Very tasty dried fruit salad

Misfits

Misfits Very tasty dried fruit salad

We make tasty dried fruit snacks from produce that would usually be rejected for not conforming to the ideals of fruit beauty. ��We provide healthy alternative to traditional snacking whilst reducing the tonnes of food �that get wasted in the UK. �

What

Misfits Very tasty dried fruit salad

Strong Market. The global health food market is worth more that 20bn and is forecast to grow by 20% by 2014. �

�Wasted opportunity. 2.7 million tonnes of waste are sent to landfill from UK food production. Much of this perfectly edible. �

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Why

Misfits Very tasty dried fruit salad

Supply: We procure discounted produce directly from farmers and wholesalers. The fruit is delicious but due to mismatch between supply and demand is not sold through conventional channels. ��

Production: We hire processing facilities to dry and package our fruits in accordance with legislation and maintain flexibility. ��

Sales: Our target audience are women, children and health-conscious snackers. �

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How

Misfits Very tasty dried fruit salad

Where we're at. We've got the idea and samples. We've started building relationships with suppliers, have a detailed production plan and have received interest from retailers. ��

Where we’re going. As well as being available at local retailers Misfits will be sold in some of the national outlets. ��

Support. Misfits will use the £10,000 to upgrade production facilities, increase inventory and enhance our branding and marketing efforts. �

Our Journey

Misfits Very tasty dried fruit salad

Ilana Taub Michael Minch-Dixon ��

Who

•  Chief of staff, Vestas Sustainability�•  Graduate program, Vestas �•  Founder, Brite Green Sustainable

Strategy�•  MSs Environmental Technology,

Imperial College London � �

•  Alternative finance and innovation for sustainable business expert �

•  Founder, 6 Heads �•  MSs Environmental Technology,

Imperial College London ��

ilanataub@gmail.com� m.minchdixon@gmail.com�