Mission and Leadership: Work Motivation That Strikes a Chord
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Transcript of Mission and Leadership: Work Motivation That Strikes a Chord
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Sponsored by:
Mission and Leadership:
Work Motivation That Strikes a Chord
Dr. Eyal Ronen October 23, 2013
Twitter Hashtag - #4Glearn
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Of:
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Sponsored by:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
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Sponsored by: Part
Of:
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Sponsored by:
Today’s Speakers
Dr. Eyal Ronen Founder
Spotlight Leadership
Assisting with chat questions: Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
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www.spotlightleadership.com
Mission and Leadership: Work Motivation That Strikes a Chord
Eyal Ronen, Ph.D.
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Do Mission, Vision, and Values really
matter?
Absolutely!
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Communication
Motivation
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Mission: What is the reason for your
existence as an organization?
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Vision: What is the direction you are taking
as an organization – where are you going?
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Values: What are the guidelines for how
we conduct business?
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Should I get the team involved in
creating the organization’s Mission,
Vision, and Values?
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Short Answer: NO
Longer Answer: No, Maybe, and Yes
Mission: No
Vision: Maybe
Values: Yes
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What is your organization’s mission?
Mission
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Many of you already have one written
But…does it really spell out the reason
for your existence as an organization?
How to Crystallize a
Mission?
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Senior leadership should answer this
question:
Why are we here?
Mission
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Mission Examples
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Organize the world’s information and
make it universally accessible and useful
Mission
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To bring inspiration and innovation to
every athlete* in the world
* The legendary University of Oregon track and field
coach and Nike co-founder Bill Bowerman said, “If you
have a body, you are an athlete.”
Mission
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Apple designs Macs, the best personal computers in the world, along with OSX, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its revolutionary iPhone and Apps
Store, and is defining the future of mobile media and computing devices
with the iPad.
Mission
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What do you think?
Mission
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Apple 2008
Apple ignited the personal computer revolution in the 1970’s with the Apple II and
reinvented the personal computer in the 1980’s with the Macintosh. Today, Apple
continues to lead the industry in innovation with its award-winning computers, OSX
operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable
music and video players and iTunes online store, and has entered the mobile phone
market with its revolutionary iPhone.
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And…also that year
“To make a contribution to the world by
making tools for the mind that advance
humankind.”
Steve Jobs
Mission
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We bring missions to life through
workplace happiness
Mission
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Given the examples of Apple, does a
mission statement really matter?
Not entirely (although it can help)
What matters is having a clear mission
A mission statement is only one way to
communicate it
Mission
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How else can an organization’s mission be communicated?
In everything that we do:
• Training materials
• On-boarding new team members
• Talks and presentations by senior leadership
• Every team meeting
• Performance reviews
• Internal coaching sessions
• Customer interactions
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Vision
What is a vision?
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Vision: A clear picture of the state of the
organization
3 points in the future are even better…
Vision
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Ask the question:
Where do I see the organization in 5 years?
In 3 years?
In 1 year?
Creating a Vision
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Clear
Easy to understand
Specific
We like adding numbers and dates…
Absolutely linked to the mission
Ingredients of a
Good Vision
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Vision:
1,000,000 Employees, 1,000 managers,
in 200 organizations will experience
greater workplace happiness and
success by December 31, 2016.
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• Sets the direction
• Serves as a True North for the
organizational compass
• Creates a sense of a shared destiny
• Creates a sense of a shared goal
• Give employees(and managers)
something specific to work towards
Importance of Vision
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I hate corporate values
The way they are typically done
Great mouse pad…
Values
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Answer the question:
How do we get things done around here?
How do we want to get things done
around here?
Values The Right Way
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Use input from as many employees as
possible in answering these questions
Values
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Values are not just a pretty poster
Values
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In fact, we don’t call them values…
We call them:
Values
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Core Operating Principles
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Key features:
Positive in nature
Clear
Specific
Inspiring
Serve as a guide for future actions and are used constantly
Are linked to people’s values
Core Operating Principles
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What not to do:
Use values only on the walls/mouse
pads/screen savers
Ignore how people feel about the values
(hint…excitement is not the most prevalent emotion)
Assume that the values will be applied
universally
Core Operating Principles
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What to do:
Get many people involved
(small group discussions are great)
Constantly use the values in every
interaction • With team members
• With colleagues
• With competitors
• With clients
• With vendors
Core Operating Principles
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Core Operating Principles
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Value:
We obsess about bringing value to our
clients and the broader world of work.
We provide real solutions to real
problems while strongly sticking to our
organizational values.
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Optimism:
We inspire positivity around us. We trust
that everything unfolds exactly as it
should. We perform frequent random
acts of kindness, and we invite others to
join us in doing so. We expect the best.
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Integrity:
We use the highest levels of morality in
all our actions. We are sincere, direct,
and kind and we don’t believe in
surprises. We do the right thing the first
time around. With our clients, our
communities, and the world.
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Community:
We build strong relationships and create
opportunities for others to do the same.
We connect with and help people that we
love. We invest in our own communities,
and we create new ones.
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Evolution:
We never stop growing and learning, as
individuals and as a company. We
enhance our products, our services, and
our systems consciously. We love
results, and we also enjoy every step in
the journey.
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alue
ptimism
ntegrity
ommunity
volution
Core Operating Principles
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Well-constructed values are GREAT for
Managers:
Employees have clear behavioral standards
Allow expression and creativity within the
boundaries of the work environment
Serve as a decision making mechanism for
everyone!
Free me up
Create professional standard
Keep me focused (and everyone else)
Values
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Do Mission, Vision, and Value ever change?
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Mission
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Vision
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Values
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Special Offer ($500 value)
If you have managers that can grow…
If you have teams that are under-
motivated…
If you have high turnover…
If you can’t find the right people (or keep
hiring the wrong ones)…
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Strategy Session
Only 5 spots this week left!
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Questions…