Global Credentials July 2015

Mirum latin. noun (n., 2nd declension) wonders, marvels latin. adj. Sanscr. smi; v. miror, wonderful, marvelous, astonishing, extraordinary

TECHNOLOGY CREATIVITYwonders

Our goal is simply to make something exceptional and achieve results that amaze us all.

MIRUM AGENCY 2015

We are makers, believers & make-believers. We strive to be the most connected & collaborative global agency. Together we celebrate the amazing things that happen when you “Never Lose Your Sense of Wonder.

THINK TRIGGER TOUCH TRACK TRANSFORM

Strategy & Concept

We understand consumers, the world they live in and how they use technology. We understand business and how to drive results through smart strategy and amazing creative ideas.

Campaigns & Content

We reach people where they are spending time. We help brands achieve tangible results with campaigns and content programs.

Experience & Platforms

We design and build immersive experiences across multiple platforms. By engaging customers we drive sales and build loyalty

Analysis & Insight

For us, measurement is not a process, it is a culture. Our analytics teams provide insights, ensure performance reporting and maximize ROI.

Innovation Our ultimate goal is for our clients to evolve how they do business so they can be amazed by the impact of digital channels and technology today.

• Research & Insights

• Brand Strategy

• Digital Strategy

• Ecosystem Planning

• eCRM Strategy

• Creative Concept

• Integrated Marketing

• Content Marketing

• Customer Acquisition

• Live Events

• Social Media

• Real Time Marketing

• Search / Performance Marketing

• Service Design / UX

• Digital Platforms

• e-Commerce

• Mobile Applications & Tools

• Digital Outdoor

• Web & Social Analytics

• Conversion Optimization

• SEO

• Product & Service Innovation

• Marketing Automation

• Cultural Change & Training

Our Services

Global Scale

20 Countries 40 Offices 2,200 Professionals

Built by bringing together successful, regional companies that have a deep understanding of local market needs.

MIRUM AGENCY 2015

Key Clients

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• Be curious, never stop questioning

• Have an opinion because you are an expert

• Think and act like an owner, not a corporation

• Be agile, quick and collaborative

• Do what you say and be generous

• Respect others and have empathy

• Keep it fun

A Common Philosophy

MIRUM AGENCY 2015

Our Mission

Mirum helps businesses going through major market disruption confidently pivot into new directions and take advantage of new opportunities.

MIRUM AGENCY 2015

Marketing Innovation

Business Transformation Commerce

Technology and Creativity for

MIRUM AGENCY 2015

Marketing Innovation

Business Transformation Commerce

Invent or re-invent business, products

or services

Reach customers in a scattered media

environment

Drive sales and conversion across

channels

Technology and Creativity for

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Business Transformation

MIRUM AGENCY 2015

OverviewQualcomm came to us with the request to redesign and develop a new global website to reflect their consumer brand objective - "invent mobile technology breakthroughs”. Qualcomm has a 15 year relationship with Mirum.

OutcomeA completely stable and scalable digital communications and content platform was built on Drupal to support global and local business and marketing needs, alongside a complete content strategy and all assets to be used and distributed globally.

MIRUM AGENCY 2015

The Los Angeles Tourism and Convention board came to Mirum in search of an agency that could help them change the model for how travel and tourism sites connect and interact with both travelers and current residents of their city.

The outcome was a new experience rich in social features that not only provided a great way for new visitors to find out where go when the arrive, but it also gave current residents a tool to discover their city in new and exciting ways through rich third party integrations along with a profile-based experience builder.

Click for LIVE demo

MIRUM AGENCY 2015

MIRUM AGENCY 2015

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Redefine how a business works with a key sales channel

MIRUM AGENCY 2015

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Rethinking how you deliver a loyalty program across 15 markets

MIRUM AGENCY 2015

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Using data from your products can change the product itself

Look closely at digital touch points that surround your products and use data to create rich experiences.

MIRUM AGENCY 2015

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Marketing Innovation

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Using technology to give pet owners their pets view of the world

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91 Rock Clock

The more you snooze, the harder the rock

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Remind people of the good news in the world to change the conversation

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Commerce

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Use interactive screens to make shopping magical

MIRUM AGENCY 2015

Bringing an immersive customer experience to digital channels

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need video

MIRUM AGENCY 2015

Use entertainment to drive sales and give brands exposure to new audiences

MIRUM AGENCY 2015

CEO Dan Khabie

CTOMatt Webb

CCOFrederic Bonn

CASSarah Kotlova

CFO Nick Read

CDODaiga Atvara

CMOJohn Baker

COODave Wallace

Chairman Stefano Zunino

Global Leadership

CEO, Europe Robin Bade

CEO, MEA Rob Stokes

CEO, CANADA Mark Goodman

CEO, LATAM Guilherme Gomide

CEO, APAC Nanda Ivens

Thank you.