
production of this leave-on hair
rinse is very simple as it can be
prepared at room temperature. In
addition, this formulation is
presented as a spray application,
making it easier to apply on all
hair types.
An extra gentle cleanser has been
formulated for deep-down
cleansing while leaving the skin soft
and smooth. This face cleanser is
said to gently remove dirt, oil and
makeup without causing redness,
over-drying or irritation.
This formulation incorporates
AKYPO® FOAM RL 40, which
improves the foam behavior of
cleansing products when used as a
co-surfactant and has mild
properties.
The combination of TETRANYL®CO 40
and AMIDET® APA-22 in the same
formula creates synergistic effects in
terms of reduced viscosity and
combing force.
EMANON®EV-E is effective in
removing other kinds of makeup
like lipstick, lash mascara and
eyeliner.
This formulation has been
developed to obtain hair volume-
up without cumulative effects. It is
easily rinsed out and after
application combing is easier, wet
or dry.
The combination of
TETRANYL®CO 40 and
AMIDET® APA-22 in the same
formula creates synergistic effects
in terms of reduced viscosity and
combing force.
Nowadays, wipes have become a
means for cleansing the skin at
any time. With the EMANON®EV-E
formulation, the cleansing speed
and lack of residue are clearly
better than those of the market
reference product.
TETRANYL®CO 40 is especially
suitable for this type of
formulations, thanks to its
liquidity. It is an oleic acid derived
esterquat, which provides a very
smooth to hair due to two alkyl
chain.
KALCOL® 6850
Cetearyl Alcohol 3.0
AMIDET® APA-22
Behenamidopropyl Dimethylamine 1.5
SOFCARE GP-1
PPG-3 Caprylyl Ether 1.0
Tocopheryl Acetate 0.3
Lactic Acid (90% solution) 0.3
Panthenol (50% solution ) 0.5
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMAL® 270 D
Sodium Laureth Sulfate 12.8
AMIDET® N
PEG-4 Rapeseedamide 3.2
BETADET® S-20
Lauryl Hydroxysultaine 5.3
GLC 99%
Glycerin 6.0
Salicylic Acid 1.0
NaCl q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
TETRANYL® CO-40
Dioleoylethyl Hydroxyethylmonium Methosulfate
1.7
LEVENOL® H&B
Glycereth-2 Cocoate 0.5
KAOPAN® TW L120
Polysorbate-20 0.5
Propylene Glycol 2.0
Dye(s) q.s.
Preservative q.s.
Perfume q.s.
NaOH (10% solution) q.s.
Deionized Water Up to 100%
EMAL®270 D
Sodium Laureth Sulfate 9.7
AKYPO® FOAM RL 40
Sodium Laureth-5 Carboxylate 3.3
BETADET® S-20
Lauryl Hydroxysultaine 5.3
GLC 99%
Glycerin 2.0
Propylene Glycol 1.5
Carbopol Ultrez 21 1.3
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
KALCOL® 6850
Cetearyl Alcohol 2.5
TETRANYL® CO-40
Dioleoylethyl Hydroxyethylmonium Methosulfate
0.9
AMIDET® APA-22
Behenamidopropyl Dimethylamine 0.6
Isopropyl Myristate 0.5
Lactic Acid (90% solution) 0.15
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMANON® EV-E
Glycereth-7 Caprylate/Caprate 5.0
GLC 99%
Glycerin 3.0
FINDET® ARH/52
PEG-40 Hydrogenated Castor Oil 2.0
Aloe Vera Gel 0.25
Perfume q.s.
Dye(s) q.s.
Citric Acid (10% solution) q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
III. SKIN CARE I. HAIR CARE - CONDITIONERS
3 6
REVITALIZING CONDITIONER Ref. C-219
OILY SKIN FACE CLEANSER Ref. C-221
LEAVE-ON HAIR RINSE Ref. C-165
SENSITIVE SKIN FACE CLEANSER Ref. C-222
MAKEUP REMOVER – WET WIPES Ref. C-147 VOLUME HAIR RINSE Ref. C-150
There is a growing market for color protection shampoos as more people are coloring their hair. This fact is even more evident in
the teenage market. KAO has developed two types of hair color products: a “Color Protection Shampoo” and a “Color & Care
Shampoo”.
EMAL® 270 D
Sodium Laureth Sulfate 12.8
AKYPO® FOAM RL40
Sodium Laureth-5 Carboxylate 5.0
GLC 99%
Glycerin 3.0
BETADET® HR
Cocamidopropyl Betaine 6.7
AMIDET® N
PEG-4 Rapeseedamide 1.0
Dow Corning 200F 350cst 0.5
Carbopol Ultrez 21 0.2
Jaguar C-17 0.3
Covabsorb 2.0
Vamothin SBXT 0.4
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMAL® 270 D
Sodium Laureth Sulfate 8.6
BETADET® THC-2
Disodium Cocoamphodiacetate 7.5
AMIDET® APA-22
Behenamidopropyl Dimethylamine 2.0
AKYPO® RLM 100
Laureth-11 Carboxylic Acid 3.3
DANOX® PL-10
Pearlizing Agent 4.0
UcareTM JR-30M 0.2
Silsoft Q 1.0
CrothixTM Liquid 1.5
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMAL® 270 D
Sodium Laureth Sulfate 14.0
AKYPO® FOAM RL40
Sodium Laureth-5 Carboxylate 5.0
LEVENOL® H&B
Glycereth-2 Cocoate 2.5
DANOX® PL-10
Pearlizing Agent 4.0
EXCEPARL® LM-LC
Lauryl Lactate 1.5
TETRANYL® U
Undecylenamidopropyltrimoniun Methosulfate
0.5
Dow Corning 200 350cst 0.5
Jaguar C-162 0.1
EDTA.Na4 0.2
UcareTM LR 400 0.2
Zinc Pyrion 48% Micronized
2.0
Dye(s) 0.5
Preservative q.s.
Perfume q.s.
NaCl q.s.
Deionized Water Up to 100%
AKYPO® FOAM RL40
Sodium Laureth-5 Carboxylate 15.0
BETADET® S-20
Lauryl Hydroxysultaine 9.0
AMIDET® APA-22
Behenamidopropyl Dimethylamine 1.5
Silsoft Q 1.0
AculynTM 60 0.4
Carbopol Ultrez 21 0.3
UcareTM JR-30M 0.15
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
5
AFTER-SUN SHAMPOO Ref. C-157
COLOR PROTECTION SHAMPOO Ref. C-151
ANTI-DANDRUFF SHAMPOO Ref. C-211
Protecting the hair is even more
important when environmental
conditions become harsher, like in
summer.
This after-sun shampoo is
enriched with UV filter, Ceramide
and Vitamin C, protecting hair
exposed to the sun, seawater and
chlorine, and enhancing its natural
shine, making hair softer and
more glossy.
This product gently cleanses
without stripping, fading or dulling
color, and provides color, shine
and vitality to hair.
In this formulation AKYPO® RLM
100 offers excellent performance
in preventing color loss in dyed
hair when compared to other
anionic surfactants.
This anti-dandruff shampoo is
based on TETRANYL® U and Zinc
Pyrithione, to eliminate and
prevent dandruff formation. A
mixture of cationic polymers and
silicones has been used to leave
the hair smooth and easy to comb.
The combination of AKYPO® with
these conditioning agents
improves deposition without
build-up due to coacervates
formed during the rinsing step.
II. HAIR CARE - SHAMPOOS
COLOR & CARE SHAMPOO (SLES-FREE) Ref. C-220
In this case this Color & Care
Shampoo offers long lasting color
vibrancy with intensive care,
without forgetting current market
“-free” trends.
AKYPO® FOAM RL 40 provides
excellent wet hair detangling and
combing force, and imparts
smoothness during rinse-off. In
addition, AKYPO® enhances
coacervate formation, affording
greater deposition of polymers
and hydrophobic raw materials
such as silicone and UV filters on
hair.
EXCEPARL® LM-LC, our new
natural EO-free thickener, plays a
very important role in this
formulation by helping to suspend
the Zinc Pyrithione. It provides
higher viscosity under storage
conditions, preventing the
sedimentation of dispersed
particles. Furthermore, it acts as a
very mild thickener with foam
stabilizing properties.
In addition, the combination of
AKYPO® and AMIDET® APA-22
creates synergistic effects in terms
of color loss prevention, combing
force and general feel.
Moreover, DANOX® PL-10,
a pearlizing agent, improves the
product's appearance, making it
more attractive to consumers.
BETADET® S-20, as a very mild co-
surfactant, helps boost foaming
and guarantees good low-
temperature stability.
5 4
Skin care routines, from cleansing to moisturizing, are followed by many consumers. And although most of these consumers
are women, the teenage market is growing fast (according to new studies, around 50% of boys and 66% of girls aged 15-17 use
facial care products). Within this market, KAO has developed three products: a “Sensitive Skin Facial Wash” which gently
removes impurities, leaving the skin soft and smooth, an “Oil Control Face Wash” with refreshing and soothing properties, and
a “Make-Up Remover” that through the use of wet wipes helps to get rid of makeup residue.
Nowadays shampoos and conditioners are seen as basic hair care necessities in our society and this is clearly reflected in their
larger proportion of sales compared to other segments. Conditioners also represent an important part in the teenage cosmetic
market, and this fact is well known to formulators and manufacturers who try to keep up with the latest fashion trends and fads
in order to be well positioned.
The formulation includes
AMIDET®APA 22, a highly
effective cationic surfactant for
conditioners when properly
neutralized with an acid,
containing no solvents and
presenting a better sensory
profile than other
monoalkylquats.
Includes products that attempt to
improve the texture and
appearance and increase the
overall ease of manipulating and
handling of hair. Excludes leave-
in AND no rinse conditioners, and
other intensive conditioning
products (these go under Hair
Products - Treatments). Also
excluded are products for by
professional salon staff.
This conditioner has been
developed for all hair types, to
provide a moisturizing and
repairing effect, leaving hair soft
and easy to comb. It is enriched
with vitamins such as B5, said to
fortify and nourish hair, leaving it
beautifully silky.
This formulation includes
AMIDET®APA 22, a highly effective
cationic surfactant for
conditioners when properly
neutralized with an acid, without
any solvent in its content
presents a better sensory profile
when comparing with other
monoalkylquats.
Includes products that attempt to
improve the texture and
appearance and increase the
overall ease of manipulating and
handling of hair. Excludes leave-in
AND no rinse conditioners, and
other intensive conditioning
products (these go under Hair
Products - Treatments). Also
excluded are products for by
professional salon staff.
Its ingredients include AMIDET®N,
which acts a very mild thickener
with foam boosting properties.
This product is designed to
eliminate sebum and impurities
and can be used daily. It cleanses
the face, eliminating excess sebum
thanks to active ingredients such
as salicylic acid that inhibits the
development of acne.
This product is an example of
sustainability: low energy
consumption in its production
and, because it is a leave-on,
water consumption and
wastewater are reduced.
TETRANYL®CO 40 is an oleic acid-
derived esterquat, which makes
hair feel very smooth and is
especially suitable for this type of
formulations.
In keeping with the easy-to-make
and easy-to-apply idea,
production of this leave-on hair
rinse is very simple as it can be
prepared at room temperature. In
addition, this formulation is
presented as a spray application,
making it easier to apply on all
hair types.
An extra gentle cleanser has been
formulated for deep-down
cleansing while leaving the skin soft
and smooth. This face cleanser is
said to gently remove dirt, oil and
makeup without causing redness,
over-drying or irritation.
This formulation incorporates
AKYPO® FOAM RL 40, which
improves the foam behavior of
cleansing products when used as a
co-surfactant and has mild
properties.
The combination of TETRANYL®CO 40
and AMIDET® APA-22 in the same
formula creates synergistic effects in
terms of reduced viscosity and
combing force.
EMANON®EV-E is effective in
removing other kinds of makeup
like lipstick, lash mascara and
eyeliner.
This formulation has been
developed to obtain hair volume-
up without cumulative effects. It is
easily rinsed out and after
application combing is easier, wet
or dry.
The combination of
TETRANYL®CO 40 and
AMIDET® APA-22 in the same
formula creates synergistic effects
in terms of reduced viscosity and
combing force.
Nowadays, wipes have become a
means for cleansing the skin at
any time. With the EMANON®EV-E
formulation, the cleansing speed
and lack of residue are clearly
better than those of the market
reference product.
TETRANYL®CO 40 is especially
suitable for this type of
formulations, thanks to its
liquidity. It is an oleic acid derived
esterquat, which provides a very
smooth to hair due to two alkyl
chain.
KALCOL® 6850
Cetearyl Alcohol 3.0
AMIDET® APA-22
Behenamidopropyl Dimethylamine 1.5
SOFCARE GP-1
PPG-3 Caprylyl Ether 1.0
Tocopheryl Acetate 0.3
Lactic Acid (90% solution) 0.3
Panthenol (50% solution ) 0.5
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMAL® 270 D
Sodium Laureth Sulfate 12.8
AMIDET® N
PEG-4 Rapeseedamide 3.2
BETADET® S-20
Lauryl Hydroxysultaine 5.3
GLC 99%
Glycerin 6.0
Salicylic Acid 1.0
NaCl q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
TETRANYL® CO-40
Dioleoylethyl Hydroxyethylmonium Methosulfate
1.7
LEVENOL® H&B
Glycereth-2 Cocoate 0.5
KAOPAN® TW L120
Polysorbate-20 0.5
Propylene Glycol 2.0
Dye(s) q.s.
Preservative q.s.
Perfume q.s.
NaOH (10% solution) q.s.
Deionized Water Up to 100%
EMAL®270 D
Sodium Laureth Sulfate 9.7
AKYPO® FOAM RL 40
Sodium Laureth-5 Carboxylate 3.3
BETADET® S-20
Lauryl Hydroxysultaine 5.3
GLC 99%
Glycerin 2.0
Propylene Glycol 1.5
Carbopol Ultrez 21 1.3
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
KALCOL® 6850
Cetearyl Alcohol 2.5
TETRANYL® CO-40
Dioleoylethyl Hydroxyethylmonium Methosulfate
0.9
AMIDET® APA-22
Behenamidopropyl Dimethylamine 0.6
Isopropyl Myristate 0.5
Lactic Acid (90% solution) 0.15
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
EMANON® EV-E
Glycereth-7 Caprylate/Caprate 5.0
GLC 99%
Glycerin 3.0
FINDET® ARH/52
PEG-40 Hydrogenated Castor Oil 2.0
Aloe Vera Gel 0.25
Perfume q.s.
Dye(s) q.s.
Citric Acid (10% solution) q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
III. SKIN CARE I. HAIR CARE - CONDITIONERS
3 6
REVITALIZING CONDITIONER Ref. C-219
OILY SKIN FACE CLEANSER Ref. C-221
LEAVE-ON HAIR RINSE Ref. C-165
SENSITIVE SKIN FACE CLEANSER Ref. C-222
MAKEUP REMOVER – WET WIPES Ref. C-147 VOLUME HAIR RINSE Ref. C-150
It is also common knowledge that teenagers' skin is different. It
generally produces more sebum than mature skin, due to hormone
changes, and therefore excessive oil can cause some problems.
In addition, teenage personal care is largely driven by the desire to
establish a sense of individuality, tempered by a need to belong to, or
be accepted by society in general or by a particular group.
The latest trends indicate that the use of personal care products, including
cosmetics, makeup and hair care items, has grown in the last few years,
making teenagers a crucial population segment for manufacturers and
marketers.
Teenage consumers are prepared to experiment with a wide variety of
products and brands, and this plays an important role in forming their long-
term personal care routines and preferences. This is particularly important as
teenagers are on the threshold to becoming young adults, one of today's
largest demographic segments.
I. CONDITIONERS
II. SHAMPOOS
This body cleansing foam has been
developed for application in pump
foamers, providing a creamy,
stable foam and improving skin
feel. In addition this product is a
SLES-free liquid composition that
cleanses and moisturizes hands,
body and even hair.
Nowadays, worldwide markets
demand more developed and
sophisticated formulations. In this
case this product has been
specially designed for young
women's intimate hygiene, being
SLES-free and suitable for daily
use.
KAO Chemicals Europe, in line with the latest market demands and trends, has developed a complete cosmetic formulation
range for the teenager segment.
When providing body care products one has to take into
account the different requirements of the teenage
market. So, this range of products will have to fulfill
three main aspects: cost-effectiveness, moisturizing
properties and mildness, as well as keep up with the
very latest market trends in terms of color, appearance
and perfume.
Working with these premises, three formulations have
been developed to emphasize each of the properties
mentioned. The Standard Bath Gel, while moisturizing and non
irritant, is designed to be efficient and affordable at the same
time.
The main objective of the second formulation is to
provide a pleasant moisturizing effect and includes DANOX® PL-
10, a pearlizing agent that gives a top-notch look to the Bath
Gel and helps increase the viscosity of the final product.
Last but not least, the extra-mild formulation is based
on AKYPO® FOAM RL 40, a premium cost-effective anionic
surfactant that is highly suitable for replacing other, more
irritant anionic surfactants. AMIDET® N gives the necessary
viscosity without increasing irritation levels and enhances the
foaming performance.
This formulation contains
LEVENOLH&B, an extra mild,
non-ionic surfactant with
emulsifying properties. This
surfactant is also a good skin
emollient, a good moisturizing
agent, a foam booster and a
thickening agent.
In seeking sulfate-free
formulations, we chose
AKYPOSOFT 100 BVC as the main
surfactant, as it gives a clear
product with extremely mild
properties. It softly cleanses
sensitive intimate zones with the
soothing properties of camomile,
giving a feeling of freshness all day
and leaving the skin odor-free.
AKYPO® FOAM RL40
Sodium Laureth-5 Carboxylate 10.0
EMAL® 30E
Sodium Lauryl Sulfate 3.0
LEVENOL® H&B
Glycereth-2 Cocoate 0.5
Abil B88183 0.5
Mediacalm 0.2
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
BETADET® HR
Cocamidopropyl Betaine 18.3
AMIDET® N
PEG-4 Rapeseedamide 5.3
AKYPO® SOFT 100 BVC
Sodium Laureth-11 Carboxylate 4.3
Extrapon Special Camomile
0.25
CrothixTM Liquid q.s.
Citric Acid (50% solution) q.s.
Preservative q.s.
Perfume q.s.
Deionized Water Up to 100%
Teenagers: A growing young market IV. BODY CARE
III. SKIN CARE
iv. BODY CARE
BODY CLEANSING FOAM (SLES-FREE) Ref. C-223
INTIMATE HYGIENE Ref. C-186
2 7
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Trademark Chemical Description Appearance (20ºC) Active Matter (%)
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Our Chemicals, Your Business
KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com
Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.
Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.
Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.
Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]
Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]
The technology of KAO’s surfactants applied to Personal Care products
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