Miss Universe Mix-Up

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Everyone has a bad day at work. But, on Dec. 20, Steve Harvey had an especially bad day at work. At the closing ceremony of the 2015 Miss Universe Pageant, host Harvey made a mistake that translated into instantaneous media attention around the globe. Agendasetting by the Mass Media Kalyca Becktel Annalise Dewhurst Kalyn Hanna Kelsey Moss Maggie Sin H i s t o r y The Process "I want to apologize empathetically to Miss Philippians and Miss Columbia. This was a terribly honest human mistake and I'm so regretful." Recommendations In 2015, more than 6 million global viewers tuned in to watch. During the show, Steve Harvey immediately apologizes, acknowledging the mistake was his. The media capitalized on the events of the Miss Universe Pageant to generate content that appeared as the trending topic at the top of all Google searches and social media channels. Steve Harvey should make his apology more appealing and viral to the general public to ultimately mend international relations affected by his mistake. Since 1952 The media doesn't tell us what to think... ...it tells us what to think about . By women for women Steve Harvey incorrectly crowns Miss Colombia as Miss Universe. The mix-up gained national attention and became the one of the biggest TV-related discussions. More than 5,300 women from 100 countries have competed in the competition. Miss Universe Mix-Up Did you hear... How?

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JMS 585 - Professional Practices in Public Relations

Transcript of Miss Universe Mix-Up

Everyone has a bad day at work. But, on Dec. 20, Steve Harvey had an especially bad day at

work. At the closing ceremony of the 2015 Miss Universe Pageant, host Harvey made a mistake

that translated into instantaneous media attention around the globe.

Agenda­sett ingby the Mass Media

Kalyca Becktel

Annalise Dewhurst

Kalyn Hanna

Kelsey Moss

Maggie Sin

History

T h e  P r o c e s s

"I want to apologizeempathetically to MissPhilippians and Miss

Columbia. This was a terriblyhonest human mistake and

I'm so regretful."

Recommendations

In 2015,more than

6 million global viewers

tuned in towatch.

During the show,Steve Harveyimmediatelyapologizes,

acknowledging themistake was his.

The media capitalized on the events of the MissUniverse Pageant to generate content that appeared

as the trending topic at the top of all Google searchesand social media channels.

Steve Harvey should make his apology more appealingand viral to the general public to ultimately mendinternational relations affected by his mistake.

Since

1952

The media doesn't tell us what to think......it tells us what to think about.

By womenfor women

Steve Harveyincorrectly crownsMiss Colombia as

Miss Universe.

The mix-up gainednational attention andbecame the one of the

biggest TV-relateddiscussions.

More than5,300 women

from 100countries havecompeted in the

competition.

M i s s U n i v e r s e M i x - U p

Did youhear...

How?